RFP-26-005-H Announcement.pdf

This is an RFP announcement issued by the State of Maryland for advertising agency services. The solicitation seeks a qualified advertising agency to provide comprehensive marketing and advertising support for the state. The RFP number is 26-005-H, and responses are due by the deadline specified in the announcement. The contract will encompass strategic advertising planning, media buying, creative development, and campaign execution across multiple channels as detailed in the scope of work. The initial contract term and any renewal options are outlined in the procurement documents, with the state anticipating award and contract commencement following the evaluation period.

Pricing for the advertising agency services will be structured according to the fee or compensation model specified in the RFP instructions and evaluation criteria. The state may have identified specific set-asides or contracting preferences applicable to this procurement. Additional details regarding funding sources, budget allocation, incumbent contractor information if applicable, and specific deliverables or performance metrics are contained within the full RFP documentation and supporting exhibits.