PWS - U of D.docx

PERFORMANCE WORK STATEMENT (PWS)

FOR

DELAWARE SPORTS PROPERTIES

DELAWARE AIR NATIONAL GUARD RECRUITING AND RETENTION

SCOPE. The Delaware Air National Guard (DEANG) has a requirement to meet recruitment goals. The requirement is to supply advertising for the DEANG at the University of Delaware Sports Venues, Newark DE.

BACKGROUND. In previous years, the DEANG has used various forms of advertising campaigns to meet and exceed the goals supplied by the National Guard Bureau (NGB). Heavily trafficked retail venues are prime markets in order to meet the end state.

APPLICABLE DOCUMENTS/POLICIES. Publications, forms, drawings and policies applicable to this SOW are listed below. The publications listed are to provide justification for the requesting agency to request advertisement through various agencies specified.

Department of Defense Standards. AFI 36-1901

SPECIFICATIONS. The contractor shall:

· Display and generate a 15.5’ by 3’ (approximate) sign featuring a 2’ by 2’ ANG branding display based on a design provided by DEANG from ANG Creative.

· The signage shall be prominently displayed in the Bob Carpenter Sports Center on the seating section banner attached to the ceiling and directly visible from the entrance concourse.

· Display and generate an 8’ x 4’ (approximate) lighted banner based on the design provided by DEANG from ANG Creative and affixed to the Time of Day Clock.

· The Time of Day Clock shall be prominently displayed on the interior of the Bob Carpenter Sports Center and visible to the audience.

· All advertisements shall be displayed in a high traffic area, be highly visible, and displayed free of obstruction for the period of 1 year.

· Include on-site activation for recruiting personnel to include:

· Game day 101

· 2 Football Tabling Activations

· 2 Basketball Tabling Activations

· 2 Blue Hen Friday Activations

· Lil Bob Membership for weekly tabling activations for the duration of the contract.