PUR 7776 Learfield IMG College.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: Learfield IMG College, LLC Short description of the commodity or service desired: Collegiate Sports Marketing

CONTACT

Name: Nita Jackson, Government Analyst II Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399 Telephone: (850) 617-7181 Email: Procurement@fdacs.gov

Internal tracking number, if any: SS 24 25 59

Date posted: 12/11/2024 Last day for receipt of information: 01/08/2025

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

90141600 - Sports event promotion and sponsorship

Quantity or Term (as appropriate):

Execution thru June 30, 2025

Requestor (division, bureau, office, individual, as appropriate):

Briana Matchett, Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The purpose of these promotions is outlined in Florida Statute 571.2: Florida Agricultural Promotional Campaign Act.

Florida Statute 571.24- Purpose; duties of the department. - The purpose of this part is to authorize the department to establish and coordinate the Florida Agricultural Promotional Campaign. The Legislature intends for the Florida Agricultural Promotional Campaign to serve as a marketing program to promote Florida agricultural commodities, value-added products, and agricultural-related businesses.

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

The Performance requirements are to include the following: branding of Fresh From Florida within the Learfield IMG College, LLC and promotion of Florida products.

Intended Single Source:

Learfield IMG College, LLC

Estimated Dollar Amount:

Approximate Amount: Up to $200,000

Approximate Contract Amount: $105,000

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Learfield IMG College, LLC., is the sole licensing proprietor of marketing rights for the University of Florida, University of Miami, University of Central Florida, University of South Florida and Florida A&M University. Learfield IMG College, LLC., manages the various aspects of multimedia marketing, including broadcast, print, in-stadium, etc. No other known source is available to facilitate athletic-related advertising purchases at these universities.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Susie Mckinley, Director, Division of Marketing and Development Yolanda Roundtree, Bureau Chief, Seafood and Agricultural Marketing Briana Matchett, Development Representative, Division of Marketing and Development Channcen Bell, Purchasing Specialist, Division of Administration Stephanie Bergozza, Purchasing Director II, Division of Administration Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A- 1.045, Florida Administrative Code, and section 120.57(3), F.S.