PWS - DMV Advertisements.pdf

Ver. May 2018

PERFORMANCE WORK STATEMENT (PWS)

FOR

North Carolina Army National Guard (NCARNG) DMV Advertising

Table of Contents

1.0 General

2.0 Definitions and Acronyms

3.0 Government Furnished Property, Material, Equipment and Services (GFP/M/E/S)

4.0 Contractor Furnished Property, Materials, and Equipment (CFP/M/E)

5.0 Requirements

6.0 Applicable Publications

TECHNICAL EXHIBIT 1 - Performance Requirements Summary TECHNICAL EXHIBIT 2 - Deliverables Schedule

PERFORMANCE WORK STATEMENT (PWS)

FOR

DMV Advertising Services

1.0 General:

1.1 Scope: The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified in Paragraph 3.0 as Government Furnished, to perform DMV Advertising Services, as defined in this PWS.

1.2 Background: The Recruiting & Retention Battalion (RRB) identified the DMV as an opportunity to increase its marketing reach to the key demographic of High School aged children and their parents. RRB will provide a video advertisement to be displayed in ten North Carolina Division of Motor Vehicles (NCDMV) locations.

1.3 Period of Performance (PoP): The Period of Performance shall be one Base Year of and one Option Year. The anticipated start date is 18 September 2023.

1.4 General Information:

1.4.1 Reserved

1.4.2 Quality Assurance (QA): The Government will evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government will do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and acceptable quality level(s) or defect rate(s).

1.4.3 Reserved

1.4.4 Place and Performance of Services: The contractor shall provide advertising services for the entirety of the Period of Performance. The contractor shall at all times maintain an adequate work force for the uninterrupted performance of all tasks defined within this PWS. When hiring personnel, the contractor shall keep in mind that the stability and continuity of the work force are essential. The ad shall be shown at the following locations:

• Aberdeen License Plate Agency 1313 N Sandhills Blvd, Aberdeen, NC 28315

• Asheboro License Plate Agency 338 S Fayetteville St, Asheboro, NC 27203

• Asheville License Plate Agency

153 Smokey Park Hwy Ste. 160A, Asheville, NC 28806

• Burlington 158

2668 Ramada Rd, Burlington, NC 27215

• Cary License Plate Agency

1251 Buck Jones Road South Hills Mall Cary, NC 27606

• Chapel Hill License Plate Agency

104 NC-54 D,

Carrboro, NC 27510

• Charlotte License Plate Agency 809 East Arrowwood Rd, Ste 800, Charlotte, NC 28217

• Charlotte License Plate Agency

5622 East Independence Blvd, Ste 125, Charlotte, NC 28212

• Durham License Plate Agency

4215 University Dr #8, Durham, NC 27707

• Elizabeth Town License Plate Agency 307 E Broad St, Elizabethtown, NC 28337

• Fayetteville License Plate Agency 815 Elm St, Fayetteville, NC 28303

• Gastonia License Plate Agency 246 N New Hope Rd, Gastonia, NC 28054

• Greensboro License Plate Agency 5533 West Market St, Greensboro, NC 27409

• Greensboro License Plate Agency 2218 Golden Gate Dr., Greensboro, NC 27405

• Greenville License Plate Agency 4651 Northcreek Dr, Greenville, NC 27834

• Greenville License Plate Agency 2462 Stantonsburg Rd Greenville, NC 27834

• Hampstead License Plate Agency 14711-14639, Hwy 17, Hampstead, NC 28443

• Havelock License Plate Agency 319 W Main St, Havelock, NC 28532

• Hickory License Plate Agency

901 US-321 #100,

Hickory, NC 28601

• High Point License Plate Agency 1701 Westchester Dr #220, High Point, NC 27262

• Hope Mills License Plate Agency 3333 N Main St, Hope Mills, NC 28348

• Jacksonville License Plate Agency 201 Wilmington Hwy, Jacksonville, NC 28540

• Kernersville License Plate Agency 810 N Main St J, Kernersville, NC 27284

• Kinston License Plate Agency 2431 N Heritage St, Kinston, NC 28504

• Lenoir License Plate Agency 1402 Blowing Rock Blvd, Lenoir, NC 28092

• Lincolnton License Plate Agency 2683 E Main St, Lincolnton, NC 28092

• Louisburg License Plate Agency 808 S Bickett Blvd, Louisburg, NC 27549

• Monroe License Plate Agency 622 W Roosevelt Blvd E, Monroe, NC 28110

• Morehead City License Plate Agency 3025 Bridges St, Morehead City, NC 28557

• Morganton License Plate Agency 603 S College St, Morganton, NC 28655

• N. Raleigh License Plate Agency 2533 Atlantic Ave #102, Raleigh, NC 27604

• Roxboro License Plate Agency 811 N Madison Blvd, Roxboro, NC 27573

• Salisbury License Plate Agency 130 E Kerr St, Salisbury, NC 28144

• Sanford License Plate Agency 331 Wilson Rd, Salisbury, NC 27332

• Shallotte License Plate Agency 5300 Main St, Shallotte, NC 28470

• Shelby License Plate Agency 118 Morgan St, Shelby, NC 28150

• Smithfield License Plate Agency 3175 S Brightleaf Blvd, Smithfield, NC 27577

• Spindale License Plate Agency 1639 U.S. 74 Alternate Bypass #140, Spindale, NC 28160

• Spring Lake License Plate Agency

316 NC-210 C,

Spring Lake, NC 28390

• Thomasville License Plate 1650 Liberty Dr, Thomasville, NC 27360

• Wake Forest License Plate 2012 S Main St #502, Wake Forest, NC 27587

• Whiteville License Plate Agency 201 E Main St, Whiteville, NC 28472

• Wilmington License Plate Agency 2390 Carolina Beach Rd, Ste 108, Wilmington, NC 28401

• Wilmington License Plate Agency 13 South Kerr Ave, Wilmington, NC 28401

• Wilson License Plate Agency 4000 Ward Blvd D, Wilson, NC 27893

• Winston Salem License Plate Agency 1141 Silas Creek Pkwy, Winston-Salem, NC 27127

1.4.4.1 Reserved

1.4.4.2 Reserved

1.4.4.3 Reserved

1.4.5 Security Requirements. The contractor shall comply with all applicable installation/facility access and local security policies and procedures, which may be obtained from the COR. The contractor and all associated subcontractor employees shall provide all information required for background checks to meet installation access requirements to be accomplished by installation Provost Marshal Office, Director of Emergency Services or Security Office. The contractor shall ensure compliance with all personal identity verification requirements as directed by Department of Defense (DoD), Headquarters Department of Army (HQDA) and/or local policy. Should the Force Protection Condition (FPCON) change, the Government may require changes in contractor security matters or processes.

1.4.5.1 Reserved

1.4.5.2 Reserved

1.4.5.3 Reserved

1.4.5.4 Reserved

1.4.5.5 Reserved

1.4.5.6 AT Level 1 Awareness Training (AT): All contractor employees, including subcontractor employees, requiring access to Army installations, facilities, and controlled access areas shall complete Level 1 AT within 30 calendar days after contract start date and within 30 calendar days of new employees commencing performance. The contractor shall submit certificates of completion for each affected contractor and subcontractor employee to the COR or KO within 15 calendar days after completion of training. Level 1 AT is available at http://jko.jten.mil/courses/atl1/launch.html.

1.4.5.7 Reserved

1.4.5.8 Reserved

1.4.5.9 Reserved

1.4.5.10 OPSEC Training: In accordance with AR 530-1, Operations Security, new contractor employees shall complete Level I OPSEC training within 30 calendar days of their reporting for duty and annually thereafter. The contractor shall submit certificates of completion for each contractor employee to the within 15 calendar days after completion of training. Level 1 OPSEC training is available at http://cdsetrain.dtic.mil/opsec/.

1.4.5.11 Reserved

1.4.5.12 Reserved

1.4.5.13 Reserved

1.4.6 Physical Security. The contractor shall safeguard all Government property provided for contractor use. At the close of each work period, Government facilities, equipment and materials shall be secured.

1.4.6.1 Reserved

1.4.6.2 Reserved

1.4.7 Reserved

1.4.8 Reserved

1.4.9 Reserved

1.4.10 Reserved

1.4.11. Combating Trafficking in Persons: The United States Government has adopted a zero tolerance policy regarding trafficking in persons. Contractors and contractor employees shall not engage in severe forms of trafficking in persons during the period of performance of the contract; procure commercial sex acts during the period of performance of the contract; or use forced labor in the performance of the contract. The Contractor shall notify its employees of the United States Government’s zero tolerance policy, the actions that will be taken against employees for violations of this policy. The contractor shall take appropriate action, up to and including termination, against employees or subcontractors that violate the US Government policy as described at

FAR 22.17.

1.4.12 Reserved

1.4.13 Data Rights: The Government has unlimited rights to all documents/materials produced under this contract. All documents and materials, to include the source codes of any software, produced under this contract shall be Government owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the contractor without written permission from the KO. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

1.4.14 Organizational Conflicts of Interest (OCI): The contractor and subcontractor personnel performing services under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent OCIs, as defined in FAR Subpart 9.5. The contractor shall notify the KO immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the KO to avoid or mitigate any such OCI. The contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the KO. In the event the KO unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the KO may impose other remedies as he or she deems necessary, including prohibiting the contractor from participation in subsequent contracted requirements which may be affected by the OCI.

1.4.15 Reserved

2.0 Definitions and Acronyms:

2.1 Definitions:

2.1.1 Contractor: A supplier or vendor awarded a contract to provide specific supplies or service to the government. The term used in this contract refers to the prime.

2.1.2 Contracting Officer (KO): A person with authority to enter into, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

2.1.3 Contracting Officer Representative (COR): An employee of the U.S. Government designated by the KO to monitor contractor performance. Such appointment will be in writing and will state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications.

This individual does NOT have authority to change the terms and conditions of the contract.

2.1.4 Defective Service: A service output that does not meet the standard of performance associated with the PWS.

2.1.5 Deliverable: Anything that can be physically delivered and includes non-manufactured things such as meeting minutes or reports.

2.1.6 Key Personnel: Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.7 Physical Security: Actions that prevent the loss or damage of Government property.

2.1.8 Quality Assurance: The government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.9 Quality Assurance Surveillance Plan (QASP): An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.10 Quality Control: All necessary measures taken by the Contractor to ensure that the quality of an end product or service shall meet contract requirements.

2.1.11 Subcontractor: One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.2 Acronyms:

AEI Army Enterprise Infostructure AR Army Regulation AT/OPSEC Antiterrorism/Operational Security BI Background Investigation CM Contract Manager CMRA Contractor Manpower Reporting Application COR Contracting Officer Representative DA Department of the Army DD254 Department of Defense Contract Security Classification Specification DFARS Defense Federal Acquisition Regulation Supplement DoD Department of Defense FAR Federal Acquisition Regulation GFP/M/E/S Government Furnished Property/Material/Equipment/Services HQDA Headquarters, Department of the Army HSPD Homeland Security Presidential Directive IA Information Assurance IS Information System(s) KO Contracting Officer NCARNG North Carolina Army National Guard NCDMV North Carolina Division of Motor Vehicles NGB National Guard Bureau OCI Organizational Conflict of Interest

PII Personally Identifiable Information PIPO Phase In/Phase Out POC Point of Contact PRS Performance Requirements Summary PWS Performance Work Statement QA Quality Assurance QASP Quality Assurance Surveillance Plan QC Quality Control QCP Quality Control Program RRB Recruiting & Retention Battalion SSN Social Security Number TE Technical Exhibit USD(I) Under Secretary of Defense for Intelligence

3.0 Government Furnished Property, Material, Equipment and Services (GFP/M/E/S):

The Government will provide the property, material, equipment, and/or services listed below solely for the purpose of performance under this contract:

3.1 Property: N/A

3.2 Materials: N/A

3.3 Equipment: N/A

3.4 Services: N/A

3.5 Utilities: N/A

4.0 Contractor Furnished Property, Materials, and Equipment (CFP/M/E):

4.1 General: Except for those items specifically stated to be Government-Furnished in Paragraph 3.0, the contractor shall furnish everything required to perform these services as indicated in Paragraph 1.1.

5.0 Requirements:

5.1 Digital Media:

5.1.1 RRB will provide the Contractor with a 15 second ad to be displayed inside NCDMV locations.

5.1.2 The ad shall be displayed at the locations listed in paragraph 1.4.4.

5.1.3 The ad shall be shown for four cycles per average visit duration, which is 22 minutes (4 cycles per 22 minutes).

5.1.4 RRB will provide the Contractor with a 10 second ad to be displayed inside NCDMV locations.

5.1.5 The ad shall be displayed at the locations listed in paragraph 1.4.4.

5.1.6 The ad shall be shown for four cycles per average visit duration, which is 22 minutes (4 cycles per 22 minutes).

6.0 Applicable Publications: Publications applicable to this PWS are listed below:

Publication (Chapter/Page)

Date of Publication

Mandatory or Advisory

Website

Federal Acquisition Regulation https://www.acquisition.gov/?q=browsefar or http://farsite.hill.af.mil/

Defense Federal Acquisition Regulation Supplement http://www.acq.osd.mil/dpap/dars/dfarspgi/current /index.html or http://farsite.hill.af.mil/

DoDD 8140.01 Cyberspace Workforce Management

08/11/2015 OK http://www.dtic.mil/whs/directives/corres/dir.html

AR 530-1

Operations Security

09/26/2014 OK http://armypubs.army.mil/ProductMaps/PubForm/ AR.aspx https://www.acquisition.gov/?q=browsefar http://farsite.hill.af.mil/ http://www.acq.osd.mil/dpap/dars/dfarspgi/current/index.html http://www.acq.osd.mil/dpap/dars/dfarspgi/current/index.html http://farsite.hill.af.mil/ http://www.dtic.mil/whs/directives/corres/dir.html http://armypubs.army.mil/ProductMaps/PubForm/AR.aspx http://armypubs.army.mil/ProductMaps/PubForm/AR.aspx

TECHNICAL EXHIBIT 1

Performance Requirements Summary (PRS)

Performance Objective

Performance Standard Acceptable Quality Levels (AQL)

Surveillance Method / By Whom

5.1 Digital Media

The Contractor shall run 10 and 15 seconds video ads multiple times per average visit duration.

4 ads per 22 minutes Periodic Inspection / COR

TECHNICAL EXHIBIT 2

Deliverables Schedule

PWS Reference / Deliverable Title

Frequency Number of Copies

Medium/Format Submit To

1.4.5.6 AT Level 1

Awareness Training

Certificates

Provide within 15 calendar days after employee completes training.

1 Electronic Submission

COR

1.4.5.10 OPSEC

Training Certificates

Provide within 15 calendar days after employee completes training.

1 Electronic Submission

COR