RFP_26C035003.pdf

CALIFORNIA STATE TRANSPORTATION AGENCY GAVIN NEWSOM, GOVERNOR

601 North 7th Street, Sacramento, CA 95811 | 916-843-3610

800-735-2929 (TT/TDD)

800-735-2922 (Voice)

Safety, Service, and Security CHP 49 (Rev 4-25) OPI 003

AN INTERNATIONALLY

ACCREDITED AGENCY

SEPTEMBER 18, 2026

File No.: 076.A20641.26C035003

REQUEST FOR PROPOSALS (RFP) - SECONDARY METHOD

Notice to Prospective Proposers

The Department of California Highway Patrol (hereinafter referred to as “CHP” or the “State”) invites prospective Non-Profit Proposers (hereinafter referred to as “Proposer,” “Bidder,” or “Contractor”) to review and respond to the attached Request for Proposals (RFP) Number 26C035003, entitled “CHP COMMUNITY OUTREACH AND MARKETING

SECTION (COMS) – MARKETING AND ADVERTISING SERVICES, PUBLIC AWARENESS

EDUCATIONAL CAMPAIGN.” The campaign will be in support of the Teen Distracted Driving (TDD) VI Grant.

This RFP will be awarded on a blended approach consisting of an evaluation of the written proposal and the cost proposal as described in RFP Section H(1), entitled “Evaluation and Award.” When preparing and submitting a proposal, compliance with the instructions found herein is imperative. The required services are delineated in Exhibit A, entitled “Scope of Work,” in the attached Proposed Agreement #26C035003.

All Agreements entered into with the State of California will include, by reference, the General Terms and Conditions (GTC 02/2025) that may be viewed and downloaded at this Internet site: https://www.dgs.ca.gov/OLS/Resources/Page-Content/Office-of- Legal-Services-Resources-List-Folder/Standard-Contract-Language. If any prospective proposer lacks Internet access, a hard copy of these items can be obtained by contacting the person signing this letter.

If a discrepancy occurs between the information in the advertisement appearing on the Department of General Services (DGS), California State Contracts Register (CSCR) on the CaleProcure website, www.caleprocure.ca.gov, and the information herein, the information in this notice and in the attached RFP shall take precedence.

It is the Proposer’s responsibility to monitor the website for any changes or updates.

Proposers are advised to register at the website, www.caleprocure.ca.gov, to receive notifications in reference to any changes or updates to this solicitation, and to receive notifications for other opportunities with the State of California.

I. Proposal Submission Due Date

Regardless of postmark or method of delivery, CHP Business Services Section (BSS), Contract Services Unit (CSU), must receive proposal submissions no later than the https://www.dgs.ca.gov/OLS/Resources/Page-Content/Office-of-Legal-Services-Resources-List-Folder/Standard-Contract-Language https://www.dgs.ca.gov/OLS/Resources/Page-Content/Office-of-Legal-Services-Resources-List-Folder/Standard-Contract-Language http://www.caleprocure.ca.gov/ http://www.caleprocure.ca.gov/

Notice to Prospective Bidders time and date found in RFP Section B, entitled “Time Schedule.” Refer to the attached RFP for detailed submission requirements.

II. Disabled Veteran Business Enterprise (DVBE) Participation Requirements

California Law Requires Disabled Veterans Business Enterprise (DVBE) participation.

All Proposers for this solicitation, must meet the minimum DVBE participation requirement of five percent (5%). Proposers are eligible to receive a DVBE incentive for their participation. For more information regarding this option, see RFP Section M, entitled “Preference and Incentive Programs.”

III. Funding Limit

The Proposed Agreement is valid and enforceable only if sufficient funds are made available by the Budget Act of the appropriate Fiscal Year (FY) for the purpose(s) of the Agreement. In addition, the Proposed Agreement is subject to any additional restrictions, limitations, or conditions enacted by the Legislature, which may affect the provisions, terms, or funding of the Agreement in any manner. If full funding does not become available, CHP will either cancel the Resulting Agreement or amend it to reflect reduced funding and reduced activities.

IV. Executive Order N-6-22 – Russia Sanctions

On March 4, 2022, Governor Gavin Newsom issued Executive Order N-6-22 (the EO) regarding Economic Sanctions against Russia and Russian entities and individuals.

“Economic Sanctions” refers to sanctions imposed by the U.S. government in response to Russia’s actions in Ukraine, as well as any sanctions imposed under state law. By submitting a bid or proposal, Contractor represents that it is not a target of Economic Sanctions. Should the State determine Contractor is a target of Economic Sanctions or is conducting prohibited transactions with sanctioned individuals or entities, that shall be grounds for rejection of the Contractor’s bid/proposal any time prior to contract execution, or, if determined after contract execution, shall be grounds for termination by the State.

V. Generative Artificial Intelligence (GenAI)

The State of California seeks to realize the potential benefits of GenAI, through the development and deployment of GenAI tools, while balancing the risks of these new technologies.

Proposer must notify the State in writing if it: (1) intends to provide GenAI as a deliverable to the State; or (2), intends to utilize GenAI, including GenAI from third parties, to complete all or a portion of any deliverable that materially impacts: (i) functionality of a State system, (ii) risk to the State, or (iii) Contract performance. For avoidance of doubt, the term “materially impacts” shall have the meaning set forth in State Administrative Manual (SAM) § 4986.2 Definitions for GenAI.

Notice to Prospective Bidders

Failure to report GenAI to the State may result in disqualification. The State reserves the right to seek any and all relief to which it may be entitled to as a result of such non-disclosure.

Upon notification by a Proposer of GenAI as required, the State reserves the right to incorporate GenAI Special Provisions into the final contract or reject proposals that present an unacceptable level of risk to the State.

Government Code 11549.64 defines “Generative Artificial Intelligence (GenAI)” as an artificial intelligence system that can generate derived synthetic content, including text, images, video, and audio that emulates the structure and characteristics of the system’s training data.

VI. Proposer Questions

In the opinion of the CHP, this Request for Proposal is complete and without need of explanation. However, if questions arise or there is a need to obtain clarifying information, proposers shall submit requests in accordance with the instructions in RFP Section E, entitled “Proposer Questions.”

Thank you for your interest in the service needs of the Department of California Highway Patrol.

Sincerely, Jared Cartwright Contract Analyst

Enclosures

CHP COMMUNITY OUTREACH AND MARKETING SECTION (COMS)

Marketing and Advertising Services 26C035003

Page i

Table of Contents

A. Purpose and Description of Services

1. Background

2. Goals

B. Time Schedule C. Agreement Term D. Joint Proposals and Joint Ventures E. Proposer Questions

1. What to Include in an Inquiry

2. Question Deadline

3. Verbal Questions

4. Scope of Work

F. Reasonable Accommodations G. Qualification Requirements

1. Minimum Qualifications for Proposers

2. General Proposal Requirements and Information

3. Definitions and Terms

H. General Instructions

1. Evaluation and Award

a) Evaluation Criteria for High Value Technical Points

b) The evaluation criteria for this RFP’s high value technical points are below:

c) Calculation for High Value Cost Points

d) Preference and Incentive Participation

e) Ranking

2. Budgeted Funds

3. Cost Detail Format and Requirements

4. Proposer’s Costs

I. RFP Format, Content, and Submission Requirements

1. Submission Instructions

2. Written Submittal Specifications

3. Proposal Format Requirements

4. Proposer Warning

5. Modifications and Withdrawals

Page ii

J. Preference and Incentive Program Information

1. Disabled Veteran Business Enterprise (DVBE) Program Requirements, Commercially Useful Function (CUF) Certification, and DVBE Incentive

2. Small/Micro Business (SB) Preference (preference not to exceed five percent

(5%)

3. Non-Small Business/Sub-contractor Preference (preference not to exceed five percent (5%)

4. Non-Profit Veteran Service Agency Small Business Preference (NVSA)

5. Other Preference Programs – Target Area Contract Preference Act (TACPA)

6. Applying Preference and Incentives

7. Additional Information Regarding Commercially Useful Function (CUF)

8. Adherence to the DVBE Requirements

K. Award and Protest

1. Settlement of Ties

2. Intent to Award

3. Grounds for Protest

4. Protest Procedures

L. Disposition of Proposal

1. Proposals are Public Records

2. Inspecting or Obtaining Copies of Proposals

3. What Can Be Inspected and/or Copied and When

4. Inspecting or Obtaining Copies of Submitted Proposal Materials

M. Agreement Terms and Conditions

1. Resolution of Differences Between RFP and Agreement Language

2. Jurisdiction

Page iii

REQUIRED ATTACHMENTS

Attachment Number

Attachment Name

Attachment 1 Required Attachment Checklist and Proposer Certification Sheet

Attachment 2 Minimum Qualification Checklist

Attachment 3 Non-Small Business Subcontractor Preference Request and Small/Micro Business Subcontractor/Supplier Acknowledgement Form

Attachment 4 California Disabled Veteran Business (DVBE) Program

Attachment 4A DGS PD 843, Disabled Veteran Business Enterprise Declarations

Attachment 5 GSPD-05-105, Bidder Declaration

Attachment 6 Client References

Attachment 7 CCC 04/2017, Contractor Certification Clauses

Attachment 8 CHP 116, Darfur Contracting Act

Attachment 9 STD 204, Payee Data Record

Attachment 9A STD 205, Payee Data Record Supplement

Attachment 10 CHP 78V, Conflict of Interest and Confidentiality Statement – Vendor

Attachment 11 California Civil Rights Law Certification

Attachment 12 Commercially Useful Function (CUF)

Attachment 13 Target Area Contract Preference Act (TACPA)

Attachment 13A STD 830, TACPA Preference Request Form

Attachment 13B DGS-PD 525, Manufacturer’s Summary of Contract Activities and Labor Hours

Attachment 13C DGS-PD 526, Bidder’s Summary of Contract Activities and Labor Hours

Attachment 14 STD 817, Prime Contractor’s Certification – DVBE Subcontractor Report *Return upon completion of the contract

Attachment 15 Letter of Introduction Requirements

Attachment 16 Specifications for Campaign Case Histories

Page iv

Attachment 17 Proposer’s Work Plan

Attachment 18 Request for Proposals (RFP) Cost Worksheet *Must be completed and signed

PROPOSED AGREEMENT INCLUDING FORMS AND EXHIBITS

Form or Exhibit Title Form or Exhibit Name

STD 213 Standard Agreement

Exhibit A Scope of Work

Exhibit B Budget Detail and Payment Provisions

Exhibit B-1 Cost Worksheet

Exhibit C General Terms and Conditions (GTC 02/2025) *View or download at https://www.dgs.ca.gov/OLS/Resources

Exhibit D Special Terms and Conditions

Exhibit E Insurance Requirements

Exhibit F Ownership of Intellectual Property, Products, and Copyrights https://www.dgs.ca.gov/OLS/Resources

REQUEST FOR PROPOSALS (RFP) NUMBER 26C035003

PUBLIC AWARENESS EDUCATIONAL CAMPAIGN SERVICES

The Department of California Highway Patrol (CHP) has issued this Request for Proposals (RFP) to obtain proposals for the development and implementation of a Public Awareness Educational Campaign including Marketing and Advertising Services. This project will involve the efforts of a professional Non-Profit contractor that can assist in the creation and development of cutting edge and cost-effective educational programming activities in support of the overall mission of CHP and the mission of the Teen Distracted Driving (TDD) VI Grant, to educate, increase awareness, and recognition of the problem to reduce traffic crashes, related fatalities, and injuries statewide.

A. Purpose and Description of Services

The Purpose of this RFP is to solicit proposals from Contractors with the resources, experience, and abilities to provide an array of cost-effective communication services for the CHP Community Outreach and Marketing Section (COMS), related to the Teen Distracted Drivers Program (TDDP). Services shall include the development of an educational campaign that will reach California diverse populations, both geographically and demographically. Services shall include the ability to issue information, influence attitudes, and create awareness and understanding of distracted driving incidents.

All parties acknowledge and agree that this RFP includes advertising needs for the TDDP, and that CHP may contract for other advertising needs on behalf of other CHP offices and/or other projects.

1. Background

The mission of the CHP is to provide the highest level of safety, service, and security to the people of California. This is accomplished through five (5) departmental goals:

a) Protect life and property – We make California a great place to live, work, and travel by reducing fatalities, injuries, and crime.

b) Provide superior service to the public and assistance to allied agencies – We are committed to providing first class customer service.

c) Enhance public trust through community outreach and partnerships – We model the Department’s Professional and Organizational Values in every interaction.

d) Invest in our people – We develop and support our workforce to sustain a world-class organization.

e) Identify and respond to evolving law enforcement needs – We demonstrate leadership by addressing emerging trends.

COMS plans to accomplish its mission by publicizing the TDDP and educating the public on teen distracted driving recognition, incidents, and solutions.

2. Goals

The end goals of this campaign shall be to reduce the incidence of teen distracted driving, increase public awareness and understanding of distracted driving incidents, and to reach California’s diverse populations to educate and reduce incidents. The intention should be to engage and educate the public, and drive them to alternate behaviors and solutions, utilizing a strategic and cost-effective mix of delivery systems and messaging.

B. Time Schedule

Listed below are Key Action Dates and times by which actions shall be taken or completed. Proposers failing to comply with the dates and times listed below shall be disqualified from the RFP process. Please note that all dates and times require compliance. No extensions of time shall be allowed. If CHP finds it necessary to change any date or time, notification shall be by written addendum posted to CaleProcure at https://www.caleprocure.ca.gov/pages/index.aspx.

Event Date and Time (if applicable)

RFP Released SEPTEMBER 18, 2026

Questions Due SEPTEMBER 25, 2026 @ 11:00 AM

Proposal Submission Due OCTOBER 2, 2026 @ 11:00 AM

Notice of Intent to Award (anticipated) OCTOBER 9, 2026

Proposed Start Date of Agreement (anticipated)

OCTOBER 1, 2026 OR UPON

DEPARTMENT OF GENERAL SERVICES

(DGS) APPROVAL, WHICHEVER IS LATER

C. Agreement Term

The Resulting Agreement is anticipated to start on October 1, 2026 to September 30, 2027. The Agreement term may change if CHP makes an award earlier than expected or if CHP cannot execute the Agreement in a timely manner due to unforeseen delays. CHP reserves the right to extend the term of the Resulting Agreement as necessary to complete or continue the services. Agreement extensions are subject to satisfactory performance, funding availability, and possibly approval by DGS.

https://www.caleprocure.ca.gov/pages/index.aspx

The Resulting Agreement will be of no force or effect until it is signed by both parties and approved by DGS, if required. Proposer is hereby advised not to commence performance until all approvals have been obtained. If performance commences before all approvals are obtained, said services may be considered to have been volunteered.

As a condition of submission, each Proposer’s submission constitutes an unconditional offer to the CHP and is irrevocable for ninety (90) days from the Proposal Submission Due Date.

D. Joint Proposals and Joint Ventures

CHP will accept joint proposals in response to this RFP. A joint proposal, which is defined as two (2) or more independent firms or agencies offering one (1) proposal, which results in the award of an agreement that will be deemed one (1) indivisible Agreement. Each proposer will be jointly and severally liable for the performance of the entire Agreement.

The joint firms or agencies must designate in their proposal a single person authorized to represent the joint venture in all matters relating to the Agreement. If a joint proposal is submitted, at least one (1) of the independent firms or agencies must meet the Minimum Proposer Qualifications listed in RFP Section G, entitled “Qualification Requirements,” and complete all required attachments listed in Attachment 1, entitled “Required Attachment Checklist and Proposer Certification Sheet.” All entities participating in the joint proposal must be registered with the Secretary of State to do business in California.

E. Proposer Questions

Proposers shall immediately notify CHP if clarification is needed regarding the services sought or questions arise about the RFP and/or its accompanying materials, instructions, or requirements. Proposers shall submit questions via email to Jared Cartwright, Contract Analyst, at jared.cartwright@chp.ca.gov. To ensure a response and inclusion in the Questions & Answers (Q&A) document, questions must be received by the Proposers’ Questions Due Date noted in RFP Section B, entitled “Time Schedule.” Following the question submission deadline, CHP will post a summary response of all questions and answers to be viewed on the original RFP on the CaleProcure website, https://www.caleprocure.ca.gov/pages/index.aspx, entitled “Questions and Answers to RFP 26C035003.” CHP reserves the right to contact an inquirer to seek clarification of any inquiry received and/or to consolidate questions if multiple similar questions are received.

Proposers who fail to report a known or suspected problem with this RFP and/or any accompanying materials, fail to seek clarification and/or correction of this RFP and any accompanying materials, shall submit a proposal at their own risk. In addition, if awarded the Agreement, the successful Proposer shall not be entitled to additional compensation for any additional work caused by such problem, including any ambiguity, conflict, discrepancy, omission, or error.

mailto:jared.cartwright@chp.ca.gov

1. What to Include in an Inquiry

a) Name of Proposer or Inquirer, name of firm submitting the inquiry, mailing address, email address, area code and telephone number, and fax number.

b) A description of the subject or issue in question or discrepancy found.

c) RFP section, page number, or other information useful in identifying the specific problem or issue in question.

d) Remedy sought, if any.

2. Question Deadline

Submit written questions and inquiries no later than the Prospers’ Questions Due Date stated in RFP Section B, entitled “Time Schedule.”

CHP will accept questions or inquiries about the following issues up to the Proposal Submission Due Date:

a) DVBE participation requirements

b) How to complete DVBE attachments

c) The reporting of RFP errors or irregularities

3. Verbal Questions

CHP reserves the right not to accept or respond to verbal questions and inquiries.

Spontaneous verbal remarks provided in response to verbal inquiries are unofficial and are not binding on CHP unless later confirmed in writing. Any additional requirements shall be issued in the form of an addendum to all potential proposers.

Direct all verbal requests for DVBE assistance to CHP SB/DVBE Advocate at (916) 843-3627 up to the Proposal Submission Due Date.

4. Scope of Work

Please refer to Exhibit A entitled “Scope of Work,” which is included in the Proposed Agreement Forms and Exhibits section of this RFP. Exhibit A contains a detailed description of the services and work to be performed as a result of this

RFP.

F. Reasonable Accommodations

For individuals with disabilities, CHP will provide assistive services such as reading or writing assistance, and conversion of the RFP, questions and answers, RFP addenda, or other administrative notices into Braille, large print, audiocassette, or computer disk. To request copies of written materials in an alternate format, please call the number below to arrange for reasonable accommodation.

Business Services Section (BSS), Contract Services Unit (CSU) telephone number: (916) 843-3610 (TTY) - California Relay telephone number: (800) 735-2929

NOTE: The range of assistive services available may be limited if requestors cannot allow ten (10) or more State working days prior to date the alternate format material is needed.

G. Qualification Requirements

This procurement solicitation is open to all Non-Profit entities (Proposers) possessing, by the Proposal Submission Due Date, significant experience (via the business or key employees) developing and managing statewide educational campaigns for law enforcement entities, are experienced in advertising campaign budgeting and management, meet the requirements specified herein, and are capable of meeting the needs of CHP. Since the method of payment in the Resulting Agreement will be payment in arrears for work completed, Proposers must have sufficient financial resources to perform services and withstand reimbursement processing for upwards of ninety (90) days.

Qualification Requirements are composed of the documents listed in Attachment 1, entitled “Required Attachment Checklist and Proposer Certification Sheet,” and any documents required by the attachments listed therein. The Proposer must meet and document both the minimum industry qualifications for Proposers Section G(1), entitled “Minimum Qualifications for Proposers,” and the general proposal requirements and information Section G(2), entitled “General Proposal Requirements and Information.” The Proposer shall document these qualification requirements in Attachment 1, entitled “Required Attachment Checklist and Proposer Certification Sheet,” and Attachment 2, entitled “Minimum Qualifications Checklist.”

1. Minimum Qualifications for Proposers

The minimum qualifications for Proposers are as follows:

a) Proposer must be a Non-Profit entity

b) Proposer shall have a minimum of three (3) years of direct experience training law enforcement clients

c) Proposer must have no less than three (3) years of experience providing evidence-based teen resources

d) Proposer shall have a minimum of three (3) years of experience developing and delivering safety programs

e) Proposer must submit resumes for two (2) team members, Project Manager and Budget Manager, that have at least five (5) or more years of relevant experience.

2. General Proposal Requirements and Information

Failure to meet the following requirements by the Proposal Submission Due Date will be grounds for CHP to deem a Proposer non-responsive. In submitting a proposal, each Proposer must certify that it possesses the following qualification requirements:

a) Proposer must be a Non-Profit entity

b) Proposer and all subcontractors must be legal business entities licensed to do business in California

c) Proposer must have an existing office in California and maintain it for the term of the Agreement

d) Proposer must provide any business or advertising licenses that the entity holds

e) Proposer must provide all specified required attachments and meet the requirements specified within this RFP

f) Proposers must be able to perform all services as described in Exhibit A, entitled “Scope of Work,” included in the Proposed Agreement Forms and Exhibits section of this RFP

g) Proposers must certify their willingness to comply with all terms and conditions addressed in RFP Section M, entitled “Agreement Terms and Conditions,” including those terms in the referenced exhibits

h) Non-Profit organizations must certify they are eligible to claim Non-Profit status

i) Corporations must certify they are in good standing and qualified to conduct business in California

j) Proposers must have a past record of sound business integrity and history of being responsive to past contractual obligations

k) It is unlawful for any person engaged in business within the State to sell or use any article or product as a “loss leader” as defined in Section 17030 of the Business and Professions Code

l) Before execution of the Agreement, the awarded Proposer must supply proof of liability insurance that meets the requirements in Exhibit E, entitled “Insurance Requirements,” included in the Proposed Agreement Forms and Exhibits section of this RFP

m) The awarded Proposer and all personnel who are assigned to the Resulting

Agreement may be subject to a driver license and fingerprint check before access to a CHP facility is authorized

n) An adverse finding under the fingerprint check, may at the sole discretion of CHP, result in a requirement for personnel replacement or cancellation of the Agreement

3. Definitions and Terms

a) CHP has established certain requirements with respect to proposals submitted by prospective Proposers. The use of “shall,” “must,” “mandatory,” or “required” in the RFP must be followed unless exempt by law or granted exemption by DGS

b) The word “should” in the RFP indicates desirable attributes of conditions but are non-mandatory in nature; deviation from, or omission of, such a desirable feature, even if material, will not in itself cause rejection of the proposal

c) The word “may” is a policy or procedure guideline presented as helpful aids, and if not material may be waived by CHP

d) “Proposer(s)” refers to Contractors, Bidders, or Vendors responding to this RFP

e) “Material Deviations” means a deviation from a requirement is material if the deficient response is not in substantial accord with the RFP requirements, provides an advantage to one (1) Proposer over other Proposers, or has a potentially significant effect on the delivery, quantity or quality of items proposed, amount paid to the vendor or on the cost to CHP

f) Material deviations cannot be waived

H. General Instructions

1. Evaluation and Award

The competitive bidding process being used for this procurement of services is known as a Request for Proposals (RFP) - Secondary. All proposals received shall be reviewed to determine whether they meet the format requirements and the standards specified in the RFP. At the time of opening submitted proposals, each proposal will be checked for the presence or absence of required information in conformance with the submission requirements of this RFP. Proposals that contain false or misleading statements, or which provide references that do not support an attribute or condition claimed by the Proposer, may be deemed non-responsive and disqualified as a result.

Proposals will be reviewed by CHP BSS CSU for compliance with the requirements of Attachment 1, entitled “Required Attachment Checklist and Proposer Certification Sheet.” Each Proposer must establish its ability to meet each stated requirement.

Failure to submit the information listed in Attachment 1, entitled “Required Attachment Checklist and Proposer Certification Sheet,” and attachments therein, may, at the sole discretion of CHP, be deemed non-responsive and disqualified as a result. If all Proposers fail to meet one (1) or more of the RFP requirements, CHP reserves the right to continue evaluating the proposals.

a) Evaluation Criteria for High Value Technical Points

Upon determination that the proposal is responsive and responsible, proposals that include all required attachments will be evaluated by a CHP Evaluation Team of technical Subject Matter Experts (SMEs). The CHP Evaluation Team will evaluate and score the proposals according to the criteria contained herein. Each component will be scored according to the degree of responsiveness and documentation present in the proposal being evaluated. A component score will not exceed the maximum possible points shown for each component. The technical score assigned to a proposal, before adjustments for any preference which may apply, will be the sum of the points determined by the CHP Evaluation Team. The CHP Evaluation Team will then determine whether proposals have met the minimum designated technical points.

There is maximum of 800 high value technical points available. Proposals must receive at least the minimum of 600 technical points in order to be considered. Proposals that do not achieve the minimum designated technical points shall be disqualified. Proposals that achieve the minimum designated technical points or higher will then be evaluated for cost points, and preference and incentive points.

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b) The evaluation criteria for this RFP’s high value technical points are listed below:

# Evaluation Criteria Best Value Qualifications Points

Does the Proposer have direct experience training law enforcement officers?

Demonstrated relationship with law enforcement

<3 years ≥3 and <5 years ≥5 and <10 years

≥10 years

0 points 50 points 75 points

100 points

Does the Proposer have experience providing evidence-based teen resources?

Technical experience or competency

<3 years ≥3 and <5 years ≥5 and <10 years

≥10 years

0 points 50 points 75 points

100 points

Does the Proposer have documented experience in cost-effective technologies designed for younger markets?

Innovative use of current technologies, quality results, proven development methodologies, and tools

<3 years ≥3 and <5 years ≥5 and <10 years

≥10 years

0 points 50 points 75 points

100 points

Does the Proposer's background and submitted campaign case histories demonstrate adequate experience in developing, managing, and evaluating teen programming?

Industry and program experience, consistency of the proposed solution

Inadequate Adequate

Well-planned Exceptional

0 points 50 points 75 points

100 points

Does Proposer’s Campaign Histories document a clear understanding of evidence-based teen safety and/or driving programming and experience with program evaluation(s)?

Quality of product or service or its technical competency

Inadequate Adequate

Well-planned Exceptional

0 points 50 points 75 points

100 points

Does Proposer's background and submitted campaign case histories document experience with programs specific to Teen Distracted Driving?

Industry and program experience

<3 years ≥3 and <5 years

≥5 years

0 points 25 points 50 points

Does the Proposer's submitted campaign histories and workplan(s) include clearly stated goals, objectives, timeline, strategies and tactics?

Reliability of delivery and implementation schedules

Inadequate Adequate

Well-planned Exceptional

0 points 50 points 75 points

100 points

Does Proposer's workplan highlight their investment in educating teens and teen influencers on distracted driving?

Quality of product or service or its technical competency

Inadequate Adequate

Well-planned Exceptional

0 points 50 points 75 points

100 points

9 Is Proposer's overall submittal organized, easy to understand, clear and concise?

Quality of product or service or its technical competency

Inadequate Adequate

Exceptional

0 points 25 points 50 points

c) Calculation for High Value Cost Points

CHP BSS CSU will then calculate High Value Cost Points. There are a maximum of 400 High Value Cost Points available for this RFP. The lowest cost proposal shall be awarded the maximum cost points. All proposals will be evaluated in comparison to the lowest cost proposal to determine appropriate cost points.

Other proposals are awarded cost points based on the following calculation:

Lowest Proposer’s Cost = (factor) x maximum cost points = cost points for other proposer

This is evaluated in comparison with Other Proposer’s Cost:

EXAMPLE OF COST SCORING FOR AN RFP:

Lowest cost proposal = $75,000 Proposal under evaluation = $100,000

The maximum 400 cost points are available, and they are awarded to the lowest cost proposal.

(Lowest cost proposal) $75,000 = (Lowest cost proposal/Proposal under evaluation) 0.75 X 400 = 300 cost points awarded to $100,000 proposal under evaluation

d) Preference and Incentive Participation

CHP BSS CSU will then calculate preference and incentive points (e.g., Small Business Enterprise (SBE), DVBE, TACPA, etcetera). Claims made for preference and incentive participation as outlined in RFP Section I, entitled “Preference and Incentive Programs,” will be verified and points awarded for preference and incentive will then be calculated and added to technical and cost points.

Any SBE and/or Non-Small Business/Subcontractor Preference points will then be verified, calculated, and added to technical and cost points. SBEs, and non-SBEs subcontracting at least 25% of net bid price to one (1) or more Commercially Useful Function (CUF) compliant SBEs, will be verified, calculated, and awarded SBE preference points as listed in RFP Section J, entitled “Preference and Incentive Program Information,” if applicable.

DVBE participation and incentive points will then be verified, calculated and added to technical and cost points.

Any Non-Profit Veteran Service Agency Small Business Preference (NVSA) points will be verified, calculated, and added to technical and cost points.

Any TACPA points will then be verified, calculated, and added to technical and cost points.

e) Ranking

After all proposals are scored, and proposals not achieving the minimum technical points are identified and disqualified, the remaining proposals will be ranked. The Agreement shall be awarded to the Proposer whose responsive and responsible proposal is given the highest total score. Ties shall be handled as specified in RFP Section K(1), entitled “Settlement of Ties.” The awardee will be notified and the “Notice of Intent to Award” will be posted.

2. Budgeted Funds

This Agreement will be written for approximately ten (10) months with a maximum budget allocation of $452,000.00 (Four Hundred Fifty-Two Thousand Dollars and Zero Cents) as specified by the TDD VI Grant.

3. Cost Detail Format and Requirements

The total costs of all tasks and milestones cannot exceed the budget as mentioned above. Proposers are instructed to use Attachment 17, entitled “Proposer’s Work Plan,” and Attachment 18, entitled “Request for Proposals (RFP) Cost Worksheet,” in preparing their Work Plan and cost proposal.

4. Proposer’s Costs

Costs incurred for developing proposals an in anticipation of award of the Agreement are entirely the responsibility of the Proposer and shall not be reimbursed by the State of California.

I. RFP Format, Content, and Submission Requirements

1. Submission Instructions

a) Each individual or firm may submit only one (1) proposal. For the purposes of this paragraph, “firm” includes a parent corporation of a firm and any other subsidiary of that parent corporation. If a firm or individual submits more than one (1) proposal, CHP will reject all proposals submitted by that firm or individual.

b) Before preparing a proposal, seek timely written clarification of any requirements or instructions that are believed to be vague, unclear or that are not fully understood. Increases in the dollar amount of the Agreement will not be allowed due to poor examination or understanding of specifications.

c) Develop proposals by following all RFP instructions and instructions or clarifications in Q&A notices, clarification notices, or RFP addenda.

d) CHP may modify the RFP prior to the date fixed for submission of proposals by the issuance of an addendum to the posted RFP on CaleProcure (https://www.caleprocure.ca.gov/pages/index.aspx). Proposers are encouraged to check the posted RFP regularly for modifications, questions and answers, addenda, etcetera.

e) All proposals shall include the documents identified in Attachment 1, entitled “Required Attachment Checklist and Proposer Certification Sheet.”

f) Proposers must not alter the checklists or forms included in this RFP. Any change made to the forms including, but not limited to, exceptions, deletions, and additions, may be the basis for disqualification of a proposal.

g) An individual who is authorized to bind the proposing firm contractually shall sign the Attachment 1, entitled “Required Attachment Checklist and Proposer Certification Sheet,” and Attachment 18, entitled “Request for Proposals (RFP) Cost Worksheet.” The signature must indicate the title or position that the individual holds in the firm. An unsigned proposal may be disqualified.

h) If the proposal is made under a fictitious name or business title, the actual legal name of Proposer must be provided on all required documents.

i) Proposals must be submitted for the performance of all the services described herein. Any deviation from the work specifications contained within this RFP and Exhibit A entitled “Scope of Work” of the Proposed Agreement will not be considered and will cause a proposal to be rejected.

j) The State does not accept alternate contract language from a prospective contractor. A proposal with such language will be considered a counter proposal and will be rejected.

k) In order for CHP to award an Agreement, proposals must at a minimum, be fully responsive to the specific requirements stated in this RFP. Proposers must identify any requirements of this RFP they cannot satisfy.

l) A proposal may be rejected if it is conditional or incomplete, or if it contains any alterations of the forms or other irregularities of any kind. The State may reject any or all proposals and may waive an immaterial deviation in a proposal. The State’s waiver of an immaterial deviation shall in no way modify the RFP document or excuse the Proposer from full compliance with all requirements if awarded the Agreement.

m) CHP reserves the right to accept or reject any or all proposals received as a result of this RFP, or to modify or cancel all or part of this RFP, if it is in the best interest of the State to do so. CHP is not required to award an agreement.

2. Written Submittal Specifications

Along with the specifications contained within this RFP, proposals shall comply with written submittal instructions as specified in the following attachments:

a) Attachment 15, entitled “Letter of Introduction”

b) Attachment 16, entitled “Campaign Histories”

c) Attachment 17, entitled “Proposer Work Plan”

3. Proposal Format Requirements

This section specifies how the response package should be assembled and submitted.

Sign applicable RFP attachments and forms in ink, preferably in a color other than black. Have a person who is authorized to bind the submitting firm sign each form that requires a signature. Signature stamps are not acceptable.

Unsigned proposals may be rejected.

Submit the proposal as specified below:

a) All proposals must be submitted under sealed cover and sent to CHP by the

Proposal Submission Due Date shown in RFP Section B, entitled “Time Schedule.” Proposals received after this date and time will not be considered.

b) Documents must have original signatures. Attachments and forms that require a signature must be signed in ink (preferably in blue) by a person who is authorized to bind the proposing firm. Refer to Attachment 1, entitled “Required Attachment Checklist and Proposer Certification Sheet,” for specific submittal requirements.

c) Submittals must be organized in the same order and with the same lettering and numbering format as shown in Attachment 1, entitled “Required Attachment Checklist and Proposer Certification Sheet.” Documents must be one (1) sided or double-sided on 8 ½ x 11-inch paper, using at least 11-point font. Tables, graphics, exhibits, inserts, and attachments must be submitted in a font size no smaller than 9-point. Each page must be consecutively numbered with sections clearly marked or labeled. Do not staple the documents. All the documents must have headers stating the RFP and attachment numbers.

d) Campaign case histories and relevant samples and examples shall be provided via URL (Uniform Resource Locator) website link accessible via internet without prompting for any login or password.

e) Proposal shall be submitted in one (1) sealed envelope or small box and must be plainly marked with the RFP number and title, your firm name and address, and “DO NOT OPEN”. As shown in the following example:

Proposer’s Name and Address

CHP RFP #26C035003

DO NOT OPEN UNTIL AFTER OCTOBER 13, 2026 @ 11:00 AM

f) Unless otherwise indicated, do not submit supplemental information or other materials that CHP has not requested.

g) Proposals may be sent by mail, by express service, or by hand delivery to the Department of California Highway Patrol, Business Services Section, Contract Services Unit, at the address listed below. Proposals may not be transmitted electronically by fax or email.

USPS Mail, Hand Delivery, or Overnight Express

Department of California Highway Patrol Business Services Section Contract Services Unit Attn: Jared Cartwright / RFP# 26C035003 601 North 7th Street Sacramento, CA 95811 Phone: (279) 224-6347

h) Proposals not submitted under sealed cover and marked as indicated may be rejected.

i) Arrange for timely delivery of the RFP package to the specified address.

Proposers are advised not to wait until shortly before the Proposal Submission Due Date to submit the proposal.

4. Proposer Warning

Regardless of postmark or method of delivery, the CHP Business Services Section, Contract Services Unit must receive the proposal by the date and time stated in RFP Section B, entitled “Time Schedule.”

Internal processing of mail within CHP may add forty-eight (48) hours or more to the delivery time. If the proposal package is mailed, consider using certified or registered mail, and request a receipt upon delivery.

For hand deliveries, allow enough time to locate parking. As the building designated for hand deliveries is a secure facility Proposers are required to remain in the lobby. Proposers should notify the clerk at the front desk of the nature of their business. The clerk will notify CHP BSS CSU. Proposers are warned not to surrender their proposals in the care of a person other than CHP BSS CSU staff.

NOTE: It is the Proposer's responsibility to ensure their response package is received by CHP before the Proposal Submission Due Date. CHP is not responsible for proposals received after the Proposal Submission Due Date resulting from circumstances beyond the control of CHP.

5. Modifications and Withdrawals

A Proposer may modify a proposal after its submission by withdrawing its original proposal and resubmitting a new proposal prior to the Proposal Submission Due Date as set forth in RFP Section B, entitled “Time Schedule.” Proposal modifications offered in any other manner, oral or written, will not be considered.

A Proposer may withdraw its proposal by submitting a written withdrawal request to the State, signed by the Proposer, or an authorized agent, as outlined below:

USPS Mail, Hand Delivery or Overnight Express Withdrawal RFP #26C035003 Department of California Highway Patrol Business Services Section, Contract Services Unit Attn: Jared Cartwright 601 North 7th Street Sacramento, CA 95811 Phone: (279) 224-6347

Fax Withdrawal RFP #36C035003 Department of California Highway Patrol Business Services Section, Contract Services Unit Attn: Jared Cartwright Fax: (916) 322-3166

E-mail Withdrawal RFP #26C035003 jared.cartwright@chp.ca.gov

A Proposer may thereafter submit a new proposal prior to the Proposal Submission Due Date. Proposals may not be withdrawn without cause subsequent to Proposal Submission Due Date.

J. Preference and Incentive Program Information

Preference and incentive programs are identified below. When the Proposer satisfies the requirements and requests preferences and incentives, the Proposer must clearly identify in their submitted Proposal the programs that the Proposer qualifies for denial of preference or incentive requests is not a basis for rejection of the Proposal.

CHP will adjust evaluation points for applicable claimed preference(s) and/or incentive(s) to determine the responsive and responsible Proposer earning the highest score. CHP will apply preference and/or incentive adjustments to eligible Proposers according to State regulations following verification of eligibility with Department of General Services (DGS), Office of Small Business and DVBE Services

(OSDS).

All information submitted by the Proposer to comply with the preference and incentive requirements of this RFP will be verified by CHP. If evidence of an alleged violation is found during the verification process, CHP will initiate an investigation with this information in accordance with OSDS requirements. Proposers must verify each subcontractor’s certification with DGS OSDS to ensure eligibility.

It is the Proposer’s responsibility to provide all necessary documentation in support of any preference requested. Omissions of such documentation may render your proposal non-responsive.

To confirm the identity of the responsive and responsible Proposer earning the highest score, CHP will adjust the total evaluation points for applicable claimed preference(s) and/or incentive(s). CHP will apply preference and/or incentive adjustments to eligible Proposers according to State regulations following verification of eligibility with DGS OSDS.

Refer to RFP Section J(1), entitled “Settlement of Ties,” to learn how ties will be resolved.

1. Disabled Veteran Business Enterprise (DVBE) Program Requirements, Commercially Useful Function (CUF) Certification, and DVBE Incentive.

This RFP has a DVBE participation minimum requirement of five percent (5%).

Failure to comply with the DVBE requirement will result in immediate rejection of the proposal.

Contractor shall engage the services of Disabled Veterans Business Enterprise (“DVBE”) firms in compliance with State contracting laws to assist in servicing this program. Pursuant to Military and Veterans Code Section 999.5, subdivision (a), an incentive will be given to a Proposer who provides additional (at least 1%) DVBE participation. For evaluation purposes only, the State shall apply an incentive to responses that propose California certified DVBE participation and are confirmed by the State. The incentive amount for awards based on DVBE participation will vary in conjunction with the percentage of DVBE participation.

Refer to RFP Section G(1), entitled “Evaluation and Award.”

a) To ensure responsiveness to this RFP, return a completed Attachment 5, entitled “GSPD-05-105, Bidder Declaration,” Attachment 4A, entitled “STD 843, Disabled Veteran Business Enterprise Declarations,” and Attachment 12, entitled “Commercially Useful Function (CUF),” with your proposal.

b) Proposers that are certified DVBEs or Proposers that commit to using DVBE for at least 1% are eligible to receive DVBE Incentive.

The DVBE Incentive is as follows:

Confirmed DVBE Participation DVBE Incentive Points* 5.00% - or above 5% 60

4.00 to 4.99% 4% 48

3.00 to 3.99% 3% 36

2.00 to 2.99% 2% 24

1.00 to 1.99% 1% 12

*Calculated as the DVBE Incentive percentage of total RFP points of 1200

c) A Proposer is only eligible to receive this additional DVBE incentive if they are a certified DVBE or if a non-DVBE Proposer commits to use a certified DVBE(s) as subcontractor(s). If the responsive and responsible proposal earning the highest score is a California certified small business, the only Proposers eligible for the incentive will be other California certified small businesses.

d) Certified DVBE Proposer additional incentive considerations

1) Commit to performing at least one percent (1.0%) of the contract value with the prime Proposer’s firm or in combination with another DVBE(s).

2) Document DVBE participation on Attachment 5, entitled “GSPD-05-105, Bidder Declaration.” The Proposer must complete Attachment 5, entitled “GSPD-05-105, Bidder Declaration.”

3) At the State’s option, a DVBE Proposer working in combination with other

DVBE(s) will submit proof of its commitment by submitting a written confirmation from the DVBE(s) identified as a subcontractor on Attachment 5, entitled “GSPD-05-105, Bidder Declaration.” When requested, the written confirmation must be submitted to the address or facsimile requested, the written confirmation must be submitted to the address or facsimile number specified and within the timeframe identified in the notification. Failure to submit the written confirmation as specified may be grounds for proposal rejection.

e) Non-DVBE Proposer additional incentive considerations:

1) Commit to using certified DVBE(s) for at least 1.0% of the RFP’s value.

2) Document DVBE participation on Attachment 5, entitled “GSPD-05-105, Bidder Declaration.” The Proposer must complete Attachment 5, entitled “GSPD-05-105, Bidder Declaration,” and Attachment 12, entitled “Commercially Useful Function (CUF).”

3) At the State’s option prior to contract award, a Proposer is instructed to submit proof of its commitment by submitting a written confirmation from each DVBE identified as a subcontractor on Attachment 5, entitled

“GSPD-05-105, Bidder Declaration.” CHP may contact each listed DVBE, by mail, email, fax or telephone, for verification of the Proposer’s submitted DVBE information. When requested, the document(s) must be submitted to the address or facsimile number specified and within the timeframe identified in the notification. Failure to submit written confirmation as specified may be grounds for proposal rejection.

2. Small/Micro Business (SB) Preference (preference not to exceed five percent

(5%)

a) The Small Business regulations are located in the California Code of Regulations (Title 2, Division 2, Chapter 3, Subchapter 8, Sections 1896 et seq.

concerning the five percent (5%) preference given to California certified small business contractors. Program requirements may be viewed at:

http://www.dgs.ca.gov/pd/Programs/OSDS/SBEligibilityBenefits.aspx

b) A responsive Proposer, certified as a small/micro business in a relevant business category or type, will be granted a preference up to five percent (5%) of the highest scored Proposer without preferences or incentives.