PWS for News Release Distribution Service.pdf

PWS for News Release Distribution Service

1. Description of Services

The contractor must provide electronic distribution of CPSC press releases, blogs, statements, and other documents to newsrooms nationwide in the U.S. and translate CPSC press releases, blogs, and other documents into Spanish.

2. Contract Type

This procurement is a firm-fixed price performance-based contract for a base period of one (1) year and two (2) twelve-month option periods are included and, if exercised each year, will run sequentially.

3. Background

The U.S. Consumer Product Safety Commission (CPSC) is a small, independent regulatory agency with the mission of protecting consumers from injury and death associated with the use of thousands of types of consumer products under its jurisdiction. CPSC often makes important news vital to keeping consumers safe. The agency utilizes an electronic distribution service to distribute and amplify its recall announcement and product safety messages to a broad, nationwide audience.

4. Performance Work Statement

1. Independently, and not as an agent of the Government, the Contractor must furnish all necessary labor, materials and services to provide distribution and translation services.

2. The contractor must provide electronic distribution services and must transmit CPSC news releases and other documents to national, local, and Hispanic media, reaching a minimum of 3,000 media outlets.

3. The contractor must send press releases to members of media (i.e. reporters, meteorologists) in targeted regions upon request by CPSC.

4. The contractor must receive and distribute multiple news releases simultaneously.

5. The contractor must receive from CPSC and distribute up to 170 news releases, blogs, statements and other documents in English, each containing unlimited word count.

6. The contractor must proofread and, if necessary, edit CPSC press releases, blogs, statements and other documents and get verbal or electronic final approval from CPSC's Office of Communications prior to distribution.

7. Electronic distribution must be transmitted via newswire within one (1) hour of electronic receipt from CPSC to the contractor.

8. The contractor must be prepared to receive electronic distribution twenty-four (24) hours a day.

9. The contractor must provide a confirmation report and a report tracking views to CPSC's Office of Communications for each press release distributed.

10. The contractor must translate and distribute up to 50 CPSC releases and other documents per year into Spanish with unlimited word count.

11. The contractor must translate news releases and other documents with up to 400 words into Spanish within four (4) hours after receiving the English version or the next business day, if received after 3 p.m. ET. An additional one (1) hour per 100 words will be allowed for news releases that exceed 400 words. This translation time does not include additional CPSC approvals or changes following the initial translation submitted by the contractor to CPSC for approval.

Contractor must distribute the translated news releases immediately upon CPSC approval.

12. To ensure timely translations and consistent use of CPSC's favored language, the contractor must establish a designated team to process CPSC's requests for Spanish translation.

5. Contractor Qualifications

The contractor performing this service must have a minimum of three years of experience providing the same or similar services.

6. Period of Performance

The base period of performance is September 15, 2024, through September 14, 2025. Two (2) twelve-month option periods are included and, if exercised, will run sequentially.

7. Delivery or Performance

Performance must be measured in accordance with timely distribution of news releases, media advisories and other types of releases.

A. CPSC will electronically deliver to the contractor all materials (news releases, recall, advisories, etc.)

required for distribution and/or translation.

B. All materials provided hereunder are for the exclusive use in performance of this contract only.

C. The contractor must keep all CPSC news releases and other documents confidential until the time that CPSC schedules the information for electronic distribution/public dissemination.

D. The contractor must designate in performance of this contract a direct contractor representative to work with and respond to any concerns or expedited requests from CPSC.

E. The contractor must be prepared to receive request for distribution of news releases, etc. from CPSC three (3) to eight (8) times a week. A request can consist of more than one (1) release.

F. CPSC will request distribution of news releases three (3) to eight (8) times a week throughout the entire contract year.

G. The contractor must distribute the materials via newswire services within one (I) business hour after receipt.

8. Reporting Requirement:

A. The contractor must provide an email confirmation notice to CPSC for each press release or document distributed.

B. The contractor must submit a monthly report to CPSC detailing the number of CPSC press releases and other documents distributed over the newswire in English, and on a separate line, in Spanish. The report must include the number of views tracked by the contractor for each release or document. The report must be emailed to CPSC's COR by the 5th of the month following distribution. e.g. April's newswire distributions are to be reported by May 5.

9. Government furnished Materials/Equipment

The government must furnish to the contractor for use in connection with this contract the materials/equipment set forth below:

A. CPSC Contracting Officer's Representative (COR) will provide the contractor with press release, media advisory, etc. that is to be distributed by the contractor. The contractor must not have to write the press release.

B. All materials provided hereunder are for exclusive use in performance of this contract. Any such material not expended in performance on this contract must be returned to CPSC upon completion of the contract.

C. All other materials/equipment required in the performance of this contract must be furnished by the contractor.

10. Performance Assessment Plan

The contractor performance requirements must be summarized into performance objectives that relate directly to the mission essential tasks of this contract. The performance thresholds briefly describe the minimum acceptable levels of service required for each objective. The thresholds are critical to mission success. Successful performance will be measured by:

Performance Objectives Performance Thresholds

Customer Satisfaction: Fewer than two written complaints during period of performance. Provide dedicated, competent, well-trained, courteous and respectful employees to interact with the customer.

Timeliness of product delivery: Fewer than two missed deadlines for distributing CPSC press releases, etc. during the performance period.

Reporting requirement: Daily and monthly reports are submitted in accordance with the delivery schedule 95% of the time.