RFP 2024-92 Solicitation FINAL.pdf

RFP 202X-92 – Outreach Innovation Page i

State of Florida Department of Education

Bureau of Contracts, Grants and Procurement Management Services 325 West Gaines Street 344 Turlington Building

Tallahassee, Florida 32399-0400

REQUEST FOR PROPOSAL REGISTRATION

COMPLETE AND RETURN THIS FORM

Proposal Number: RFP 2024-92

Title: Outreach Innovation

Date & Time Proposal Due: August 12, 2024 by 10:00AM Eastern Time (ET)

Potential Proposers should notify the Florida Department of Education, Bureau of Contracts, Grants and Procurement Management Services of their intent to respond by returning this Request for Proposal Registration Form as soon as possible after downloading. Complete this form and send this sheet only to the below official contact person’s e-mail address (preferred). Form may also be faxed to fax number (850) 245-0719, or mailed to 325 West Gaines Street, 344 Turlington Building, Tallahassee, Florida 32399-0400.

Company Name:

Contact Person:

Address:

City, State, Zip:

Telephone: ( ) Fax Number: ( )

Internet E-Mail Address:

Signed: Date:

Florida Department of Education’s contact person: Tamara Harrington, tamara.harrington@fldoe.org, (850) 245- 0749.

(Revised 04/10/24)

RFP 2024-92 – Outreach Innovation Page 2 (Revised 01/09/2020)

State of Florida Department of Education

REQUEST FOR PROPOSAL

OUTREACH INNOVATION

BID NUMBER: RFP 2024-92

DEADLINE FOR TECHNICAL QUESTIONS: July 16, 2024 @ 5:00 PM ET (There is no deadline for administrative questions)

PROPOSALS ARE DUE BY: AUGUST 12, 2024 @ 10:00 AM, ET

MAIL OR DELIVER PROPOSALS TO:

Florida Department of Education Bureau of Contracts, Grants and Procurement

Management Services 325 West Gaines Street 344 Turlington Building

Tallahassee, Florida 32399-0400 Attention: Tamara Harrington

Phone: (850) 245-0749

RFP 2024-92 – Outreach Innovation Page 3

Table Of Contents

REQUEST FOR PROPOSAL REGISTRATION .............................................................................................. i

SECTION 1 –INSTRUCTIONS

1.0 GENERAL INSTRUCTIONS TO PROPOSER

SECTION 2 – CONTRACT CONDITIONS

2.0 GENERAL CONTRACT CONDITIONS

SECTION 3 - INTRODUCTION

3.0 INTENT

3.1 PURPOSE

3.2 BACKGROUND

3.3 DEFINITIONS

3.4 CRITICAL EVENT DATES

SECTION 4 – SPECIAL INSTRUCTIONS

4.0 PRE-SOLICITATION CONFERENCE: A PRE-SOLICITATION CONFERENCE WILL NOT BE HELD

4.1 SITE INSPECTION: A SITE INSPECTION WILL NOT BE HELD

4.2 VISITOR’S PASS TO THE TURLINGTON BUILDING

4.3 PROPOSAL QUESTIONS & ANSWERS

4.4 PROCUREMENT PROTESTS / NOTICE OF RIGHTS

4.5 ORAL INSTRUCTIONS / CHANGES TO THE REQUEST FOR PROPOSAL (ADDENDA)

4.6 MODIFICATIONS, RESUBMITTAL AND WITHDRAWAL

4.7 RESTRICTIONS ON COMMUNICATIONS WITH DEPARTMENT STAFF

4.8 CONFIDENTIAL, PROPRIETARY, OR TRADE SECRET MATERIAL

4.9. POOR PERFORMANCE NOTICE

4.10 WITHDRAWAL OF A PROPOSAL

4.11 CONDITIONS TO THE PROPOSAL

4.12 DISCLOSURE OF PROPOSAL CONTENTS

4.13 AWARD

SECTION 5 – SPECIAL CONDITIONS

5.0 AUTHORIZED TO DO BUSINESS IN THE STATE OF FLORIDA

5.1 LICENSED TO CONDUCT SERVICES IN THE STATE OF FLORIDA

5.2 IDENTICAL EVALUATION OF PROPOSALS

5.3 DISCLOSURE STATEMENT

5.4 SUB-CONTRACTING

5.5 CONTRACTUAL OBLIGATIONS

5.6 METHOD OF PAYMENT

5.7 CONVICTED VENDOR LIST

5.8 DIVERSITY IN CONTRACTING

5.9 COSTS INCURRED IN RESPONDING

5.10 SUBMISSION OF PROPOSALS BY SUBSIDIARIES OR AFFILIATES

5.11 PROHIBITION OF GRATUITIES

5.12 INDEPENDENT PRICE DETERMINATION

5.13 PERFORMANCE BOND: A PERFORMANCE BOND IS NOT NEEDED

5.14 PARTICIPATION IN FUTURE STAGES OF THIS PROJECT

5.15 INFORMATION TECHNOLOGY REQUIREMENTS

RFP 2024-92 – Outreach Innovation Page 4

5.16 SCRUTINIZED COMPANIES LISTS

5.17 SCRUTINIZED COMPANIES – TERMINATION

5.18 FOREIGN COUNTRIES OF CONCERN CONTRACT ATTESTATION FORM

SECTION 6 – SCOPE OF SERVICES

6.0 SCOPE OF SERVICES

6.1 DELIVERABLES

6.2 FINANCIAL CONSEQUENCES

SECTION 7 – SPECIAL INSTRUCTIONS – PROPOSAL FORMAT & CONTENT

7.0 PROPOSAL SUBMISSION

7.1 MAIL OR DELIVER PROPOSALS TO: (Do Not Fax or E-Mail)

7.2 PROPOSAL FORMAT INSTRUCTIONS

SECTION 8 – OPENING, EVALUATION AND AWARD

8.0 PROPOSAL OPENING

8.1 EVALUATION PROCESS

8.2 POSTING OF AGENCY DECISION

8.3 AWARD OF THE CONTRACT

ATTACHMENT A

DELIVERABLE DUE DATE FORM

ATTACHMENT B

PROPOSER’S PRICE PROPOSAL

ATTACHMENT C

CONTRACT STANDARD TERMS AND CONDITIONS

ATTACHMENT D

REFERENCES

ATTACHMENT E

MINORITY SUB CONTRACTORS UTILIZATION SUMMARY

ATTACHMENT F

DRUG-FREE WORKPLACE

ATTACHMENT G

DISCLOSURE STATEMENT

ATTACHMENT H

SCRUTINIZED COMPANIES LISTS

ATTACHMENT I

FOREIGN COUNTRY OF CONCERN ATTESTATION

PROPOSAL CHECKLIST

RFP 2024-92 – Outreach Innovation Page 5

STATE OF FLORIDA

DEPARTMENT OF EDUCATION

REQUEST FOR PROPOSAL

Outreach Innovation

BID NUMBER: RFP 2024-92

SECTION 1 –INSTRUCTIONS

1.0 GENERAL INSTRUCTIONS TO PROPOSER

This section contains instructions explaining the solicitation process and the actions necessary to respond.

General Instructions to Respondent (Form PUR 1001 – incorporated herein by reference) is a downloadable document which must be downloaded for review. This document need not be returned with the Proposer’s Proposal. Form PUR 1001 may be accessed at http://dms.myflorida.com/business_operations/state_purchasing under “Documents, Forms, References and Resources”.

In the event of any conflict between Form PUR 1001 and other instructions provided in this document, the additional instructions in this document shall take precedence over the Form PUR 1001 unless the conflicting term is required by any section of the Florida Statutes (F.S.), in which case the statutory requirements shall take precedence.

ALTHOUGH THE RFP MAY USE MANDATORY WORDS LIKE “SHALL,” “WILL,” “SHOULD” OR “MUST,” AND MAY DEFINE CERTAIN ITEMS AS REQUIREMENTS, THE DEPARTMENT RESERVES THE RIGHT, IN ITS DISCRETION, TO WAIVE ANY DEVIATIONS FROM THESE PROVISIONS. IN ADDITION, THERE IS NO GUARANTEE THAT SUCH DEVIATIONS WILL BE DEEMED IN THE STATE’S BEST INTEREST OR A MINOR

IRREGULARITY.

SECTION 2 – CONTRACT CONDITIONS

2.0 GENERAL CONTRACT CONDITIONS

Standard terms and conditions that will apply to the contract which results from the solicitation event are provided in this section. General Contract Conditions (Form PUR 1000 – incorporated herein by reference) is a downloadable document which must be downloaded for review. This document need not be returned with the Proposer’s Proposal. Form PUR 1000 may be accessed at http://dms.myflorida.com/business_operations/state_purchasing under “Documents, Forms, References and Resources”.

In the event of any conflict between the PUR 1000 form and any other Special Conditions, the Special Conditions shall take precedence over the PUR 1000 form unless the conflicting term in the PUR form is required by any section of the F.S., in which case the statutory requirements shall take precedence.

http://dms.myflorida.com/business_operations/state_purchasing http://dms.myflorida.com/business_operations/state_purchasing

RFP 2024-92 – Outreach Innovation Page 6

SECTION 3 - INTRODUCTION

3.0 INTENT

The State of Florida Department of Education (hereinafter referred to as the "Department") is soliciting written Proposals from qualified Proposers to establish a term contract of which the term is anticipated to begin upon execution of the contract and be effective for thirty-six months months thereafter. Award may be made to the responsible and responsive vendor(s) that the Commissioner of Education determines will provide what is most advantageous to the state, taking into consideration price and other criteria set forth in this document.

The resulting contract may be renewed for up to three (3) one-year terms, see Form PUR 1000 for renewal requirements.

3.1 PURPOSE

The purpose of this Request for Proposal (RFP) is to engage communications, outreach, and public relations firms capable of entering into a contractual agreement with the Department to provide strategic, tailored, and customer-focused collaborative outreach, recruitment, and public information services.

The Contractor will be responsible for enhancing public awareness and facilitating increased enrollment into various programs designed to improve the educational, employment and independent living opportunities for individuals who are blind and visually impaired. This includes, but is not limited to early education and intervention, transition, career and technical education programs, and business enterprises and older blind program services.

Additionally, the collaboration seeks to strengthen public and stakeholder education, fostering robust partnerships among workforce, education, and community entities.

Aligned with the Department’s guidelines mandating periodic evaluation of external contractor services, the Department seeks to establish a contract with the option for three annual renewals.

Under the leadership of Governor Ron DeSantis, the Department is focused on meeting the evolving needs of the state's workforce system. This necessitates increased strategic collaboration with various stakeholders, including public school districts, district technical colleges and centers, the entire Florida College System, businesses, and other entities prioritizing talent development and workforce quality.

The Contractor will be crucial in supporting the Department's Division of Blind Services' ongoing innovative methods for assisting our customers and stakeholders. Emphasis will be placed on assisting blind and visually impaired Floridians achieve their goals and live productive and independent lives. Our services cover all ages, from babies to senior citizens. We also offer Employer Services, the Braille and Talking Books Library, and the Business Enterprise Program.

Furthermore, the Contractor will deliver on-demand services, encompassing graphic design, outreach and recruitment, media engagement, video production, web/interactive development, printing, copywriting, collateral development, and the creation of ad hoc outreach plans and strategic communications. These creative services will be provided as needed by the Department under the direction of the Contractor.

3.2 BACKGROUND

The Florida Department of Education’s Division of Blind Services (hereinafter referred to as the “Division”) plays a pivotal role in shaping the future of Florida's workforce. Our efforts align with the broader goals of the state, emphasizing the importance of workforce education in driving economic growth and individual prosperity. As a result, the Division foresees a need to provide consistency of messaging, outreach, and recruitment branding for upcoming communications, programs, etc that will serve the intended populations.

RFP 2024-92 – Outreach Innovation Page 7

3.3 DEFINITIONS

After the award, said Proposer will be referred to as the "Contractor". For the purpose of this document, the term "Proposer" means a potential Contractor acting on its own behalf and on behalf of those individuals, partnerships, firms, or corporations comprising the Proposer’s team. The term "Proposal" means the complete response of the Proposer to the RFP, including properly completed forms and supporting documentation. The term “contract” refers to the agreement between the Department and the Contractor resulting from this RFP. A “responsive bid” is a Proposal submitted by a responsive and responsible vendor which conforms in all material respects to the solicitation. However, for purposes of determining what is material, please refer to Section 1 of this RFP. Use of the terms “shall,” “will,” “should” and “must,” or the designation of items as “requirements,” does not mandate that such items are material. The Department reserves the right to waive deviations, in its discretion. “Deliverable” means a tangible, specific, quantifiable and measurable event or item that must be produced to complete a project or part of a project directly related to the scope of services.

3.4 CRITICAL EVENT DATES

These are tentative dates for critical events. (ALL DATES IN RFP SUBJECT TO CHANGE), EVENT DATE

Request for Proposal (RFP) released July 10, 2024

Deadline for receipt of Technical Questions (E-mail (preferred) or Fax) July 16, 2024 by 5:00pm

Department Response to Technical Questions received by deadline (this date is on or about)

July 23, 2024

PROPOSALS ARE DUE (FAX & E-MAIL NOT ACCEPTABLE) August 12, 2024 by 10:00am

Technical Proposals will be opened in Room 344 Turlington Building OPENINGS WILL BE CONDUCTED VIA CONFERENCE CALL. TOLL-FREE: 888-585-9008; PIN: 818- 095-394

August 12, 2024 at 10:30am

Evaluation of Technical Proposals (time and place) August 15, 2024 - August 22 2024

Price Proposals will be evaluated by the Bureau of Contracts, Grants and Procurement Management Services staff during the evaluation stage.

Anticipated Posting of Intended Award (date is on or about) June 17, 2024

Anticipated beginning of work July 1, 2024

SECTION 4 – SPECIAL INSTRUCTIONS

4.0 PRE-SOLICITATION CONFERENCE: A PRE-SOLICITATION CONFERENCE WILL NOT BE HELD.

4.1 SITE INSPECTION: A SITE INSPECTION WILL NOT BE HELD.

4.2 VISITOR’S PASS TO THE TURLINGTON BUILDING

Each visitor to the Turlington Building is required to sign in at the security desk in the main lobby. Please allow at least 15 minutes prior to Proposal due time if hand-delivering the Proposal to the Bureau of Contracts, Grants and Procurement Management Services.

4.3 PROPOSAL QUESTIONS & ANSWERS

Any technical questions arising from this RFP should be forwarded, in writing, to the purchasing agent identified below. The Department's written response to written inquiries submitted timely by Proposers will be posted on the Florida Vendor Information Portal (VIP) at MyFloridaMarket Place Vendor Information Portal (click on Search Advertisements under the Florida Solicitation Advertisement section, then populate the Organization field with the Department of Education. Initiate search by clicking the Search button). Click on this Proposal number to review https://vendor.myfloridamarketplace.com/

RFP 2024-92 – Outreach Innovation Page 8 posted documents. It is the responsibility of all potential Proposers to monitor this site for any changing information prior to submitting a Proposal.

Only timely received written inquiries will be “officially” addressed by the Department. See SECTION 3.4 CRITICAL EVENT DATES for question due date.

WRITTEN QUESTIONS should be submitted to:

Florida Department of Education Bureau of Contract, Grants and Procurement Management Services Attn: Tamara Harrington 325 West Gaines Street, 344 Turlington Building Tallahassee, Florida 32399-0400 E-mail Address (preferred): tamara.harrington@fldoe.org or Fax No.: (850) 245-0719

4.4 PROCUREMENT PROTESTS / NOTICE OF RIGHTS

Pursuant to F.S., Section 120.57(3) (b):

Any person who is adversely affected by the agency decision or intended decision shall file with the agency a notice of protest in writing within 72 hours after the posting of the notice of decision or intended decision. With respect to a protest of the terms, conditions, and specifications contained in a solicitation, including any provisions governing the methods for ranking bids, proposals, or Proposals, awarding contracts, reserving rights of further negotiation, or modifying or amending any contract, the notice of protest shall be filed in writing within 72 hours after the posting of the solicitation. The formal written protest shall be filed within ten (10) days after the date the notice of protest is filed. Failure to file a notice of protest or failure to file a formal written protest shall constitute a waiver of proceedings under this chapter. The formal written protest shall state with particularity the facts and law upon which the protest is based. Saturdays, Sundays, and state holidays shall be excluded in the computation of the 72-hour time periods provided by this paragraph.

Section 120.57(3)(a) provides:

Failure to file a protest within the time prescribed in section 120.57(3), F.S., or failure to post the bond or other security required by law within the time allowed for filing a bond shall constitute a waiver of proceedings under chapter 120, F.S."

Florida Administrative Code (F.A.C.) Rule 28-110.002(2) defines the term “decision or intended decision,” and includes the solicitation terms (and any addenda), the award of the contract, and a rejection of all bids.

At the time of filing the Formal Written Protest the protestor must also file a Protest Bond payable to the Department in an amount equal to 1 percent of the estimated contract amount. F.S., Section 287.042(2) (c) and F.A.C. Rule 28-110.005 contain further terms relating to the Protest Bond, including how to determine the estimated contract amount. In lieu of a Protest Bond, the Department will accept cashier’s checks, official bank checks or money orders. The bond shall be conditioned upon the payment of all costs and charges that are adjudged against the protestor in the administrative hearing in which the action is brought and in any subsequent appellate court proceeding.

The Notice of Protest, Formal Written Protest, and Protest Bond shall be addressed to the issuing office as identified in SECTION 4.3 PROPOSAL QUESTIONS AND ANSWERS above, and filed with the agency clerk.

mailto:tamara.harrington@fldoe.org http://www.leg.state.fl.us/Statutes/index.cfm?App_mode=Display_Statute&Search_String=&URL=Ch0120/Sec57.HTM

RFP 2024-92 – Outreach Innovation Page 9

4.5 ORAL INSTRUCTIONS / CHANGES TO THE REQUEST FOR PROPOSAL (ADDENDA)

No negotiations, decisions, or actions will be initiated or executed by a Proposer as a result of any oral discussions with a state employee. Only those communications which are in writing from the Bureau of Contracts, Grants and Procurement Management Services will be considered as a duly authorized expression on behalf of the Department.

Notice of changes (addenda) will be posted on the VIP, under this Proposal number. It is the responsibility of all potential Proposers to monitor this site for any changing information prior to submitting a Proposal.

4.6 MODIFICATIONS, RESUBMITTAL AND WITHDRAWAL

Proposers may modify submitted Proposals at any time prior to the Proposal due date. Requests for modification of a submitted Proposal shall be in writing and must be signed by an authorized representative of the Proposer.

Upon receipt and acceptance of such a request, the entire Proposal will be returned to the Proposer and not considered unless resubmitted by the due date and time. Proposers may also send a change in a sealed envelope to be opened at the same time as the Proposal. The RFP number, opening date and time should appear on the envelope of the modified Proposal.

Unless specifically requested by the Department, any amendments, revisions, or alterations to Proposals will not be accepted after the closing for the receipt of Proposals.

4.7 RESTRICTIONS ON COMMUNICATIONS WITH DEPARTMENT STAFF

Proposers shall not communicate with any Department staff concerning this RFP except for the Department contact person identified in SECTION 4.3 PROPOSAL QUESTIONS AND ANSWERS of this RFP. Only those communications which are in writing from the Bureau of Contracts, Grants, and Procurement Management Services shall be considered as a duly authorized response on behalf of the Department. For violation of this provision, the Department reserves the right to reject a Proposer’s Proposal.

Respondents to this solicitation or persons acting on their behalf may not contact, between the release of the solicitation and the end of the 72-hour period following the agency posting the notice of intended award, excluding Saturdays, Sundays, and state holidays, any employee or officer of the executive or legislative branch concerning any aspect of this solicitation, except in writing to the procurement officer or as provided in the solicitation documents. Violation of this provision may be grounds for rejecting a Proposal.

4.8 CONFIDENTIAL, PROPRIETARY, OR TRADE SECRET MATERIAL

The Department takes its public records responsibilities as provided under Chapter 119, F.S., and Article I, Section 24 of the Florida Constitution, very seriously. If Proposer considers any portion of the documents, data or records submitted in response to this solicitation to be confidential, trade secret or otherwise not subject to disclosure pursuant to Chapter 119, F.S., the Florida Constitution or other authority, Proposer must clearly mark and identify in its Proposal those portions which are confidential, trade secret or otherwise exempt. Proposer must also simultaneously provide the Department with a separate redacted copy of its Proposal. This redacted copy shall contain the Department’s solicitation name, number, and the name of the Proposer on the cover, and shall be clearly titled “Redacted Copy.” The Redacted Copy shall be provided to the Department at the same time Proposer submits its Proposal to the solicitation and must only exclude or obliterate those exact portions which are claimed confidential, proprietary, or trade secret, or otherwise exempt. The Proposer should also provide one (1) electronic copy (compact disc (CD), flash drive, etc.) of their Redacted Copy.

Proposer shall be responsible for defending its determination that the redacted portions of its Proposal are confidential, trade secret or otherwise not subject to disclosure. Further, Proposer shall protect, defend, and

RFP 2024-92 – Outreach Innovation Page 10 indemnify the Department for any and all claims arising from or relating to Proposers’ determination that the redacted portions of its Proposal are confidential, proprietary, trade secret or otherwise not subject to disclosure.

If Proposer fails to submit a Redacted Copy with its Proposal, the Department is authorized to produce the entire documents, data or records submitted by Proposer in answer to a public records request for these records.

Notwithstanding the foregoing, the Department reserves the right to disclose any materials as public records unless it determines, in its discretion, that an exemption to disclosure applies to the record.

Notwithstanding the foregoing, the Department reserves the right to disclose all material that it determines, in its sole discretion, to be a public record under Florida law.

Public records request should be submitted to: PRR@fldoe.org.

4.9. POOR PERFORMANCE NOTICE

The Proposer should provide for both the Proposer and its employees, subcontractors, and subcontractor employees, copies of any and all documents regarding complaints filed, investigations made, warning letters or inspection reports issued, any notice of breach, notice of default, termination notice, suspension notice, or any disciplinary action initiated or taken under any contract or job performance within the past seven (7) years. For each instance listed, provide a narrative summary of the contract’s purpose and scope of work, the Proposer’s performance, including the concerns of the project owner, and any major adverse findings. In addition, provide the contract or job number, the name of the owner, the term of the contract, the name, address, and telephone number of the owner’s contract manager. Please also include any relevant documentation evidencing the performance issues.

The Department reserves the right to seek further information on this matter from the Proposer or to make inquiries with the project owner. The information obtained from this review may be reflected in the Proposer’s score or used to declare the Proposer not a responsible vendor.

4.10 WITHDRAWAL OF A PROPOSAL

A Proposer may withdraw a Proposal by written notice to the Department on or before the deadline specified for the receipt of Proposals in SECTION 3.4 CRITICAL EVENT DATES of this RFP. Such written notice is to be submitted to the Issuing Office at the address specified in SECTION 4.3 PROPOSAL QUESTIONS AND ANSWERS of this RFP.

4.11 CONDITIONS TO THE PROPOSAL

No conditions may be applied to any aspect of the RFP by the prospective Proposer. Any conditions placed on any aspect of the Proposal documents by the prospective Proposer may result in the Proposal being rejected as a conditional Proposal. DO NOT WRITE IN CHANGES ON ANY RFP SHEET. The only recognized changes to the RFP prior to Proposal opening will be a written addenda issued by the Department. The Proposer recognizes the Department’s right to ignore the condition and treat the Proposal as if no conditions exists.

4.12 DISCLOSURE OF PROPOSAL CONTENTS

All documentation produced as part of this solicitation shall become the exclusive property of the state and may not be removed by the Proposer or its agents. All Proposals shall become the property of the state and shall not be returned to Proposer. The Department shall have the right to use any or all ideas or adaptations of the ideas presented in any Proposal. Selection or rejection of a Proposal shall not affect this right.

mailto:PRR@fldoe.org

RFP 2024-92 – Outreach Innovation Page 11

4.13 AWARD

As in the best interest of the state, the right is reserved to award based on all or none, groups of services, or any combination thereof, to a responsive, responsible Proposer. As in the best interest of the state, the right is reserved to reject any and/or all Proposals or to waive any minor irregularity in Proposals received. Conditions which may cause rejection of Proposals include, without limitation, evidence of collusion among Proposers, obvious lack of experience or expertise to perform the required work, failure to perform, or meet financial obligations on previous contracts.

SECTION 5 – SPECIAL CONDITIONS

5.0 AUTHORIZED TO DO BUSINESS IN THE STATE OF FLORIDA

Foreign corporations and foreign limited partnerships should be authorized to do business in the state of Florida.

Domestic corporations should be active and in good standing in the state of Florida. Such authorization and status should be obtained by the Proposal due date and time, but in any case, must be obtained prior to contract execution. For authorization, contact:

Florida Department of State Tallahassee, Florida 32399

(850) 245-6053

5.1 LICENSED TO CONDUCT SERVICES IN THE STATE OF FLORIDA

If the services being provided require that individuals be licensed by the Florida Department of Business and Professional Regulation or any other state or federal agency, such licenses should be obtained by the Proposal due date and time, but in any case, must be obtained prior to contract execution. For state licensing, contact:

Florida Department of Business and Professional Regulation Tallahassee, Florida 32399-0797

(850) 487-9501

5.2 IDENTICAL EVALUATION OF PROPOSALS

Whenever two (2) or more Proposals which are equal with respect to price, quality, and service are received, the Department will determine the order of award using the criteria established in 60A-1.011, F.A.C. The "Drug-Free Workplace Program Certification" form can be found as Attachment F.

5.3 DISCLOSURE STATEMENT

The Disclosure Statement Form (Attachment G) should be signed and submitted with the Proposal response.

5.4 SUB-CONTRACTING

The Contract or any portion thereof shall not be sub-contracted, except as permitted herein, or with the prior written approval of the Department. No sub-contract shall, under any circumstances, relieve the Contractor of its liability and obligation under this contract; and despite any such sub-contracting, the Department shall deal through the Contractor, which shall retain the legal responsibility for performing the Contractor obligations.

In the event any sub-contractors are approved by the Department, the Contractor should provide a list of subcontractors to the Department’s contract manager upon execution of the Contract. The Contractor should report all subcontractors, including, but not limited to, certified minority, women and service-disabled veteran subcontracting activities using the attached Utilization Summary form, attached as Attachment E. The Contractor

RFP 2024-92 – Outreach Innovation Page 12 should provide a list of subcontractors to the Department’s contract manager upon execution of the Contract. The Contractor should provide the Utilization Summary form with each invoice submitted for payment, regardless if funds have not been spent with a certified minority, women or service-disabled veteran subcontractor for the period covered by the invoice. Contact the Florida Department of Management Services (DMS), Office of Supplier Diversity, for assistance identifying qualified minority, women, and service-disabled veteran companies. The Office of Supplier Diversity can be reached at (850) 487-0915; the Internet Web address is http://dms.myflorida.com/other_programs/office_of_supplier_diversity_osd/ .

5.5 CONTRACTUAL OBLIGATIONS

The Department’s Contract Standard Terms and Conditions are incorporated in this RFP as Attachment C and will govern the relationship between the Department and the Contractor. The Proposal(s) submitted by the successful Proposer(s) shall be incorporated into the final contract(s).

5.6 METHOD OF PAYMENT

Compensation and payment will be made in accordance with the terms and conditions of the contract.

5.7 CONVICTED VENDOR LIST

A company placed on the Convicted Vendor List may not submit a Proposal or be awarded a contract to provide any goods or services pursuant to Rule 60A-1.006 F.A.C. The “Convicted Vendor List” is published athttp://www.dms.myflorida.com/business_operations/state_purchasing/vendor_information/convicted_suspende d_discriminatory_complaints_vendor_lists/convicted_vendor_list.

5.8 DIVERSITY IN CONTRACTING

The state of Florida is committed to supporting its diverse business industry and population through ensuring participation by minority-, women-, and service-disabled veteran business enterprises in the economic life of the state. The state of Florida Mentor Protégé Program connects minority-, women-, and service-disabled veteran business enterprises with private corporations for business development mentoring. We strongly encourage firms doing business with the state of Florida to consider this initiative. For more information on the Mentor Protégé Program, please contact the Office of Supplier Diversity at (850) 487-0915.

The state is dedicated to fostering the continued development and economic growth of small, minority-, women-, and service-disabled veteran business enterprises. Participation by a diverse group of Vendors doing business with the state is central to this effort. To this end, it is vital that small, minority-, women-, and service-disabled veteran business enterprises participate in the state’s procurement process as both Contractors and sub-contractors in this solicitation. Small, minority-, women-, and service-disabled veteran business enterprises are strongly encouraged to contribute to this solicitation.

Information on Certified Minority Business Enterprises (CMBE) and Certified Service-Disabled Veteran Business Enterprises (CSDVBE) is available from the Office of Supplier Diversity at Office of Supplier Diversity (OSD) / Agency Administration / Florida Department of Management Services - DMS (myflorida.com)

5.9 COSTS INCURRED IN RESPONDING

This RFP does not commit the Department or any other public agency to pay any costs incurred by the Proposer in the submission of a Proposal or to make necessary studies or designs for the preparation thereof, nor to procure or contract for any articles or services.

http://dms.myflorida.com/other_programs/office_of_supplier_diversity_osd/ http://www.dms.myflorida.com/business_operations/state_purchasing/vendor_information/convicted_suspended_discriminatory_complaints_vendor_lists/convicted_vendor_list http://www.dms.myflorida.com/business_operations/state_purchasing/vendor_information/convicted_suspended_discriminatory_complaints_vendor_lists/convicted_vendor_list https://www.dms.myflorida.com/agency_administration/office_of_supplier_diversity_osd https://www.dms.myflorida.com/agency_administration/office_of_supplier_diversity_osd

RFP 2024-92 – Outreach Innovation Page 13

5.10 SUBMISSION OF PROPOSALS BY SUBSIDIARIES OR AFFILIATES

A Proposer, its subsidiaries, affiliates, or related entities is limited to one Proposal. Submission of more than one Proposal per activity by a Proposer may cause the rejection of all Proposals submitted by the Proposer. In the alternative, the Department may decide, in its sole discretion, which Proposal to evaluate and consider. A subsidiary or affiliate of a prime Proposer may also be included as a subcontractor in another Proposer’s Proposal.

5.11 PROHIBITION OF GRATUITIES

By submission of a Proposal, the Proposer certifies that no elected or appointed official or employee of the state of Florida has or will benefit financially or materially from this procurement. Any contract arising from this procurement may be terminated by the Department if it is determined that gratuities of any kind were either offered to or received by any of the aforementioned officials or employees from the Proposer or its agents or employees.

5.12 INDEPENDENT PRICE DETERMINATION

A Proposer shall not collude, consult, communicate, or agree with any other Proposer regarding this procurement as to any matter relating to the Proposer’s Proposal.

5.13 PERFORMANCE BOND

A Performance Bond is not required for this project.

5.14 PARTICIPATION IN FUTURE STAGES OF THIS PROJECT

As stated in Chapter 287.057 F.S.

(17)(c) A person who receives a contract that has not been procured pursuant to subsections (1) through (5) to perform a feasibility study of the potential implementation of a subsequent contract, who participates in the drafting of a solicitation or who develops a program for future implementation, is not eligible to contract with the agency for any other contracts dealing with that specific subject matter, and any firm in which such person has any interest is not eligible to receive such contract. However, this prohibition does not prevent a vendor who responds to a request for information from being eligible to contract with an agency.

5.15 INFORMATION TECHNOLOGY REQUIREMENTS

Proposers submitting Proposals to this solicitation should provide electronic and information technology resources in complete compliance with the accessibility standards required by Section 282.601-282.606, F.S., and Rule 60-8.002, F.A.C. These standards establish a minimum level of accessibility.

Contractors, providers, and partners employed by the Department or acting on behalf of the Department shall also fully comply with 60GG-2 Information Technology Standards.

5.16 SCRUTINIZED COMPANIES LISTS

Section 287.135, Florida Statutes, requires that at the time a company submits a bid or proposal for a contract for goods or services of $1 million or more, the company must certify that the company is not on either the Scrutinized Companies with Activities in Sudan List or the Scrutinized Companies with Activities in the Iran Petroleum Energy Sector List. Both lists are created pursuant to section 215.473, Florida Statutes.

Proposals of $1 million or more should include the attached Scrutinized Companies Lists Form (Attachment H) to certify the Proposer is not on either of those lists. The Form should be submitted with the Technical Proposal.

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5.17 SCRUTINIZED COMPANIES – TERMINATION

The Department may, at its option, terminate the Contract if the Contractor is found to have submitted a false certification as provided under section 287.135(5), F.S., or been placed on the Scrutinized Companies with Activities in Sudan List or the Scrutinized Companies with Activities in the Iran Petroleum Energy Sector List, or been engaged in business operations in Cuba or Syria, or to have been placed on the Scrutinized Companies that Boycott Israel List or is engaged in a boycott of Israel.

5.18 FOREIGN COUNTRIES OF CONCERN CONTRACT ATTESTATION FORM

In accordance with section 287.138, F.S., beginning on or after the dates provided in section 287.138(4), F.S., a Governmental Entity may not accept a bid, proposal, or reply for a contract which would grant an entity access to an individual’s Personal Identifying Information unless the entity provides the Governmental Entity with an attestation by the entity on Form PUR 1355, “Foreign Country of Concern Attestation Form.” (Attachment I) See also F.A.C. 60A-

1.020 Attestation Forms.

SECTION 6 – SCOPE OF SERVICES

6.0 SCOPE OF SERVICES

The purpose of this Request for Proposal (RFP) is to establish a performance-based contract to facilitate increased public awareness of services provided by the Division of Blind Services. The Contractor will deliver on-demand services, encompassing graphic design, outreach and recruitment, media engagement, video production, web/interactive development, printing, copywriting, collateral development, and the creation of ad hoc outreach plans and strategic communications. These creative services will be provided as needed by the Department under the direction of the Contractor.

6.1 DELIVERABLES

DELIVERABLE 1

Integrated Communications Planning, Implementation and Contract Services Support Encompasses project and contract management as the Contractor plans and coordinates with the Division to deliver ongoing support to execute the strategies and tactics outlined in the communications plan. This plan serves as the roadmap for outreach and engagement to address the Division’s communications needs and opportunities that advances the education and workforce priorities of the Governor through services administered through the Division of Blind Services.

The communications plan will encompass both proactive and reactive public and stakeholder outreach as well as advertising services to elevate awareness of services provided by the Division across the State. This deliverable also encompasses strategic discussions and planning involved in adjusting or pivoting to meet new or emerging communications priorities and needs as identified by the Division.

DELIVERABLE 2

The Division’s Key Initiatives Outreach This deliverable provides for the creation of outreach campaigns and other communications tools and resources for audiences serviced by or serviced by the Division.

The resulting campaigns, tools, and resources will strengthen alignment among the Division and the technical colleges, Florida College System and partners to help drive enrollment through communications support to ensure students and adult learners are aware of the opportunities and services and can connect to training and career pathways.

RFP 2024-92 – Outreach Innovation Page 15

The Contractor will ensure messaging and outreach connects with these critical audiences to raise awareness and use of available training services with an emphasis on campaigns that connect Floridians with barriers to employment.

This deliverable will cover costs associated with development, design, and execution of comprehensive outreach and engagement strategies and plans to key customer groups and other stakeholders and will demonstrate measurable outcomes.

DELIVERABLE 3

Video and Printed Outreach Materials Purchase products and procure printing and videography services as needed to improve the Division’s ability to deliver outstanding integrated communications support services and achieve effective communications to advance outreach priorities. Prior approval for printing and the purchase of products include, but are not limited to: signage, outreach collaterals, e.g., brochures, media kits, resources and activities, videos, photography, recognition and outreach items, pursuant to federal and state laws and policies, is required.

DELIVERABLE 4

Advertising/Media Buying There remains a demand and need in a state as large as Florida to continue to directly invest in finding creative and effective ways to educate blind and Visually Impaired Floridians about the broad range of services and programs available throughout the state.. Paid advertising outreach allows the Division to use advertising and media placements to drive awareness through impressions and reach that lead to conversations and actions by targeted audiences to engage directly with institutions across Florida.

Thus, an important component of the resulting contract is the provision of technical assistance and counsel to facilitate and optimize placement recommendations to meet the requirements and intent of the Division’s objectives and budget; and media buying services to better leverage the outreach investment through the Contractor’s relationship with media outlets.

This deliverable covers the hard/direct costs of placements that may be made across multiple mediums, including, but not limited to: digital platforms, print, websites, radio, television, outdoor and transportation displays, and direct marketing. It includes advertising buys for in-state and, when appropriate, national placements and digital advertising buys in support of increasing awareness and enrollment in programs across the State. The Contractor will provide detailed reports, including summaries, outlining the outcomes of this investment as campaigns using these funds are completed. The Contractor agrees that the costs associated with this deliverable will contain no commission or mark-up fees.

The Contractor's purchase of advertising outreach on behalf of the Department is subject to approval by the Director of Division of Blind Services, and when appropriate based on the cost such as with major media buys, from the Chancellor of Innovation.

DELIVERABLE 5

Events and Partnerships Partnerships that enhance engagement and outreach efforts help to strengthen the reach of the Division, cultivating a greater alignment among workforce development associations, business and industry, community development and economic development partners across Florida.

The Contractor, at the direction of the Division, will develop and manage an annual partnership plan for supporting organizations and participating in events that further amplify the Division of Blind Services’ messaging, programs, RFP 2024-92 – Outreach Innovation Page 16 resources and priorities. The plan will result in negotiated partnership agreements managed by the Contractor to adhere to all timelines related to the associated scope and delivery of outreach materials and other deliverables and coordinate receipt of proof of performance.

DELIVERABLE 6

Website Enhancement and Ongoing Management Strategic website enhancement and meticulous ongoing management are paramount for the sustained success of the Division. The Contractor will spearhead the development and execution of an annual plan dedicated to refining and optimizing our website. This plan involves a comprehensive approach to website enhancement, ensuring its alignment with evolving priorities and industry standards.

The Contractor's responsibilities extend to seamless ongoing management, encompassing routine maintenance, security updates, and dynamic content additions or modifications. Timely execution of these tasks will be instrumental in guaranteeing the website's optimal functionality. The Contractor will play a key role in coordinating all aspects of website enhancement and ongoing management, facilitating a smooth and efficient process that aligns with our digital objectives.

6.2 FINANCIAL CONSEQUENCES

If the Contractor fails to meet the minimum level of service or performance identified, the Department will be injured as a result thereof. If the requirements are not timely and satisfactorily performed, the Contractor shall be subject to one or more of the financial consequences listed. The contract manager shall periodically review the progress made on the activities and deliverables. If the Contractor fails to meet and comply with the activities/deliverables established or to make appropriate progress and they are not resolved within two weeks of a written request for correction; the contract manager may approve: 1) withholding of payment proportionate to the deficient service or performance until the deficiency is cured, (2) request the contractor redo or otherwise cure the work, or (3) a reduced payment by the rate established under this contract proportionate to the deficient service or performance.

The contract manager must assess one or more of the financial consequences based on the severity of the failure to perform and the impact of such failure on the ability of the contract to meet the timely and desired results. These financial consequences shall not be considered penalties. The Department; at its sole discretion, may offer the Contractor an extension for any listed tasks, timelines, or deliverables during which the indicated financial consequences shall not apply. Notification of any extension shall be provided to the Contractor in writing. If financial consequences are imposed and due; the Department may offset the financial consequences from the next invoice or from the final retained payment, or require separate payment. Any payment made in reliance on the Contractor's evidence of performance; which evidence is subsequently determined to be erroneous, will be immediately due as an over payment.

SECTION 7 – SPECIAL INSTRUCTIONS – PROPOSAL FORMAT & CONTENT

7.0 PROPOSAL SUBMISSION

By submitting a Proposal, the Proposer represents that it understands and accepts the terms and conditions to be met and the character, quality and scope of services to be provided.

Both Technical and Price Proposals should be submitted as specified in SECTION 3.4 CRITICAL EVENT DATES.

All Proposals and associated forms should be signed and dated by a duly authorized representative of the Proposer. The overall Proposal should be written in a concise manner, which is conducive to effective evaluation and selection.

RFP 2024-92 – Outreach Innovation Page 17

Each Proposer should fully acquaint itself with the conditions relating to the performance of services under the conditions of this RFP.

All Proposal prices should be submitted on the forms provided in this RFP. All Proposal prices should remain firm for one hundred eighty (180) days from date of Proposal Opening.

All Proposals and related documents submitted in response to this RFP shall become the property of the state.

7.1 MAIL OR DELIVER PROPOSALS TO: (Do Not Fax or E-Mail)

Florida Department of Education Bureau of Contracts, Grants and Procurement Management Services Attn: Tamara Harrington 325 West Gaines Street

344 Turlington Building Tallahassee, Florida 32399-0400

7.2 PROPOSAL FORMAT INSTRUCTIONS

This section contains instructions that describe the expected format for the Proposal. All Proposals submitted should contain two parts and be marked as follows:

PART I TECHNICAL PROPOSAL NUMBER RFP 2024-92

COMPANY NAME

CONTACT PERSON NAME AND PHONE

(One Separately Sealed Package for Technical)

PART II PRICE PROPOSAL NUMBER RFP 2024-92

COMPANY NAME

CONTACT PERSON NAME AND PHONE

(One Separately Sealed Package for Prices)

THE SEPARATELY SEALED PACKAGES MAY BE MAILED TOGETHER IN ONE ENVELOPE OR BOX.

7.2.1 Preliminary Administrative Review

The absence of any of these documents may result in a determination that the Proposal is non-responsive and the Proposal not be evaluated. The Proposal forms furnished should be used when submitting the Proposal.

Forms should be filled out in ink or typewritten. Administrative Review information should be included at the beginning of the Technical Proposal portion (Part I) of the Proposal and consist of the following:

▪ All Addenda

▪ Reference Form (Attachment D) – Provide at least three (3) references, which demonstrate efforts comparable to the one described in this RFP. The Department reserves the right to contact the references regarding the services provided. Any information provided will be subject to the requirements of the Florida Public Records Law.

▪ Disclosure Statement Form (Attachment G)

▪ Scrutinized Companies Form (Attachment H)

▪ Foreign Countries Of Concern Contract Attestation Form (Attachment I)

▪ Transmittal Letter – Provide a Transmittal Letter (on Company Letterhead) that contains the following:

RFP 2024-92 – Outreach Innovation Page 18 a statement confirming that the person signing the Proposal is authorized to represent the Proposer and bind the Proposer relative to all matters contained in the Proposer's Proposal the company’s federal tax identification number official company name, including “doing business as” (dba), parent company, etc.

a statement confirming that the Proposer has read, understands, and agrees to comply with all provisions of this RFP. By submitting a Proposal, the Proposer agrees to the terms and conditions of the RFP notwithstanding any statement in the Proposal to the contrary.

a statement confirming that the Proposer is authorized to conduct business in Florida in accordance with the provisions of Chapter 607, F.S. In lieu of such statement, the Proposer alternatively should confirm that authorization to do business in Florida will be secured prior to contract execution.

a statement confirming that the Proposer is registered on the MyFloridaMarketPlace website in accordance with the provisions by the state of Florida. In lieu of such statement, the Proposer should alternatively confirm that registration authorization will be completed prior to contract execution.

a statement confirming that the Proposer has electronically registered a valid W-9 with the Department of Financial Services (DFS). DFS is ready to assist any vendors with questions, and vendors must submit their W-9 forms electronically at https://flvendor.myfloridacfo.com.

Contact the DFS Customer Service Desk at (850) 413-5519 or FLW9@myfloridacfo.com with any questions. In lieu of such statement, the Proposer should alternatively confirm that registration will be completed prior to contract execution.

7.2.2 Technical Proposal (Part I)

(Do not include price information in Part I) The Proposer should submit one (1) original, one (1) hard copy and two (2) copies in electronic format (USB) in Microsoft Word 10.0 or higher, or Adobe Acrobat (electronic file size should not exceed 12 MB) of the Proposal which is to be divided into the sections described below. SECTION 7.2.1 PRELIMINARY ADMINISTRATIVE REVIEW documents should be included at the beginning of the Technical Proposal portion of the Proposal.