PUR 7776_The Hondo Group, LLC.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: The Hondo Group, LLC

Short description of the commodity or service desired: "Fresh From Florida" sponsorship

CONTACT

Name: Brittany Harvey

Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399

Telephone: (850) 617-7181

Email: Procurement@FDACS.gov

Internal tracking number, if any: SS 26 27 79

Date posted: 11/09/2026 Last day for receipt of information: 12/03/2026

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80141609 - Sponsorship of event or celebrity

Quantity or Term (as appropriate):

Upon Execution - June 30, 2027

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The Division of Marketing intends to purchase promotional advertising for the "Fresh From

Florida" brand through sponsorship of The Hondo Rodeo Fest. This sponsorship will help promote the "Fresh From Florida" brand and support increased retail sales of Florida agricultural products through the placement of the Fresh From Florida logo and related branding opportunities authorized by The Hondo Group, LLC. The sponsorship is designed to enhance the department's visibility through a varietyof marketing assets, including event signage, website advertising, social media promotion, and on-site activation space. Promotional activities will be featured on the Hondo Rodeo Fest website and within event activation areas, reaching approximately 120,000 attendees.

PUR 7776 (Revised 07/2022) Page 2 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

Intended Single Source:

The Hondo Group, LLC.

Estimated Dollar Amount:

Approximate Contract Amount: $100,000.00

Approximate Contract Amount up to: $150,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Pursuant to section 570.53(3), F.S., Stimulating, encouraging, and fostering the production and consumption of agricultural products and conducting activities that may foster a better understanding and more efficient cooperation among producers, buyers, food editors, and the consuming public in the promotion and marketing of Florida agricultural products as required of the department by s. 570.07(20). The Hondo Group, LLC is the sole source capable of providing these sponsorship and advertising services, as it maintains exclusive ownership and control of the

Hondo Rodeo Fest, including all associated sponsorship rights, branding opportunities, licensing rights, naming rights, and trademarks.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Alyssa McKnight, Development Representative Supervisor, Bureau of Seafood & Agriculture

Marketing

Yolanda Roundtree, Chief, Bureau of Seafood & Agriculture Marketing

Susie McKinley, Director, Division of Marketing and Development

Stephanie Bergozza, Purchasing Director II, Division of Administration

Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-

1.045, Florida Administrative Code, and section 120.57(3), F.S.