RFI- Digital Marketing Service- USAID Nigeria.pdf

REQUEST FOR INFORMATION (RFI)

RFI ISSUANCE DATE: July 15, 2024

RFI CLOSING DATE: August 14, 2024, 17:00 Hours West Africa Time

SUBJECT: USAID/Nigeria Digital Marketing Services

REFERENCE: RFI No. 72062024RFI00003

Dear Prospective Respondents and Interested Parties, The United States Government (USG), represented by the United States Agency for International

Development’s Nigeria Mission (USAID/Nigeria) is issuing this Request for Information (RFI) to gather information and feedback from local U.S. and Nigerian firms to provide digital marketing services to USAID/Nigeria. These marketing services may span from formulating and executing digital campaigns, crafting promotional materials, and organizing events to bolster USAID’s activities in Nigeria. Responses to this RFI will be critical to identifying potential partners and to gaining insights into their technical expertise and capacity to receive and manage USG funds.

USAID/Nigeria Overview:

USAID globally leads international development and humanitarian assistance overseas on behalf of the United States Government to save lives, reduce poverty, and strengthen democratic governance. USAID has a long and proud history of assistance to Nigeria that dates back to

1960, the year that Nigeria became the 26th African nation to gain independence.

Today, USAID/Nigeria works to promote: broad economic growth; food and nutrition security; a healthier, better educated population; accountable, inclusive and responsive governance;

gender equality; access to renewable energy; and, overall stability. The Mission also provides substantial humanitarian assistance.

USAID aims to increase outreach and awareness of its programs and interventions in Nigeria through the use of digital marketing tools and services. As mentioned above, these services may include formulating and executing digital campaigns, crafting promotional materials, creating digital content and organizing/facilitating events to bolster USAID’s activities in Nigeria. Through

Request for Information USAID/Nigeria Digital Marketing Services

RFI No. 72062024RFI00003 this RFI, USAID aims to gather information about the existing firms/organizations in the field of digital marketing and the range of services they offer.

Submission:

Responses to this RFI should be submitted electronically via completion and submission of this

“Request for Information (RFI) Google Form” no later than the closing date and time stated above. Information collected will, at a minimum, include the firm/organization’s name, contact information, experience, past performance/sample work or projects and price listing. You will not be requested for information of a sensitive nature or personal identifiable information (PII).

Please DO NOT submit any information of this kind. USAID requests that submissions be as clear and specific as possible without exceeding 2-3 sentences, where applicable. Where requested, please provide accessible web links.

Responses to this RFI are voluntary. Responders are free to address any or all the questions in the google form. USAID reserves the right to use information provided by respondents for its purposes without restriction or limitation. Proprietary information must not be submitted.

Please note USAID is not seeking technical or cost proposals. Do not submit any proposal at this time. This RFI is issued solely for market research and planning purposes. USAID posts its competitive business opportunities on https://sam.gov. Please monitor this site for future announcements.

Issuance of this RFI neither obligates the USG to issue a solicitation or award a contract nor commits the USG to pay for any costs incurred or information resulting from this request.

Thank you for your time and interest in working with USAID/Nigeria.

Sincerely, Caraline DiNunzio Acting Supervisory Contracting Officer USAID/Nigeria https://docs.google.com/forms/d/1rITsQtIejoB8mfX_HrurXvElsmKu5vOENKGNl791Hmg/edit https://sam.gov/content/home https://sam.gov