PUR 7776 Single Source Crawford Entertainment.pdf

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DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: Department of Environmental Protection

TITLE: Single Source with The Crawford Group, dba Crawford Entertainment Short description of the commodity or service desired:

Crawford Entertainment will develop Season Four (Series) of Flip My Florida Yard (FMFY) a Florida-based gardening-themed television show. The Crawford Entertainment will film the series in Florida locations and distribute produced episodes in first run network, syndication, and web formats. The Series will be hosted by Chad Crawford. The Department will reserve the right to select a co-host for the Series. Season Four will consist of 7 episodes. Each of the 7 episodes will contain two flip segments, a landscape showcase, and branding as defined below. Crawford Entertainment and the Department will work together to ensure the Series’ messaging aligns with the Department’s principles. Crawford Entertainment owns all of the rights to Flip My Florida Yard Seasons 1-3 and 26 episodes.

Flip My Florida Yard (FMFY) series is to be produced by Crawford Entertainment, to provide public education about and promotion for the Florida-Friendly Landscaping (FFL) Program, partnership between the University of Florida and the Department. The nine FFL principles were established in 2001 under Chapter 373.185, Florida Statutes: 1) Right Plant, Right Place; 2) Water Efficiently; 3) Fertilize Appropriately; 4) Mulch; 5) Attract Wildlife; 6) Manage Yard Pests Responsibly; 7) Recycle; 8) Reduce Stormwater Runoff; and 9) Protect the Waterfront. The mission of the FFL program is to protect and conserve Florida's natural resources through efficient landscape practices.

CONTACT

Name: Belinda Croft Address: 3800 Commonwealth Blvd., MS93, Tallahassee, Florida 32399 Telephone: 850.245.2467 Email: Belinda.Croft@FloridaDEP.gov

Internal tracking number, if any: 2024SS016 (SS-09180)

Date posted: May 22, 2024 Last day for receipt of information: June 13, 2024

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80171802: Media relations and advisory service

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Quantity or Term (as appropriate):

July 1, 2024 - July 31, 2025

Requestor (division, bureau, office, individual, as appropriate):

Department of Environmental Protection (DEP), Division Water Restoration Assistance (DWRA), Nonpoint Source

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

DWRA, Nonpoint Source identifies Florida Statute 403.061 (4)(21)(32)(34a)

Per the Scope of Work - Flip My Florida Yard Season 4 - Florida-Friendly Landscaping Program

- Section IV. Project Timeline and Pricing Detail - The tasks must be completed by, and all documentation received by, the corresponding task end date. Fixed price funding must not exceed the budget amounts as indicated below. Start Date is Upon Execution of Purchase Order on July 1, 2024

Deliverable (Fixed-Price) Deliverable Due Date:

Task 1 - Casting – Phase 1 ($50,000) Due 08/01/2024 Task 2 - Casting – Phase 2 ($50,000) Due 09/01/2024 60 days of casting includes survey, legal, viewing thousands of apps, vetting apps, preparing for DEP, releases, marketing, etc.

Task 3 - Pre-Production–Phase 1 ($50,000) Due 10/01/2024 Task 4 - Pre-Production – Phase 2 ($50,000) Due 10/01/2024 Task 5 - Pre-Production – Phase 3 ($50,000) Due 11/01/2024 220 days of pre-production includes finding all vendors, all production logistics, coordinating all production elements, film permitting, insurance.

Task 6 - Production – Phase 1 ($125,000) Due 12/01/2024 Task 7 - Production – Phase 2 ($125,000) Due 02/01/2025 Task 8 - Production – Phase 3 ($100,000) Due 03/01/2025 29 Days of Field Production inclusive of the host, all crew, production gear, insurance, travel-related expenses. 9 IFAS FFL Principle Animations

Task 9 - Content Delivery – Phase 1 ($50,000) Due 04/01/2025 Task 10 - Content Delivery – Phase 2 ($50,000) Due 05/01/2025 Post-Production of all 7 Episodes

Task 11 - Remaining Associated Content/Distribution ($50,000) Due 07/01/2025 Delivery of all Additional Elements.

Total Project Cost: $750,000.00

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DESCRIPTION OF SERVICES:

The Flip My Florida Yard series shall be produced by the Contractor, to provide public education about and promotion for the Florida-Friendly LandscapingTM (FFL) Program, partnership between the University of Florida and the Department. The nine FFL principles were established in 2001 under Chapter 373.185, Florida Statutes: 1) Right Plant, Right Place; 2) Water Efficiently;

3) Fertilize Appropriately; 4) Mulch; 5) Attract Wildlife; 6) Manage Yard Pests Responsibly; 7) Recycle; 8) Reduce Stormwater Runoff; and 9) Protect the Waterfront. The mission of the FFL program is to protect and conserve Florida's natural resources through efficient landscape practices.

The Department will be responsible for reviewing and approving all final materials for the following services prior to final distribution.

I. Services shall Include:

a. Season Four (Series) Development Flip My Florida Yard (FMFY) is a Florida-based gardening-themed television show. The Contractor will film the series in Florida locations and distribute produced episodes in first run network, syndication, and web formats. The Series will be hosted by the Contractor’s Chad Crawford. The Department will reserve the right to select a co-host for the Series.

Season Four will consist of 7 episodes. Each of the 7 episodes will each contain two flip segments, a landscape showcase, and branding as defined below. The Contractor and the Department will work together to ensure the Series’ messaging aligns with the Department’s principles.

i. The Flips In each episode the Contractor will feature two flips, for a total of 14 flips. These Flips will be smaller efforts that can be realistically done in 6-8 hrs. The homeowners will be a part of the flip.

Meaning they will learn and get their hands dirty as a crew of professionals and extension agents work to accomplice the flip.

Each flip will occur in a Florida landscape, to be selected cooperatively by the Contractor and the Department. The transformation process is a story along with background information on why the Florida homeowner desires a Florida-Friendly Landscape. The Department will be responsible for providing the Contractor and landscape subcontractors with guidance for plant selection, flip design, and any technical advice needed for ensuring a Florida-friendly flip.

With prior written approval from the Department, the Contractor may select a large-scale flip which would take the place of two small flips. Upon this occurrence, the Contractor will break up the large flip into two small flips for the purpose of submitting deliverable documentation and providing the viewer with examples of 6–8-hour project(s).

ii. The Showcase In each episode, the Contractor will feature a Showcase Segment. This will be a mature Florida- Friendly landscape, where the homeowners/property manager is able to tell the story of the landscape: how and why it was designed the way it is; how it has impacted their live(s), etc. There will be a total of 7 showcases.

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iii. Branding The Contractor will ensure that each episode of Season Four will include: 1) a URL to the FFL website for more information; 2) a ~0:30 Promotional Consideration (i.e. “This episode of ‘Flip My Florida Yard’ is brought to you by the Department/FFL”); 3) the Department and/or FFL’s logo(s) at open and close of each episode or other logo branding requirements as directed by the Department; and 4) The Department logo and/or other information will be featured on flipmyfloridayard.com directing viewers to the website of the Department’s choice. Some program and sponsor branding may have to be removed for PBS distribution, but will be added back in for streaming on the Discover Florida Channel and YouTube.

b. Social Media and Advertising Content Development and Distribution The Contractor will collaborate with the FFL and/or Department social media manager(s) to produce social media content to promote the show and Florida-Friendly Landscaping.

The Contractor shall retain the right to use the content on the FMFY’s social media or other video advertising platforms.

The Department and FFL program will have content license to use and edit all the above social media and web advertising content for any purpose. For any developed static imagery, photos or graphics, the Contractor must provide applicable editable design files to the Department in Adobe Creative Cloud-compatible file formats packaged with all linked files.

The vendor is permitted to conduct optional paid advertising to promote this series but may not build in any advertising placement costs into this contract. There will be no cost-reimbursement allowed under this contract for advertising placements. However, if the Contractor chooses to conduct any paid advertising, the content and ad-buy must be approved by the Department prior to any launch of paid advertising.

c. 9 Principle Animation The Contractor will produce animations for all nine of the Florida-Friendly landscaping principles:

1) Right Plant, Right Place; 2) Water Efficiently; 3) Fertilize Appropriately; 4) Mulch; 5) Attract Wildlife; 6) Manage Yard Pests Responsibly; 7) Recycle; 8) Reduce Stormwater Runoff; and 9) Protect the Waterfront.

The animations must be usable independently, as a collective video, and as integrated segments into the show. Each animation will be approximately 30 seconds long.

d. Distribution of Series The Contractor will provide the necessary services to distribute Season Four on PBS and the Discover Florida Channel. The quote provided to the Department by the vendor should account for all fees associated with this process, as there will be no additional cost-reimbursements allowed or associated with this contract on top of the agreed-upon total cost.

i. PBS:

The Series will be offered to all PBS affiliates across Florida. The Department will receive approximately :15 recognition at open and :15 at close of each episode. The script used for this

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must be approved by the Department prior to use or production. Due to PBS guidelines all call to actions (including web addresses) and special thanks sections(s) in the credits may be removed.

ii. Discover Florida Channel (Streaming Channel):

The Contractor will place all episodes on DFC in perpetuity. The Department will receive 5 x :30 commercials placements to run throughout DFC for the term of one year from the first show release date.

iii. YouTube Distribution:

The Contractor will place all episodes on their Flip My Florida Yard YouTube account in perpetuity, and/or provide the episodes and segments to the Florida-Friendly Landscaping™ program to place on their YouTube account.

II. Ownership of Series Contractor shall grant the Department the following: access to all episodes of Season Four for use by the Department in downloadable, editable formats compatible with Adobe Premier Pro (i.e. the final produced episodes as well as all raw, original footage, b-roll, narration, audio files and photographs recorded during the production of Season Four episodes, videos and scenarios or scenes); a non-revocable, perpetual license for use of Season Four to the Department, for any purpose; and access to all high-resolution stills taken during production. The State will own the rights to edited, unedited, original footage, b-roll video footage acquired during filming. The Contractor shall own the rights to edited episodes and series defined as “Flip My Florida Yard”.

The Department does not have broadcast distribution rights to the series. They have digital rights with platforms such as YouTube, Vimeo, Facebook, and Instagram.

The Contractor is required to furnish the Department with all unedited, original footage, b-roll, narration, audio files, and photographs captured during the production of the Season Four episodes, videos, scenarios, and scenes. This includes final edited episodes with and without music files.

The Department is authorized to edit and distribute final edited versions of episodes, as necessary for social media, website postings, classes and webinars, and other public education activities.

III. Pricing The Contractor can invoice the fixed price amount for each task upon task completion for all services described herein related to Season Four of FMFY. Included in the fixed price and not reimbursable separately includes all the Contractor’s travel-related expenses; landscaping products, labor and props; and all related services to acquire flip candidates for episodes.

IV. Project Timeline and Pricing Detail The tasks must be completed by, and all documentation received by, the corresponding task end date. Fixed price funding must not exceed the budget amounts as indicated below.

V. Fixed Price Tasks All documentation should be submitted electronically unless otherwise indicated. The Department's contract manager must approve all materials for each task prior to public distribution.

Task 1: Casting – Phase 1

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Deliverables: The Contractor will take the necessary actions to begin identifying the filming locations and topics for all episodes including the following:

1. Conduct Season Four kick-off meeting.

2. Conduct landscape casting survey.

The Contractor may use casting surveys submitted prior to the start of this contract, at their discretion.

Documentation: The Contractor will receive payment for deliverables in Task 1 upon the submission of the following:

1. Meeting notes from the kick-off meeting.

2. Copy of landscape survey with number of responses.

Performance Standard: The Department’s Contract Manager will review the documentation to verify that the deliverables are completed as described above. Upon review and written acceptance by the Department’s Contract Manager, the Contractor may proceed with payment request submittal.

Task 2: Casting - Phase 2

Deliverables: The Contractor will take the necessary actions to finalize filming locations and topics for all episodes including the following:

1. Finalize location selection and will secure all necessary releases and permissions in connection with such filming/recording from employees and homeowners.

Documentation: The Contractor will receive payment for deliverables in Task 2 upon the submission of the following:

1. Final list of flip locations (14 landscapes).

2. Final list of showcase locations (7 landscapes).

3. Copies of all necessary landowner agreements, including any necessary releases and permissions for the Department as required by this Agreement.

4. List of top 30 recommended landscapes based on criteria provided at the kick-off meeting.

Performance Standard: The Department’s Contract Manager will review the documentation to verify that the deliverables are completed as described above. Upon review and written acceptance by the Department’s Contract Manager, the Contractor may proceed with payment request submittal.

Task 3: Pre-Production – Phase 1

Deliverables: The Contractor will complete content outlines for 7 landscape flips. This will include the following:

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1. Selection of core flip team including designer and installer (additional supporting vendors and material donations may be determined closer to the flip day).

2. Coordinating and facilitation to zoom meetings including all major stakeholders of each flip.

3. Final design and plant selection.

4. Identify episode messaging and FFL principles incorporated.

5. Identifying on camera experts and UF/IFAS agents.

Documentation: The Contractor will receive payment for deliverables in Task 3 upon the submission and Department approval of the following:

1. Content outlines for 7 flips which will include:

a. Flip design, plant selection and profile.

b. Film schedule.

c. Description of episode messaging and FFL principles incorporated.

d. List of on camera experts and UF/IFAS agents.

e. List of core vendors.

f. Description of additional creative elements.

Performance Standard: The Department’s Contract Manager will review the documentation to verify that the deliverables are completed as described above. Upon review and written acceptance by the Department’s Contract Manager, the Contractor may proceed with payment request submittal.

Task 4: Pre-Production – Phase 2 Deliverables: The Contractor will complete content outlines for 7 landscape flips . This will include the following:

1. Selection of core flip team including designer and installer (additional supporting vendors and material donations may be determined closer to the flip day).

2. Coordinating and facilitation to zoom meetings including all major stakeholders of each flip.

3. Final design and plant selection.

4. Identify episode messaging and FFL principles incorporated.

5. Identifying on camera experts and UF/IFAS agents.

Documentation: The Contractor will receive payment for deliverables in Task 4 upon the submission and Department approval of the following:

1. Content outlines for 7 flips which will include:

a. Flip design, plant selection and profile.

b. Film schedule.

c. Description of episode messaging and FFL principles incorporated.

d. List of on camera experts and UF/IFAS agents.

e. List of core vendors.

f. Description of additional creative elements.

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Performance Standard: The Department’s Contract Manager will review the documentation to verify that the deliverables are completed as described above. Upon review and written acceptance by the Department’s Contract Manager, the Contractor may proceed with payment request submittal.

Task 5: Pre-Production – Phase 3

Deliverables: The Contractor will complete content outlines for landscape showcases (7). This will include the following:

1. Identify episode messaging and FFL principles incorporated.

2. Identify any on-camera experts.

Documentation: The Contractor will receive payment for deliverables in Task 5 upon the submission and Department approval of the following:

1. Content outlines for the landscape showcase segments (7) which will include:

a. Film schedule.

b. Description of episode messaging and FFL principles incorporated.

c. List of any on camera experts.

d. Description of additional creative elements.

Performance Standard: The Department’s Contract Manager will review the documentation to verify that the deliverables are completed as described above. Upon review and written acceptance by the Department’s Contract Manager, the Contractor may proceed with payment request submittal.

Task 6: Production – Phase 1

Deliverables: The Contractor will complete principle photography for 7 landscape flips. This includes all Department pre-approved research/development and associated filming (the Flip and the Yard Science section).

Documentation: The Contractor will receive payment for deliverables in Task 6 upon the submission of the following:

1. Signed certification that filming for 7 landscape flips.

2. Access to view B-roll footage through downloadable writer’s links for 7 landscape flips.

3. Copies of high-resolution stills taken of the landscapes, plant materials, landscape professionals and/or homeowner/property manager. A minimum of 10 stills per landscape for a total of 70 photos.

Performance Standard: The Department’s Contract Manager will review the documentation to verify that the deliverables are completed as described above. Upon review and written acceptance by the Department’s Contract Manager, the Contractor may proceed with payment request submittal.

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Task 7: Production – Phase 2

Deliverables: The Contractor will complete principle photography for 7 landscape flips. This includes all Department pre-approved research/development and associated filming (the Flip and the Yard Science section).

Documentation: The Contractor will receive payment for deliverables in Task 7 upon the submission of the following:

1. Signed certification that filming for 7 landscape flips.

2. Access to view B-roll footage through downloadable writer’s links for 7 landscape flips.

3. Copies of high-resolution stills taken of the landscapes, plant materials, landscape professionals and/or homeowner/property manager. A minimum of 10 stills per showcase landscape for a total of 70 photos.

Performance Standard: The Department’s Contract Manager will review the documentation to verify that the deliverables are completed as described above. Upon review and written acceptance by the Department’s Contract Manager, the Contractor may proceed with payment request submittal.

Task 8: Production – Phase 3

Deliverables: The Contractor will complete principal photography for landscape showcases (7).

This includes all Department pre-approved research/development and associated filming.

Documentation: The Contractor will receive payment for deliverables in Task 8 upon the submission of the following:

1. Signed certification that filming for all landscape showcase segments is complete.

2. Access to view B-roll footage through downloadable writer’s links for all showcase segments.

3. Copies of high-resolution stills taken of the landscapes, plant materials, and/or homeowner/property manager. A minimum of 10 stills per showcase landscape for a total of 70 photos.

Performance Standard: The Department’s Contract Manager will review the documentation to verify that the deliverables are completed as described above. Upon review and written acceptance by the Department’s Contract Manager, the Contractor may proceed with payment request submittal.

Task 9: Content Delivery - Phase 1

Deliverables: The Contractor will complete final editing for the first 3 landscape flip episodes.

Final approval will be determined by the Department.

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Documentation: The Contractor will receive payment for deliverables in Task 9 upon the submission of the following:

1. Access to view final edited versions of the 3 completed episodes through downloadable writer’s links.

Performance Standard: The Department’s Contract Manager will review the documentation to verify that the deliverables are completed as described above. Upon review and written acceptance by the Department’s Contract Manager, the Contractor may proceed with payment request submittal.

Task 10: Content Delivery - Phase 2

Deliverables: The Contractor will complete final editing for the final 4 episodes. Final approval will be determined by the Department.

Documentation: The Contractor will receive payment for deliverables in Task 10 upon the submission of the following:

1. Access to view final edited versions of the 4 completed episodes through downloadable writer’s links;

Performance Standard: The Department’s Contract Manager will review the documentation to verify that the deliverables are completed as described above. Upon review and written acceptance by the Department’s Contract Manager, the Contractor may proceed with payment request submittal.

Task 11: Remaining Associated Content/Distribution

Deliverables: The Contractor will produce all remaining associated content with this Contract.

This includes the following: 1) approval and distribution of the all 7 Season Four episodes (the Series) (placed on PBS Broadcast for six months of exclusive broadcast and then uploaded to Discover Florida Channel in perpetuity,); 2) Copies of all standalone segments; 3) copies of any package materials (high-resolution stills taken during production, b-roll footage, and promotional segments, etc.); and 4) delivery of all social media content.

Documentation: The Contractor will receive payment for deliverables in Task 11 upon the submission of the following:

1. Delivery of all 7 completed episodes through downloadable writer’s links or other agreed upon method.

2. Signed certification that all 7 episodes have been approved and distributed as agreed upon by the Department, with associated documentation.

3. Delivery of 7 standalone landscape showcase segments.

4. Delivery of 14 standalone flips.

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5. Delivery of the 9-principle animations: 1 for each of the 9 principles, and one video that combines all of the principles.

Performance Standard: The Department’s Contract Manager will review the documentation and the episodes to verify that the deliverables are completed as described above. Upon review and written acceptance by the Department’s Contract Manager, CE may proceed with payment request submittal.

Intended Single Source:

The Crawford Group, dba Crawford Entertainment

Estimated Dollar Amount:

Estimated $750,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Crawford Entertainment states that they are the only contractor that can execute Season 4 of the TV series Flip My Florida Yard. Crawford Entertainment owns the rights to the brand Flip My Florida Yard. This includes the name, website, all social media channels and all associated audience/fanbase created since its inception. The Emmy award-winning TV series "Flip My Florida Yard" was created by Chad Crawford, who also hosts the series and owns Crawford Entertainment. No other company can deliver this series. - John C Crawford, Creative Director & Owner, Crawford Entertainment, 142 W Lakeview Ave., Suite 2080, Lake Mary, FL 32746

Crawford Entertainment owns all of the rights to Flip My Florida Yard Seasons 1-3 and 26 episodes.

Nonpoint source pollution is a leading contributor to pollution in Florida. The Florida-Friendly Landscaping™ (FFL) Program is a 29-year partnership between the University of Florida and the Department. The nine FFL principles were established in 2001 under Chapter 373.185, Florida Statutes. The mission of the FFL program is to protect and conserve Florida's natural resources through efficient landscape practices.

The Flip My Florida Yard series provides public education about and promotion for the FFL program. The series will transform approximately 14 landscapes representing Florida geographies and demography with FFL practices.

Flip My Florida Yard aims to educate (and entertain) viewers about how Florida yards can become more water efficient, attract wildlife, control stormwater runoff and reduce nonpoint source pollution. The series is designed to reach Florida audiences and educate them on simple behavior changes they can make to benefit Florida’s environment.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Jessica Madden, Senior Management Analyst Supervisor-SES

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Amanda Peck, Program Administrator Angela.Knecht, Director of Water Restoration Assistance Belinda Croft, Purchasing Specialist Supervisor

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-1.045, Florida Administrative Code, and section 120.57(3), F.S.