PUR 7776_Primafruit LTD.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: PRIMAFRUIT LTD

Short description of the commodity or service desired: "Fresh from Florida" Grocery Retailer Marketing Program

CONTACT

Name: Nita Jackson, Government Analyst II Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399 Telephone: (850) 617-7181 Email: PROCUREMENT@FDACS.GOV

Internal tracking number, if any: SS 25 26 52

Date posted: 06/16/2025 Last day for receipt of information: 07/08/2025

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80171702 - Brand promotion and management services 80141600 - Sales and business promotion activities

Quantity or Term (as appropriate):

Date of Execution thru June 30, 2026

Requestor (division, bureau, office, individual, as appropriate):

Whitney Lett, Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The "Fresh from Florida" Retail Program uses a variety of marketing promotions with grocery retailers to promote Florida produce, seafood, meat, or horticulture within stores. The purpose of these promotions is outlined in Florida Statute 571.2: Florida Agricultural Promotional Campaign Act.

Florida Statutes 571.24 - Purpose; duties of the department. - The purpose of this part is to authorize the department to establish and coordinate the Florida Agricultural Promotional Campaign. The Legislature intends for the Florida Agricultural Promotional Campaign to serve

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

as a marketing program to promote Florida agricultural commodities, value-added products, and agricultural-related businesses.

The performance requirements are to include the following: Source Florida grapefruit to be distributed in Waitrose Supermarket grocery stores. Promote and generate additional retail sales for Florida grapefruit through in-store promotions, magazines, television, and social media advertising with the “Fresh From Florida” logo, as authorized by Primafruit Ltd. The vendor must be a non-paid member of the “Fresh From Florida” Industry Membership program.

Intended Single Source:

PRIMAFRUIT LTD

Estimated Dollar Amount:

Approximate Amount: Up to $ Up to $50,000.00

Approximate Contract Amount: $35,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Primafruit LTD is the only distributor of Florida grapefruit to Waitrose Supermarkets. It is the only known source approved by Waitrose Supermarkets to promote Florida grapefruit through print advertising, digital advertising, in-store promotions, and online promotion on Waitrose's official website and shopping platform.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Susie Mckinley, Director, Division of Marketing and Development Yolanda Roundtree, Chief, Seafood and Agriculture Marketing Whitney Lett, Development Representative Supervisor, Division of Marketing and Development Stephanie Bergozza, Purchasing Director II, Division of Administration Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A- 1.045, Florida Administrative Code, and section 120.57(3), F.S.