Request for Proposal - CPSC Public Relations IDIQ.docx

United States Consumer Product Safety Commission

REQUEST FOR Proposal 61320622R0001 Indefinite Delivery/Indefinite Quantity Contract Statement of Work

FOR

CPSC Public Relations Support

1 SUPPLIES OR SERVICES AND PRICES

1.1 Brief Description of Supplies or Services

The purpose of the Request for Proposal (RFP) is to establish a Federal Acquisition Regulation (FAR) 16.504 Indefinite Delivery/Indefinite Quantity (IDIQ) contract with one Contractor to provide public relations, advertising, language translation, and other communications services to the U.S. Consumer Product Safety Commission (CPSC). The awardee will provide CPSC with expert services in development, implementation and support for its communication mission, as well as any reporting requirements. This document forms the Statement of Work (SOW) for the IDIQ.

The Government may also award a Task Orders as a result of this RFP to address campaigns identified at CPSC. The Performance Work Statements (PWSs) for these Task Orders are included as attachments to this RFP.

1.2 Price Ordering Guidelines

A CPSC Contracting Officer (CO) may issue Task Orders under the IDIQ pursuant to the procedures in 16.505. One or more Task Orders may be issued during the Period of Performance (POP) of this IDIQ; it is understood and agreed that the Government has NO OBLIGATION to issue Task Orders. The Contractor agrees to accept and perform Task Orders awarded by a CO within the scope of this IDIQ.

1.3 Authorized Order Contract Types

An RFQ will be issued for each Task Order. Individual Task Orders will be awarded on a Firm-Fixed Price basis.

1.4 Severability

It is anticipated that Severable Task Orders will be issued. The severability will be defined within each individual Task Order.

1.5 Price of Task Orders

The price for each Task Order will be based on a firm fixed price amount, to be determined at the time of award. Firm Fixed Price orders must comply with the labor rate maximums for each category in the IDIQ price schedule. A payment schedule for Firm Fixed Price awards will be negotiated for individual orders.

1.6 Labor Categories and Rates

The Contractor will, at a minimum, propose labor categories and rates that are appropriate to the tasks outlined in section 2.

1.7 Additions and Changes to Labor Categories

It may be necessary to add or change labor categories during performance of this IDIQ in order to carry out the services described in Section 2. If new labor categories are added, or existing labor categories revised, the parties will negotiate the labor category(ies) prior to the incorporation into the IDIQ.

1.8 Extent of Obligation

The Government estimates, but does not guarantee, that the volume of purchases through this agreement will be could reach $15,000,000.00 throughout the life of the IDIQ. The Government is obligated only to the extent of authorized purchases actually made under this IDIQ. The minimum guarantee is $2,500.00.

1.9 Obligation of Funds

This IDIQ does not obligate any funds. Funds are obligated when an authorized Task Order is placed with the Contractor in conjunction with this IDIQ. The government is obligated only to the extent of the obligation of any issued Task Orders that are placed under this IDIQ.

2 Description/Specifications/Work Statement

2.1 Introduction

The Consumer Product Safety Act of 1972 established the Consumer Product Safety Commission (CPSC) to protect consumers from unreasonable risks of injury or death associated with the use of thousands of types of consumer products under the agency’s jurisdiction. CPSC is committed to protecting consumers and families from products that pose a fire, electrical, chemical, or mechanical hazard. CPSC’s work to ensure the safety of consumer products – such as toys, cribs, power tools, cigarette lighters, internet of things connected devices, ATVs, and household chemicals – ensures American families are bringing the safest products possible into their homes. Consistent with the purposes of the Consumer Product Safety Act, CPSC’s mission is to develop and enforce product safety standards, pursue product recalls, conduct product injury research, and educate the public on product safety hazards. For more information on CPSC, please see https://www.cpsc.gov/About-CPSC.

2.2 Objective

The Consumer Product Safety Commission (CPSC) is issuing this IDIQ to addresses two key objectives: to obtain Contractor strategic planning, consulting, and creative services, and to obtain Contractor public relations, marketing, and web/digital support services to further CPSC’s safety education mission. These two objectives will require the Contractor to review current CPSC communications strategies and activities, and to propose additional or alternative strategies and activities to enhance the agency’s communications goals. The Contractor will offer insight and training on new communications strategies and activities, and will assist agency staff with enhancing existing activities and campaigns.

The Contractor will be tasked with building upon CPSC’s existing safety campaigns, as well as establishing new advertising and public relations support for other CPSC safety campaigns. The Contractor will be tasked with delivering highly effective local and national safety campaign work to promote product safety, educate American families about the resources available through CPSC, and reduce the number of product-related deaths and injuries.

2.3 Scope of Work

Task Orders placed under this IDIQ can include at a minimum one task area or any combination of the task areas covered within this IDIQ.

2.3.1 Task Area 1: Strategic Planning

2.3.1.1 The Contractor must create a strategic plan for agency communications.

2.3.1.2 The contractor must provide to CPSC recommendations for training, hiring, and restructuring of agency campaigns that will improve the overall functioning of the office and the success of the mission. The strategic plan must include, but is not limited to, the following:

2.3.1.2.1 Discussion of and recommendations related to overall brand awareness strategy, including a multi-year plan and associated costs;

2.3.1.2.2 Recommendations for improvements to internal processes and functions, including clear and specific recommendations for realignment of tasks within OCM, recommendations for hiring of additional staff, training needs, and restructuring of existing workflow;

2.3.1.2.3 Discussion of how to define success in the public health and safety context, including social science or behavioral economics best practices for messaging and risk communication;

2.3.1.2.4 Discussion of and specific recommendations for strategic planning within the unique structure of the Commission; Other discrete elements or issues as agreed upon by the Contractor and Contracting Officer’s Representative (COR) during the development of the strategic plan.

2.3.1.3 The Contractor must provide CPSC with new suggestions for communication strategies to enhance dissemination of safety messaging and effect behavior change. The Contractor must provide social science or behavioral economic data to support each suggested strategy. The Contractor must ensure all suggestions meet legal requirements for federal government activity.

2.3.1.4 The Contractor must deliver the strategic plan within the first quarter of the agency’s fiscal year or at a time determined by the COR.

2.3.2 Task Area 2: Training and Continuing Education

2.3.2.1 The Contractor must provide continuing education on communications strategies and best practices for CPSC communications staff. Training topics may include, but not be limited to: Effective communications writing, message and strategy development, other discrete training topics as agreed upon by the Contractor and COR.

2.3.3 Task Area 3: Campaign Planning and Messaging

2.3.3.1 Campaign Planning

The Contractor must create and deliver plans to support and execute each safety education campaign throughout their duration and achieve success. The plans should include a description of the research, tactics, initiatives, and other campaign elements that the contractor will use to achieve the stated goals of each campaign (example: educate one or more historically excluded communities on a particular product safety-related issue). The plans should also define key performance indicators (KPIs), as well as, descriptions of any challenges or barriers to campaign success. All campaign plans should detail tactics for reaching historically excluded communities who experience a disproportionate amount of consumer product-related hazards.

2.3.3.2 Campaign Message Development

The Contractor must work with the COR and CPSC staff to develop new messages or refine existing messages for CPSC campaigns.

2.3.4 Task Area 4: Earned Media Support

The Contractor must plan for earned media opportunities to expand campaigns through news reports and community outreach.

2.3.4.1 Earned Media Outreach for Senior Agency Officials

The Contractor must schedule radio, television, print, podcast, and online video interviews for the CPSC Chairman or other key officials, as directed by the COR.

2.3.4.2 Earned Media Placements

The Contractor must secure a minimum of three (3) major media placements for the campaigns (example: New York Times, CNN, Today Show), a minimum of three (3) historically excluded communities (Black, Latinx)-focused media placements for campaigns, and a minimum of three (3) digital-only (example: VOX, BuzzFeed, Huffington Post) placements for campaigns. These placements may or may not include the CPSC Chairman or other key officials and may be in languages other than English.

2.3.4.3 Satellite Media Tours

The Contractor must conduct satellite media tours/radio media tours with the CPSC Chairman or other key officials. For any Satellite Media Tour/Radio Media Tour (SMT/RMT) the Contractor must secure at least one (1) national Hispanic media interview or at minimum five (5) Hispanic media bookings in top 10 media markets, and at least one (1) media opportunity from an outlet or outlets that reach historically excluded communities as identified by the COR.

2.3.4.4 Distribution of Multimedia Assets

The Contractor must distribute multi-media news releases with individual or multiple video assets, images, and text to news outlets in support of CPSC campaigns.

2.3.5 Task Area 5: Organic Social Media Support

The Contractor must provide organic social media support for CPSC campaigns.

The Contractor must use social media tools and platforms including but not limited to, any official campaign Facebook page, Instagram account, Twitter account, YouTube Channel, and/or campaign blog. The Contractor must schedule COR-approved content and manage these platforms as designated users through CPSC’s third-party social media management tool – Meltwater Engage.

The Contractor must manage the day-to-day social media content creation and real-time monitoring for all campaign social media accounts. The Contractor must be responsible for creating and submitting the following assets for COR approval before proceeding with daily social media posting:

· a weekly editorial content calendar with seven days (Sunday through Saturday) of draft content (text, images, and links to articles/blogs or multimedia) to be delivered no later than the Friday morning (8:30 a.m. to 11:00 a.m.) before the next content publishing date

· campaign images (stock or original photography)

· graphic design resources and deliver completed work

· video editing resources and deliver completed work.

· During events when real-time social media publishing is necessary, the Contractor must work with the COR to establish a social media plan for the event and establish editorial guidelines for the Contractor to follow during the period of real-time control.

2.3.6 Task Area 6: Traditional and Digital Advertising

The Contractor must conduct paid traditional and digital advertising for CPSC campaigns. Traditional advertising should include, but not be limited to, advertising in print, broadcast, and on outdoor spaces. Digital advertising should include, but not be limited to, advertising on social media platforms, ad-supported streaming services, traditional web display ads, and online video websites, listicles, programmatic advertising, social media influencer engagement and other avenues as identified by the COR.

2.3.6.1 Advertising Campaign Planning

The Contractor must develop and execute advertising plans to achieve CPSC campaign mission goals. Advertising plans must be presented to the COR for approval no later than 3 weeks before a campaign is determined to begin. Advertising plans must outline and provide explanations for all elements of the advertising spend. The plan should include, but not be limited to: the timeline of the campaign, the budget/spend (per platform, if applicable), details on audience targeting (For example: location, age, behaviors, interests, conversation topics, etc. Per platform, if applicable), the campaign’s goal KIPs (as determined by the COR), the campaign’s final creative assets (including social media post text, if applicable). Campaign plans should include all creative assets including those developed in languages other than English.

2.3.6.2 Paid Advertising Support for Diversity, Equity & Inclusion (DEI) Efforts The Contractor must pursue paid messaging placements with individuals, organizations, media companies, or other outlets as identified by the COR that specifically reach historically excluded communities, including but not limited to: LGBTQ, Black Americans, Hispanic/Latinx Americans, indigenous populations, older generations and other communities as identified by the COR.

2.3.6.3 Advertising Creative Development

The Contractor must develop creative assets – including, but not limited to text, graphics, videos, etc. -- to place as advertisements. The Contractor is responsible for concepting, revising, and delivering finalized creative assets as approved by the COR. Creative assets should be delivered for review in formats that comply with CPSC IT security protocols. This includes using approved large file transfer websites such as Hightail.

2.3.6.4 Advertising Campaign Execution

The Contractor must execute the advertising campaign according to the COR-approved advertising plan. All costs associated with executing the campaign plan must be absorbed by the Contractor unless otherwise agreed upon by the COR. The Contractor must assume responsibility for delivering all final creative assets to all advertising partners, as well as, addressing any issues that arise during delivery. The Contractor must assume on-going management of the advertising campaigns including any mid-campaign adjustments to creative assets, targeting, or other elements that could improve campaign effectiveness.

2.3.6.5 Advertising Campaign Reporting

The Contractor must deliver a comprehensive report at the conclusion of each advertising campaign. The report must include, but not be limited to, a review of the timeline, budget, and platforms used during the campaign, as well as, KPIs achieved throughout the campaign. The report must also include an analysis from the Contractor on campaign performance. This analysis should detail why the Contractor believes the campaign achieved its final results and include recommendations for improving campaign performance moving forward. In addition, the Contractor must include a comprehensive summary of all advertising activities in its end-of-year final report to CPSC.

2.3.7 Task Area 7: Collaboration Development

The Contractor must attract third-party collaborators (activist groups, businesses, museums, nonprofits, individual families, state government entities, etc.) to CPSC campaigns to further advance the campaign’s messaging.

2.3.7.1 Collaboration Activities

The Contractor must explore traditional and digital avenues for collaborator campaign activities. Activities should include, but not be limited to, grassroots outreach in local communities, on-site sharing of CPSC safety education materials, cross-posting social media content, joint media opportunities, influencer activation opportunities, etc.

2.3.7.2 Collaboration Management

The Contractor must maintain an on-going database of CPSC campaign collaborators. The database must be updated as new collaborations are established. The database must contain each collaborators organization, name of point of contact, phone number, email address, headquarters address, summary of collaboration activities, and other information as identified by the COR.

2.3.7.3 Collaboration Reporting

The Contractor must report on all campaign collaboration activities and results on an on-going basis. The report must contain, but not be limited to, a summary of the collaboration activity, who participated, its results, and an analysis of how the activity could be improved moving forward. In addition, the contractor must include a comprehensive summary of collaboration activities in its end-of-year final report to CPSC.

2.3.8 Task Area 8: Public Service Announcements (PSA) Production The Contractor must produce public service announcement videos for CPSC safety education campaigns.

2.3.8.1 PSA Concepting

The Contractor must develop concepts for CPSC public service announcements. The Contractor must present no fewer than three (concepts) per PSA project. Concepts must be presented with text, imagery, and supporting strategy in a presentation style format. The supporting strategy must include an explanation of how the PSA will achieve the campaign’s goals and reach the necessary audience.

2.3.8.2 PSA Production

The Contractor must execute and be responsible for all components of PSA production. This is including, but not limited to: casting (with specific attention paid to casting from historically excluded communities), securing locations and all applicable filming permits, attaining any necessary props, providing crew meals/beverages, covering other incidental expenses, and ensuring compliance with all filming safety requirements and regulations at the local, state, and federal levels and, in addition, the creation of an on-site safety plan that implements CPSC product safety best practices as well as CDC public health best practices for reducing viral transmission.

2.3.8.3 PSA Distribution

The Contractor must develop a plan for and coordinate the distribution of the PSA. The distribution plan must be presented to the COR for approval no fewer than three (3) weeks before the scheduled start of distribution. The plan must include a description of the distribution strategy, including but not limited to, audience targeting, budget, timeline, and other necessary information as determined by the COR. Distribution should include, but not be limited to, earned media pitching, paid advertisement across traditional and digital platforms, placement on on-site or internal video networks, etc.

2.3.8.4 PSA Performance Reporting

The Contractor must compile a comprehensive report of all PSA placements. The report must include detailed descriptions of earned media placements, where the PSA was distributed and when it ran on traditional platforms, a breakdown of views and other relevant digital metrics as indicated by the COR, and any anecdotal feedback captured from online commentary. The Contractor must also provide an analysis of the PSA’s performance including any challenges or lessons learned throughout the PSA development and distribution process.

2.3.9 Task Area 9: Photoshoot Production

The Contractor must coordinate and execute photoshoots for CPSC campaigns.

2.3.9.1 Photoshoot Production Logistics

The Contractor must orchestrate all logistics for a photoshoot to secure visual assets of families before the start of the swim season (June 2021). This orchestration should include but is not limited to: securing a location for the shoot, booking a photographer for the shoot, working with CPSC staff to identify the kinds of families that needed to address gaps in campaign visual assets, in-person management of the shoot, securing any and all necessary props and safety personnel, etc. All casting and location decisions must be approved by the COR.

2.3.9.2 Photoshoot Asset Delivery

The Contractor must deliver all captured visual assets to CPSC via cloud storage and external hard drive in RAW and JPG file format. The Contractor must work with CPSC to identify the best photos and edit them for use in safety education materials, social media, and other assets. Final photo assets will be approved by the COR.

2.3.10 Task Area 10: Digital Content and Development Support

The Contractor must provide support digital content creation and development support for CPSC campaigns.

2.3.10.1 Website Content Support

The Contractor must provide on-going content support for CPSC campaign websites. This support must include, but not be limited to, on-going monitoring of the content on CPSC’s campaign websites to ensure it is up-to-date, making content updates on webpages as directed by the COR, coordinating with other campaign projects to ensure the website is being used in support of all campaign activities.

2.3.10.2 Website Development Support

The Contractor must provide on-going website development support for CPSC campaign websites. This support must include, but should not be limited to, maintaining the backend architecture of the site, implementing design and functionality updates, ensuring CPSC campaign websites are 508 accessibility compliant, identifying issues and implementing fixes for website errors, and archiving website changes in accordance with federal information retention laws.

2.3.10.3 Website Browser Application Content and Development Support The Contractor must develop and maintain browser-based website applications to create engaging experiences that further the mission of CPSC campaigns. Application content and development support must include, but not be limited to: tools, games, “public service announcement-like” experiences, interactive data visualizations, and other forms of engaging website content beyond traditional text and images.

2.3.10.4 Mobile Device Application Development and Support

The Contractor must develop and maintain mobile device applications to create engaging experiences that further the mission of CPSC campaigns. Mobile device application development and support must include but not be limited to: tools, games, “public service announcement-like” experiences, augmented reality lenses, and other forms of engaging digital content specifically designed for mobile devices.

2.3.10.5 Virtual Reality and Other Video Game-Style Application Development and Support The Contractor must develop and maintain virtual reality or other video game-style applications to create engaging experiences that further the mission of CPSC campaigns. Game development and support must include but not be limited to: tools, games, “public service announcement-like” experiences, augmented reality lenses, and other forms of engaging digital content specifically designed for virtual reality and/or video game platforms (personal computer and/or console).

2.3.11 Task Area 11: Event Support

The Contractor must provide support for CPSC campaign events.

2.3.11.1 Conference Event Support

The Contractor must provide logistical planning and in-person support for CPSC staff at national conference events to support the campaign. The Contractor must coordinate the shipping and storage of education materials and other booth gear as determined by the COR to and from the conference. The Contractor must assist in securing a prominent media interviews/opportunity for CPSC and its senior officials before or immediately following their appearance at an event.

2.3.11.2 Experiential Marketing Event Support

The Contractor must propose concepts for and execute experiential marketing activations for CPSC campaigns. The Contractor must coordinate, secure, and execute the following logistical activation elements including, but not limited to: design, construction, location (scouting and final location agreements), equipment (purchases and rentals), collaboration agreements with other educational entities, on-site staffing, activation transportation, activation storage and/or activation disposal, and distribution of any supplemental education materials physical - and/or digital (for example: educational take-home cards/brochures). The Contractor must propose and execute a promotion plan for the campaign that includes photography, video, and both English and Spanish media outreach. The Contractor must secure at minimum one (1) digital-only media placement for the activation.

2.3.11.3 On-site Headquarters and/or Digital Event Support

The Contractor must provide support for on-site or digital CPSC events (media interviews, press conferences, summits/roundtables, etc.) held at CPSC headquarters or another location as determined by the COR. Support should include, but not be limited to: pre-event planning support, attendee registration, on-site and online contractor personnel support, video, audio, and lighting equipment, real-time digital conversation and media monitoring, coordination of any giveaways or material distribution to attendees.

2.3.12 Task Area 12: Materials Distribution Support

The Contractor must provide support for CPSC campaign events.

2.3.12.1 Distribution of Printed Materials

The Contractor must coordinate the distribution of printed CPSC campaign materials at the direction of the COR.

2.3.12.2 Distribution of Multimedia Materials

The Contractor must coordinate the distribution of CPSC multimedia materials including b-roll, PSAs, images and other multimedia assets at the direction of the COR.

2.3.13 Task Area 13: Diversity, Equity, and Inclusion Effort Support CPSC is committed to updating and adapting our campaigns to best engage with communities who need our safety messages the most. To accomplish that effort, the Contractor must:

2.3.13.1 DEI Guidance, Strategy, Campaign Support

The Contractor must: Provide overall guidance on cultural sensitivities as they relate to CPSC safety campaign outreach efforts for existing and new safety campaigns. Update the agency’s DEI roadmap that serves as guidelines for appropriately reaching diverse audiences. Present key CPSC staff with a virtual multicultural marketing training tailored to the agency’s goals, key messages, and audiences as identified by the COR. Assist the COR and CPSC staff in supporting an internal DEI Advisory Council across program offices that provides on-going guidance about various internal and external-facing multicultural outreach efforts. Research and present on-going, timely information (For example, new survey research, thinking, or other subject matter.) throughout the contract period to CPSC staff to help inform OCM leadership on matters of cultural sensitivity and diversity. Provide as-needed crisis consulting on matters of cultural sensitivity and diversity. Establish and track key performance indicators for CPSC’s DEI outreach efforts.

2.3.13.2 DEI Creative Materials Review

Review campaign visuals and messaging across tactics and subject matter to identify changes CPSC should make to ensure campaigns are more culturally authentic.

2.3.13.3 Support for CPSC Campaign Efforts in Languages Other Than English The Contractor must provide support for all campaigns, activations, and project deliverables in languages other than English. Language support should be available in Spanish and provided by native Spanish-speaking qualified personnel (see Attachment 1 for translator requirements). Support for other languages will be required for all Task Areas as needed and identified by the COR.

2.3.14 Task Area 14: Research, Surveys, and Analysis

The Contractor must conduct research projects (example; focus groups, etc.), surveys, and data analysis to help support, inform, and determine the effectiveness of CPSC campaign efforts.

2.3.14.1 DEI Research and Surveys

The Contractor must conduct focus group research -- that includes native-language speakers from historically excluded communities – on various topics related to CPSC campaigns and other topics as identified by the COR.

2.3.14.2 Digital Research

The Contractor must conduct research and surveys of mentions of key words related to CPSC campaigns and other topics as identified by the COR.

2.3.14.3 Research Analysis

The Contractor must, as a component of each research project, conduct a thorough analysis of the collected data and provide CPSC with suggestions on how the findings could best lead to changes to increase effectiveness in CPSC outreach efforts.

2.3.15 Task Area 15: Campaign Metrics Results Reporting

The Contractor must create comprehensive summary reports on each campaign tactic. All reports must breakout DEI metrics for historically excluded communities as identified by the COR.

2.3.15.1 Earned Media Reporting

The Contractor must report earned media impressions and engagements for each earned media placement. This report must be delivered to CPSC in a spreadsheet style format with unique metric details included as directed by the COR.

2.3.15.2 Advertising Campaign Reporting

The Contractor must report advertising impressions, engagements, clicks, views, and all other relevant engagement metrics at the completion of each advertising campaign. These metrics must be delivered to CPSC in an easily readable format with unique metric details included as directed by the COR.

2.3.15.3 Monthly and Quarterly Reporting

The Contractor must deliver monthly and quarterly results reports on all activities as directed by the COR.

2.3.15.4 Yearly Reporting

The Contractor must deliver a comprehensive end-of-year final report. This report should include, but not be limited to, a summary of all campaign activities including the budget, tactics, and results of each effort. The report must be delivered in a presentation style format with carts, graphics, and other multimedia that showcase any successes, challenges, analysis, and other insights as directed by the COR.

2.3.15.5 DEI Projects Reporting

The Contractor must produce a report that provides a summary of results and analysis of all DEI efforts. This report must include, but not be limited to, a breakdown of DEI results for each campaign, project, and deliverable as directed by the COR.

2.3.16 Task Area 16: Working with Independent Artists

The Contractor must work with independent artists (example: graphic designers, illustrators, animators, sculptures, musicians, etc.), artist collectives, and other artistic groups as identified by the COR to create creative materials and content for CPSC campaigns.

2.3.16.1 Coordinating Work with Independent Artists

The Contractor must coordinate all aspects related to working with independent artists, including but not limited to: identifying and contacting independent artists or their business representatives, planning discussions, reviews throughout the materials creation process, securing final deliverables (including shipping, if required), and other activities as identified by the COR.

2.4 Government Furnished Equipment, Information and Facilities The Government reserves ownership rights to all work products, documents and tools either provided by the Government, or acquired or developed on behalf of the Government in relation to this task.

2.4.1 Government Furnished Equipment, Information and Facilities The Contractor must, independently and not as an agent of the Government, provide all necessary materials, services and facilities to perform the work set forth within the statement of work. Individual task orders may identify additional Government resources.

2.4.2 Access to Federal Data Systems

All awardee team members who may need access to government systems, must be able to obtain “Public Trust” level security clearance before being allowed to access CPSC information systems. Depending on the activity, some may need to successfully complete a Full Field background clearance as well.

3. Period of Performance This IDIQ will have a 12-month base period and three 12-month option periods, estimated to include the following dates.

4. Applicable Laws/Guidance Applicable laws and guidance include but are not limited to:

a. Section 508 of the Rehabilitation Act of 1973, as amended in 1998 (29 U.S.C. 794d)

b. Consumer Product Safety Act (CPSA)

c. Consumer Product Safety Improvement Act (CPSIA)

d. Public Law 112-28: Updates to CPSIA

e. Series 1400 CPSC Public Information Directives

5. Contractor Qualifications The Contractor must meet the following minimum qualification requirements:

a. The Contractor Key Personnel must have a minimum of ten years of experience in national education and information campaigns.

b. The Contractor must demonstrate their ability to create and manage organic and paid social media campaigns.

c. The Contractor must have a proven track record of community engagement and engaging with targeted audiences and/or historically excluded communities such as African-Americans, new parents, Spanish-speaking communities, and vulnerable populations.

d. The Contractor must have demonstrated an ability to devise and execute original and creative concepts for engaging with target audiences.

e. The Contractor must demonstrate their ability to report placements, impressions, and other metrics and demographics for analysis of the impact of the campaign and its reach for both traditional and social media.

f. The Contractor must demonstrate their ability to create and produce video content.

g. The Contractor must have the ability to track and measure progress and success regarding influencing target audiences, including partnering organizations.

h. The Contractor must use a native Spanish speaking translator for all Spanish material translations and media outreach- the translator must meet the Translator Qualification Requirements in Attachment 2.

i. The Contractor must demonstrate their ability to attract nationally-recognized thought-leaders and collaborators.

j. The Contractor must demonstrate their ability to achieve national, minority-focused, and digital-only media placements

k. The Contractor must demonstrate the ability to ensure that all deliverables meet all legal requirements for federal government activity.

6. Subcontracting Subcontracting is permitted under this award. All subcontracts are agreements between the prime contractor and the subcontractor. The prime contractor does not issue and cannot indicate that they are issuing subcontracts as an agent of the Government. To avoid confusion, phrases such as “company name is entering into a contract with subcontractor name on behalf of CPSC” are prohibited in subcontracts entered into to secure supplies or services related to the performance of this award.

All sub-contracts must include any and all flow-down terms and conditions of this contract. Additionally, The Contractor shall obtain from its subcontractors all data and rights therein necessary to fulfill the Contractor’s obligations to the Government under this contract (see FAR clause 52.227-14 Rights in Data and CPSC Local Clause LC 27 Talent Release).

Should the prime contractor request travel and agree to pay for travel in a subcontract then that payment or reimbursement for that travel must fall within the limitations of the Federal Travel Regulations (FTR) and GSA’s per diem rates (https://www.gsa.gov/travel/plan-book/per-diem-rates). Any travel expenses in excess of those limitations and per diem rates cannot be paid for by contract funds and must be paid by the subcontractor in accordance with the FTR.

7. Attachments

· Attachment 1: Task Order PWS – Pool Safely

· Attachment 2: Task Order PWS – Anchor It!

· Attachment 3: Task Order PWS – Holiday Safety B-roll Distribution

· Attachment 4: Translator Qualification Requirements

8. Clauses

52.252-2 Clauses Incorporated by Reference (Feb 1998)

This contract incorporates one or more clauses by reference, with the same force and effect as if they were given in full text. Upon request, the Contracting Officer will make their full text available. Also, the full text of a clause may be accessed electronically at this/these address(es):

https://www.acquisition.gov/far/part-52

Clauses incorporated by reference include:

52.212-4 Contract Terms and Conditions – Commercial Items.

52.227-14 Rights in Data-General.

52.245-1 Government Property.

(End of clause)

52.212-5 Contract Terms and Conditions Required To Implement Statutes or Executive Orders—Commercial Products and Commercial Services (May 2022)

(a) The Contractor shall comply with the following Federal Acquisition Regulation (FAR) clauses, which are incorporated in this contract by reference, to implement provisions of law or Executive orders applicable to acquisitions of commercial products and commercial services:

(1) 52.203-19, Prohibition on Requiring Certain Internal Confidentiality Agreements or Statements (Jan 2017) (section 743 of Division E, Title VII, of the Consolidated and Further Continuing Appropriations Act, 2015 (Pub. L. 113-235) and its successor provisions in subsequent appropriations acts (and as extended in continuing resolutions)).

(2) 52.204-23, Prohibition on Contracting for Hardware, Software, and Services Developed or Provided by Kaspersky Lab and Other Covered Entities (Nov 2021) (Section 1634 of Pub. L. 115-91).

(3) 52.204-25, Prohibition on Contracting for Certain Telecommunications and Video Surveillance Services or Equipment. (Nov 2021) (Section 889(a)(1)(A) of Pub. L. 115-232).

(4) 52.209-10, Prohibition on Contracting with Inverted Domestic Corporations (Nov 2015).

(5) 52.233-3, Protest After Award (Aug 1996) ( 31 U.S.C. 3553).

(6) 52.233-4, Applicable Law for Breach of Contract Claim (Oct 2004) (Public Laws 108-77 and 108-78 ( 19 U.S.C. 3805 note)).

(b) The Contractor shall comply with the FAR clauses in this paragraph (b) that the Contracting Officer has indicated as being incorporated in this contract by reference to implement provisions of law or Executive orders applicable to acquisitions of commercial products and commercial services:

_X_ (1) 52.203-6, Restrictions on Subcontractor Sales to the Government (Jun 2020), with Alternate I (Nov 2021) ( 41 U.S.C. 4704 and 10 U.S.C. 2402).

_X_ (2) 52.203-13, Contractor Code of Business Ethics and Conduct (Nov 2021) ( 41 U.S.C. 3509)).

__ (3) 52.203-15, Whistleblower Protections under the American Recovery and Reinvestment Act of 2009 (Jun 2010) (Section 1553 of Pub. L. 111-5). (Applies to contracts funded by the American Recovery and Reinvestment Act of 2009.)

_X_ (4) 52.204-10, Reporting Executive Compensation and First-Tier Subcontract Awards (Jun 2020) (Pub. L. 109-282) ( 31 U.S.C. 6101 note).

__ (5) [Reserved].

__ (6) 52.204-14, Service Contract Reporting Requirements (Oct 2016) (Pub. L. 111-117, section 743 of Div. C).

_X_ (7) 52.204-15, Service Contract Reporting Requirements for Indefinite-Delivery Contracts (Oct 2016) (Pub. L. 111-117, section 743 of Div. C).

_X_ (8) 52.209-6, Protecting the Government’s Interest When Subcontracting with Contractors Debarred, Suspended, or Proposed for Debarment. (Nov 2021) ( 31 U.S.C. 6101 note).

_X_ (9) 52.209-9, Updates of Publicly Available Information Regarding Responsibility Matters (Oct 2018) ( 41 U.S.C. 2313).

__ (10) [Reserved].

__ (11) 52.219-3, Notice of HUBZone Set-Aside or Sole-Source Award (Sep 2021) ( 15 U.S.C. 657a).

__ (12) 52.219-4, Notice of Price Evaluation Preference for HUBZone Small Business Concerns (Sep 2021) (if the offeror elects to waive the preference, it shall so indicate in its offer) ( 15 U.S.C. 657a).

__ (13) [Reserved] __ (14) (i) 52.219-6, Notice of Total Small Business Set-Aside (Nov 2020) ( 15 U.S.C. 644).

__ (ii) Alternate I (Mar 2020) of 52.219-6.

__ (15) (i) 52.219-7, Notice of Partial Small Business Set-Aside (Nov 2020) ( 15 U.S.C. 644).

__ (ii) Alternate I (Mar 2020) of 52.219-7.

_X_ (16) 52.219-8, Utilization of Small Business Concerns (Oct 2018) ( 15 U.S.C. 637(d)(2) and (3)).

_X_ (17) (i) 52.219-9, Small Business Subcontracting Plan (Nov 2021) ( 15 U.S.C. 637(d)(4)).

__ (ii) Alternate I (Nov 2016) of 52.219-9.

__ (iii) Alternate II (Nov 2016) of 52.219-9.

__ (iv) Alternate III (Jun 2020) of 52.219-9.

__ (v) Alternate IV (Sep 2021) of 52.219-9.

__ (18) (i) 52.219-13, Notice of Set-Aside of Orders (Mar 2020) ( 15 U.S.C. 644(r)).

__ (ii) Alternate I (Mar 2020) of 52.219-13.

__ (19) 52.219-14, Limitations on Subcontracting (Sep 2021) ( 15 U.S.C. 637s).

_X_ (20) 52.219-16, Liquidated Damages—Subcontracting Plan (Sep 2021) ( 15 U.S.C. 637(d)(4)(F)(i)).

__ (21) 52.219-27, Notice of Service-Disabled Veteran-Owned Small Business Set-Aside (Sep 2021) ( 15 U.S.C. 657f).

_X_ (22) (i) 52.219-28, Post Award Small Business Program Rerepresentation (Sep 2021) ( 15 U.S.C. 632(a)(2)).

__ (ii) Alternate I (Mar 2020) of 52.219-28.

__ (23) 52.219-29, Notice of Set-Aside for, or Sole-Source Award to, Economically Disadvantaged Women-Owned Small Business Concerns (Sep 2021) ( 15 U.S.C. 637(m)).

__ (24) 52.219-30, Notice of Set-Aside for, or Sole-Source Award to, Women-Owned Small Business Concerns Eligible Under the Women-Owned Small Business Program (Sep 2021) ( 15 U.S.C. 637(m)).

__ (25) 52.219-32, Orders Issued Directly Under Small Business Reserves (Mar 2020) ( 15 U.S.C. 644(r)).

__ (26) 52.219-33, Nonmanufacturer Rule (Sep 2021) ( 15U.S.C. 637(a)(17)).

_X_ (27) 52.222-3, Convict Labor (Jun 2003) (E.O.11755).

__ (28) 52.222-19, Child Labor-Cooperation with Authorities and Remedies (Jan 2022) (E.O.13126).

_X_ (29) 52.222-21, Prohibition of Segregated Facilities (Apr 2015).

_X_ (30) (i) 52.222-26, Equal Opportunity (Sep 2016) (E.O.11246).

__ (ii) Alternate I (Feb 1999) of 52.222-26.

_X_ (31) (i) 52.222-35, Equal Opportunity for Veterans (Jun 2020) ( 38 U.S.C. 4212).

__ (ii) Alternate I (Jul 2014) of 52.222-35.

_X_ (32) (i) 52.222-36, Equal Opportunity for Workers with Disabilities (Jun 2020) ( 29 U.S.C. 793).

__ (ii) Alternate I (Jul 2014) of 52.222-36.

_X_ (33) 52.222-37, Employment Reports on Veterans (Jun 2020) ( 38 U.S.C. 4212).

_X_ (34) 52.222-40, Notification of Employee Rights Under the National Labor Relations Act (Dec 2010) (E.O. 13496).

_X_ (35) (i) 52.222-50, Combating Trafficking in Persons (Nov 2021) ( 22 U.S.C. chapter 78 and E.O. 13627).

__ (ii) Alternate I (Mar 2015) of 52.222-50 ( 22 U.S.C. chapter 78 and E.O. 13627).

_X_ (36) 52.222-54, Employment Eligibility Verification (May 2022) (Executive Order 12989). (Not applicable to the acquisition of commercially available off-the-shelf items or certain other types of commercial products or commercial services as prescribed in FAR 22.1803.)

__ (37) (i) 52.223-9, Estimate of Percentage of Recovered Material Content for EPA–Designated Items (May 2008) ( 42 U.S.C. 6962(c)(3)(A)(ii)). (Not applicable to the acquisition of commercially available off-the-shelf items.)

__ (ii) Alternate I (May 2008) of 52.223-9 ( 42 U.S.C. 6962(i)(2)(C)). (Not applicable to the acquisition of commercially available off-the-shelf items.)

__ (38) 52.223-11, Ozone-Depleting Substances and High Global Warming Potential Hydrofluorocarbons (Jun 2016) (E.O. 13693).

__ (39) 52.223-12, Maintenance, Service, Repair, or Disposal of Refrigeration Equipment and Air Conditioners (Jun 2016) (E.O. 13693).

__ (40) (i) 52.223-13, Acquisition of EPEAT®-Registered Imaging Equipment (Jun 2014) (E.O.s 13423 and 13514).

__ (ii) Alternate I (Oct 2015) of 52.223-13.

__ (41) (i) 52.223-14, Acquisition of EPEAT®-Registered Televisions (Jun 2014) (E.O.s 13423 and 13514).

__ (ii) Alternate I (Jun2014) of 52.223-14.

__ (42) 52.223-15, Energy Efficiency in Energy-Consuming Products (May 2020) ( 42 U.S.C. 8259b).

__ (43) (i) 52.223-16, Acquisition of EPEAT®-Registered Personal Computer Products (Oct 2015) (E.O.s 13423 and 13514).

__ (ii) Alternate I (Jun 2014) of 52.223-16.

_X_ (44) 52.223-18, Encouraging Contractor Policies to Ban Text Messaging While Driving (Jun 2020) (E.O. 13513).

__ (45) 52.223-20, Aerosols (Jun 2016) (E.O. 13693).

__ (46) 52.223-21, Foams (Jun2016) (E.O. 13693).

__ (47) (i) 52.224-3 Privacy Training (Jan 2017) (5 U.S.C. 552 a).

__ (ii) Alternate I (Jan 2017) of 52.224-3.

__ (48) 52.225-1, Buy American-Supplies (Nov 2021) ( 41 U.S.C. chapter 83).

__ (49) (i) 52.225-3, Buy American-Free Trade Agreements-Israeli Trade Act (Nov 2021) ( 41 U.S.C.chapter83, 19 U.S.C. 3301 note, 19 U.S.C. 2112 note, 19 U.S.C. 3805 note, 19 U.S.C. 4001 note, Pub. L. 103-182, 108-77, 108-78, 108-286, 108-302, 109-53, 109-169, 109-283, 110-138, 112-41, 112-42, and 112-43.

__ (ii) Alternate I (Jan 2021) of 52.225-3.

__ (iii) Alternate II (Jan 2021) of 52.225-3.

__ (iv) Alternate III (Jan 2021) of 52.225-3.

__ (50) 52.225-5, Trade Agreements (Oct 2019) ( 19 U.S.C. 2501, et seq., 19 U.S.C. 3301 note).

_X_ (51) 52.225-13, Restrictions on Certain Foreign Purchases (Feb 2021) (E.O.’s, proclamations, and statutes administered by the Office of Foreign Assets Control of the Department of the Treasury).

__ (52) 52.225-26, Contractors Performing Private Security Functions Outside the United States (Oct 2016) (Section 862, as amended, of the National Defense Authorization Act for Fiscal Year 2008; 10 U.S.C. 2302Note).

__ (53) 52.226-4, Notice of Disaster or Emergency Area Set-Aside (Nov 2007) ( 42 U.S.C. 5150).

__ (54) 52.226-5, Restrictions on Subcontracting Outside Disaster or Emergency Area (Nov2007) ( 42 U.S.C. 5150).

__ (55) 52.229-12, Tax on Certain Foreign Procurements (Feb 2021).

__ (56) 52.232-29, Terms for Financing of Purchases of Commercial Products and Commercial Services (Nov 2021) ( 41 U.S.C. 4505, 10 U.S.C. 2307(f)).

__ (57) 52.232-30, Installment Payments for Commercial Products and Commercial Services (Nov 2021) ( 41 U.S.C. 4505, 10 U.S.C. 2307(f)).

_X_ (58) 52.232-33, Payment by Electronic Funds Transfer-System for Award Management (Oct2018) ( 31 U.S.C. 3332).

__ (59) 52.232-34, Payment by Electronic Funds Transfer-Other than System for Award Management (Jul 2013) ( 31 U.S.C. 3332).

__ (60) 52.232-36, Payment by Third Party (May 2014) ( 31 U.S.C. 3332).

__ (61) 52.239-1, Privacy or Security Safeguards (Aug 1996) ( 5 U.S.C. 552a).

_X_ (62) 52.242-5, Payments to Small Business Subcontractors (Jan 2017) ( 15 U.S.C. 637(d)(13)).

__ (63) (i) 52.247-64, Preference for Privately Owned U.S.-Flag Commercial Vessels (Nov 2021) ( 46 U.S.C. 55305 and 10 U.S.C. 2631).

__ (ii) Alternate I (Apr 2003) of 52.247-64.

__ (iii) Alternate II (Nov 2021) of 52.247-64.

(c) The Contractor shall comply with the FAR clauses in this paragraph (c), applicable to commercial services, that the Contracting Officer has indicated as being incorporated in this contract by reference to implement provisions of law or Executive orders applicable to acquisitions of commercial products and commercial services:

__ (1) 52.222-41, Service Contract Labor Standards (Aug 2018) ( 41 U.S.C. chapter67).

__ (2) 52.222-42, Statement of Equivalent Rates for Federal Hires (May 2014) ( 29 U.S.C. 206 and 41 U.S.C. chapter 67).

__ (3) 52.222-43, Fair Labor Standards Act and Service Contract Labor Standards-Price Adjustment (Multiple Year and Option Contracts) (Aug 2018) ( 29 U.S.C. 206 and 41 U.S.C. chapter 67).

__ (4) 52.222-44, Fair Labor Standards Act and Service Contract Labor Standards-Price Adjustment (May 2014) ( 29U.S.C.206 and 41 U.S.C. chapter 67).

__ (5) 52.222-51, Exemption from Application of the Service Contract Labor Standards to Contracts for Maintenance, Calibration, or Repair of Certain Equipment-Requirements (May 2014) ( 41 U.S.C. chapter 67).

__ (6) 52.222-53, Exemption from Application of the Service Contract Labor Standards to Contracts for Certain Services-Requirements (May 2014) ( 41 U.S.C. chapter 67).

__ (7) 52.222-55, Minimum Wages for Contractor Workers Under Executive Order 14026 (Jan 2022).

__ (8) 52.222-62, Paid Sick Leave Under Executive Order 13706 (Jan 2022) (E.O. 13706).

__ (9) 52.226-6, Promoting Excess Food Donation to Nonprofit Organizations (Jun 2020) ( 42 U.S.C. 1792).

(d) Comptroller General Examination of Record. The Contractor shall comply with the provisions of this paragraph (d) if this contract was awarded using other than sealed bid, is in excess of the simplified acquisition threshold, as defined in FAR 2.101, on the date of award of this contract, and does not contain the clause at 52.215-2, Audit and Records-Negotiation.

(1) The Comptroller General of the United States, or an authorized representative of the Comptroller General, shall have access to and right to examine any of the Contractor’s directly pertinent records involving transactions related to this contract.

(2) The Contractor shall make available at its offices at all reasonable times the records, materials, and other evidence for examination, audit, or reproduction, until 3 years after final payment under this contract or for any shorter period specified in FAR subpart 4.7, Contractor Records Retention, of the other clauses of this contract. If this contract is completely or partially terminated, the records relating to the work terminated shall be made available for 3 years after any resulting final termination settlement. Records relating to appeals under the disputes clause or to litigation or the settlement of claims arising under or relating to this contract shall be made available until such appeals, litigation, or claims are finally resolved.

(3) As used in this clause, records include books, documents, accounting procedures and practices, and other data, regardless of type and regardless of form.