Public Affairs PWS.docx

Performance Work Statement (PWS) Communications Support, National Museum of the United States Army (NMUSA) 27 June 2019

Performance Work Statement (PWS) C.1 General Information C.1.1 Requiring Activity The NMUSA has a requirement for commercial communications support and public affairs services.

C.1.1.1 Background The National Museum of the United States Army (NMUSA) will serve as the capstone of the Army Museum Enterprise and provide the comprehensive portrayal of Army history and traditions. The NMUSA will honor United States Soldiers – past, present, and future – and provide an interactive educational experience illustrating the Army’s role in creating and defending our nation, and highlight the Army’s social initiatives and contributions for over 240 years.

The Museum site is located on 84 acres at Fort Belvoir, Va. The main building will be approximately 185,000 square feet. There are three main historic galleries: Soldiers’ Stories, Fighting for the Nation, and Army and Society. The Museum will also include an Experiential Learning Center, Medal of Honor Experience and a rotating exhibit gallery.

The NMUSA will be open 364 days per year and admission will be free. The Army will own and operate the Museum. The Foundation will manage all revenue-generating activities, such as catering and the museum store. Annual estimated attendance is 750,000 visitors.

C.1.2 Description of Services The Contractor shall provide all personnel, management, and services necessary to perform the functions of this scope. The Contractor shall assume total responsibility for all requirements herein on the commencement date of the performance period. Contractor is responsible for proposing plans, coordination, and a full range of public affairs services for a one-of-a-kind Army operation which includes a joint-operations mission with a non-profit organization and has an international presence. The public affairs scope follows AR 360-1 and includes command information, media relations, public information, community relations/outreach and marketing operations that promote new and continued interest in the NMUSA – within and in support of the Museum’s mission, programs, policies and utilizing all appropriate and available communication channels and platforms to reach local, regional, national, international, and Army communities and stakeholders worldwide. Public affairs also manages military events held at the NMUSA.

The Contractor shall fully comply with the most recent and current federal, state, and local laws and regulations, directives and instructions, and other documents set forth in this PWS.

C.1.2.1 Period of Performance This order will consist of a 12 month base period plus two 12 month option periods for a total of three years of performance if all options are exercised.

C.1.3 General Requirements C.1.3.1 Quality Assurance The Government will evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan. This plan is primarily focused on what the Government will do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and the minimum acceptable defect rate(s).

C.1.3.2 Recognized Holiday:

Work at a Government site shall not take place on Christmas Day. Work will take place on all other federal holidays.

C.1.3.3 Hours of Operation The Museum is open to the public 0900-1700 hours seven days a week. The contractor shall provide daily support as described in this PWS for 8 hours per day starting at 0830. The contractor is responsible for conducting business during the hours required on this order, except Christmas or when the Government facility is closed due to local or national emergencies, administrative closings, or similar Government directed facility closings.

The museum will also be open during evening hours in support of specific museum programming and special events. The contractor shall provide personnel in support of evening programs and special events. The government will provide a minimum of 24-hours’ notice when support during evening hours will be required.

C.1.3.4 Place of Performance The majority of the work shall be performed onsite at the NMUSA. Other work may be required at adjacent CMH facilities or locations in and around the National Capitol Region (NCR), such as the Pentagon, Museum Support Center, Fort Belvoir and Fort McNair, Washington DC. Situational Telework may be authorized by the COR during emergency situations. The COR will notify the contractor, in writing, if situational telework is required. The contractor shall work within the parameters set by telework guidance and training.

C.1.3.5 Type of Contract This is a firm fixed price (FFP) order placed off of the GSA schedule 00CORP SIN 541 2.

C.1.3.6 Security Requirements Contractor personnel performing work under this contract shall have the tier one background investigation (formerly "NACI") security clearance at time of the proposal submission, and shall maintain the level of security required for the life of the contract. The contractor should not expect to be exposed to classified information.

C.1.3.6.1 Physical Security The contractor shall be responsible for safeguarding all Government equipment, information and property provided for contractor use. At the close of each work period, Government facilities, equipment, and materials shall be secured.

C.1.3.6.2 Cyber Security Training All contractor employees and associated subcontractor employees must complete the DoD Cyber Awareness Challenge Training (formerly Information Assurance Awareness Training) before issuance of network access, and annually thereafter. IAW Department of the Army (DA) Directives DoDD 8570.01 and AR25-2, all contractor personnel supporting Cybersecurity functions shall complete appropriate training within timelines specified below. The contractor shall attain and maintain the required Information Technology (IT) and cybersecurity training certifications.

C.1.3.6.3 Anti-Terrorism (AT) Training All contractor employees, to include subcontractor employees, requiring access to Army installations, facilities and controlled access areas shall complete AT Level I awareness training within 30 calendar days after task order start date. The contractor shall submit certificates of completion for each affected contractor employee and subcontractor employee to the COR within 5 calendar days after completion of training by all employees and subcontractor personnel.

C.1.3.6.4 Threat Awareness Reporting Program For all contractors with security clearances. Per AR 381-12 Threat Awareness and Reporting Program (TARP), contractor employees must receive annual TARP training by a counterintelligence special agent or other trainer as specified in 2-4b.

C.1.3.6.5 Security Policies and Directives Contractor shall comply with all DoD security guidelines, DoDD 8140.01, DoD Manual 8570.01-M, AR 380-5, AR 380-67, AR 25-1, AR 25-2, AR 380-3, AR 380-10, Network Enterprise Center (NEC) and the Directorate Intelligence Security Division, G2, memorandums, and numbered messages. All information systems (IS) require accreditation and certification and must be approved by the AO. Approval from the Information Assurance Support Officer (IASO) is required before any information system connection to the network is accepted by the Government.

The security measures below are consistent with DA security policies and directives and are required to protect all associated ARMY networks. The goal is to ensure the confidentiality, integrity, and availability of DA automation assets and software and to reduce cracker, hacker, and malicious code attacks to the maximum extent possible.

a) All contractor personnel who have access to US Army AIS and/or DoD Information Systems shall complete Army approved and/or provided Cybersecurity Awareness Training and Security Awareness Training annually. A failure to complete either training requirement can result in a suspension or denial of computer access. Verification of training will be provided to the NMUSA IT Division for Security Awareness Training and to the sponsoring Information Assurance Security Officer for Computer User Information Awareness Training.

b) All contractor personnel who have access to a US Army AIS must, individually, read and sign a copy of the Acceptable Use Policy (AUP), annually.

c) IAW DA Directives, AR 25-2, contractor personnel shall have malicious code protection on any PCs used to connect to the US Army networks. Malicious code protection shall be monitored daily for updates and immediate implementation of updates.

d) Contractors shall ensure that computing equipment (laptop, mobile devices) is protected from tampering, theft and potential unauthorized disclosure of information. All computer equipment shall be secured when unattended. Any computer equipment and information associated with this contract shall be secured in a locked office, container, desktop locks or a locked building. When traveling, computing equipment can be secured in a locked vehicle for short durations but cannot be checked on an aircraft, it must be a carry-on item.

1) The Contractor shall report any malicious code problems, incidents, spillages and theft or loss of equipment, software, or code to the COR or the responsible IASO. The IASO will forward automation security concerns to his/her supporting IAM.

2) The contractor shall ensure that only personnel designated to work on this contract have access to Government computer equipment and information.

3) Foreign Nationals must not have access to Government equipment and information per AR 25-2.

e) Each contractor personnel associated with this contract must have a unique DA Army Knowledge Online (AKO) issued account and user ID. User IDs and Passwords will not be shared among contractor personnel.

f) On completion of the contract, the contractor shall notify the responsible Government IASO or the COR who will then notify the NEC Information Assurance Team and NEC Helpdesk so all network access can be terminated.

g) When on the Army Network the contractor shall store FOUO, Sensitive and Personally Identifiable Information (PII) on an encrypted drive or in an encrypted folder IAW Data at Rest (DAR) regulations and requirements. No PII shall be removed from the Museum’s network or Campus. PII include Social Security Numbers, payroll information, addresses, phone numbers, email addresses and personal medical information. The Contractor will also safeguard the integrity of the systems in which PII is stored including the Timed Ticketing System and Volunteer Management System. They shall not give access to the system or lend their access to any unauthorized person.

C.1.3.7 Contracting Officer’s Representative The COR will be identified by a letter for the task order. The COR monitors all technical aspects of the contract and assists in contract administration. The COR is authorized to perform the following functions: assure that the contractor performs the technical requirements of the contract; perform inspections necessary in connection with contract performance; maintain written and oral communications with the contractor concerning technical aspects of the contract; issue written interpretations of technical requirements, including Government drawings, designs, specifications; monitor contractor's performance and notify both the Contracting Officer and contractor of any deficiencies; coordinate availability of Government furnished property; and provide site entry of contractor personnel. A letter of designation issued to the COR, a copy of which is sent to the contractor, states the responsibilities and limitations of the COR. The COR is not authorized to change any of the terms and conditions of this order.

C.1.3.8 Badges C.1.3.8.1 Corporate Identification Contractor personnel shall wear and clearly display an identification badge with their full name and corporate affiliation at all times while performing Government-site duties and on official business. All contract personnel attending meetings, answering Government telephones, and working in other situations where their contractor status is not obvious to third parties are required to identify themselves as such to avoid creating an impression in the minds of members of the public that they are Government officials. They must also ensure that all documents or reports produced by contractors are suitably marked as contractor products or that contractor’s participation is appropriately disclosed.

C.1.3.8.2 Common Access Card (CAC) Contractor personnel shall be required to obtain a CAC, which will provide access to facilities in addition to allowing access to the Nonsecure Internet Protocol (IP) Router Network (NIPRnet).

C.1.3.8.3 CAC Issuance The contractor employee requires, at a minimum, a favorably adjudicated National Agency Check with Inquiries (NACI), or an equivalent or higher investigation in accordance with Army Directive 2014-05 and the requirements of this contract. The contractor employee will be issued a CAC only if duties involve one of the following: (1) Both physical access to a DoD facility and access, via logon, to DoD networks on-site or remotely; (2) Remote access, via logon, to a DoD network using DoD-approved remote access procedures; or (3) Physical access to multiple DoD facilities or multiple non-DoD Federally-controlled facilities on behalf of the DoD on a recurring basis for a period of six (6) months or more. At the discretion of the sponsoring activity, an initial CAC may be issued based on a favorable review of the FBI fingerprint check and a successfully completed NACI at the Office of Personnel Management. Contractors will NOT be sponsored to obtain a CAC or given access to the PEO EIS Information Systems until this can be verified in Joint Personnel Adjudication System (JPAS). The Trusted Associate Sponsorship System Trusted Associate has the responsibility to verify the Contractor’s clearance.

C.1.3.8.3 Access to Classified Information The contractor should not expect to be exposed to classified information. The contractor should immediately notify the COR if classified material is inadvertently encountered. The contractor shall ensure all personnel are briefed IAW applicable DoD directives when classified traffic is to be handled.

C.1.3.9 Contractor Travel All travel requirements (including plans, agenda, itinerary, or dates) shall be pre-approved by the Government (subject to local policy procedures) prior to travel. All travel requires contracting officer approval/authorization and funding via modification to the task order prior to any incurred travel costs. Costs for travel shall be billed in accordance with the regulatory implementation of Public Law 99-234 and FAR 31.205-46, Travel Costs (subject to local policy & procedures; may reference FAR). The contractor will be authorized travel expenses consistent with the substantive provisions of the Joint Travel Regulation (JTR) and the limitation of funds specified in this contract.

C.1.3.10 Organizational Conflicts of Interest The contractor shall notify the Contracting Officer immediately whenever it becomes aware that performance under this PWS may result in any actual or potential OCI, and shall promptly submit a plan to the Contracting Officer to avoid or mitigate any such OCI. The contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the Contracting Officer and, in the event the Contracting Officer unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the Contracting Officer may affect other remedies as he or she deems necessary, including prohibiting the contractor from participation in subsequent contracted requirements which may be affected by the OCI.

C.1.3.11 Non-Personal Services The Government shall neither supervise contractor employees nor control the method by which the contractor performs the required tasks. Under no circumstances will the Government assign tasks to, or prepare work schedules for individual contractor employees. It shall be the responsibility of the contractor to manage its employees and to guard against any actions that are of the nature of personal services, or give the perception of personal services. If the contractor believes that any actions constitute, or are perceived to constitute personal services, it shall be the contractor's responsibility to notify the Contracting Officer immediately.

C.1.3.12 Inherently Governmental Functions The contractor shall perform no inherently governmental functions. The contractor shall take no action that binds the Government to a final decision or results in the exercise of Governmental discretion. The contractor may present Government approved briefings at the meeting. The contractor shall not direct the work of any other contractor support personnel not performing work within this PWS.

C.1.4 Personnel Nothing contained in this subsection 1.4 should be construed as dictating personnel hiring C.1.4.1 General The contractor shall furnish fully trained technical, administrative, and direct labor personnel, sufficient in number and qualifications to accomplish all work. Contract personnel shall be able to speak, read, write, and understand the English language including unique technical terminology required for the performance of these duties and functions. The contractor shall ensure that all contract personnel shall obtain and maintain all certifications and licenses necessary or appropriate to perform all work contained in this scope and as specified in the CLINs. The contractor shall maintain the training skills and qualifications of all personnel throughout the period of performance. Contract personnel shall have the ability to operate a computer and be familiar with using Microsoft Office Suite.

C.1.4.2 Appearance and Conduct Contract personnel shall be professional at all times, they must dress in accordance with the Museum’s dress code, and act in a manner appropriate with their job duties and in a manner appropriate in their role as a representative of the Museum and the Army. The contract personnel shall conduct themselves at all times in a proper, efficient, courteous, and businesslike manner.

C.1.4.3 Removal of Personnel The Contracting Officer may require the contractor to remove from the job those employees who endanger persons or property; those who manufacture, distribute, dispense, possess or use controlled substances at the worksite; and those whose continued employment under this contract is inconsistent with the interest of military security. Personnel may also be removed for unprofessional or disruptive behavior, verbal or physical harassment or assault, hate speech, use of alcohol during working hours or for violating the Museum’s established policies.

C.1.4.4 Retrieving Identification Media The contractor shall retrieve all identification media, including passes and badges from employees who depart for any reason before the contract expires; e.g. terminated for cause, retirement etc.

C.1.4.5 Installation Regulations The contractor, their employees, and subcontractors shall become familiar with and obey the regulations of the installation including fire, traffic, safety and security regulations while on the military installation, Museum campus and Federal property. Those driving motor vehicles shall observe and obey all speed limits posted on the Museum campus. Personnel should not enter restricted areas unless required to do so and only upon prior approval. The contractor shall be responsible for ensuring its personnel comply with all regulations and orders of the Commanding Officer or Garrison Manager of the Military Installation, respecting identification of employees, movements on installation, parking, truck entry, and all other military regulations, which may affect the work.

C.1.4.6 Supervision of Contractor Personnel Supervision of contractor personnel is the responsibility of the contractor: The contractor’s personnel shall, at all times, be under the supervision of the contractor and not Government employees, whether uniformed or civilian and regardless of rank. There shall be no direct supervision of contractor personnel by the Government. The Government will inspect contractor IAW the CORT tool monthly report and any other clauses included in the contract.

C.1.5 Training C.1.5.1 Orientation Training The government shall conduct orientation training for all Contractor personnel within 30 working days of arrival to the federal work site. This training shall be relative to the respective functional areas and staff with which the personnel will interact. The training will include the following:

· The respective functional area's internal and external (customer) Standard Operating Procedures (SOPs) and general work requirements

· Fire safety, including the installation fire prevention program, and Army fire protection and prevention (AR420-90)

· Emergency notification and response procedures

· Applicable installation regulations and directives

· Security requirements and procedures

· Prevention and reporting of fraud, waste, and abuse

· Conflicts of interest

· Ethics, sexual harassment, Americans with Disabilities Act, and equal employment opportunity (EEO) training

· Smoking policy

· Violence in the workplace

· NMUSA Customer Service Training

· NMUSA Orientation Training C.1.5.2 Annual Mandatory Training Requirements The contractor shall attend recurring annual and occasional one-time training as required by the Government. This training includes but may not be limited to: Security Awareness, Cyber Awareness Challenge, Personal Identifiable Information (PII), EMS ISO Awareness, Threat Awareness and Reporting (TARP).

C.1.5.3 Contractor Provided Training The contractor shall provide sufficient internal training to ensure that personnel remain qualified, certified, and proficient.

C.1.6 U.S. Citizen or Work Permit:

All contract personnel performing work under this PWS shall be citizens of the United States or have a valid U.S. work permit.

C.1.7 Government Contact Information The COR will provide a list of Government employees, work phone numbers, work email addresses and instructions for the contractor's use in the event of an emergency situation, as determined by the Government.

C.1.8 Meetings Meetings shall generally take place during NMUSA business hours. The contractor shall attend meetings held at the Museum or other locations as identified in section C.1.3.4. Attendance by contractor personnel at meetings held in the local area shall be at no additional cost to the Government. The contractor may request a meeting with the contracting officer when necessary. The contractor shall, at a minimum, invite the COR. The contractor shall provide at least 24 hours advance notice of these meetings, to the COR.

C.1.8.1 Kick-Off Meeting The contractor shall perform a start of work meeting at the Museum within 30 days of contract award. The meeting will include the COR, the contractor’s team, the Government’s team and all representatives.

C.1.8.2 In-Process Reviews (IPR) Four (4) IPRs per year shall be conducted on-site at the NMUSA by the contractor, starting 90 days after contract award and every 90 days thereafter to assess contract progress, objectives, alternatives, deliverables, quality, and other matters relevant to the performance of the PWS. Milestone charts for high profile projects shall be presented during these reviews. The contractor shall also discuss any problems encountered during performance of the services and shall recommend a plan for resolution.

C.1.8.3 Final Review The fourth (4) and final IPR within the contract’s 12 month period of performance shall serve as the Final Review. The contractor shall conduct a final contract IPR within 30 days the contract expiration date. At this meeting the contractor shall recap the overall contract performance and validate it against the TO requirements, objectives, cost and schedule. The contractor shall also brief milestone charts for high profile projects.

C.1.8.4 Other Meetings The contractor shall attend, participate in, contribute to and conduct meetings IAW the requirements and schedule of the individual program. Meetings may include General Staff meetings and briefings, project meetings, NMUSA event driven briefings, or subject specific meetings.

C.1.9 Management of Deliverables and Reporting The contractor shall manage and submit all deliverables in accordance with the attached Contract Data Requirements lists (CDRLs).

C.1.10 Contract Manpower Reporting The Office of the Assistant Secretary of the Army (Manpower & Reserve Affairs) operates and maintains a secure Army data collection site where the contractor shall report ALL Contractor manpower (including sub-contractor manpower) required for performance of this contract. The contractor is required to completely fill in all the information in the format using the following web address https://cmra.army.mil/. Instructions can be found at this web site. The required information includes:

(1) Contracting Office, Contracting Officer, Contracting Officer Representative, Contracting Officer’s Technical Representative;

(2) Contract number, including task and delivery order number;

(3) Beginning and ending dates covered by reporting period;

(4) Contractor name, address, phone number, e-mail address, identity of contractor employee entering data;

(5) Estimated direct labor hours (including sub-Contractors)

(6) Estimated direct labor dollars paid this reporting period (including sub-contractors);

(7) Total payments (including sub-contractors);

(8) Predominant Federal Service Code (FSC) reflecting services provided by contractor (and separate predominant FSC for each sub-contractor if different);

(9) Estimated data collection cost;

(10) Organizational title associated with the Unit Identification Code (UIC) for the Army Requiring Activity (the Army Requiring Activity is responsible for providing the Contractor with its UIC for the purpose of reporting this information);

(11) Locations where contractor and sub-contractors perform the work (specified by zip code in the United States and nearest city, country, when in an overseas location, using standardized nomenclature provided on website);

(12) Presence of deployment or contingency contract language; and Number of contractor and sub-contractor employees deployed in theater this reporting period (by country). As part of its submission, the contractor shall also provide the estimated total cost (if any) incurred to comply with this reporting requirement.

C.1.11 Access to Data The contractor shall provide access to the Government of all records and data generated under this PWS. The Government will have access and retention rights to all data (e.g. hard copy and computer files generated under this PWS and all underlying data and files) as well as reports, assessments, software documentation, software programs, technical reports and analyses. The contractor shall be responsible for coordinating and integrating the technical aspects of desktop publishing with protocol and public affairs administrative matters.

C.1.12 Museum Shut Down Services covered by this scope shall continue to be provided unless the Museum is closed based on a decision by the Museum Director or directed by a higher authority. In the event of a shutdown, work under this scope will be suspended. The Government will not be responsible for any costs incurred by the contractor for the duration of any shutdown or closure unless specifically approved by the Contracting Officer in advance of the incurrence.

C.1.13 Financial The contractor shall report all hours performed by contractor personnel to the COR monthly, by the 15th of the following month. Comment by Machado, David A CIV USA TACOM: You need a CDRL for this. Comment by Stocker, Mathew M Mr CIV USA ACC-WRN: Dawn: is this necessary? I recommended it be kept, but they will be submitting this as part of their monthly invoice. Susan will need to also keep track in her own records to accept invoice. Please advise your thoughts.

Matt, I agree that this should be kept in here. I wouldn’t title it financial though. Maybe Personnel? And it will need a CDRL. Comment by Stocker, Mathew M Mr CIV USA ACC-WRN: Dawn, per our discussion we will remove and structure the CLIN to be billed monthly.

C.2 Technical Requirements C.2.1 Degree of Knowledge and Experience The contractor shall meet the following education and experience requirements applicable to each of the following labor categories.

C.2.1.1 General Public Affairs Minimum of a high school diploma or GED, BA/BS, and 3 years similar experience.

C.2.1.2 Social Media Minimum of a high school diploma or GED, a BA/BS, and 2 years of similar experience.

C.2.1.3 Event Management Minimum of a high school diploma or GED and 3 years of similar experience.

C.2.2 Public and Visitor Inquiries For all inquiries requiring a public affairs staffing and response, the contractor shall assess, research, prepare response, coordinate as required, and respond using the appropriate channel Inquiries answered accurately, appropriately, and in a timely fashion. Estimate at least 30 inquiries per month.

Contractor shall receive and document inquiries received by email, phone, or in person. Contractor shall analyze and research the inquiry, coordinate with the appropriate subject matter expert, and prepare/provide a complete and appropriate reply within 7 working days of receipt unless extended, in writing, by the COR. Contractor shall respond in a courteous manner, using the appropriate channels, and must be free of substantive or repeated errors. Contractor shall track repeat topics, trends, and areas for improvement. Contractor shall maintain a log which tracks all inquiries from receipt to answer. Estimate an average of 30 inquiries per month. See CDRL A001.

C.2.3 Communications Plans Contractor shall research and develop communications plans for big-picture/overall Museum public affairs in accordance with Army policy, and in support of NMUSA mission and goals (strategic communications, crisis communications, data gathering, media events, and outreach activities). The communications plans should be comprehensive and developed in the format provided, address all related program areas, ensure they are realistic, executable with existing technology resources, takes advantage of available innovations, mitigates risk, tailored to the appropriate topics and audiences, with minimal errors, and mistakes are not recurrent. Review and update quarterly. The COR will review and approve within 10 working days of receipt and if corrections are needed, the contractor will resubmit within 5 working days for approval until the document is approved. Resubmissions will not be at no additional cost to the government. Anticipate an average of 2 plans per quarter See CDRL A002.

C.2.4 Media Relations (MR) Responsible for maintaining a full-service media relations capabilities to promote Museum activities, programs, and messaging and to provide media relations services in response to media requests. Media relations services would be provided in accordance with Army regulations and the Museum's mission and public affairs guidance.

C.2.4.1 Media Relations (MR): Promote C.2.4.1.1 MR Promote: News releases, advisories, announcement Contractor shall generate, research, write, edit, and coordinate the review with the defined subject matter expert on average two news releases, media advisories, and/or public announcements per week and utilize available government and public distribution channels. Contractor shall produce products that are accurate, address all errors and inadequacies, compliant with the applicable standards, and with no negative impact to the mission. These products will be approved by the COR. See CDRL A003.

C.2.4.1.2 MR Promote: Prepare media products Contractor shall generate, research, write, edit, and coordinate the review with the defined subject matter expert of, on average, one media product per month targeted to an "internal Army audience" in support of NMUSA and Army communication strategies and goals.

Contractor shall produce products that are accurate, appropriate for the audience, appropriate for the distribution channel, address all errors and inadequacies, compliant with the applicable standards, and with no negative impact to the mission. These products will be approved by the COR. See CDRL A004.

C.2.4.1.3 MR Promote: Review Museum media products produced by partner organizations Contractor shall review and edit media materials developed by key stakeholders and involving the NMUSA reviewing for accuracy, policy adherence, and support of NMUSA communications objectives and editing for accuracy within the prescribed deadline. Contractor shall be responsive to the requested deadline unless adjusted by the COR. Contractor shall coordinate the review with the defined subject matter expert, and advise the PAO of edits and items of concern that could misrepresent or reflect negatively on the Museum according to the Museum mission and policies. These products will be approved by the COR.

C.2.4.1.4 MR Promote: Press Materials Contractor shall review and update, an average of 2 standard press material products per month. The contractor shall generate, research, write, update, edit, and coordinate the review of press materials in print and digital formats. Contractor shall ensure these products are relevant and accurate, address all errors and inadequacies, compliant with the applicable standards, present the Museum positively and meet public affairs objectives associated with the Museum’s mission. These products will be approved by the COR. See CDRL A005.

C.2.4.2 Media Relations (MR): Respond Contractor shall coordinate media inquiries, provide media escort for onsite events and projects, and respond to media product requests in accordance with Museum policies and Army regulations.

C.2.4.2.1 MR Respond: Media Inquiries Contractor shall respond within the media’s requested deadline unless extended, in writing, by the COR. Contractor shall analyze and research the inquiry, coordinate with the appropriate subject matter expert, and prepare/provide a complete and appropriate reply. Contractor shall look for opportunities in their reply to share related items of interest or other upcoming media opportunities. Contractor shall respond in a courteous manner, in the required format, with no substantive or repeated errors. Contractor shall track repeat topics, trends, and areas for improvement. Contractor shall maintain a log which tracks all inquiries from receipt to answer. Estimate an average of 30 inquiries per month. See CDRL A006.

C.2.4.2.2 MR Respond: Media Escort for On-Site Events Contractor shall provide media escort / media relations services for all elements of press events and on-site events open to the media. Contractor shall be responsive, complete the actions within specified deadlines, perform in a professional and courteous manner, provide accurate information, utilizing and complying with a working knowledge of NMUSA procedures and media relations standards as provided by the PAO, perform real-time problem solving. Anticipate, on average, two tours or events per month.

C.2.4.2.3 MR Respond: Media escort for on-site projects Contractor shall provide media escort and media relations services for more in-depth/on-site media interviews and filming which typically occur after visitor hours when the Museum is not open. Contractor shall be responsive, complete the actions within specified deadlines, perform in a professional and courteous manner, provide accurate information, utilizing and complying with a working knowledge of NMUSA procedures and media relations standards as provided by the PAO, perform real-time problem solving. Anticipate, on average, six projects per year.

C.2.4.2.4 MR Respond: Media Product Requests Contractor shall respond to requests for articles, photos, news and feature stories for visitor bureaus, tourism kiosks, and other information distribution outlets within Army regulations and NMUSA guidelines. Contractor shall produce products that are accurate, appropriate for the audience, appropriate for the distribution channel, address all errors and inadequacies, compliant with the applicable standards, and with no negative impact to the mission. These products will be approved by the COR in writing. Contractor shall respond within the requested deadline unless extended, in writing, by the COR. Anticipate an average of 10 inquiries per month. See CDRL A007.

C.2.5 Outreach Contractor shall develop and maintain an outreach strategy, serve as Museum representative at outreach events, prepare and maintain outreach presentations, briefings, contact files, and outreach collateral materials.

C.2.5.1 Outreach: Outreach Plan Contractor shall develop and maintain an approved outreach strategy and plan in support of Museum short and long-term objectives and goals.

C.2.5.2 Outreach: Museum Representative at Outreach Events Contractor shall have a working knowledge and competency in effective customer relations, presentations, and serving in-person for a variety of audiences at public events with the specific intent to promote and publicize the Museum. Contractor shall be professional, courteous, and responsive, with a customer-focused approach that is appropriate for the audience; and responsive, with a customer focused approach that is appropriate for the audience. Contractor shall complete actions within event guidelines including set-up time, event hours, and level of support for each event. . Mistakes are not recurrent. Anticipate an average of two local, regional, and /or national events or presentations total per month.

C.2.5.3 Outreach: Briefings and Presentations Contractor shall prepare and maintain a general information Museum briefing appropriate for external and internal audiences and present briefing when needed. Contractor shall maintain the briefing (in a digital and print format) by updating content twice monthly to ensure it is current and is up-to-date with the Museum’s priorities and information. Contractor shall produce products that are accurate, appropriate for the audience, address all errors and inadequacies, compliant with the applicable standards, and with no negative impact to the mission. These products will be approved by the COR. See CDRL A008.

C.2.5.4 Outreach: Community outreach contact file Contractor shall develop and maintain an outreach contact file for outreach communications efforts to promote specific events and programs and to increase awareness of the NMUSA. Add any new/updated information, and delete outdated information, weekly. Conduct a thorough review and update of the file quarterly. Contractor shall address all errors, updates, and inaccuracies, complete actions within specified deadlines unless extended by COR, and mistakes are not recurring. COR will review monthly. See CDRL A009.

C.2.5.5 Outreach: Community Outreach Collateral Material Contractor shall manage the development, production, inventory control, and distribution of Museum guides and collateral material regularly distributed via regional visitor centers, area attractions, and other tourism/visitor outlets. Estimate 700,000 general Museum brochures annually. Contractor shall coordinate the production of outreach communications products that are accurate, appropriate for the audience, appropriate for the distribution channel, supports Museum mission and goals, address all errors and inadequacies, compliant with the applicable standards, and with no negative impact to the mission. Contractor shall complete actions within the specified deadlines, cost, and mistakes are not recurring. These products will be approved by the COR in writing.

C.2.6 Social Media (SM) Manager Contractor shall provide social media planning, management/interaction, execution on four (4) social media platforms supporting NMUSA strategic communication goals and messaging and in accordance with Department of the Army social media policies.

C.2.6.1 SM: Platform Management Contractor shall monitor and manage 4 or more social media platforms (such as Facebook, Instagram, Twitter, Periscope and others considered relevant). Anticipate approximately three (3) posts daily on all platforms. Respond to questions and comments in a timely manner with the most accurate information available after consultation with, or information provided by the subject matter expert for that topic. Monitor customer reviews. Interact daily to grow social media followers and reach identified target audiences. Monitor and interact daily as appropriate with other Army social media platforms. Contractor shall coordinate the information with the subject matter expert, coordinate content with topics relevant to Museum communications goals, identify trends and areas of improvement, and mistakes are not recurring. CDRL A012.

C.2.6.2 SM: Content Calendar Contractor shall prepare a weekly social media calendar for NMUSA supporting the approved social media platforms. Planned content will be consistent with NMUSA communications goals and ensure accuracy, timeliness, and best placement. Contractor shall manage the social media calendar utilizing a social media management tool such as Hootsuite. Contractor shall develop content and complete the social media calendar weekly covering all platforms. These products will be approved by the COR. See CDRL A010.

C.2.6.3 SM: Content Development Contractor shall meet with the designate representative in each Museum divisions biweekly to identify future social media opportunities. Research, write, and execute to ensure proper coverage and placement of identified topics. Contractor shall ensure the content is timely and relevant. Contractor shall ensure information is accurate, appropriate for the audience, appropriate for the distribution channel, supports Museum mission and goals, address all errors and inadequacies, compliant with the applicable standards, and with no negative impact to the mission. Contractor shall coordinate the information with the subject matter expert, coordinate content with topics relevant to Museum communications goals, identify trends and areas of improvement, and mistakes are not recurring. These products will be approved, in writing, by the COR. See CDRL A011.

C.2.6.4 SM: “In real time” Content Development Contractor shall stay informed of the daily NMUSA schedule and activities and identify items for social media content or live coverage that is in addition to the scheduled social media calendar and execute that coverage. Contractor shall ensure information is timely, responsive, and accurate. Contractor shall provide content that is appropriate for the audience, appropriate for the distribution channel/platform free of errors and inadequacies. Contractor shall provide content that is compliant with the applicable standards, supports Museum mission and goals, and causes no negative impact to the mission. Anticipate, on average, 2 events per day.

C.2.6.4.1 SM: “In real time” Content Execution Contractor shall attend, live-record, photograph, post, and/or deliver commentary for 3-4 activities/events a week for social media promotion. Contractor shall ensure information is timely, responsive, accurate, appropriate for the audience, appropriate for the distribution channel/platform, supports Museum mission and goals, and address all errors and inadequacies, errors are not recurring, compliant with the applicable standards, and with no negative impact to the mission.

C.2.6.5 SM: Platform Management Contractor shall oversee and update all social media platform account information and design for maximum benefit the platform quarterly or as required based on platform changes or updates. Contractor shall review the management/standards for all platforms monthly ensuring the platform is appropriate, accurate, supports Museum mission and goals, address all errors and inadequacies, errors are not recurring, compliant with the applicable standards, and with no negative impact to the mission. The COR will review biweekly. See CDRL A012.

C.2.6.6 SM: Analytics Contractor shall utilize social media analytics to evaluate content interactions and effectiveness of NMUSA social media activity into a weekly analytical report capturing the effectiveness of the week’s content management. Using the analytics data and current benchmark trends, contractor shall identify and implement any trends and possible strategy/content adjustments. Contractor shall identify corrective actions, deficiencies, and areas for improvement. Contractor shall provide this data weekly. The COR will review the report weekly. See CDRL A013.

C.2.7 Events Management (EM) Provide event and ceremonial management services to include administrative support, protocol planning and support, administration of event policies and procedures, developing and executing community outreach events, coordinate requirements and schedules.

C.2.7.1 EM: Protocol Contractor shall determine and provide protocol guidance and support, in accordance with DoD regulations as required by the event or ceremony and provide on-site protocol services in real-time during the event or ceremony. Contractor shall be professional, courteous, and responsive. Contractor shall perform real-time problem solving, and identify corrective actions. Contractor shall complete actions within event guidelines including and level of support for each event with no negative impact to the mission. Mistakes are not recurring. Anticipate an average 1 event per day.

C.2.7.2 EM: Planning Administration Contractor shall provide and administer event/ceremony policies and procedures for staff and participants during the planning period and during the event/ceremony. Contractor shall research and develop event management in accordance with Army policy, and in support of NMUSA mission, policies, and goals. Event management plans should be comprehensive and developed in the format provided, address all related areas, ensure they are realistic, executable, takes advantage of available innovations, mitigates risk, tailored to the audiences, with minimal errors, and mistakes are not recurrent. Coordinate with subject matter experts. Anticipate an average 1 event per day. Contractor shall provide an event management plan within 48 hours of a confirmed reservation. The COR will review and approve within 3 working days of receipt and if corrections are needed, the contractor will resubmit within 2 working days for approval until the document is approved. Resubmissions will not be at no additional cost to the Government. The plan will be approved by the COR in writing. See CDRL A014.

C.2.7.3 EM: Outreach events Contractor shall develop and execute, on average, 12 community outreach events held at the museum per year. The themed events developed will target specific audiences. Contractor shall research and develop outreach events in support of NMUSA mission, policies, and goals.

Event plans should be comprehensive, address all related areas, ensure they are realistic,…