PWS 20220902.pdf

Performance Work Statement

Connecticut Air National Guard (CTANG) Recruiting Advertising - Billboards

Background

The development and implementation of effective marketing /advertising plans are vital to generate awareness and leads in support of end-strength mission achievement for the CTANG. This contract will enable Recruiting and Retention to reach a large and diverse audience across the entire state which will increase brand awareness, promote the ANG and emphasize our unique State Benefits. The goal is to generate interest in the public market and increase lead generation.

Requirement

Billboards – Target high population areas and/or highway visibility within 15 miles of the following city halls in Connecticut:

-Hartford, minimum billboard size 10’ x 22’. Must be illuminated during hours of darkness. Must run for a minimum of 2 months.

-New Haven, minimum billboard size 10’ x 22’. Must be illuminated during hours of darkness. Must run for a minimum of 3 months.

-New London, minimum billboard size 5’ x 11’. Must run for a minimum of 3 months.

Specifics

Billboards will be used to create greater awareness of the Air National Guard. All billboard size and locations must be submitted and approved by the Contracting Officer. All images must show current Air Force uniforms, equipment and assets, and be approved by the Contracting Officer. All advertisements must direct leads to 1-800-992-4793 and goang.com. Each static billboard should run for a minimum of 3 months.

Duration of Outdoor Advertising Campaign: 30 September 2022 – 29 September 2023

Additional optional years: each period of performance running from 30 September to 29 September of the following year.

Delivery or Deliverables: Vendor shall provide proof to the Contracting Officer that the CTANG advertisements have been placed before requesting progress payments.