PWS_Goathead_Sources Sought.pdf

July 14, 2026

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Performance Work Statement (PWS)

FOR

New Mexico Air National Guard Sports Franchise Marketing and Sponsorship Package

1. General. The purpose of this sponsorship is to improve the visibility and community footprint of the New Mexico Air National Guard (NMANG). This sponsorship will increase brand awareness, generate qualified recruiting leads, and promote military service opportunities through strategic marketing, advertising, and community engagement associated with a high-visibility, professional or semi-professional sports franchise located in New Mexico.

1.1. Scope of Work. The New Mexico Air National Guard Recruiting Office requires a contractor to provide a comprehensive sports marketing and sponsorship package. The contractor shall provide arena/venue advertising, digital promotional opportunities, branding, and fan engagement activities throughout the period of performance in support of NMANG recruiting efforts.

1.2. Background. To effectively market opportunities to serve in the New Mexico Air National Guard, the Recruiting Office requires access to high-visibility sporting events that attract a diverse and large-scale audience throughout New Mexico. A sponsorship with a premier sports franchise provides continuous exposure to thousands of spectators through venue advertising, digital media, promotional events, and fan engagement opportunities that support recruiting objectives and enhance public awareness of the NMANG mission.

1.3. Period of Performance (POP). For the duration of one year following award of contract.

1.4. Place of Performance. Performance shall occur at all New Mexico Goatheads Home Games and Associated Promotional Events held during the period of performance, located at 3001 CIVIC CENTER CIRCLE, RIO RANCHO, NM 87144.

1.4.1. Sponsorship Deliverables. The contractor shall provide the following sponsorship assets and promotional opportunities (or equivalent assets of equal or greater visibility/value):

1.4.1.1. Franchise Mobile Application Title/Premium Sponsor

1.4.1.2. Exclusive Field/Ice Maintenance Vehicle Sponsorship

1.4.1.3. High-Visibility Theme Night Sponsorship (including specialty apparel/jersey promotion, if applicable)

1.4.1.4. Windows and Door Entrance Store Sponsorship

1.4.1.5. Two (2) Prominent Field/Court/Ice-Side Advertisements

DRAFT

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2. Definitions and Acronyms

ANG – Air National Guard NMANG – New Mexico Air National Guard COR – Contracting Officer's Representative

3. Government Furnished Information/Government Furnished Equipment (GFI/GFE)

The Government will provide approved NMANG recruiting logos, branding, artwork, recruiting messaging, digital media, and commercial video files for use throughout the sponsorship. All Government-furnished materials shall be used only as approved by the Contracting Officer's Representative (COR).

4. Contractor Furnished Property, Materials, and Equipment (CFP/M/E) The contractor shall furnish all personnel, equipment, installation materials, advertising production, display systems, and event support necessary to execute the sponsorship package.

5. Task Requirements Sports Marketing and Sponsorship Execution. The contractor shall coordinate, install, maintain, and manage all sponsorship assets included within this agreement throughout the period of performance. The contractor shall coordinate directly with the NMANG Recruiting Office to ensure all branding complies with Government approval requirements and all sponsorship elements are delivered as contracted. Additionally, the contractor must work directly with New Mexico Goatheads Home Games or the Rio Rancho Events Center to perform the work.

The contractor shall provide the following sponsorship assets:

5.1. Franchise Mobile Application Title Sponsor

Provide exclusive title or premium sponsorship of the franchise's official mobile application. NMANG branding shall be prominently displayed within the application for the duration of the sponsorship.

5.2. Field/Ice Maintenance Vehicle Sponsorship

Provide exclusive NMANG branding on the team's primary playing surface maintenance vehicle(s) (e.g., Ice Resurfacing Machine, Bullpen Cart, Pitch/Field Groomer). Branding shall remain visible during all home games and other events where the vehicle is utilized throughout the period of performance.

5.3. High-Visibility Theme Night Sponsorship

Provide sponsorship of one (1) high-visibility theme night (e.g., Military Appreciation, Holiday Theme). Sponsorship shall include game-night recognition, promotional advertising, and a specialty apparel/jersey promotion, if included within the team's standard marketing capabilities.

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5.4. Team Store Sponsorship

Provide prominent NMANG branding within the official Franchise Team/Merchandise Store throughout the sponsorship period.

5.5. Prominent Venue Advertisements

Install and maintain two (2) permanent, highly visible field/court/ice-side advertisements (e.g., dasher boards, outfield walls, courtside LED displays) displaying NMANG branding at the home venue for the duration of the sponsorship.

5.6. Sponsorship Coordination

Coordinate installation schedules, artwork approvals, branding placement, and promotional activities with the NMANG COR to ensure all sponsorship deliverables are completed prior to scheduled events.

5.7. Performance Documentation

Provide a sponsorship performance report upon completion of the period of performance. The report shall include photographs of all installed advertising, confirmation that sponsorship elements were delivered, attendance/foot-traffic figures, digital engagement metrics, and any available marketing or impression data.

6. Performance Requirements Summary (PRS)

PWS

Para

Task Performance Standard

Acceptable Quality Level

Surveillance Method

5.1 Franchise Mobile

Application Title Sponsor

NMANG branding displayed throughout

POP

100% availability Monthly/ Periodic Inspection / Verification

5.2 Field/Ice

Maintenance Vehicle Sponsorship

Branding displayed at all home games

100% of scheduled home games

Prior to or during home games/ Periodic Inspection (Physical/Visual)

5.3 High-Visibility

Theme Night Sponsorship

Sponsorship delivered as contracted

Event completed as scheduled

Once (On the event date) COR Inspection/ Direct Observation

5.4 Team Store

Sponsorship

Branding maintained throughout POP

100% availability Monthly/ Mid-season/ COR Periodic Inspection/ Physical Visual

5.5 Two Venue

Advertisements

Advertisements installed and

100% availability Initial Install & Monthly/ COR Inspection/ Periodic

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POP

5.6 Sponsorship

Coordination

Timely coordination with COR

95% of requests completed within required timeframes

Bi-weekly status meetings

5.7 Performance Report Submit final

sponsorship report with supporting documentation

Report submitted within 10 business days after the final sponsored event

COR review