SOW.docx

Project Title:

Hawaii charter patron contact list and noncommercial fishing characterization directory

Background:

Currently, the State of Hawaii does not require marine non-commercial fishermen to obtain a fishing license to harvest living marine resources. Therefore, there are no population frames available to draw survey samples which complicates research efforts directed to this community. During 2017, NOAA Fisheries Pacific Islands Fisheries Science Center (PIFSC) will be conducting a survey to better understand the economic contribution of noncommercial fishing to the State of Hawaii across multiple fishing modes: private boat, shore-based, and charter (for-hire) fishing. Recent research efforts and state databases allow PIFSC a means to target fishermen in private boat and shore-based modes, but there is a need to solicit participation from charter fishing patrons. Additionally, there is an interest from PIFSC to have a directory to allow researchers access to the fishing community to facilitate information exchange in terms of promoting both past research results and future research plans.

Objective:

The NOAA Fisheries Pacific Islands Fisheries Science Center (PIFSC) Socioeconomics Program seeks proposals from small businesses to assist in support of a 2017 Hawaii noncommercial fishing expenditure survey as well as develop a directory-style characterization of noncommercial fishing-related businesses, support industries, clubs, tournaments and online platforms frequented by noncommercial fishermen. This project has multiple deliverables that collectively will support research to describe the economic and social contributions of noncommercial fishing to the state of Hawaii and foster improved communication with the fishing community. This will be a Firm Fixed Price (FFP) award.

Scope of Work:

Generation of Charter Patron Contact List: A list of charter (for-hire) fishing patrons with contact information will need to be developed and delivered to the PIFSC task manager.

Noncommercial fishing characterization directory: A diverse directory will be compiled to allow PIFSC researchers improved access to the noncommercial fishing community and a deeper understanding of the economic and social linkages of fishing in the state of Hawaii. Elements in this directory are described in the Tasks section, but in short - include an accounting of fishing tournaments and clubs across the state of Hawaii; a comprehensive accounting of fishing-related businesses and support industries, and insights into methods of communications within the community (popular press and media, social media groups, online discussion boards, etc.).

All source materials will be provided to NOAA Fisheries PIFSC Socioeconomics Program.

The required skills for the project include demonstrated experience with:

· Knowledge of Hawaii noncommercial fishery (fishermen, industry, associations, etc.)

· Ability to recruit fishermen to participate in scientific research

· Building relationships within the Hawaii noncommercial fishing community

Preferable skills for the project include:

· Current working relationships with Hawaii fishermen

Tasks:

The contractor would be expected to:

Activity 1: Identify and successfully recruit Hawaii charter (for-hire) fishing patrons to provide contact information for potential participation in a mail-based 2017 Hawaii noncommercial fishing expenditure survey. Charter patrons must have taken at least one charter (for-hire) fishing trip in the state of Hawaii between January and September 2017. The contractor would be expected to provide a minimum of 750 names and addresses for charter patrons to the PIFSC task manager with a minimum seasonal requirements of: (a) January – March (n=150); (b) April – June (n=250), (c) July – September (n=300). Contact lists exceeding these minimum values will be acceptable.

Activity 2: Catalog (list) of fishing tournaments held during 2016. Attributes to include within each entry include: month held, island, tournament name, entry fee, target gear/species, estimated number of participants, organizer point of contact name, organizer mailing address, organizer email/phone, website/facebook group (if available), motivation for tournament (cash, fundraiser, community event, etc.), winning categories, and other attributes of interest (rules/style, keiki, wahine, military, etc.) as identified through discussions with contractor and PIFSC Task Manager.

Activity 3: Catalog (list) of active fishing clubs across the state of Hawaii. Attributes to include within each entry include: island, club name, club contact address, monthly meeting date, monthly meeting location, current membership, year founded, club contact phone number, club contact email, current president, and other attributes of interest (target species/gear, club tournaments, club events etc.) as identified through discussions with contractor and PIFSC Task Manager.

Activity 4: Develop list of local fishing websites, magazines, newsletters, radio, television, periodicals, major facebook /social media groups, online bulletin boards/threads relevant to noncommercial fishing in Hawaii. Each entry should include (where applicable): island, target group (boat, shore, spear, kayak, etc.), other elements where available (distribution estimates, group members, listeners, threads, etc.) as identified through discussions with contractor and PIFSC Task Manager.

Activity 5: Develop a characterization directory for noncommercial fishing in the State of Hawaii. This directory would profile the noncommercial fishing industry and provide contact information to facilitate dialogue with the fishing community. Components of the statewide directory would include:

(a) Tackle/Fishing/Marine supply stores (including major catalog/online sources and local entrepreneurs – as available)

(b) Vessel dealers (to include kayaks, personal watercrafts)

(c) Vessel maintenance/repair businesses

(d) Trailer supply and maintenance businesses

(e) Vehicle accessory suppliers

(f) Ice retailers

(g) Other entities as identified through discussions with contractor and PIFSC Task Manager

Each directory entry should be annotated with relevant elements, to include:

island; company name, physical address; phone/email; point of contact; years in business; website/facebook page; and other attributes of interest as identified through discussions with contractor and PIFSC Task Manager.

Activity 5: Develop communications guide that includes a list of local fishing media products: radio, television, web, podcasts, magazines, newsletters, periodicals, speaker series, major facebook /social media groups, online bulletin boards/threads relevant to noncommercial fishing in Hawaii. Each entry should include (where possible): island, target group (boat, shore, spear, kayak, etc.), web address, point of contact name and phone/email, distribution estimates; and other attributes of interest as identified through discussions with contractor and PIFSC Task Manager.

Period of Performance:

The contract period is limited to one calendar year from date of contract award.

Place of Performance:

Performance will be located at contractor’s facility and in the field. Meetings with PIFSC point of contact may occur at the NOAA Inouye Regional Center federal facility or off-site locations on Oahu.

Government-Furnished Property:

There will be no government-furnished property (GFP) associated with this contract.

Security Requirements:

A. Confidentiality Work described herein may require that personnel have access to Privacy Information. Personnel shall adhere to the Privacy Act, Title 5 of the U.S. Code, Section 552a, FAR 52.224-1, Privacy Act Notification, and FAR 52.224-2, Privacy Act. Contractor personnel are responsible for maintaining confidentiality of all subjects and materials.

Applicable Standards:

None identified.

Special Requirements:

None identified.

Deliverables Schedule:

10/31/16

Deliverable: Kickoff meeting between contractor and PIFSC Task Manager to clarify project objectives and elements to be included in elements described in the Tasks section and reflected in project deliverables.

11/30/16

Deliverable 1: Provide list of tackle/fishing/marine supply/ice retailers across the state of Hawaii (including major catalog sources and local entrepreneurs). This list should be annotated, to the extent possible, with supplemental information as described in the Tasks section (Activity 5).

10%

Deliverable 2: Provide list of vessel dealers/maintenance/repair businesses across the state of Hawaii. This list should be annotated, to the extent possible, with supplemental information as described in the Tasks section (Activity 5).

5%

Deliverable 3: Provide list of trailer supply/maintenance and vehicle accessory suppliers across the state of Hawaii (including catalog sources). This list should be annotated, to the extent possible, with supplemental information as described in the Tasks section (Activity 5).

5%

12/30/16

Deliverable 4: Provide catalog (list) of facebook/social media groups, online bulletin boards/threads relevant to noncommercial fishing currently active across the state of Hawaii. The list should be annotated, to the extent possible, with supplemental information as described in the Tasks section (Activity 4).

10%

Deliverable 5: Provide catalog (list) of Hawaii fishing clubs currently active across the state of Hawaii. The list should be annotated, to the extent possible, with supplemental information as described in the Tasks section (Activity 3).

10%

1/16/17

Deliverable 7: Provide catalog (list) of Hawaii fishing tournaments held during 2016. The list should be annotated, to the extent possible, with supplemental information as described in the Tasks section (Activity 2).

10%

4/10/17

Deliverable 8: Provide list of Hawaii charter patrons that fished from charter fishing vessels during months of January – March 2017

15%

7/10/17

Deliverable 9: Provide list of Hawaii charter patrons that fished from charter fishing vessels during months of April – June 2017

15%

9/11/17

Deliverable 10: Provide list of Hawaii charter patrons that fished from charter fishing vessels during months of July – September 2017

15%

Acceptance Criteria:

Deliverables will be considered complete upon email confirmation from PIFSC Task Manager.

Miscellaneous:

Insurance: The Government does not provide insurance to the Contractor and, under most circumstances, is not liable for injuries suffered by the Contractor during the performance of duties. For additional or supplemental insurance information see Section H. Special and/or Additional Requirements of the Attachments.

Evaluation Criteria:

The Government will award a contract resulting from this solicitation to the responsible offeror whose offer conforming to the solicitation will be most advantageous to the Government, price and other factors considered. The following factors shall be used to evaluate offers:

Factor A -- APPROACH AND CAPABILITIES - Offerors will be evaluated based on their corporate and individual qualifications to perform the work; adequacy of equipment, materials and facilities proposed; and experience with the types of services identified in the solicitation.

Factor B -- PAST PERFORMANCE -- Performance by the quoter and its subcontractor(s) as it relates to all solicitation requirements will be evaluated. The evaluation will include the quality of supplies and services previously performed, timeliness of performance, customer satisfaction and indication of ability to improve performance through proactive management. Evaluation of this factor will be based on the information contained in the proposal and information provided by references. The government may evaluate past performance by contacting references and/or other sources and may also consider other information available.

Factor C – PRICE Quotes must include an itemized accounting of cost estimates per element.