PUR 7776_Universal.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: Universal City Development Partners, Ltd.

Short description of the commodity or service desired: "Fresh From Florida" sponsorship

CONTACT

Name: Stephanie Bergozza

Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahasseee, FL 32399

Telephone: (850) 617-7181

Email: Procurement@FDACS.gov

Internal tracking number, if any: SS 26 27 70

Date posted: 9/11/2026 Last day for receipt of information: 10/2/2026

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80141609 - Sponsorship of event of celebrity

Quantity or Term (as appropriate):

Date of Execution - June 30, 2027

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The Division of Marketing and Development intends to purchase promotional advertising for the

“Fresh From Florida” brand through a sponsorship agreement with Universal City Development

Partners, Ltd. This sponsorship will provide brand exposure across Universal Orlando Resort and

Universal Studios, utilizing marketing assests such as on-site signage, digital displays, web advertisements, social media, placements.

Intended Single Source:

Universal City Development Partners, Ltd.

Estimated Dollar Amount:

PUR 7776 (Revised 07/2022) Page 2 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

Approximate Contract Amount: $75,000.00

Approximate Contract Amount up to: $200,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Universal City Development Partners, Ltd. is the only vendor capable of providing these services due to its exclusive ownership, licensing rights, naming rights, and trademark control for all promotional platforms within Universal Orlando Resort.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Alyssa McKnight, Development Representative Supervisor, Division of Marketing and

Development

Yolanda Roundtree, Chief, Bureau of Seafood & Agriculture Marketing

Eric Sespico, Assistant Director, Division of Marketing and Development

Justin Eichenmuller, Assistant Deputy Commissioner

Stephanie Bergozza, Purchasing Director II, Division of Administration

Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-

1.045, Florida Administrative Code, and section 120.57(3), F.S.