PR44111 - SOW - FBO PreSolicitation.pdf

Statement of Work

Title: Evaluation Support--Tobacco Use in Popular Media Targeted to Youth

SECTION 1 – BACKGROUND

The Centers for Disease Control and Prevention (CDC), through the Office on Smoking and

Health (OSH), is the lead federal agency for comprehensive tobacco prevention and control.

OSH is a division within the National Center for Chronic Disease Prevention and Health

Promotion (NCCDPHP). Originally established in 1965 as the National Clearinghouse for

Smoking and Health, OSH is dedicated to reducing the death and disease caused by tobacco use and exposure to secondhand smoke.

OSH’s activities are aligned across the following overarching impact areas: 1) preventing initiation of tobacco use among youth and young adults; 2) eliminating exposure to secondhand smoke; 3) Increasing successful cessation in adults and youth; and 4) Identifying and eliminating tobacco-related disparities.

Tobacco product use among U.S. youth is increasing. In 2018, more than 1 in 4 high school students and about 1 in 14 middle school students had used a tobacco product in the past 30 days.

This is a considerable increase from 2017, which was driven by an increase in e-cigarette use. E-cigarette use increased from 11.7% to 20.8% among high school students and from 3.3% to 4.9% among middle school students from 2017 to 2018.

Every day, more than 1,200 people in the U.S. die due to smoking. For each of those deaths, at least two youth or young adults become regular smokers each day. Almost 90% of those replacement smokers smoke their first cigarette by age 18.

Tobacco companies spend more than a million dollars an hour in the U.S. alone to market their products. The 2012 Surgeon General’s report, Preventing Tobacco Use Among Youth and Young

Adults, concluded that tobacco product advertising and promotions entice far too many young people to start using tobacco. The tobacco industry has stated that its marketing only promotes brand choices among adult smokers. Regardless of intent, this marketing encourages underage youth to smoke. Nearly 9 out of 10 smokers start smoking by age 18, and more than 80% of underage smokers choose brands from among the top three most heavily advertised.

The Surgeon General has concluded that there is a causal relationship between depictions of smoking in movies and the initiation of smoking among young persons. For example, research shows that youth with higher exposure to tobacco imagery in movies are twice as likely to start smoking. However, less is known about the extent and impact of other forms of media exposure.

Notably, it is necessary to understand the reach of tobacco incidents in streaming and other media platforms. While smoking in TV programs has not been studied as extensively as tobacco imagery in movies, it is reasonable to conclude a similar harmful impact is possible. However, continued research will be necessary to understand how this exposure affects youth tobacco initiation and use. The first step in that research is to fully understand the extent of exposure.

SUBSECTION A – DEFINITIONS

N/A

SECTION 2 – PURPOSE

The purpose of this contract is to evaluate and monitor existing and emerging popular media platforms targeted to youth to identify the amount of tobacco use imagery. Media platforms include, but are not limited to, streaming television programming, music videos, movies, video games, and social media.

SECTION 3 – SCOPE OF WORK

This statement of work addresses the need for support in evaluating and monitoring existing and emerging popular media platforms targeted to youth to identify the amount of tobacco use imagery. Under this contract, the contractor will independently provide management/supervision of their employees.

The specific tasks include:

1. Developing a workplan;

2. Collecting data and providing to CDC;

3. Developing materials;

4. Recommending revisions to OSH’s website;

5. Submitting monthly reports and participating in conference calls; and

6. Traveling to meet with project staff about the project.

SECTION 4 – TASKS TO BE PERFORMED

4.1—Develop a workplan

The contractor shall develop a work plan that includes all tasks they will undertake with interim deadlines established to meet task objectives. The final workplan shall be approved by the COR with input from CDC subject matter experts.

4.2—Collect data and provide to CDC

The contractor shall conduct systematic collection of data on the incidences of tobacco use imagery across various popular media platforms targeted to youth (age range to be agreed upon after consultation with CDC). Media platforms include, but are not limited to, streaming television programming, music videos, movies, video games, and social media.

After data collection and evaluation is complete, the contractor shall provide its methods and results to CDC for use in the development of publications (journal articles, etc.). The contractor’s report will present the following information, in a format that is suitable for inclusion in a manuscript to be submitted to a scientific, peer-reviewed journal: 1) detailed description of the utilized data source, measures, and analytic approach; 2) narrative discussion of the findings of the analysis, including any tables, figures, or other supporting material.

4.3—Develop materials, as requested

The contractor shall develop materials as directed by the CO. These materials include, but are not limited to, infographics, social media content, and powerpoint slides that highlight examples of industry activities and actions that could be taken to protect youth from tobacco product marketing.

4.4— Recommend revisions to OSH Website

The contractor shall recommend changes and updates to relevant OSH Webpages regarding industry marketing to youth on these various platforms. CDC will make the relevant changes to the website.

4.5—Submit a Monthly Report/Participate in Regularly Scheduled Check-in Calls

The contractor shall submit a monthly report describing progress made, identification of problems, recommendations, and possible delays or risks. The contractor shall participate in calls with CDC project manager to discuss progress. The calls will be scheduled by the CDC project manager in consultation with the contractor.

4.6—Travel to consult on work progress

Contract staff shall travel to meet with Office of Smoking and Health (OSH) for up to one overnight stay during weekdays. The meeting will be held at a site chosen by the COR to be in the best interest of the government. The purpose of this meeting will be to consult on work progress at a time in the project period mutually agreed upon between OSH and the contractor based on the timing of key decision points for this scope of work. The deliverable for travel will be meeting minutes of the general staff meeting.

SECTION 5 – GOVERNMENT FURNISHED MATERIALS

SECTION 6 – PERIOD OF PERFORMANCE

The contract consists of a 12-month period of performance: June 1, 2020—May 31, 2021.

SECTION 7 – PLACE OF PERFORMANCE

The tasks designated under this Scope of Work will be conducted at contractor’s facility.

SECTION 8 – DELIVERABLES/REPORTING SCHEDULE

Deliverable Task

Number

Items Description Type Quantity Delivery

Date

Deliver

To

1 4.1 Work plan Workplan that includes tasks that contractor will undertake with interim deadlines established.

Workplan in

Word/

GANTT chart in Excel

1 July 1, 2020 COR

2 4.2 Provide data to CDC Provide data on the incidences of tobacco use imagery across various popular media platforms targeted to youth

Word/Excel 1 Ongoing COR

3 4.2 Respond to data requests

Provide ad-hoc responses to requests for data

Word/Excel NTE 3 Ongoing COR

4 4.3 Develop materials Infographics, social media content, powerpoint slides or other materials as needed

Word, 508 compliant PDF

NTE 10 Ongoing as directed by

COR

5 4.4 Recommend revisions to OSH website

Recommend changes and updates to relevant OSH

Webpages regarding industry marketing to youth on these various platforms

Report in

Word

1 Ongoing as directed by

COR

COR

6 4.5 Monthly Report Report describing materials developed, progress made, identifying problems, recommendations, and possible delays or risks.

Report in

Word

12 Within the first 10 business days after the end of each month

COR

6 4.5 Conference Calls Calls with the

CDC project lead at predetermined schedule.

Conference calls

24 Bi-weekly as scheduled by

CDC

COR

8 4.6 Travel Travel to meet with OSH staff regarding project progress

Travel 1 trip for

2 people

As directed by COR

COR

9 4.6 Meeting summary Summary report of in-person meeting with

OSH staff

Report in

Word

1 No later than

15 business days after the meeting

SECTION 9 – TRAVEL

Contractor should plan for the following:

• One trip for up to 2 people during the performance period to consult with OSH staff on work progress. The meeting will be held at a site chosen by the COR to be in the best interest of the government.

All travel requirements (including plans, agenda, itinerary, or dates) shall be pre-approved by the government (subject to local policy and procedures) and is on a strictly cost reimbursable basis.

Costs for travel shall be billed in accordance with the regulatory implementation of Public Law

99-234 and FAR 31.205-46 Travel Costs (subject to local policy and procedures).

All contractor travel shall be in accordance with the Federal Travel Regulations (for travel in 48 contiguous states), the Joint Travel Regulations and, as applicable, Standardized Regulations

(Government Civilians, Foreign Areas) “Maximum Travel Per Diem Allowances for Foreign

Areas” (for travel not covered in the Federal Travel Regulations or Joint Travel Regulations). All travel must be authorized by the COR in advance and shall be in compliance with this contract and all other applicable requirements. Other Direct Costs may be incurred where approved by the

Contracting Officer. Contractor travel shall be in accordance with the contractor’s written travel policies; the Government reserves the right to review the written travel policy at any time.

The contractor must receive any approvals required per federal regulations.

SECTION 10 – SPECIAL REQUIREMENTS

SECTION 10 – REFERENCE MATERIALS