PUR7776 SS-001-23 - Jacksonville Jaguars.pdf

PUR 7776 (Eff. 03/2016) Page 1 of 2 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: Florida Department of Highway Safety and Motor Vehicles (FLHSMV)

TITLE: Jacksonville Jaguars - Advertising Services Short description of the commodity or service desired: Advertising services for FLHSMV public safety and education campaigns targeted to fans of the Jacksonville Jaguars.

CONTACT

Name: Corina Chiorescu Address: 2900 Apalachee Parkway, Tallahassee, Florida 32399 Telephone: 850-617-3176 Email: CorinaChiorescu@flhsmv.gov

Internal tracking number, if any: SS-001-23

Date posted: 6/21/2022 Last day for receipt of information: 7/13/2022

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with sections 120.57(3) and 287.057(3), Florida Statutes and will remain posted for a period of at least 7 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

82101801 – Advertising Services

Quantity or Term (as appropriate):

Quantity: Minimum of 200,000 impressions Term: Fiscal Year 2022-2023

Requestor (division, bureau, office, individual, as appropriate):

Paige Landrum, Marketing Manager, Communications Office

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements;

reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

FLHSMV intends to contract with Jacksonville Jaguars, LLC to produce advertisements including, but not limited to digital, social and/or radio programming. The advertisements will be targeted to Jacksonville Jaguars fans (ages 10- 65), to promote the Florida Department of Highway Safety and Motor Vehicles’ public safety and education campaigns. The advertisements are planned to start in August 2022.

Intended Single Source:

Jacksonville Jaguars, LLC.

Estimated Dollar Amount:

$100,000

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

PUR 7776 (Eff. 03/2016) Page 2 of 2 60A-1.045, F.A.C.

Jacksonville Jaguars, LLC is the sole proprietor of advertising rights for the TIAA Bank Field during the Jacksonville Jaguars football games (“Jaguar Home Games”) played at the TIAA Bank Field. No other source is authorized to facilitate advertising at TIAA Bank Field during or in connection with Jaguars games or the Jacksonville Jaguars team.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Paige Landrum, Marketing Manager, Communications Office Stephanie Sanford, Procurement Administrator, Purchasing and Contracts

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall: provide notice of its intended decision to enter a single-source purchase contract in the manner specified in s.120.57(3), FS.