Redacted SSJ VRS Athletic Sponsorship - Van Wagner.pdf

Office of the Chief Financial Officer Acquisition and Contract Management

1275 First St NE Washington DC 20526

J&A Number:

63,031-24

VAN WAGNER INSTITUTION ADVERTISING Page 1 of 4

SOLE SOURCE

(FAR 13.501)

1. IDENTIFICATION OF THE AGENCY AND THE CONTRACTING ACTIVITY

This is a sole source justification prepared by the United States Peace Corps, Office of the Chief Financial Officer, Acquisition and Contracts Management (OCFO/ACM) on behalf of the VOLUNTEER RECRUITMENT & SELECTION (VRS). The OCFO/ACM is located at the following address: Peace Corps, Office of the Chief Financial Officer, Acquisition and Contracts Management, 1275 First Street NE, Washington, D.C. 20526.

2. NATURE AND/OR DESCRIPTION OF THE ACTION BEING APPROVED

This acquisition will be awarded as a new contract. The placement of a firm fixed-price award is anticipated.

VAN WAGNER SPORTS & ENTERTAINMENT LLC (Van Wagner) is the global leader in sports signage, with exclusive access to universities throughout the country. Van Wagner's expertise to strategically advertise the Peace Corps brand at sporting events throughout the year to reach students, faculty, administrators, sports attendees and viewers. Advertisements will include, but will not be limited to, high-impact, visible signage behind Homeplate, courtside, and along fields of play across more than 500 professional and collegiate sports teams and events.

The period of performance is one base year beginning on date of award through June 30, 2025, and two 12-month option years.

3. DESCRIPTION OF THE SUPPLIES OR SERVICES REQUIRED TO MEET THE

AGENCY’S NEEDS (INCLUDING THE ESTIMATED VALUE).

The proposed contract action involves procuring annual marketing and institutional advertising to generate recruiting leads and build brand awareness with target marketing objectives. This procurement is critical to the Peace Corps' readiness capabilities.

The Period of Performance, including (A ten-month base period and two, twelve-month option periods) will be through June 30, 2027. The estimated dollar value of the base period is .

If all option periods are exercised, the total estimated value is .

Base – Date of award – June 30, 2025 /

VAN WAGNER INSTITUTION ADVERTISING Page 3 of 4 supplies or services will satisfy the agency's requirements. Van Wagner is the exclusive multimedia rights licensee and multimedia rights holder of the previously mentioned Institutions.

9. ANY OTHER FACTS SUPPORTING THE USE OF OTHER THAN FULL AND OPEN

COMPETITION.

Pursuing a sole source will help meet the required need by September 25, 2024. It is vital to meet the requested date, as not meeting this date will cause delays in the advertising release schedule and potentially negatively impact VRS's ability to brand recognition and engagement on behalf of the Peace Corps. Not launching the marketing campaign on time will sufficiently lower the awareness and decrease the agency’s exposure to reach potential volunteers through football, basketball (men’s and women's), volleyball, soccer (men's and women's), softball, and gymnastics.

10. A Listing of the Sources, if Any that Expressed, in Writing, an Interest in the Acquisition.

NA

11. A Statement of the Actions, if Any, the Agency May Take to Remove or Overcome Any Barriers to Competition.

NA