PWS Advertising BPA.doc

PERFORMANCE WORK STATEMENT (PWS)

Advertising Blanket Purchase Agreement

United States Air Force Band Part 1 General Information

1. General: This is a non-personnel services blanket purchase agreement to provide radio, print, and digital advertising for United States Air Force (USAF) Band performances. The Government shall not exercise any supervision or control over the service providers performing the services herein. Such service providers shall be accountable solely to the Vendor who, in turn is responsible to the Government.

1.1 Description of Services/Introduction: The vendor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other items and non-personnel services necessary to place specific advertisements in various media outlets (newspapers and radio) for United State Air Force Band performances as defined in this Performance Work Statement except for those items specified as government furnished property and services. The vendor shall perform to the standards in this agreement.

1.2 Background: The United States Air Force Band is a branch of Air Force Public Affairs. Community Relations is an integral part of this mission, of which public performance is essential. Concerts are performed throughout the country with a particular emphasis in the Washington D.C. region where the Air Force Band is based. These performances need to be advertised to foster a large audience to have the most mission impact.

1.3 Objectives: Promote the USAF Band’s community relations mission by advertising performances using local radio, digital and print media. Advertising on these platforms ensures a marketing posture that targets diverse audiences from all geographic, cultural, and socioeconomic areas and supports strategic Air Force communication objectives and messaging. All advertising content shall be provided and/or approved by The United States Air Force Band. Content for print media will be provided in an industry standard, “camera ready” format. Vendor will:

· Advertise on venue city’s largest (by broadcast audience) radio station week prior to performance

· 44 drive-time ads of 30-second each

· Digital Banner ads on same radio station website week prior to performance

· Sizes 300x600, 300x250, 320x50, 970x90, 970x250, 728x90

· 280,000 impressions

· Single print ad in weekend edition Arts section of the venue city’s largest (by circulation) newspaper prior to performance

1.4 Scope: Advertising Services include radio advertisements on the city’s largest radio station, print advertising in the largest city newspaper, and corresponding digital advertising.

1.5 Period of Performance: The period of performance shall be a five-year Blanket Purchase agreement with annual review to include price list. Vendor or government shall terminate agreement at any time without penalty

1.6 General Information

1.6.1 Quality Control Vendor will provide tailored, mission-essential media planning, media placement, campaign maintenance, quality checks, real-time reporting, and after action metrics in support of the USAF Band’s missions. In addition, Vendor will provides critical support for recruitment and personnel acquisition for the entire 3N2 career field through research and advertising. Vendor will provide continuous quality checks throughout the entire process, checking the technical aspects of each campaign to ensure quality control. The digital quality control process includes verifying links to make sure they are working properly, copy, edits, double checking date, time and venue in ads before going live, and sending ad copy to the USAF Band SME for approval. Radio quality includes: creative assets are checked and distributed to the proper media for review and production, all radio ads are received and reviewed by Vendor prior to going live on-air. Each campaign is monitored weekly to identify any pop-up issues and they maintain daily communication with the USAF Band to coordinate adjustments to improve engagement.

1.6.2 Type of Contract: The government will award a Blanket Purchase Agreement

1.6.3 Data Rights: The Government has unlimited rights to all documents/material produced under this agreement. All documents and materials, to include the source codes of any software, produced under this agreement shall be Government owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the vendor without written permission from the United States Air Force Public Affairs, JBSA-Randolph. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.