PWS - 1BDE Marketing Video FY21 (DRAFT).pdf

PERFORMANCE WORK STATEMENT (PWS)

Video Production

HEADQUARTERS 1ST BRIGADE US ARMY CADET COMMAND

Part 1

General Information

1. General: This is a non-personal services contract to provide a Military College video productions to 1st

Brigade (1st BDE) U.S. Army Cadet Command (USACC) for video, audio, photo, graphic and website hosting support. The Government shall not exercise any supervision or control over the contract service providers performing the services herein. Such contract service providers shall be accountable solely to the contractor who, in turn is responsible to the Government.

1.1 Description of Services/Introduction: The contractor shall provide all personnel, equipment, supplies, lodging facilities, transportation, tools, materials, supervision, and other items and non-personal services necessary to provide deliverables as defined in this Performance Work Statement (PWS) except for those items specified as government furnished property and services. The deliverables are a master outline, scripts and storyboards for a 15 minute Military College video for formal presentations; a one minute Senior Military College video; a one minute Military Junior College video; a 30 second Military College video; a 15 second Military College video; and one 30 second college video for each 1st Brigade Military College (a total of 10 individual videos to be shot in conjunction with the Military College Video) for marketing purposes based on the scripts. The contractor shall perform to the standards in this contract.

1.2 Background: 1st BDE is a national recognized organization with its headquarters located at Fort Knox, Kentucky. 1st BDE currently directs recruiting, retention and commissioning of approximately 4,500 Cadets at six Senior Military Colleges (SMC) including The Citadel (CIT) in Charleston, SC; University of North Georgia (UNG) in Dahlonega, GA; Norwich University (NOR) in Northfield, VT; Texas A&M University (TAMU) in College Station, TX; Virginia Military Institute (VMI) in Lexington, VA; Virginia Polytechnic Institute (VT) in Blacksburg, VA; and two Military Junior Colleges (MJC) Georgia Military College (GMC) in Milledgeville, GA; and Valley Forge Military College (VFMC) in Wayne, PA. Military Colleges is a general term that is used to identify any or all of the ten institutions. The Brigade’s mission and primary responsibility is to assist the United States Army Cadet Command (USACC) in its assigned commissioning mission for the United States Army in an all-volunteer environment. The 1st BDE force of over 300 Officers, Non-Commissioned Officers (NCOs) and civilians are tasked to recruit, train, access, and annually commission over 750 2nd lieutenants in the Active and Reserve components of the United States Army each year. Recruiters and cadre will utilize the videos produced through this contract as a realistic preview for prospects of the benefits and opportunities available at the military colleges.

1.3 Objectives: The objective of this PWS is for the Contractor to develop a master outline, script and storyboard for a 15 minute Military College video for formal presentations; a one minute Senior Military College video; a one minute Military Junior College video; a 30 second Military College video and a 15 second Military College video for marketing purposes based on the script. The contractor shall provide one 30 second college video for each military College (a total of 10 videos to be shot in conjunction with the Military College Video).

1.3.1 The contractor shall provide pre-production, production, and post-production planning throughout the contract. The contractor shall schedule meetings throughout the various phases to gain government approval prior to moving forward into the next phase of production.

1.3.2 Government Point of Contact: The government Point of Contact (POC) is Glen Johnson at 502-624- 1904 or email glen.a.johnson6.civ@mail.mil.

1.4 Scope

DRAFT

1.4.1. Services include script research, script writing, script editing, script review, developing shot lists from an approved script, location scouting, participation in meetings and conferences with Subject Matter Experts (SME) and military/civilian government representatives, providing production plans, video production with multiple cameras and equipment, video editing, color correction, video graphics, voice auditioning, obtaining and editing voice actor narrations, selection and embedding of non-proprietary background music and sound effects at no cost to the Government, audio sweetening, video export to requested formats and resolution, final delivery electronically or on requested media, duplication of final video to media and upload to content distribution network. Provide a copy of Raw Footage within 7 days after each location shoot to Government POC via hard drive.

1.4.2. The contractor shall accomplish all assigned projects on schedule, monitor deliverables listed in Technical Exhibit 2 for completion.

Example of what is expected is the outdated Military College Video which can be located at the following link: https://www.goarmy.com/videos/play/learning-to-lead-a-profile-on-leadership-army-rotc.html

1.5 Period of Performance: The period of performance for this contract shall be from 1 September 2021 to 31 August 2022.

1.6 General Information

1.6.1 Quality Control: The contractor shall develop and maintain an effective quality control program to ensure services are performed in accordance with this PWS. The contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The contractor’s quality control program is the means by which he assures himself that his work complies with the requirement of the contract.

1.6.2 Reserved.

1.6.3 Recognized Holidays: The contractor is not required to perform services on holidays.

New Year’s Day Labor Day Martin Luther King Jr.’s Birthday Columbus Day President’s Day Veteran’s Day Memorial Day Thanksgiving Day Independence Day Christmas Day

1.6.4 Hours of Operation: The contractor shall conduct business between the hours of 7:00 am to 6:00 pm, Monday thru Saturday except Federal holidays or when the Government facility is closed due to local or national emergencies, administrative closings, or similar Government directed facility closings. For other than firm fixed price contracts, the contractor shall not be reimbursed when the government facility is closed for the above reasons. The Contractor must at all times maintain an adequate workforce for the uninterrupted performance of all tasks defined within this PWS when the Government facility is not closed for the above reasons.

1.6.5 Place of Performance: The majority of work to be performed is at five Senior Military Colleges including The Citadel in Charleston, SC; University of North Georgia in Dahlonega, GA; Norwich University in Northfield, VT; Virginia Military Institute in Lexington, VA; Virginia Polytechnic University in Blacksburg, VA; and two Military Junior Colleges including Georgia Military College in Milledgeville, GA; and Valley Forge Military College in Wayne, PA.

1.6.6 Type of Contract: The government will award a firm fixed price contract.

1.6.7 Security Requirements: Contractor personnel performing work under this contract are not required to have a security clearance. However, the contractor shall complete Level I Antiterrorism Awareness Training and iWatch Training at time of contract award, and must maintain the level of security training required for the life of the contract. This training is required for all contractors that work on a U.S. Army installation.

1.6.7.1 AT Level I Training: All contractor employees, to include subcontractor employees, requiring access to Army installations, facilities and controlled access areas shall complete AT Level I awareness training within 30 calendar days after contract start date or effective date of incorporation of this requirement into the contract, whichever is applicable. The contractor shall submit certificates of completion for each affected contractor employee and subcontractor employee, to the Contracting Officer’s Representative (COR), within 30 calendar days after completion of training by all employees and subcontractor personnel. AT Level I awareness training is available at the following website: https://jkodirect.jten.mil/.

1.6.7.2 iWATCH Training: The contractor and all associated sub-contractors shall brief all employees on the local iWATCH program (training standards provided by the requiring activity ATO). This local developed training will be used to inform employees of the types of behavior to watch for and instruct employees to report suspicious activity to the COR. This training shall be completed within 30 calendar days of contract award and within 30 calendar days of new employees commencing performance with the results reported to the COR NLT 30 calendar days after contract award.

1.6.7.3 Physical Security: The contractor shall be responsible for safeguarding all government equipment, information and property provided for contractor use. At the close of each work period, government facilities, equipment, and materials shall be secured. If facility is unable to be secured, the contractor will contact the COR immediately.

1.6.7.4. Access and general protection/security policy and procedures: Contractor and all associated sub-contractors employees shall provide all information required for background checks to meet installation access requirements to be accomplished by installation Provost Marshal Office, Director of Emergency Services or Security Office. Contractor workforce must comply with all personal identity verification requirements (FAR clause 52.204-9, Personal Identity Verification of Contractor Personnel) as directed by DOD, HQDA and/or local policy. In addition to the changes otherwise authorized by the changes clause of this contract, should the Force Protection Condition (FPCON) at any individual facility or installation change, the Government may require changes in contractor security matters or processes.

1.6.8 Special Qualifications: Contractor shall have knowledge of safety awareness; such as, Occupational Safety and Health Association (OSHA), proper clothing and footwear.

1.6.9 Reserved.

1.6.10 Reserved

1.6.11 Reserved

1.6.12 Identification of Contractor Employees: All contract personnel attending meetings, answering Government telephones, and working in other situations where their contractor status is not obvious to third parties are required to identify themselves as such to avoid creating an impression in the minds of members of the public that they are Government officials. They must also ensure that all documents or reports produced by contractors are suitably marked as contractor products or that contractor participation is appropriately disclosed. No contractor personnel will be required to obtain and wear badges in the performance of this service.

1.6.13 Reserved.

1.6.14 Other Direct Costs Reserved.

1.6.15 Reserved

1.6.16 Organizational Conflict of Interest: Contractor and subcontractor personnel performing work under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent Organizational Conflict of Interests (OCI) as defined in FAR Subpart 9.5. The Contractor shall notify the Contracting Officer immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the Contracting Officer to avoid or mitigate any such OCI. The Contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the Contracting Officer and in the event the Contracting Officer unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the Contracting Officer may effect other remedies as he or she deems necessary, including prohibiting the Contractor from participation in subsequent contracted requirements which may be affected by the OCI.

PART 2

DEFINITIONS & ACRONYMS

2. DEFINITIONS AND ACRONYMS:

2.1. DEFINITIONS:

2.1.1 CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or service to the government. The term used in this contract refers to the prime.

2.1.2 CONTRACTING OFFICER. A person with authority to enter into, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

2.1.3 CONTRACTING OFFICER'S REPRESENTATIVE (COR). An employee of the U.S. Government appointed by the contracting officer to administer the contract. Such appointment shall be in writing and shall state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.4 DEFECTIVE SERVICE. A service output that does not meet the standard of performance associated with the Performance Work Statement.

2.1.5 DELIVERABLE. Anything that can be physically delivered, but may include non-manufactured things such as meeting minutes or reports.

2.1.6 KEY PERSONNEL. Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the Key Personnel listed in the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.7. PHYSICAL SECURITY. Actions that prevent the loss or damage of Government property.

2.1.8. QUALITY ASSURANCE. The government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.9. QUALITY ASSURANCE Surveillance Plan (QASP). An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.10. QUALITY CONTROL. All necessary measures taken by the Contractor to assure that the quality of an end product or service shall meet contract requirements.

2.1.11. SUBCONTRACTOR. One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.1.12. WORK DAY. The number of hours per day the Contractor provides services in accordance with the contract.

2.1.12. WORK WEEK. Monday through Saturday, unless specified otherwise.

2.2. ACRONYMS:

CFO Chief Financial Officer DCO Deputy Commandant of Support DCS Deputy Commandant of Operations TLA Troop Leadership Advisor ACOR Alternate Contracting Officer's Representative AFARS Army Federal Acquisition Regulation Supplement AR Army Regulation CCE Contracting Center of Excellence CFR Code of Federal Regulations CONUS Continental United States (excludes Alaska and Hawaii) COR Contracting Officer Representative COTR Contracting Officer's Technical Representative COTS Commercial-Off-the-Shelf DA Department of the Army DD250 Department of Defense Form 250 (Receiving Report) DD254 Department of Defense Contract Security Requirement List DFARS Defense Federal Acquisition Regulation Supplement DMDC Defense Manpower Data Center DOD Department of Defense FAR Federal Acquisition Regulation GSA General Services Administration HIPAA Health Insurance Portability and Accountability Act of 1996 KO Contracting Officer MC Military College(s) MJC Military Junior College(s) NLT No Later Than OCI Organizational Conflict of Interest OCONUS Outside Continental United States (includes Alaska and Hawaii) ODC Other Direct Costs PIPO Phase In/Phase Out POC Point of Contact PRS Performance Requirements Summary PWS Performance Work Statement QA Quality Assurance QAP Quality Assurance Program QASP Quality Assurance Surveillance Plan QC Quality Control QCP Quality Control Program ROTC Reserve Officers Training Corps SMC Senior Military College(s) TE Technical Exhibit VI Visual Information

PART 3

GOVERNMENT FURNISHED PROPERTY, EQUIPMENT, AND SERVICES

3. GOVERNMENT FURNISHED ITEMS AND SERVICES:

3.1 Services: The Government will provide assigned Cadre to assist in and conduct all the training requirements as needed

3.2 Facilities: The Government will not provide telephones or computer support for the vendor.

3.3 Utilities: Reserved.

3.4 Equipment: The Government will provide GSA vehicles to be used by Cadre and other ROTC staff members at any training activities.

3.5 Materials: The Government will provide Cadre and other staff members to lead and supervise any training activities. The Government will provide standard rules and regulations for the vendor as to what is allowed on the site and what is not prior to each event.

3.6 The Government will furnish the Contractor with the filming dates and locations during the Project Kickoff Meeting.

PART 4

CONTRACTOR FURNISHED ITEMS AND SERVICES

4. CONTRACTOR FURNISHED ITEMS AND RESPONSIBILITIES:

4.1 General: The Contractor shall furnish all management, personnel, labor, supplies, equipment, facilities and services required to perform work under this contract.

4.2 Secret Facility Clearance: Not applicable.

4.3 Materials: All management, personnel, labor, supplies, equipment, facilities and services required to perform work under this contract

4.4 Equipment: The Contractor shall provide all equipment necessary to complete all pre-production, video production, and post-production activities.

4.5 Utility Conservation: Reserved.

4.6 Taxes. The government will be exempted from paying any sales taxes and or service taxes related to this contract. Tax exemption forms will be provided to the contractor upon request.

4.7 Deliverables: The Contractor will provide a master outline, script or storyboard, a 15 minute Military College video for formal presentations; a one minute Senior Military College video; a one minute Military Junior College video; a 30 second Military College video and a 15 second Military College video; and one 30 second college video for each Military College (a total of 10 videos to be shot in conjunction with the Military College Video) for marketing purposes. Provide raw footage of each location shoot within seven days via hard drive to the government POC.

4.8 The Contractor shall provide access to all videos for viewing in a downloadable format from the internet at no cost to registered users.

PART 5

SPECIFIC TASKS

5. Specific Tasks:

5.1. Basic Services: The contractor shall produce a total of fifteen Reserve Officer Training Corps (ROTC) videos. The deliverables are a master outline, script or storyboard, a 15 minute Military College video for formal presentations; a one minute Senior Military College video; a one minute Military Junior College video; a 30 second Military College video; a 15 second Military College video; and one 30 second college video for each military College (a total of 10 videos) for marketing purposes based on the script. The primary audience of the videos are high school students, parents and Centers of Influence (COI’s) (H.S.

Counselors, Community Leaders, Coaches, teachers, etc.). The call to action is to drive prospects, parents and COI’s to the Military College website at goarmy.com/mc for more information. The contractor shall provide all services, materials, supplies, facilities, supervision, labor, and equipment, except that specified herein as government-furnished, to perform Visual Information (VI) functions in support of areas identified in paragraph 1.4. The videos will have a visual style that will be informative, motivational, factual, emotional and patriotic. All branding on this video will be in accordance with US Army brand guidelines.

The contractor shall provide services in accordance with (IAW) the terms, conditions, and specifications of this contract. This work includes, but is not limited to, technical advisory services, management and control of VI equipment, photographic services, video, audio and multi-media productions, VI logistics services, VI library services, presentation services, and other related services as further defined herein. The contractor shall assume total responsibility for all requirements stated herein on the first day of the contract performance period. The following will be provided at a minimum:

5.1.1 The Contractor shall provide a production team at each of the seven locations discussed in 1.6.5.

(The Citadel in Charleston, SC; University of North Georgia in Dahlonega, GA; Norwich University in Northfield, VT; Virginia Military Institute in Lexington, VA; Virginia Polytechnic University in Blacksburg, VA; Georgia Military College in Milledgeville, GA; and Valley Forge Military College in Wayne, PA. In general, the production team should include a Director, Producer, Field Audio Engineer, and a Camera Operator.

5.1.2 The Contractor shall provide the production team at each location for at least one full work day for filming to create the videos discussed in 5.1 not including travel, pre-production, and post-production meetings/activities.

5.1.3 The Contractor shall provide all necessary travel arrangements for the production team and any equipment to complete filming.

5.1.4 From concept to completion the Contractor shall provide all management, audio / video acquisition / pre and post-production equipment and skilled labor needed to complete the videos discussed in 5.1.

5.1.5 The Contractor shall provide the Director and Producer to scheduled meetings hosted by the government point of contact at each shooting location.

5.1.6 The Contractor shall conduct as many retakes of the videos discussed in 5.1 as necessary to gain approval from the on-site government point of contact.

5.1.7 The Contractor shall provide all required equipment necessary to complete the videos discussed in 5.1 at each location.

5.1.8 The Contractor shall follow the government provided script during video production activities for the videos discussed in 5.1. Only the on-site government point of contact provided can approve changes to the script.

5.1.9 The Contractor shall provide access to all videos for viewing in a 4K format and downloadable from the internet available at no cost to registered users.

5.1.10 All products created or provided through this contract are the property of the U.S. Government and the U.S. Army. The Contractor shall provide a copy of Raw Footage within 7 days after each location shoot to Government POC via hard drive.

5.1.11 The Contractor shall provide the video production team and all equipment for filming at each of the ten locations discussed in 1.6.5 based on the following schedule:

Award + 15 – Project kick off meeting at Fort Knox, KY. Government provides filming dates and locations to the Contractor.

No Later Than (NLT) Award + 30 – Contractor is prepared to begin filming at designated locations.

Award + 90 – Five filming locations complete.

Award + 100 – Contractor provides update to the government.

Award + 240 – Seven filming locations complete.

Award + 250 – Contractor conducts in studio editing and voice over. Contractor provides update to the government.

Award + 270 - All 10 Individual 30 second videos completed Award + 280 – Contractor provides 1st cut of videos in 5.1 for government review/approval.

Award + 310 – Contractor provides 2nd cut of videos in 5.1 for government review/approval.

Award + 340 – Contractor provides final product of videos in 5.1 to the government.

Shooting Location + 7 – Provide Raw Footage to Government POC on hard drive Shooting Location + 20 – Provide 1st Draft of individual 30 second Video Shooting Location + 30 – Provide Final 30 Second Video of School 30 Second Video

5.1.12 The Contractor shall provide video production activities at the following locations on the dates listed below

Location

Type School Location City DATES EVENT

Government Point of Contact

1 SMC

Virginia Military

Institute Lexington, VA TBD TBD Thomas Atkinson

2 SMC

Virginia

Polytechnic Institute Blacksburg, VA TBD TBD Donna Mallet

3 MJC

Valley Forge

Military College Wayne, PA TBD TBD Karen Fluck

4 SMC The Citadel Charleston, SC TBD TBD Tim Terese

5 MJC

Georgia Military

College Milledgeville, GA TBD TBD Brain Hamilton

6 SMC

University of North

Georgia Dahlonega, GA TBD TBD Greg Killeen

7 SMC Norwich University Northfield, VT TBD TBD Thane Spears

PART 6

APPLICABLE PUBLICATIONS

6. Reserved

6.1. Reserved

PART 7

ATTACHMENT/TECHNICAL EXHIBIT LISTING

7. Attachment/Technical Exhibit List:

7.1. Attachment 1/Technical Exhibit 1 –Performance Requirements Summary

7.2. Attachment 2/Technical Exhibit 2 – Deliverables Schedule

TECHNICAL EXHIBIT 1

Performance Requirements Summary The contractor service requirements are summarized into performance objectives that relate directly to mission essential items. The performance threshold briefly describes the minimum acceptable levels of service required for each requirement. These thresholds are critical to mission success.

PERFORMANCE OBJECTIVE PERFORMANCE STANDARD PERFORMANCE

THRESHOLD

INCENTIVE/

DISINCENTIVE

Award + 15 – Project kick off meeting at Fort Knox, KY.

No Later Than (NLT) Award + 30

Award + 90 – Three filming locations complete.

Award + 100 – Contractor provides update to the government.

Award + 120 – Five filming locations

Award + 240 – Seven filming locations

Award + 250 – Contractor conducts in studio editing and voice over. Contractor provides update to the government.

Award + 270 - All 10 Individual Military College 30 second videos completed

Award + 280 – Contractor provides 1st cut of videos in 5.1 for government review/approval.

Award + 310 – Contractor provides 2nd cut of videos in 5.1 for government review/approval.

Award + 340 – Contractor provides final product of videos in 5.1 to the government.

Shooting Location + 7 – Provide Raw Footage to Government POC on hard drive

Shooting Location + 20 – Provide 1st Draft of individual 30 second Video

Shooting Location + 30 – Provide Final 30 Second Video of School 30 Second Video

Contractor is ready to attend meeting with the government to receive initial guidance on video production project.

Contractor is prepared to begin filming at designated locations.

Contractor will ensure video productions activities at the locations identified in 5.1.12 are complete.

Contractor is ready to attend a meeting and provide an update on the video production to the government.

Contractor will ensure video productions activities at the locations identified in 5.1.12 are complete.

Contractor will ensure video productions activities at the locations identified in 5.1.12 are complete.

Contractor is ready to attend a meeting and provide an update on the video production to the government.

Contractor will ensure that the individual Military College videos identified in 5.1 are complete, error free, and ready for hand over to the government for immediate use.

Contractor will ensure that the videos identified in 5.1 are ready for viewing by the government.

in 5.1 are ready for viewing by the government.

in 5.1 are complete, error free, and ready for hand over to the government for immediate use.

Contractor will provide a copy of all raw footage on a hard drive to the government poc

Contractor will ensure that the videos identified in 5.1 are ready for viewing by the government.

Contractor will ensure that the videos identified in 5.1 are complete, error free, and ready for hand over to the government for immediate use.

Rated no less than 95%

Re-work deliverable at no additional expense to the government.

Trends of less than acceptable performance will be used to document overall performance in the contract file

TECHNICAL EXHIBIT 2

DELIVERABLES SCHEDULE

Deliverable Frequency # of Copies Medium/Format Submit To

Project Kick Off Meeting

Once

On-Site visit to Fort Knox, KY

ATTN:

Government Point of Contact

Master outline Once

Electronically

ATTN:

Government Point of Contact

Script or Storyboard Once

Government Point of Contact

Conduct filming for each location

Seven locations

IAW 5.1.12

1 Electronically

ATTN:

Government Point of Contact

Project update to the government

Twice IAW 5.1.11

Telephonically

Government Point of Contact

15 minute Military College video for formal presentations

2ea rough cut 1ea final cut IAW 5.1.11

On-Site visit to Fort Knox, KY

ATTN:

Government Point of Contact

One minute Senior Military College video

2ea rough cut 1ea final cut IAW

Government Point of Contact

One minute Military Junior College video

2ea rough cut 1ea final cut IAW

Government Point of Contact

30 second Military College video

2ea rough cut 1ea final cut IAW

Government Point of Contact

15 second Military College video

2ea rough cut 1ea final cut IAW

Government Point of Contact

Individual 30 Second School Videos

2ea rough cut 1 ea final cut IAW 5.1.11

10 Electronically

ATTN:

Government Point of Contact

Itemized invoice for service rendered

Once upon contract completion

Electronically WAWF