RFP 72027822R00003 Outreach and Communication Activity-FINAL.pdf

RFP Issuance Date: December 22, 2021

Request to Join Pre-Proposal

Conference Deadline: January 10, 2022 at 15:00 Amman Local time

Pre-Proposal Conference: January 11, 2022 at 14:30-16:30 Amman local time

Questions Due Date: January 12, 2022 at 15:00 Amman local time

Notice Of Intent Date for Phase One: January 20, 2021 at 15:00 Amman local time

Phase One Proposal Deadline: January 26, 2022 at 15:00 Amman local time

Phase Two Proposal Deadline: o/a March 2022 pending Phase One Notices

Subject: Request for Proposal (RFP) No. 72027822R00003

Outreach and Communications Activity

Dear Prospective Offeror:

The United States Government, represented by the U.S. Agency for International Development

(USAID/Jordan), is seeking proposals from qualified organizations interested in providing the services required to implement the “Outreach and Communication Activity” in accordance with the terms and conditions stated in this RFP.

USAID anticipates awarding one (1) Cost-Plus-Fixed-Fee (CPFF) term type contract to the responsible Offeror whose offer conforms to the solicitation and is the most advantageous to the

US Government, price and other factors considered. USAID anticipates the award for a five (5) year period of performance. USAID anticipates that the total productive level of effort for the

CPFF term will be 15,850 days. The procedures set forth in FAR Part 15 of the Federal Acquisition

Regulation (FAR) apply.

The details of this program are defined in the Statement of Work (SOW) located in Section C of the attached RFP. The North American Industry Classification System (NAICS) code for this opportunity is 541990. The authorized geographic code for procurement of goods and services under the resulting contract is 937.

Offerors should carefully review Sections L and M of this RFP. The Government intends to conduct the evaluation in two phases, as described in Section M of this solicitation. Participation in Phase One is a mandatory part of this acquisition. Failure to participate in Phase One will preclude further consideration of the Offeror’s proposal. Phase Two submissions will not be accepted from any Offeror who has not participated in Phase One.

A virtual pre-proposal conference is planned for January 11, 2022, 2:30-4:30 PM Amman local time via GoogleMeet. Offerors should request the GoogleMeet link by email to

RFP-72027822R00003

Outreach and Communication Activity outreachsupport@usaid.gov no later than the date and time noted above. Participation in the conference is not mandatory for an Offeror to submit a Phase One proposal. The conference will not be recorded and USAID is not responsible for an Offeror’s inability to join due to technical issues.

Questions regarding this RFP must be submitted by email to outreachsupport@usaid.gov no later than the deadline for questions indicated above. Phone inquiries will not be accepted and any oral instructions or explanations shall not be binding. Only questions received and responded to in writing will be considered authoritative.

If an Offeror anticipates to participate in Phase One, it is requested to submit a “Notice of Intent to Participate in Phase One” to outreachsupport@usaid.gov by the stated date and time specified above. There is no required notice format, but the notice by the Offeror should make clear its intent to participate in Phase One. A notice is not mandatory for an Offeror to submit a Phase One proposal, but strongly requested to aid in the Government’s Phase One planning.

Proposals must be submitted in accordance with the instructions listed in Section L of this RFP.

Proposals received after the closing date and time will be processed as late and handled in accordance with FAR 52.215-1. Only electronic submissions will be accepted. It is the responsibility of the Offeror to ensure that its proposal is received timely in its entirety and USAID bears no responsibility for data errors or delays resulting from transmission or conversion processes. Proposals not in conformance with this RFP may be excluded.

Issuance of this RFP does not in any way obligate the U.S. Government to award a contract, nor does it commit the U.S. Government to pay any costs incurred in the preparation and submission of an offer. Furthermore, the Government reserves the right to reject any and all offers, if such action is considered to be in the best interest of the Government.

This RFP can be viewed and downloaded from https://beta.sam.gov. Amendments to solicitations are occasionally issued and will be posted on the same website. USAID advises interested parties to regularly check the above websites for amendments.

Offerors not registered in SAM should start the process as soon as possible as registration is required before Phase Two proposal submission. For further information on the SAM process:

https://www.workwithusaid.org/resource-library/registration-eggspectation;

https://sam.gov/content/entity-registration

Thank you for your interest and we look forward to your participation.

Regards, /S/ Carter Saunders, CPA Contracting Officer USAID/Jordan https://www.workwithusaid.org/resource-library/registration-eggspectation https://sam.gov/content/entity-registration

TABLE OF CONTENTS

TABLE OF CONTENTS

PART I – THE SCHEDULE

SECTION B - SUPPLIES OR SERVICES AND PRICE/COSTS

B.1 PURPOSE

B.2 CONTRACT TYPE

B.3 TOTAL ESTIMATED COST, FIXED FEE, AND OBLIGATED AMOUNT .. 6

B.4 CONTRACT LINE ITEMS

B.5 COST REIMBURSABLE

B.6 PAYMENT OF FIXED FEE

B.7 INDIRECT COSTS

SECTION C - DESCRIPTION/SPECIFICATIONS/STATEMENT OF WORK

C.1 TITLE

C.2 PURPOSE AND BACKGROUND

C.3 KEY AUDIENCES: GEOGRAPHIC AND SOCIO-ECONOMIC FOCUS

C.4 STATEMENT OF WORK

SECTION D - PACKAGING AND MARKING

D.1 AIDAR 752.7009 MARKING (JAN 1993)

D.2 BRANDING AND MARKING POLICY

D.3 BRANDING STRATEGY

SECTION E - INSPECTION AND ACCEPTANCE

E.1 NOTICE LISTING CONTRACT CLAUSE INCORPORATED BY

REFERENCE

E.2 INSPECTION AND ACCEPTANCE/RESPONSIBLE OFFICIAL

SECTION F - DELIVERIES OR PERFORMANCE

F.1 NOTICE LISTING CONTRACT CLAUSES INCORPORATED BY

REFERENCE

F.2 PERIOD OF PERFORMANCE

F.3 PLACE OF PERFORMANCE

F.4 AUTHORIZED WORK WEEK

F5. LEVEL OF EFFORT (LOE)

F.6 KEY PERSONNEL

F.7 REPORTING REQUIREMENTS

F.8 LANGUAGE OF REPORTS AND OTHER OUTPUTS

F.9 PERFORMANCE STANDARDS

F.10 SECURITY PLAN

SECTION G - CONTRACT ADMINISTRATION DATA

G.1 AIDAR 752.7003 DOCUMENTATION FOR PAYMENT (NOV 1998)

G.2 CONTRACTING OFFICER’S AUTHORITY

G.3 ADMINISTRATIVE CONTRACTING OFFICE

G.4 CONTRACTING OFFICER’S REPRESENTATIVE (COR)

G.5 TECHNICAL DIRECTIONS/RELATIONSHIP WITH USAID

G.6 ACCEPTANCE AND APPROVAL

G.7 ACCOUNTING AND APPROPRIATION DATA

G.8 PAYING OFFICE

G.9 CONTRACTOR’S POINT OF CONTACT

SECTION H - SPECIAL CONTRACT REQUIREMENTS

H.1 LOGISTIC SUPPORT

H.2 ENVIRONMENTAL COMPLIANCE

H.3 CONSENT TO SUBCONTRACT

H.4 AUTHORIZED GEOGRAPHIC CODE

H.5 COMPENSATION

H.6 VALUE ADDED TAX AND CUSTOMS DUTIES

H.7 PRESS AND PRESS RELATIONS

H.8 PROHIBITION AND ASSISTANCE TO DRUG TRAFFICKING

H.9 SOVEREIGN RELATIONSHIPS

H.10 U.S. CITIZENS REGISTRATION

H.11 INTERNATIONAL EXCHANGES/TRAININGS

H.12 MEETINGS WITH GOVERNMENT OF JORDAN MINISTERS

PART II - CONTRACT CLAUSES

SECTION I - CONTRACT CLAUSES

I.1 52.252-2 CLAUSES INCORPORATED BY REFERENCE (FEB 1998)

I.2 752.252-2 AIDAR SOLICITATION CLAUSES INCORPORATED BY

REFERENCE (MAR 2015)

I.3 52.204-1 APPROVAL OF CONTRACT (DEC 1989)

I.4 52.217-9 OPTION TO EXTEND THE TERM OF THE CONTRACT (MAR

2000)

I.5 52.229-8 TAXES – FOREIGN COST-REIMBURSEMENT CONTRACTS

(MAR 1990)

I.6 752.229-71 REPORTING OF FOREIGN TAXES (JUL 2007)

I.7 752.7101 VOLUNTARY POPULATION PLANNING ACTIVITIES (JUNE

2008)

I.8 52.223-99 ENSURING ADEQUATE COVID-19 SAFETY PROTOCOLS FOR

FEDERAL CONTRACTORS (OCT 2021) (DEVIATION #M/OAA-DEV-

FAR-22-01c)

I.9 52.247-67 SUBMISSION OF TRANSPORTATION DOCUMENTS FOR

AUDIT (FEB 2006)

I.10 752.231-72 CONFERENCE PLANNING AND REQUIRED APPROVAL

(AUG 2013) [DEVIATION (M/OAA-DEV-AIDAR-20-01c) (APR 2020)] ... 44

I.11 752.7034 ACKNOWLEDGEMENT AND DISCLAIMER (DEC 1991)

I.12 752.245-70 GOVERNMENT PROPERTY - USAID REPORTING

REQUIREMENTS (OCT 2017)

I.13 ADS 302.3.5.21: SUBMISSION OF DATASETS TO THE DEVELOPMENT

DATA LIBRARY (DDL) (OCTOBER 2014)

I.14 LIMITATION ON ACQUISITION OF INFORMATION TECHNOLOGY

(APRIL 2018) (DEVIATION NOs. M/OAA-DEV-FAR-20-3c and M/OAA-

DEV-AIDAR-20-2c) (APRIL 2020)

I.15 USAID-FINANCED THIRD-PARTY WEB SITES (NOVEMBER 2017)

I.16 RESTRICTIONS AGAINST DISCLOSURE (MAY 2016)

I.17 LIMITATION ON ACQUISITION OF INFORMATION TECHNOLOGY

(DEVIATION NOs. M/OAA-DEV-FAR-20-3c and M/OAA-DEV-AIDAR-

20-2c) (APRIL 2020)

I.18 AIDAR 752.228-3 DEFENSE BASE ACT (DBA) INSURANCE

I.19 52.232-40 PROVIDING ACCELERATED PAYMENTS TO SMALL

BUSINESS SUBCONTRACTORS (DEC 2013)[(DEVIATION JUN 2020)]55

PART III - LIST OF DOCUMENTS, EXHIBITS, AND OTHER ATTACHMENTS

J - LIST OF ATTACHMENTS

PART IV - REPRESENTATIONS AND INSTRUCTIONS

SECTION K - REPRESENTATIONS, CERTIFICATIONS, AND OTHER

K.1. NOTICE LISTING CONTRACT CLAUSES INCORPORATED BY

REFERENCE

K.2 52.204-8 ANNUAL REPRESENTATIONS AND CERTIFICATIONS (NOV

2021)

K.3-52.204-24-REPRESENTATION REGARDING CERTAIN

TELECOMMUNICATIONS AND VIDEO SURVEILLANCE SERVICES OR

EQUIPMENT (NOV 2021)

K.4 52.209-7 INFORMATION REGARDING RESPONSIBILITY MATTERS.

(OCT 2018)

K.5 52.209-12 CERTIFICATION REGARDING TAX MATTERS. (OCT 2020) . 65

K.6-52.209-13 VIOLATION OF ARMS CONTROL TREATIES OR

AGREEMENTS-CERTIFICATION. (NOV 2021)

K.7-52.230-1 COST ACCOUNTING STANDARDS NOTICES AND

CERTIFICATION. (JUN 2020)

K.8-52.230-7 PROPOSAL DISCLOSURE--COST ACCOUNTING PRACTICE

CHANGES. (APR 2005)

K.9 AGREEMENT ON OR EXCEPTIONS TO, TERMS AND CONDITIONS .. 70

K.10 SIGNATURE

SECTION L - INSTRUCTIONS, CONDITIONS, AND NOTICES TO OFFERORS

L.1 FAR 52.252-1 SOLICITATION PROVISIONS INCORPORATED BY

REFERENCE (FEB 1998)

L.2 52.216-1 TYPE OF CONTRACT (APR 1984)

L.3 52.233-2 SERVICE OF PROTEST (SEPT 2006)

L.4 WAIVERS UNDER FAR PART 4.2101 PROHIBITION ON COVERED

TELECOMMUNICATIONS AND VIDEO SURVEILLANCE SERVICES

AND EQUIPMENT (DECEMBER 2021)

L.5 GENERAL INSTRUCTIONS TO OFFEROR

L.6 PROPOSAL SUBMISSION

L.7 PHASE ONE – INSTRUCTIONS FOR PREPARATION OF THE PHASE

ONE PROPOSAL: ORAL PRESENTATION

L.8 PHASE TWO - INSTRUCTIONS FOR THE PREPARATION OF THE

PHASE TWO TECHNICAL PROPOSAL:

L.9 INSTRUCTIONS FOR THE PREPARATION OF THE COST PROPOSAL 81

L.10- INSTRUCTIONS FOR THE PREPARATION OF BRANDING AND

MARKING PLANS

L.11 INSTRUCTIONS FOR THE COST CATEGORIES COVERED UNDER

THE PLUG FIGURES:

SECTION M – EVALUATION FACTORS FOR AWARD

M.1 GENERAL INFORMATION

M.2 EVALUATION FACTORS – PHASE ONE

M.3 ADVISORY NOTIFICATION

M.4 PHASE TWO - TECHNICAL EVALUATION

M.5 COST PROPOSAL EVALUATION

M.6 PAST PERFORMANCE EVALUATION

M.7 DETERMINATION OF THE COMPETITIVE RANGE AND CONTRACT AWARD

M.8 SOURCE SELECTION

5 94

See Sec L See Sec L

SECTION B - SUPPLIES OR SERVICES AND PRICE/COSTS

B.1 PURPOSE

The purpose of this contract is to provide the USAID/Jordan Mission with technical assistance services and related support as described in detail in Section C.

B.2 CONTRACT TYPE

This is a five-year Cost-Plus-Fixed-Fee Term Type contract. The Contractor must provide the level of effort described in Sections B.5 to accomplish the goals and objectives set forth in Section

C, and otherwise comply with all contract requirements.

B.3 TOTAL ESTIMATED COST, FIXED FEE, AND OBLIGATED AMOUNT

(a) The estimated cost for the performance of the work required hereunder for the five-year period, exclusive of fixed fee (if any) is $ [TBD - to be inserted in at the time of award].

The fixed fee (if any) for the contract period is $[TBD - to be inserted at the time of award]. The total estimated cost-plus fixed fee is $[TBD - to be inserted at the time of award].

(b) Within the total estimated cost-plus fixed fee (if any) specified in paragraph (a) above, the amount currently obligated and available for reimbursement of allowable costs incurred by the Contractor (and payment of fee, if any) for performance hereunder is $[TBD - to be inserted at the time of award]. The Contractor must not exceed the aforesaid obligated amount in accordance with the Limitation of Funds Clause, FAR 52.232-22.

(c) Funds obligated hereunder are anticipated to be sufficient through [TBD - to be inserted at the time of award]. Funding for this contract will be on an incremental basis, subject to the availability of funds.

B.4 CONTRACT LINE ITEMS

a) The contract budget found herein is based on the Contractor’s original proposal and/or final proposal revision, which was accepted by USAID through award of this contract.

b) The following itemized budget sets forth the estimates for individual line items of cost:

Item Amount

CLIN

Direct Costs, excluding Plug Figures* $[TBD]

Plugged Direct Costs per L.10* $3,050,000

Indirect Costs $[TBD]

Fixed Fee $[TBD]

Total Estimated Cost plus Fixed Fee Amount $[TBD]

* May be combined into Total Direct Costs upon award

The Contractor must not exceed any contract cost item nor is authorized to shift funding between items without prior written approval of the Contracting Officer (CO).

B.5 COST REIMBURSABLE

All direct and indirect costs reimbursed must be limited to those that are reasonable, allocable, allowable, and necessary for the implementation of the contract as determined in accordance with

FAR 31.2 (Contracts with Commercial Organizations), FAR 52.216-7 (Allowable Cost and

Payment), FAR 52.232-22, (Limitation of Funds) and AIDAR 752.7003, (Documentation for

Payment).

B.6 PAYMENT OF FIXED FEE

Subject to FAR 52.216-8 Fixed Fee, payment of fixed fee will be made in proportion to the level of effort (LOE) that was delivered by the Contractor during the period covered by the invoice upon the receipt of an invoice deemed proper by the USAID/Jordan Office of Financial

Management. In the event that the Contractor does not provide all of the total LOE required under the contract by the expiration of the contract period, the total amount of fixed fee will be reduced in similar proportion, as determined by the CO. For example, if the Contractor has expended

85% of the total level of effort, then the Contractor is entitled to 85% of the fixed fee amount, provided that the performance and compliance has been otherwise satisfactory.

B.7 INDIRECT COSTS

Pending establishment of revised provisional or final indirect cost rates, allowable indirect costs must be reimbursed on the basis of the following negotiated provisional or predetermined rates and the appropriate bases.

Description Rate Base Type Period

TBD TBD TBD TBD TBD

Base of Application: TBD

Type of Rate: TBD

Period: TBD

[END OF SECTION B]

SECTION C - DESCRIPTION/SPECIFICATIONS/STATEMENT OF WORK

C.1 TITLE

The title of this activity is the Outreach and Communications Support Project (“the activity”).

C.2 PURPOSE AND BACKGROUND

The strategic objective of the activity is to increase awareness among communities and individuals across Jordan about the purpose and positive impact of United States Agency for

International Development (USAID) assistance programs in Jordan.

Millions of Jordanians have benefited from more than seven decades of U.S. foreign assistance supporting Jordan’s development. USAID/Jordan is the largest bilateral USAID Mission in the world, as well as one of the most high profile. The United States continues to provide historic levels of bilateral assistance to Jordan, including over $1.8 billion in 2019. USAID’s current development objectives in Jordan are: generating inclusive, private sector-led growth;

strengthening water security; advancing accountable governance; investing in people through education and health services; and generating opportunities for women and youth to participate in the economy and public life. Outreach tools - such as events, social media, speeches, media campaigns, press releases, videos, and success stories - demonstrate how USAID/Jordan advances

Jordan’s stability and security through programs that address each development objective.

Recognizing the requirement in the Foreign Assistance Act of 1961, as amended, to inform host-country audiences receiving U.S. government assistance, USAID/Jordan is committed to increasing awareness among Jordanians about the United States as a key development partner for the government and people of Jordan. The U.S. Government views communicating USAID’s development impact as a key foreign policy tool to strengthen the U.S. relationship with the

Jordanian people.

The activity will support USAID/Jordan’s Country Development Cooperation Strategy (CDCS) goals and strategic communication objectives by engaging with Mission staff, implementing partners (IPs) and any other applicable counterparts from the government, private sector, and civil society to strengthen positive perceptions among the people of Jordan about USAID and the U.S.

Government.

C.3 KEY AUDIENCES: GEOGRAPHIC AND SOCIO-ECONOMIC FOCUS

This activity will primarily target urban and peri-urban populations outside of the main economic centers in 1) the northern governorates, including areas heavily populated by Syrian refugees, and

2) in the southern governorates. The activity will also target Government of Jordan (GOJ) counterparts and key stakeholders in the public and private sector at the national and sub-national levels.

https://www.usaid.gov/jordan/cdcs

Secondary Jordanian audiences include those who are not engaged via social media and traditional media channels but are beneficiaries, or potential beneficiaries, of projects, as well as populations in communities most susceptible to increased economic and social stressors.

C.4 STATEMENT OF WORK

USAID/Jordan’s communications portfolio is led by USAID and the Development Outreach and

Communications (DOC) team, which, as the primary client for the services required under this activity, will define strategic priorities and project parameters. Taking into consideration target audiences’ needs, culture, understanding, and habits, the Contractor will execute USAID/Jordan’s

Strategic Communications Plan for a five -year period. The Contractor must support and work closely with the DOC Office to implement the plan. In providing the services defined below, the

Contractor must advise the DOC team on how to best implement elements of the plan, and must provide reliable and high quality support in the implementation of the plan, including but not limited to creative content development, event management, translation and interpretation services, sourcing materials, media monitoring, and management. The Contractor must be able to utilize innovative and creative approaches to respond effectively and efficiently to the outreach demands of USAID/Jordan. The Contractor must provide goods and services to meet unscheduled or last-minute demands related to events, high-level visits, and other extenuating circumstances.

C.4.1 TECHNICAL REQUIREMENTS

USAID/Jordan’s outreach activities, which highlight the Mission’s technical assistance, must be executed in collaboration with USAID’s technical offices and implementing partners. The

Contractor must work with USAID counterparts, contractors, and grantees to stage outreach events and produce strong messaging that supports USAID’s communications goals. The

Contractor must ensure that USAID’s Branding and Marking standards are met, per Section D of the contract. A complete understanding and adherence to USAID’s Branding and Marking guidelines is essential (see Section D for more information.) All products, services, and events must be prepared to include, or be accessible, to persons with disabilities, and all communications goods and services must comply with Section 508 of the USG Rehabilitation Act.

At the sole direction of the COR, the Contractor must provide high quality goods and services continuously throughout the life of the project, as per the four major outcomes described below.

Outcome 1: High Quality Outreach Support Services Provided

The provision of outreach support and event management services for Mission events will be the primary focus of the Contractor’s outreach and communication work. The Contractor must work closely with Mission staff, particularly the DOC team, and coordinate with technical offices to ensure that events effectively deliver the Mission’s outreach messages and goals.

At the sole direction of the COR, outreach support services may include but not be limited to:

● Event logistics support. The Contractor must serve ongoing Mission needs for comprehensive event logistics support, including identifying and renting venues, A/V support, branding/decorations/materials, setup, and registration.

Public events can range in scale from a simple ribbon-cutting inaugurating the completion of an infrastructure project, such as a wastewater treatment plant or school expansion, to a complex, extraordinary event, such as the visit of the First Lady of the United States.

The level of U.S. government representation is typically the USAID Mission Director or

U.S. Ambassador, but high-level visits can include Agency leadership from Washington, DC, such as the USAID Administrator or Deputy Administrator, or even higher levels of

U.S. government leadership.

Required event support services include management of all logistics, including - but not limited to - coordinating with USAID, project and venue/vendor staff; audiovisual support; branding, banners and decorations; media management; translation services

(written and oral); photography; and videography. Special circumstances may result in additional or unusual requests to the Contractor, such as provision of teleprompters, renting backup electricity generators, building press risers and staging. No construction is permitted under the entire activity unless prior approved in writing by the Contracting

Officer. “Construction” is defined in USAID policy ADS 303maw.

Special events may often involve weeks of planning and are sometimes canceled at the last minute due to extenuating circumstances. Alternatively, the Contractor may be called upon for last-minute requests for event support, or VIP visits planned with a few business days to prepare.

● Photography. The Contractor must document USAID-financed efforts and progress in

Jordan and maintain a library of high-quality photographs with pertinent details, such as event title, date, location, names of the people in the photo and the photographer’s name, for Mission use. Photo credit must be given by noting the photographer’s name. The

Contractor must obtain written consent/permission from all persons photographed and provide the consent forms to the USAID DOC team.

● Written translation and oral interpretation capabilities. The Contractor must support routine and short-notice/ad-hoc English to Arabic (and vice versa) high quality translation of documents and also simultaneous oral translation. The Contractor must provide translation and interpretation services for Mission staff and events, including for persons with disabilities as appropriate. The Contractor must be able to deliver high quality oral translation/interpretation in various governorates across Jordan taking into account local context and related considerations.

● Public affairs and press management. The Contractor must maintain relationships with

Jordan’s and regional leading media outlets and, at the direction of the COR, generate media attention - such as press releases - for events and ensure that USAID messaging is disseminated appropriately and broadly.

● Materials production. The Contractor must produce high quality printing and digital

(handouts, posters, rollups, banners, etc.). In addition to creating materials for events, the

Contractor must respond to ad-hoc requests and work with USAID staff to develop and produce informational materials in multiple forms that are needed for special visits or occasions.

● Production of quality USAID-branded premium items. The Contractor must produce high-quality promotional merchandise (pens, notebooks, flash drives, etc). The

Contractor must identify appropriate materials for promotional distribution, and may be responsible for production and dissemination of branded items at events.

• Public Awareness through Creative Content Development. Developing human interest stories is a key component of creating public awareness and telling our story. In addition to outreach events, the Contractor must develop creative content in various forms, including written media, photographs, infographics, videos, etc. The Contractor must ensure that creative content developed is sensitive to local cultural, political, and social considerations and delivered appropriately depending upon the local context. The

Contractor should identify appropriate outlets, including social media, in order to disseminate the content. Creative content development often occurs in tandem with

USAID events and may be as simple as designing an infographic or logo for an event or conference but may also extend to video production or more long-term and robust mass media campaigns with sustained marketing and branding.

Creative content development may include, at the sole direction of the COR, but not be limited to:

● Graphic design

● Design of display and event materials (such as banners, posters, signs, photo exhibitions, etc.)

● Design of awards and gift items (such as notebooks, folders, caps, etc.)

● Website design, application design, and visual content that is designed specifically for digital screens, iPads or projection screens, either indoor or outdoor. These interventions may be subject to CO and USAID/CIO approval.

● Development of creative films, and video production and distribution.

● Professional video services to produce short “success-stories” videos, video news releases (VNRs) on USAID projects and project beneficiaries, and other video materials. The Contractor must be able to exercise creativity and innovation in developing graphics and video content and must provide timely and updated content.

● Creative copywriting and content development in both English and Arabic, specifically for use on social media (examples include infographics, short videos, photographs and captions and short “success story” narratives). The Contractor must provide professional social media content and services, especially for

Facebook, Twitter, Youtube, and Instagram. The Contractor must deliver content for social media targeting various governorates across Jordan and be aware of the local context and related considerations. The Contractor must interact with social media influencers to generate social media content for activities and to ensure that

USAID messaging is disseminated appropriately and broadly.

Outcome 2: Media Analysis Conducted

To better inform the strategic positioning of USAID messaging, the Contractor must provide media analysis and other measurements of outreach effectiveness. The Contractor should incorporate their analysis in reporting deliverables to USAID, including quarterly and annual reports - as described in Section F. The analysis should cover elements such as: how the Jordanian media portrays USAID – positive, negative or neutral; what type of media coverage is occurring

– traditional versus social – by locale; the level of influence of reporters, bloggers, columnists, and other journalists who cover USAID; what sectors are being covered and how often; which governorates are being covered, using what types of media, and how often; and how USAID’s messages are being reported. At the sole direction of the COR, media analysis may include but not be limited to:

● Daily media monitoring reports in English and Arabic.

● Media tracking and analysis, including traditional (print, broadcast, web) and social media.

● Media analysis data and social media tracking data to be provided to a third party for pre-and post-campaign or event surveys to assess the effectiveness of outreach activities and to gauge changes in levels of awareness. The Contractor must provide data to third party evaluators at the direction of the COR.

All required deliverables are presented in Section F.

Outcome 3. Cross-cutting Information Services Provided

Outcome 3.1 Public Opinion Data Products and Services

The Contractor must support rigorous strategic communications planning by providing advice and feedback on activities and content, while also performing data collection activities that inform future communications activities and validate the assumptions underpinning the Mission’s strategic communications objectives.

At the sole direction of the COR, public opinion data products and services may include but not be limited to:

● Public opinion surveys and polling. The Contractor must conduct public opinion surveys, audience polling, and market research services. These services may include nation-wide or targeted opinion surveys on USAID in general, or on specific USAID programs or messaging, designed to either inform outreach activities or measure their effectiveness.

● Focus groups, key informant interviews, and other data collection methods. The

Contractor must support the Mission in developing draft key messages on USAID’s development activities and must conduct focus groups to test for messages that resonate effectively with target audiences. When developing creative campaigns, the Contractor must ensure that the framing of these campaigns is well-researched and based on a clear understanding of Jordanian cultural norms, linguistic nuances, and current events that may impact perceptions.

● Data visualization products and services. The Contractor must provide data visualization products and services to effectively demonstrate the results of public opinion data.

Outcome 3.2 Archival Management Process

● The Contractor may be required to develop and implement an approach for archiving and accessing Mission-wide materials, data, and information - e.g., videos, photographs, and fact sheets - such as in Google Drive. The Contractor’s approach must be easily searchable, easily accessible to USAID and implementing partners, and may be subject to

CO and USAID/CIO approval.

Outcome 3.3. Data visualization

Data visualization is crucial for USAID/Jordan to make large and complex data sets useful and meaningful in strategic messaging. The Contractor must analyze dense and complex information in a variety of forms, including large data sets, graphs, and reports. The Contractor must ensure all data used in visualization products is accurate and deliver content in multiple formats such as:

infographics, charts, diagrams. Utilizing industry-standard visualization tools and software to communicate information, the Contractor must deliver data, graphs, and diagrams in an informative, engaging, creative, and comprehensible manner (simple, standard, and scalable).

At the sole direction of the COR, data visualization services may include but not be limited to:

● Develop static visuals using data sets for reports, presentations, and briefs.

● Create interactive data visualizations.

● Recommend improvements in data presentation methods.

● Develop custom reports and data visualization products using large data sets to transform data into actionable insights.

● Iconography Development.

● Multisource Analysis.

Outcome 4: Responsiveness to Emerging Opportunities Provided

USAID communication needs are impacted by sometimes rapid changes to the social, political, and economic environment in which USAID operates. New outreach opportunities and needs may present themselves as circumstances change. Therefore, the Contractor must respond to ad-hoc requests by the COR for any of the products and services within this scope of work.

The COR, with his/her sole authority, will communicate ad-hoc requests to the Contractor, outlining specifications, expectations and guidelines, such as products required and delivery deadlines and the Contractor must promptly submit a proposal in response with how the request will be achieved. The Contractor must submit a cost estimate as a part of the proposal. In cases where new requests interfere with the deadlines of current projects, the COR and Contractor will agree in writing on changes to these deadlines, which will be reflected in the revision of the work plan and/or the quarterly progress report.

The Contractor may be required to support USAID implementing partners on their communication and outreach strategies, upon the request of the COR. All support to and engagement with USAID implementing partners for such requests require prior COR technical approval. The Contractor is not authorized to provide any technical direction or approvals to other USAID implementing partners. All support to other USAID implementing partners must be within the scope of this activity.

C.4.2 ADDITIONAL INFORMATION AND SPECIAL CONSIDERATIONS

A. Rapid Startup

The Contractor must be able to provide all required support and services immediately upon awarding of the contract. However, USAID will afford the Contractor 14 days after award (Rapid

Startup Period) during which the COR and Contractor may agree to prioritize the highest priority actions.

B. Responsiveness Expectations

The Contractor must be flexible and agile in responding promptly with reliable, high quality performance per contract requirements and COR technical direction, particularly in providing outreach support services.

There will be times when the Contractor must produce videos within a 24-hour or less turnaround time. The videos must include English and Arabic subtitles, as well as sign language interpretation when directed by the COR. Raw footage of videos and photos should be delivered within one to two hours of the actual event or filming to the COR.

C. USAID Standards and Approvals

All support services under this activity (such as - but not limited to - translation, photography, installing existing banners/display materials, printing documents, providing podiums, providing sound systems, production of promotional materials, videography, production of awards, reordering mass distribution and VIP premium items) will be subject to prior technical approval before execution from the COR. The Contractor must seek CO approval where required by the terms of the contract, including clauses incorporated by reference.

D. Technical Direction and Monitoring

The Contractor must work extensively with USAID/Jordan staff, both with the COR and technical offices. The Contractor must work with the USAID DOC office, particularly the Social Media and Web Development Specialist, in all items related to producing videos and social media.

Notwithstanding the fact that the Contractor may interact with a broad cast of USAID staff, only the USAID COR, properly designated by the CO, may provide technical direction and approvals under this activity. All other direction or approvals made by other USAID staff to the Contractor, unless authorized in writing by the CO, are considered made without authority and may constitute an Unauthorized Commitment. The limitations of the COR’s

“technical direction” are outlined in a separate COR Designation Letter.

E. Additional Considerations

● All materials must be translated into both Arabic and English, unless otherwise directed by the COR.

● Per Section I.4, USAID-funded projects and activities may be exempted from sales tax and other fees and duties in Jordan. During the performance of this activity, the

Contractor must seek and document applicable and available exemptions and promptly bring any problems encountered in this regard to the attention of the COR.

● USAID must receive rights to all digital images, sketches, designs, films, plates, promotional materials and videos produced under this activity, per FAR 52.227-14 and

AIDAR 752.227-14.

[END OF SECTION C]

SECTION D - PACKAGING AND MARKING

D.1 AIDAR 752.7009 MARKING (JAN 1993)

(a) It is USAID policy that USAID-financed commodities and shipping containers, and project construction sites and other project locations be suitably marked with the USAID emblem. Shipping containers are also to be marked with the last five digits of the USAID financing document number. As a general rule, marking is not required for raw materials shipped in bulk (such as coal, grain, etc.), or for semi-finished products which are not packaged.

(b) Specific guidance on marking requirements should be obtained prior to procurement of commodities to be shipped, and as early as possible for project construction sites and other project locations. This guidance will be provided through the cognizant technical office indicated on the cover page of this contract, or by the Mission Director in the Cooperating

Country to which commodities are being shipped, or in which the project site is located.

(c) Authority to waive marking requirements is vested with the Regional Assistant

Administrators, and with Mission Directors.

(d) A copy of any specific marking instructions or waivers from marking requirements is to be sent to the CO; the original should be retained by the Contractor.

D.2 BRANDING AND MARKING POLICY

All USAID-funded foreign assistance (including programs, projects, activities, public communications, or commodities) must be communicated, promoted, and marked as coming from the American People through USAID. Specific communications and promotion measures must be described in the “Branding Strategy” and “Branding Implementation Plan,” and specific marking will be described in the “Marking Plan” for the contract. Branding and marking under this contract must comply with the USAID Automated Directive System Chapter 320 Branding and Marking (ADS 320) at https://www.usaid.gov/ads/policy/300/320, and USAID “Graphic

Standard Manual” available at https://www.usaid.gov/branding.

D.3 BRANDING STRATEGY

Per ADS 320.3.2.1, the Branding Strategy for this contract is as follows:

The activity name: See Section C.1.

The desired level of visibility: USAID identity must be prominently displayed on commodities or equipment; in printed, audio, visual or electronic public communications; in studies, reports, publications, web sites, and all promotional and informational products; and events.

https://www.usaid.gov/ads/policy/300/320 https://www.usaid.gov/branding

Other organizations to be acknowledged: Specific events that are supported by USAID together with other partners may require co-branding following the approved Branding Implementation

Plan

Branding Implementation Plan (BIP):

A Branding Implementation Plan must be developed and submitted by the Contractor using the template provided in Attachment 2 to this RFP. It must describe how the project will be communicated to the beneficiaries and promoted to host-country citizens. It must outline the events and materials the Offeror will use to deliver the message that the assistance is from the

American people. More specifically, the Branding Implementation Plan must address the following:

1. How to incorporate the message, “This assistance is from the American people,” in communications and materials directed to beneficiaries, or provide an explanation if this message is not appropriate or possible.

2. How to publicize the program, project, or activity, and a description of the communications tools to be used. Such tools may include the following: press releases, press conferences, media interviews, site visits, success stories, beneficiary testimonials, professional photography, videos, web casts, e-invitations, or other emails sent to group lists, such as participants for a training session blast emails or other Internet activities, etc.

3. The key milestones or opportunities anticipated to generate awareness that the program, project, or activity is from the American people, or an explanation if this is not appropriate or possible. Such milestones may be linked to specific points in time, such as the beginning or end of a project, or to an opportunity to showcase publications or other materials, research findings, or project success. These include, but are not limited to, the following: launching the project, announcing research findings, publishing reports or studies, spotlighting trends, highlighting success stories, featuring beneficiaries as spokespeople, securing endorsements from partner municipalities, ministry or local organizations, promoting final or interim reports, and communicating project impact/overall results.

Marking Plan (MP):

The Offeror must develop and submit a marking plan to enumerate the public communications, commodities, and project materials, and other items that visibly bear or will be marked with the

USAID Standard Graphic identity. Where applicable, a host-country government or ministry symbol may be added. A Marking Plan template is provided as Attachment 1 to this RFP.

Except for the manufacturer’s trademark on a commercial item, the corporate identities or logos of Offerors or subcontractors are not permitted on USAID-funded program materials and communications. Please refer to the ADS section 320.3.2.4 that describes what the Marking Plan must address. Note that marking is not required for Offeror’s offices, vehicles, and other non-deliverable items.

[END OF SECTION D]

SECTION E - INSPECTION AND ACCEPTANCE

E.1 NOTICE LISTING CONTRACT CLAUSE INCORPORATED BY REFERENCE

The following contract clauses pertinent to this section are hereby incorporated by reference (by

Citation Number, Title, and Date) in accordance with the clause at FAR “52.252-2 CLAUSES

INCORPORATED BY REFERENCE” in Section I of this contract. See http://www.acquisition.gov/browse/index/far for electronic access to the full text of a clause.

FEDERAL ACQUISITION REGULATION (48 CFR Chapter 1)

NUMBER TITLE DATE

52.204-14 Service Contract Reporting Requirements OCT 2016

52.246-5 Inspection Services-Cost-Reimbursement APR 1984

E.2 INSPECTION AND ACCEPTANCE/RESPONSIBLE OFFICIAL

USAID inspection and acceptance of services, reports and other required deliverables or outputs shall take place in Amman, Jordan or at any other location where the services are performed and reports and deliverables or outputs are produced or submitted. The COR listed in Section G has been delegated authority to inspect and accept all services, reports and required deliverables or outputs. Notwithstanding this delegation, the Contracting Officer retains concurrent authority.

[END OF SECTION E]

http://www.acquisition.gov/browse/index/far

SECTION F - DELIVERIES OR PERFORMANCE

F.1 NOTICE LISTING CONTRACT CLAUSES INCORPORATED BY REFERENCE

The following contract clauses pertinent to this section are hereby incorporated by reference (by

Citation Number, Title, and Date) in accordance with the clause at FAR “52.252-2 CLAUSES

INCORPORATED BY REFERENCE” in Section I of this contract. See http://acquisition.gov/far/index.html for electronic access to the full text of a clause.

FEDERAL ACQUISITION REGULATION (48 CFR Chapter 1)

NUMBER TITLE DATE

52.242-15 STOP-WORK ORDER AUG 1989

ALTERNATE I APR 1984

F.2 PERIOD OF PERFORMANCE

The period of performance for this contract is five years from [TBD] to [TBD].

F.3 PLACE OF PERFORMANCE

The contract place of performance is in the Hashemite Kingdom of Jordan.

F.4 AUTHORIZED WORK WEEK

The work week for the Contractor's full-time employees shall not be less than 40 hours. A six-day workweek may be authorized for short-term labor with prior written approval by USAID’s

COR.

No overtime or premium pay is authorized under this contract, unless required to comply with

Jordanian labor law in the performance of Section F.7.4 Daily Media Monitoring Report. The

COR and CO may periodically inspect the Contractor’s records to confirm cost reasonability and/or may direct the Contractor to adjust performance to avoid incurrence of legally-mandated overtime/premium pay.

F5. LEVEL OF EFFORT (LOE)

(a) The Contractor must provide a total of 15,850 days of level of effort (LOE) to implement the

Statement of Work.

(b) Approvals, technical orders or other direction from the COR do not constitute authorization to increase the total LOE for this Contract. The Government is not obligated to reimburse the

Contractor for any actions which increase the LOE unless such actions have been specifically authorized in writing by the CO.

(c) LOE is for productive workdays. Productive workday means full workdays during which directly-allocable, approved project activities are performed. It excludes leave (sick, annual, etc.) and holidays.

http://acquisition/

F.6 KEY PERSONNEL

1. The key personnel whom the contractor must furnish for the performance of this contract are:

● Project Director

● Director of Finance

● [TBD - to be completed at the time of the award]

● [TBD - to be completed at the time of the award]

2. The key personnel specified in this contract are considered to be essential to the work being performed. USAID reserves the right to adjust the level of key personnel during the performance of this contract. Prior to removing, replacing or diverting any of the specified individuals, the Contractor must immediately notify both the CO and COR reasonably in advance and will submit written justification (including proposed substitutions) in sufficient detail to permit evaluation of the programmatic and financial impact on the program. No replacement of key personnel may be made by the Contractor without the prior written approval of the CO.

3. Requirements and Qualifications:

(i) Project Director:

The Project Director will be responsible for the overall management and implementation of the activity and will serve as the primary point of contact with USAID/Jordan. S/he will provide overall leadership and manage the Contractor’s efforts to achieve the activity results. S/he will guide day-to-day implementation and management to ensure timely, relevant, high-quality services of the contract. The Project Director must be an employee of the prime Contractor rather than a subcontractor. The Project Director must meet the following minimum requirements:

• S/he must have a Bachelor's degree. A Master’s degree is preferable but not required.

• S/he must have at least five years of experience in the design and management of media, communications and creative content organizations and recent and relevant experience managing media and marketing teams such that s/he can successfully fill the Project Director role. Experience in development outreach and communications is strongly preferred.

• S/he must be fluent in spoken and written English.

(ii) Director of Finance:

The Director of Finance will be working under the overall direction of the Project Director and in coordination and collaboration with project technical staff, and will be responsible at minimum for the project’s financial management and accounting functions and their compliance with USAID and local laws, rules, and regulations. The Director of Finance must meet the following minimum requirements:

● A Certified Public Accountant or Certified Management Accountant with active licensure in Jordan, the United Kingdom or the United States

● At least five years of experience in corporate accounting and/or financial statement auditing, of which three years are in a management or supervisory role

● Strong command of English and Arabic

[FURTHER POSITIONS TO BE ADDED AT AWARD, IF NECESSARY]

F.7 REPORTING REQUIREMENTS

The Contractor must submit the reports, deliverables or outputs to the COR as further described below. All deliverables and reports require the COR’s approval in writing.

All reports and other deliverables must be in the English language, unless otherwise specified by the COR. The reports must be concise and focus on the progress obtained, problems identified, and measures proposed to overcome such problems. The reports must outline implications of any developments that might have a bearing on the overall achievement of the program’s goals. Where a number of days are indicated, the days are stated as calendar days unless otherwise specified.

The Contractor must allow at least 10 business days for review and comments from the COR on any draft report submission.

1. Monthly Level of Effort (LOE) Report

The Contractor must submit to the COR a Monthly LOE Report on the fifth day of the month for the preceding month. The LOE report must at a minimum include:

● The overall number of LOE days under the contract (as allocated between prime contractor and subcontractor(s), if any).

● The LOE days billed to date.

● The technical LOE days.

● The projected number of LOE days anticipated for the upcoming month.

2. Annual Work Plan (AWP)

Within the first 60 days after the post award orientation (after award), the Contractor will submit the first AWP plan to the USAID/Jordan COR for approval. AWP for subsequent years must align with the USG Fiscal Year Calendar (October 1 to September 30) and must be submitted 30 days prior to the end of the previous planning period. Work plans must be developed collaboratively with the COR in accordance with USAID/Jordan’s Strategic Communication Plan and must describe:

• Management and Staffing Plans;

• Approval process for tasks under this contract, including quality control process to assure that USAID requirements are met;

• Proposed creative content development activities for the given year;

• Proposed support for media tracking and media outreach during the year;

• Corresponding time frame for implementing proposed activities;

• Detailed budget for implementation;

• Information on how the activities will be implemented in a collaborative and coordinated manner with IPs, Mission technical offices and other relevant organizations;

• Proposed annual accomplishments and progress toward achieving objectives as outlined in USAID/Jordan Strategic Communication Plan.

• The AWP must include a monitoring and evaluation component with performance indicators that must be revisited at the end of each quarter, and at the end of the year, to assess if the Outreach and Communication Support project’s targets have been met.

The monitoring and evaluation component must include quarterly and annual targets.

The Work Plan is not expected to include outreach support events due to the evolving and often last minute nature of Mission outreach events. Outreach events will be planned on an ad-hoc basis in coordination with the COR.

The AWP must not deviate from contract requirements. All activities planned through this process must be in accordance with the contract and consistent with the approved budget for the contract.