RFI_N4248524RF001 NCTMS.pdf

N4248524RF001

This is a Request for Information (RFI) for commercial services performed in accordance with this notice. This announcement constitutes the only notice for RFI. Request for company background and capabilities brief are being sought and requested for this notice. An official solicitation notice is NOT applicable at this time. The proposed acquisition is to be openly competed and the applicable NAICS is 541810 - Advertising Agencies.

This document is for information and planning purposes and to allow industry the opportunity to verify reasonableness and feasibility of the requirement for consideration in the overall acquisition strategy, as well as to promote competition. Industry Day will be announced for this requirement.

Submit written responses to Harold Kostem via email at Harold.kostem.civ@us.navy.mil, no later than 05 September 2024.

DON/AA Contract Management Division (CMD) is seeking information from all categories of SB for determining the appropriate level of competition and/or SB subcontracting goals for this requirement. This is a new requirement.

Maritime Service Recruiting Campaign

BRIEF BACKGROUND:

The Office of the ASN M&RA was established by Title X as an entity whose principal duty is the overall supervision of manpower and reserve component affairs of the Department of the Navy (DON). As such, ASN M&RA is responsible for overseeing the recruitment of Navy and Marine Corps service members and civilians.

ASN M&RA established a core team to develop a centralized campaign strategy that empowers stakeholders and expands the reach of the Department’s recruiting efforts by accessing untapped target audiences. The strategy will complement Service-specific branding and augment ongoing recruiting efforts, which helps to amplify and reinforce the value of military and civilian military service through a coordinated communication strategy.

PURPOSE:

This requirement is for National Call to Maritime Service (NCTMS) to be led by the Assistant Secretary of the Navy (Manpower and Reserve Affairs) (ASN M&RA) the digital marketing and advertising services required for three NCTMS events. The event dates and locations have not yet been determined. The NCTMS campaign will include national events designed to generate mainstream awareness, as well as vertical campaigns with specific activities and messaging tailored to each audience with a call to action (e.g., military or civilian). Please refer to attached Draft Performance Statement for more information.

INFORMATION REQUESTED:

N4248524RF001

Specifically, DON/AA CMD is seeking written responses (contractor format is acceptable) to the following strategic sourcing and company specific questions (Any information provided is voluntary. Telephone calls will not be accepted):

a. In order to create an accurate Independent Government Cost Estimate, provide:

- Estimated labor categories, labor hours required. Please provide a breakdown of estimated costs

- Types of media events that would be used/recommended

b. Capability Statement, Company's Name, Business Address, Point of Contact

(POC), telephone, and fax number. Include business size/type (Large, Veteran-Owned, 8a, HUBZone, SDB, JWOD, Women-owned, etc), cage code, email address, website (if applicable), GSA contract number (if applicable), experience, and an overview of your company.

This announcement is not a contract, a request for proposal, a promise to contract, or a commitment of any kind on the part of the Government. The information provided herein is subject to change and in no way binds the Government to solicit for or award a contract. The Government will not pay for any effort expended or any material provided in response to this announcement, nor will the Government return any data provided. If a solicitation is released, it will be synopsized at https://www.SAM.gov or GSA e-Buy. It is the potential offerors' responsibility to monitor these sites for the release of any follow-on information.