RFP_24-10158_-_Cost_Proposal.pdf

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Attached to
RFP 24-10158 Cal Fresh Healthy Living Advertising and Public Relations Social Marketing Campaign
Solicitation number
24-10158
Issued by
California

About this file

This is a Cost Proposal worksheet (Exhibit B-1) for RFP 24-10158 from the California Department of Public Health (CDPH). The worksheet is structured to capture costs across six deliverable categories over approximately 4.5 fiscal years, from May 19, 2025 through September 30, 2029. The deliverable categories include Strategic Planning, Formative Research, Creative Concept Development, PR and Community Engagement, Media Evaluation, and PM and Personnel Services.

CDPH has allocated $43,500,000 for this contract, and any proposals exceeding this amount will be deemed nonresponsive. The rates must be fully burdened, including operating expenses, labor, equipment costs, supplies, overhead, annual inflation costs/rate adjustments, profit margin, taxes, and shipping. The agreement is deliverables-based as specified in Section H of the RFP and State Contracting Manual Volume 1, Section 7.30. The worksheet requires signature from an authorized representative, and failure to sign may result in the proposal being deemed non-responsive.

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EXHIBIT B-1

Cost Proposal 24-10158

EXHIBIT B-1 - COST PROPOSAL

Objective/ Deliverable

FISCAL

YEAR 1

5/19/25- 06/30/25

FISCAL

YEAR 2

07/01/25 -06/30/26

FISCAL

YEAR 3

07/01/26 -06/30/27

FISCAL

YEAR 4

07/01/27- 06/30/28

FISCAL

YEAR 5

07/01/28- 06/30/29

FISCAL

YEAR 6

07/01/28- 09/30/29

1. Strategic Planning

2. Formative Research

3. Creative Concept Devel.

4. PR and Community Engagement

5. Media Evaluation

6. PM and Personnel Services.

TOTAL YEARLY

COSTS

1. CDPH has allocated $43,500,000.00 for this contract. Any proposals exceeding this amount will be deemed nonresponsive and will not be considered for award. See the Solicitation for Request for Proposal (RFP) 24-10158 for more details.

2. The Contractor understands that the rates must be fully burdened, including but not limited to, operating expenses, labor, equipment costs, supplies, overhead, annual inflation costs/rate adjustments, profit margin, taxes, shipping, etc.

3. This agreement is deliverables-based, as specified in Section H of the Solicitation for RFP 24- 10158 and State Contracting Manual Volume 1, Section 7.30.

4. Failure to sign this Cost Worksheet may lead to a Proposal being deemed “non-responsive.”

Name Title of Authorized Representative

Signature

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File details come from the government source that posted it. Updated .