Post Guide State of Work DRAFT.pdf

DRAFT

STATEMENT OF WORK

STATEMENT OF WORK

SECTION C-1 – GENERAL

1.1 SCOPE OF WORK. The contractor shall provide all personnel, equipment, labor, supplies, tools, materials, supervision, and other items necessary to print an annual civilian enterprise, digital Post Guide and a printed Post

Map for Fort Leonard Wood, Missouri.

1.2 PERSONNEL.

1.2.1 Contract Manager. The contractor shall provide a Contract Manager who shall be responsible for the performance of the work. The name of this person and an alternate, who shall act for the Contractor when the manager is absent, shall be designated in writing to the Contracting Officer within 15 days after contract award.

1.2.1.2 The Contract Manager or alternate shall be available for discussions with Government officials during normal duty hours upon request to promptly plan, coordinate and produce the publications.

1.2.1.3 The Contract Manager and alternate must be able to fluently read, write, speak and understand English.

1.2.2 EMPLOYEES

1.2.2.1 Within (15) days after contract award date, the Contractor shall provide personnel who are fully competent in the following areas of duty assignment under the contract:

1.2.2.1.1 Advance design and planning. Contractor personnel shall be able to understand and implement modern design and techniques and plan for the production requirements of the publications.

1.2.2.1.2 Assisting in the design of the publications. Contractor personnel shall provide technical assistance in the design and layout of the Post Guide and Post Map and to design the publications to accomplish communications and information needs the commander desires.

1.2.2.1.3 Paste-up final page proofs. Such work shall be under the guidance of Government Representative(s).

Contractor personnel shall prepare final page proofs. The commander sets communication objectives. The

Government Representative(s) has the responsibility to determine final layout and design to communicate to the audience for which the publications are intended.

1.2.2.1.4 Typesetting, including all typesetting support to Contractor personnel shall set copy per the specifications designated by the Government representative.

1.2.2.1.5 Providing final color keys for approval. The contractor or its representative will recommend color keys, and final approval authority will be by the Government representative. See paragraph 2.1.1.

1.2.2.2 The Contractor shall provide a qualified supervisor who is responsible to oversee all phases of the printing and delivery of the maps and online publishing of the Post Guide. The Contract Manager may perform these supervisory duties.

1.2.2.3 Conduct of Contractor Staff. Neither the Contractor nor contractor representatives shall solicit advertising in the name of the United States Army Maneuver Support Center of Excellence and Fort Leonard Wood or the United States Army. The Contractor and its representatives shall conduct business operations on an ethical and businesslike basis, dealing honestly and fairly with all advertisers or others coming in contact with the United States Army Maneuver Support Center of Excellence and Fort Leonard Wood Post Guide and Post Map. The Government representative will provide the Contractor and his representatives a letter of authorization to be shown to potential advertisers to establish the relationship between the Government and its requirements for the Post Guide and the Post Map and the printing firm (Contractor).

1.2.2.4 Off-Duty Employment. The Contractor shall not hire any person whose employment would result in a conflict of interest under Department of Defense 5500.7-R Joint Ethics Regulation (JER) 30 Aug 93 and

Army Regulation (AR) 360-1, The Army Public Affairs Program. These include persons with a relationship with the Public Affairs Office staff, the senior staff of the command and those who could benefit from a relationship with the contractor organization. No Government personnel may be hired by the contractor without written approval of the Contracting Officer.

1.3 QUALITY CONTROL

1.3.1 Editorial Material. The editorial staff of the United States Army Maneuver Support Center of Excellence and Fort Leonard Wood Public Affairs Office, hereinafter referred to as the PAO, is responsible for providing and proofreading the editorial material of the publications and for checking accuracy and security of content. The Contractor shall be responsible for the paste-up of each page of the publications subject to the guidance of the Government representative.

1.3.2 Quality of Advertising. The Contractor shall accept for publication only those advertisements that, in the

Government’s opinion, are in conformance of good taste. The Contractor shall not accept or publish advertising that in the Government’s opinion is objectionable or obscene in nature; or which reflects adversely upon the Government of the United States or any of its components; or which the Government determines is not pertinent to its internal audience at the United States Army Maneuver Support Center of

Excellence and Fort Leonard Wood. The Contractor shall notify advertisers if their advertisements are detrimental to the morale, welfare, and discipline of the soldier under the command. See paragraph 4.3 for advertising standards.

1.3.3 “Off limits advertisement”. Under no condition shall a business establishment listed by the United States

Army Maneuver Support Center of Excellence and Fort Leonard Wood as “off limits” be permitted to advertise in the Post Guide or the Post Map. A list of “off limits” establishments will be provided to the

Contractor by the Government at least annually with interim lists provided establishments may be designated “off limits” between the usual reported period.

1.3.4 Government Clearance. The Contractor shall have all content, including advertisements, reviewed by the

Government prior to publication. Failure to do so will constitute a violation of the contract.

1.3.5 Advertisement Accuracy. The Contractor shall assume full responsibility for the accuracy of any advertisement appearing in the Post Guide and Post Map.

1.4 Contract Maintenance. The printing and distribution of the United States Army Maneuver Support Center of Excellence and Fort Leonard Wood Post Map and online publication of the Post Guide will be monitored by PAO. PAO will coordinate a deadline schedule with the Contractor for the production of the publications. Only the photographs, headlines, captions, cutlines, and any other editorial material approved by the PAO will be used in any edition of the Post Guide and Post Map.

1.5 Information Control. Specific items of command information printed in the Post Guide and Post Map may be made available to anyone else who requests it following distribution of the publications. Such requests will be referred to the PAO. Under no circumstances will the printer make such material available to third parties.

1.6 Disclaimer. Neither the United States Army Maneuver Support Center of Excellence and Fort Leonard

Wood Post Guide nor Post Map will state or imply that it is an official publication of the Department of the

Army. The Contractor shall carry the following disclaimer within the first five pages of each copy of every edition in type no smaller than 8-point bold or 10-point.

“This United States Army Maneuver Support Center of Excellence and Fort Leonard Wood Post Guide

(Post Map) is an authorized unofficial publication. Contents of the Fort Leonard Wood Post Guide (Post

Map) are not necessarily the official views of or endorsed by, the U.S. Government, Department of

Defense, Department of the Army, or the United States Army Maneuver Support Center of Excellence and

Fort Leonard Wood. Is it published annually using (type of reproduction) by (contractor’s name, address and telephone number), a private firm in no what connected with the Department of the Army, under exclusive written contract with the United States Army Maneuver Support Center of Excellence and Fort

Leonard Wood. The civilian printer is responsible for commercial advertising. The appearance of advertising in the publication does not constitute endorsement by the Department of the Army, (name of printer) of the firms, products or services advertised.”

All editorial content of the Fort Leonard Wood Post Guide, Post Phone book, and Post Map prepared and edited by the Contractor will be provided to and approved by the Public Affairs Office of the United States

Army Maneuver Support Center of Excellence and Fort Leonard Wood, Fort Leonard Wood, Missouri

65473, prior to publication.

1.7 Debts. The Government will not be responsible for debts that may be incurred in the printing and distribution of the Fort Leonard Wood Post Guide and Post Map.

1.8 Use of seals, insignia, or emblems. Any statement that implies that the United States Army Maneuver

Support Center of Excellence and Fort Leonard Wood Post Guide and Post Map are official publications of the Department of the Army is prohibited. Official Department of the Army seals, insignia, or emblems may not be used in the masthead.

1.9 Government Funds. Neither U.S. Government Appropriated Funds, nor Non-Appropriated Funds, stationery, nor other material will be used to print the Fort Leonard Wood Post Guide and Post Map. The revenue, which the Contractor receives from the sale of advertisements in the Fort Leonard Wood Post

Guide and Post Map, shall constitute full payment to the Contractor.

1.10 GENERAL. The Contractor shall not use DoD postage and fees paid indicia labels for distribution of copies of the publications.

SECTION C-2 – CONTRACTOR FURNISHED ITEMS AND SERVICES.

2.1 GENERAL. The Contractor shall furnish all necessary supplies, repairs, parts, materials, tools, and support equipment required to perform all the services.

2.1.1 Color. The Contractor will provide spot color throughout the Post Guide and four-colored (red, blue, yellow, and black), on one-third of the pages of the Post Guide and on the Post Map. The cover (outside front) of publication shall be four-color. The Contractor or his representative shall submit color prints/transparencies or alternative substitutes to PAO for approval. The Contractor shall prepare all color separations, overlays, mask or keys for each publication for approval.

2.1.2 Design Package. The Contractor shall provide complete typeface options to the Government. The

Contractor shall provide a design package consisting of detailed photograph cropping, editorial content assembly, sample layout sheets, color sequence options, and a glossary of terms.

2.2 Editorial Consent. The Contractor shall be able to receive all editorial material in Microsoft Word document format from PAO.

2.3 Online Content. The Contractor shall provide the Post Guide in an online format that the PAO can link to from various websites.

SECTION C-3 – GOVERNMENT FURNISHED ITEMS AND SERVICES

3.1 GENERAL. The Government will ensure the Contractor has access to a PAO representative to resolve issues and concerns as they arise in the contractor’s performance of this contract.

3.1.1 Letter of Authorization. The PAO will provide the Contractor and his representatives a letter of authorization to be shown to potential advertisers to establish the relationship between the contractor and the Government and its requirements for the publications and the printing firm (Contractor).

3.1.2 Editorial Support. The editorial staff of the United States Army Maneuver Support Center of Excellence and Fort Leonard Wood PAO is responsible for providing and proofreading all editorial material of the publication and for checking security and accuracy of content.

3.1.3 “OFF Limits” Establishments. The PAO will provide the Contractor a list of “off limits” establishments at least annually with interim lists provided as establishments may be designated “off limits” between the usual reports.

3.1.4 First Use Rights. First use of editorial material produced by the PAO is granted to the Contractor as contractual consideration for producing the publications.

SECTION C-4 – SPECIFIC TASKS

4.1 GENERAL

4.1.1 Number Printed. The Contractor will print annually, , , 22,000 copies of FLW Gatefold Maps, and 30,000 copies of the FLW Tear-Sheet Maps.

4.1.2 Changes. The number of copies of the Post Map is subject to change when necessitated by significant change in demand by Fort Leonard Wood. Such increases or decreases will not exceed (10) percent, unless previously agreed to by both parties of this contract.

4.1.3 Distribution. The Fort Leonard Wood Guide and Post Maps will not be distributed either as a supplement or insert to any privately produced civilian newspaper or periodical. Privately produced newspapers or publications may not be distributed as inserts to the Fort Leonard Wood Post Guide and Post Map.

4.1.4 Name. The name of the publications resulting from this contract will be the Fort Leonard Wood Post

Guide and Post Map. Said names, properties (and registered trademarks) of the Government, will not be subject to registration as a trademark by the Contractor. The use of said names are loaned to the Contractor for the Contractor’s exclusive use. The Contractor has no authority to permit or authorize other firms or persons to use said names.

4.1.5 Pages. The Post Guide shall consist of a minimum of 32 editorial pages and a maximum of 36 editorial pages with an additional section for a post telephone directory. The number of pages is not specifically restricted except to reasonable needs and shall be in sufficient quantity to present comprehensive coverage, as determined by the Government.

4.1.6 Within 120 calendar days after contract award, the Contractor shall submit a final draft of the products for approval.

4.1.7 The Contractor shall deliver to the PAO the following:

a. A conceptual draft of a web page that visualizes the Post Guide and Map. This is due concurrent with the delivery of the draft proof pages.

b. A complete HTML version of the documents. This version must deliver the entire printed contents of the Post Guide and Map as a navigable webpage. This is due concurrent with the delivery of the camera ready copy of the final draft.

c. The Contractor shall then deliver the final HTML web pages with the delivery of the printed books and maps. The final Post Guide and Map must translate the entire printed document into a navigable webpage that can be viewable with both Google Chrome and Microsoft Edge.

d. Upon hand-off of the printed copies, the Contractor shall provide a one-day seminar training session that trains a selected PAO member, the Directorate of Common Leader Training-the-Trainers and the webmaster on the update and insertion of new and updated data into this webpage. This training session will be coordinated and scheduled through the PAO.

4.2 CONTENTS

4.2.1 Ad-to-editorial ratio. Ad-to-editorial copy ratio will not be larger than 50 percent advertising to 50 percent editorial per annual edition.

4.2.2 Material. The publications will include only material which reflects the standards of decency characterizing the U.S. Army and the United States Army Maneuver Support Center of Excellence and Fort

Leonard Wood, as determined by the Government. The commander reserves the right to prohibit distribution of the Fort Leonard Wood Guide and Post Map when, as determined by the commander, the

Fort Leonard Wood Guide and Post Map includes advertising which undermines the command’s successful mission performance and preservation of morale and discipline, or which is otherwise contrary to the best interest of the command. Material appearing in the Fort Leonard Wood Post Guide and Post Map will be factual, objective, accurate, balanced, impartial, and as timely as practicable.

4.2.3 Opinion poll, survey, or straw vote. No opinion poll, survey, or straw vote on political campaigns, candidates, or issues will be conducted for publication in the publications. Neither publication shall contain political campaign news, editorials, cartoons, or other items which are partisan in nature and not within the mission of the organization and its command information objectives. The Fort Leonard Wood Post Guide and Post Map will not carry partisan political advertising or advertising which is political in nature and not pertinent to the mission of Fort Leonard Wood and its command information objectives as determined by the Government. The commander reserves the right to prohibit the distribution of the Fort Leonard Wood

Guide and Post Map when, as determined by the commander publications include prohibited political advertising.

4.2.4 State lotteries, Indian Gaming Regulatory Act. Except as authorized by section 1307, title 18, United

States Code with regard to state lotteries and the Indian Gaming Regulatory Act, the Fort Leonard Wood

Post Guide and Post Map are prohibited from publishing advertisements or editorial material about “games of chance.”

4.2.5 Layout and design. Government will specify layout and design of the editorial content of the Fort Leonard

Wood Post Guide and Post Map. Column width for 8, 9, 10, 11, and 12-point body type will be no less than 12 picas and not greater than 24 picas. Columns of blocks less than 12-pica width will appear as white space.

4.2.6 Blocked advertising section. Unless otherwise authorized by the PAO editorial staff, the advertising section will be blocked to facilitate contemporary modular design.

4.2.7 Galley proofs. Contractor agrees to furnish the PAO editorial staff with galley proofs of all copy, including photos and advertising no later than two weeks prior to publication.

4.3 ADVERTISING

4.3.1 General Advertising

4.3.1.1 The Fort Leonard Wood Guide and Post Map will not carry any advertisement that implies discrimination with regard to race, creed, age, color, sex, or national origin of the purchaser, user, or patron. Even if their advertisements do not imply it, the Contractor will ensure that advertisers in the Fort Leonard Wood Post

Guide and Post Map do not practice such discrimination. Under no conditions will a business establishment listed by the United States Army Maneuver Support Center of Excellence and Fort Leonard

Wood as “off limits” be permitted to advertise in the Fort Leonard Wood Guide and Post Map.

4.3.1.2 The Fort Leonard Wood Guide and Post Map will place its readers and advertisers on notice of this equal opportunity requirement by including, in a prominent location within the first five pages of the publication

(preferably masthead), the following statement in 8-point box type: “Everything advertised in this publication shall be made available for purchase, use, or patronage without regard to race, color, religion, sex, national origin, marital status, physical handicap, political affiliation, or any other non-merit factor of the purchase, user or patron. A confirmed violation of this policy of equal opportunity by an advertiser will result in refusal to print advertising from that source.”

4.3.1.3 The Contractor shall ensure that commercial businesses soliciting military personnel through advertising in the Fort Leonard Wood Guide and Post Map are ethical in describing goods, services, commodities and sale terms (including guarantees, warranties, etc.).

4.3.1.4 Advertisements offering credit terms must carry a clear statement of the total cash price as well as the total credit costs, including all charges. If payments are shown, the number, amount of each and the time period will also be shown. These will be shown clearly in the advertisements in type no smaller than 6-point.

4.3.2 Advertisement Restrictions.

4.3.2.1 The commander reserves the right to allow two free pages of advertising to be used by the post’s Morale, Welfare and Recreation division. These pages will not be included in the total number of pages set aside for editorial copy.

4.3.2.2 Any advertisements which appear to be editorial copy will be clearly marked at top and bottom in no smaller than 8-point bold or 10-point type “paid advertisement”.

4.3.3 Allotting and filling all space set-aside on the dummies for advertising. In the event tentative advertising does not materialize, the Contractor will fill the space with house advertising and the space will not be counted as editorial space.

4.3.4 The Contractor agrees to furnish to the PAO all advertisements on page layout no later than two weeks prior to the date of publication. When holidays occur affecting the makeup deadlines contained herein, the

Contractor agrees to adjust the delivery date accordingly.

4.3.5 Real Estate Advertising. Advertising for off-post housing available for rent, sale, or lease by an owner, manager, rental agency, agent, or individual will include only those available on a nondiscriminatory basis for all personnel. No facilities will be advertised without the Contractor having been notified in writing that open-housing practices are enforced by the owner, manager, rental agency, agent, or individual.

4.3.5.1 Contractor agrees to carry the following disclaimer near real estate advertising in the Fort Leonard Wood

Guide and Post Map advertising section:

“All real estate advertised in this newspaper is subject to the Federal Fair Housing Act of 1968, which makes it illegal to advertise ‘any preference, limitation or discrimination based on race, color, religion, nation origin, or an intention to make such preference, limitation or discrimination.’ The (name of newspaper) will not knowingly accept any advertisement for real estate which is in violation of the law.

All dwellings advertised in this newspaper are available on an equal opportunity basis.”

4.4 DISTRIBUTION

4.4.1 Delivery to PAO. , 22,000 copies of FLW Gatefold Maps, and 30,000copies of the FLW Tear-Sheet Maps, will be delivered to Fort Leonard Wood PAO annually. The Post Map may be delivered simultaneously with thev online publication of the Post Guide but no later than 45 days after the online publication of the

Post Guide.

4.4.2 Conditions of Delivery. Contractor assumes all costs involved in the delivery of the publications.

5. EFFECTIVE DATE

5.1 Effective dates. The contract is effective for one year, unless sooner terminated under other provisions of this contract.

5.2 Prohibiting Circulation. If the Contractor does not comply with the provisions of the contract, the commander responsible for the contract has the authority to prohibit distribution of the any issue of the publication. The commander agrees to notify the Contractor, no later than the day prior to publication, of a decision to exercise this right.

5.3 Terms for termination. The contract is subject to Army regulations and is intended to conform in all respects with the principles and policies of the Department of Army or its agencies. When such contract is in conflict with such regulations, principles, and/or policies, this contract is to be amended to conform therewith. If the Contractor does not agree to such a provision, the Government has the right to terminate this contract pursuant to clause cited in Section I, paragraph 1 (d).

5.4 The Contractor for the Fort Leonard Wood Guide and Post Map must be qualified and authorized to do business in the state of Missouri, and registered in the System for Award Management (www.sam.gov).