RFI-002-2026 Stadium Proposal Evaluation Consultant.pdf

CITY OF GREEN BAY

REQUEST FOR INFORMATION (RFI-002-2026)

Consulting Services for Evaluation of Sports Stadium Development

Proposals

1. Introduction

The City of Green Bay (“City”) is seeking information from qualified consulting firms with demonstrated experience advising public-sector clients on the evaluation of sports stadium and sports-anchored mixed-use development proposals.

The purpose of this Request for Information (RFI) is to identify firms with relevant expertise and to better understand the range of advisory services available to support City staff and elected officials in reviewing potential stadium-related development proposals. The City anticipates using responses to this RFI to inform a potential future Request for Qualifications (RFQ) and/or Request for Proposals (RFP).

This RFI is issued for planning and informational purposes only and does not constitute a solicitation for proposals or the award of a contract.

2. Background

The City of Green Bay and the United Soccer League (USL) have signed a Letter of Intent (LOI) to explore bringing professional men’s and women’s soccer teams to the city. This agreement initiates a 10-month, exclusive negotiation period to develop a new, multi-purpose stadium and surrounding entertainment district. The City is actively coordinating with the USL to identify potential sites for development and will be tasked with reviewing conceptual plans and development proposals. These proposals will include a range of public-private partnership structures and may involve participation by multiple stakeholders, including private developers, sports organizations, and public agencies.

Potential areas of City involvement in such projects could include:

• Land assembly or disposition

• Infrastructure participation

• Tax Increment Financing (TIF) or other financing tools

• Public ownership or lease structures

• Operating agreements or shared-use arrangements

• Public access considerations

• Long-term capital maintenance and lifecycle facility reinvestment

The City seeks to identify experienced consulting firms capable of providing independent technical, financial, and strategic advisory services to support the evaluation of potential stadium development proposals and, potentially, subsequent negotiation phases, with the expectation that the selected consultant may serve as a comprehensive advisor; team-based responses offering complementary expertise are encouraged.

3. Purpose of the RFI

The objectives of this RFI are to:

• Identify qualified consultant teams with relevant stadium advisory experience

• Understand the range of services available to support proposal evaluation

• Learn about typical scopes of work and deliverables

• Obtain preliminary information regarding potential cost structures

• Inform the development of a future procurement process, if pursued

4. Anticipated Consultant Support Areas

The City is interested in understanding consultant capabilities across the following areas. Respondents may address all or a portion of these categories.

A. Independent Proposal Evaluation

Potential services may include:

• Review of developer-provided assumptions and projections

• Evaluation of attendance projections and utilization assumptions

• Benchmarking of comparable facilities and markets

• Review of capital construction cost assumptions

• Review of operating cost projections

• Review of proposed revenue sources and sharing structures

• Modeling worst-case and moderate-case scenarios for attendance and revenue

B. Public Finance and Risk Analysis

Potential services may include:

• Evaluation of public financing structures

• Review of potential TIF participation scenarios

• Analysis of infrastructure cost exposure

• Debt capacity considerations

• Lifecycle capital maintenance obligations

• Risk identification and allocation analysis

C. Economic and Fiscal Impact Review

Potential services may include:

• Independent review of economic impact studies

• Analysis of substitution effects and displacement impacts

• Evaluation of tax revenue assumptions

• Review of regional visitation assumptions

• Assessment of fiscal impacts to the City and related jurisdictions

D. Site and Development Feasibility Considerations

Potential services may include:

• Review of site suitability assumptions

• Parking and access considerations

• Infrastructure requirements

• Development phasing assumptions

• Integration with surrounding land uses

• Mixed-use district feasibility considerations

• Integration with existing City plans

E. Negotiation Strategy Support

Potential services may include:

• Review of proposed term sheets

• Lease structure benchmarking

• Identification of common public-private partnership structures

• Community benefits considerations

• Public participation thresholds

• Revenue participation opportunities

• Identification of enforceable targets for local hiring and living wage requirements

• Benchmarking “Community Access” days for local youth sports and civic events

F. Governance and Ownership Structures

Potential services may include:

• Evaluation of ownership models

• Authority or district governance structures

• Public versus private operations models

• Comparable governance precedents from peer communities

G. Industry Insight Based on your experience, please describe:

• Common challenges or pitfalls municipalities face when evaluating or negotiating stadium developments

• Best practices to mitigate risk and protect public interests

5. Information Requested from Respondents

Respondents are requested to provide the following information.

A. Firm Overview

Please provide:

• Firm name and primary office location

• Year established

• Description of relevant practice areas

• Identification of any subconsultants, if applicable

B. Relevant Experience

Describe experience providing advisory services to municipalities or public agencies related to:

• Stadium or arena feasibility evaluation

• Sports facility financing strategies

• Public-private partnership structuring

• Lease or operating agreement evaluation

• Mixed-use sports district planning

Include brief descriptions of up to five representative projects.

Briefly describe a project where actual outcomes (financial or attendance) deviated from initial projects and how your firm addressed those challenges.

C. Approach to Independent Review

Describe your firm’s approach to providing objective, independent evaluation of developer-provided feasibility analyses and financial projections.

Indicate whether your firm has represented professional sports organizations, venue developers, or private ownership groups within the past five years.

Describe how your firm maintains independence when evaluating proposals from leagues or developers with whom your firm may have a past or current business relationship.

D. Example Deliverables

Provide examples (or summaries) of typical deliverables prepared for municipal clients, such as:

• feasibility review memoranda

• benchmarking analyses

• negotiation support materials

• financial modeling summaries

E. Project Team

Identify anticipated team members and their roles. Include a brief summary of relevant experience for key personnel.

F. Estimated Cost Structure

Provide general information regarding typical cost ranges or fee structures associated with:

• preliminary proposal evaluation support

• feasibility-level advisory services

• negotiation support services

Cost information provided in response to this RFI is for planning purposes only.

6. Potential Future Procurement Process

Information received through this RFI may be used to inform a future Request for Qualifications (RFQ) and/or Request for Proposals (RFP). Submission of a response to this RFI is not required in order to participate in any future procurement process.

7. Anticipated Timeline

The anticipated schedule for this RFI process is as follows:

Date Time

RFI Issued May 12, 2026

Questions Due June 3, 2026

Bids Due June 17, 2026 2:00PM (CDT)

The City reserves the right to modify this schedule.

8. Submission Requirements

Respondents should submit an electronic PDF containing the requested information. Responses should not exceed ten (10) pages, excluding resumes and supporting materials.

Please use “RFI-002-2026 Response: Stadium Advisory Services – Firm Name” in the email subject line.

Responses should be submitted to:

City of Green Bay Purchasing Department – Thomas Walenski

100 North Jefferson Street Room 410

Green Bay, WI 54301

9. Questions

Questions regarding this RFI should be submitted via email to:

PurchasingAg@greenbaywi.gov

10. Disclaimer

This Request for Information is issued for informational and planning purposes only. It does not constitute a solicitation for proposals and does not obligate the City to issue a subsequent procurement document or enter into any agreement.

The City reserves the right to:

• Modify or cancel this RFI at any time

• Request additional information from respondents

• Conduct interviews with respondents

• Use information received to structure a future procurement process

The City is not responsible for any costs incurred by respondents in preparing responses to this RFI.

11. Equal Opportunity Statement

The City of Green Bay encourages participation from qualified firms, including disadvantaged, minority-owned, women-owned, and veteran-owned businesses.

12. City Contact Information

City of Green Bay Purchasing Department – RFI-002-2026

100 North Jefferson Street Room 410

Green Bay Wi.54301 mailto:PurchasingAg@greenbaywi.gov