PUR 7776_Kroger Fulfillent Network, LLC.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: KROGER FULFILLMENT NETWORK, LLC

Short description of the commodity or service desired: "Fresh from Florida" Grocery Retailer Marketing Program

CONTACT

Name: Nita Jackson, Government Analyst II Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399 Telephone: (850) 617-7181 Email: PROCUREMENT@FDACS.GOV

Internal tracking number, if any: SS 25 26 70

Date posted: 10/01/2025 Last day for receipt of information: 10/22/2025

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80171702 - Brand promotion and management services 80141600 - Sales and business promotion activities

Quantity or Term (as appropriate):

Date of Execution thru June 30, 2026

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The “Fresh From Florida” Retail Program partners with grocery retailers to promote Florida-grown produce, seafood, meat, and horticulture through in-store marketing, circulars, magazines, television, and social media. This initiative supports the Florida Agricultural Promotional Campaign as authorized in Section 571.24, F.S., which directs the Department to promote Florida agricultural commodities and related businesses.

Intended Single Source:

KROGER FULFILLMENT NETWORK, LLC

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

Estimated Dollar Amount:

Approximate Amount Up to: $100,000.00 Approximate Contract Amount: $80,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

As the only known source with full control over its retail and digital platforms, Kroger is uniquely positioned to execute all required promotional activities for the “Fresh From Florida” Retail Program. These include planning, drafting, printing, and publishing weekly online sale flyers featuring Florida products; producing and distributing print materials to Kroger delivery drivers; creating vendor-specific publications for in-store or direct mail distribution; and managing targeted advertising through Kroger’s official social media accounts and Kroger.com.

No other vendor has the access or authority to perform these functions within the Kroger Fulfillment Network.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Susie McKinley, Director, Division of Marketing and Development Yolanda Roundtree, Bureau Chief, Division of Marketing and Development Stephanie Bergozza, Purchasing Director II, Division of Administration Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A- 1.045, Florida Administrative Code, and section 120.57(3), F.S.