PERFORMANCE WORK STATEMENT(final).docx

PERFORMANCE WORK STATEMENT (PWS)

for

Sports Marketing and Advertising Services With the South Dakota High School Activities Association (SDHSAA)

1.0 DESCRIPTION OF SERVICES

1.1 Scope: The contractor shall provide all personnel, materials, supervision, and quality control necessary to provide MARKETING AND ADVERTISING SERVICES as defined in this Performance Work Statement (PWS). SDARNG will continue as the exclusive military partner of the SDHSAA.

1.2 Background: South Dakota Army National Guard (SDARNG) has a requirement to award a year long term advertising package through the South Dakota High School Activities Association (SDHSAA).

1.3 Period of Performance (PoP):

· 1 August 2026 – 31 July 2027

2.0 GENERAL CONDITIONS

2.1 Recognition of SDARNG at all SDHSAA State Events as the exclusive military partner of the SDHSAA.

2.2 The SDARNG logo and call-to-action will appear on the cover of every state tournament program.

2.3 The SDARNG will receive a full-page advertisement on the inside of every state tournament program. Artwork must be provided by SDARNG.

2.4 The SDARNG logo and call-to-action will appear on the official logo of the state event and will be included on souvenir merchandise sold at the event.

2.5 Public address announcements and scoreboard messages/signage (not in conflict with existing venue corporate contracts) will be broadcast or appear at all SDHSAA sponsored state tournaments.

· PA announcements should be generic and no longer than 30 seconds, as they are to be read during timeouts and other breaks in action

· Signage to be provided by SDARNG. Signage size will be approved in consultation with the SDHSAA with signage locations to be determined between SDHSAA and venue.

· At arenas/venues where the signage is 100% digital, the SDHSAA will work with the venue and SDARNG to ensure digital logo files are prepared for placement and usage.

2.6 Participation in the presentation of state event awards, trophies and medals at all SDHSAA state events.

2.7 Complementary tickets to all events as outlined in Addendum A. If desired, SDHSAA will facilitate the donation of SDARNG tickets to participating high schools or colleges and identify SDARNG as the donor of the tickets.

2.8 Participation in media interviews and other media relations at state events.

2.9 Permission to work with local host venue and vendors to host or participate in administration rooms for advertisement purposes.

2.10 The SDHSAA will provide SDARNG with contact information for the affiliated groups through the South Dakota High School Coaches Association. Marketing opportunities afforded to SDARNG would be between the affiliated group and SDARNG.

2.11 SDARNG logo visibility on SDHSAA web site and SDPB site during SDHSAA state events as well as logo visibility on all SDHSAA publications. The SDHSAA shall, in connection with a web-designer, continually expand its website capabilities to enhance functionality and the website shall include, without limitation, a SDARNG logo and call-to-action, which is web-linked to SDARNG’s recruiting website.

2.12 All parties should review the partnership benefits in order to create and define other benefits as appropriate. Any request for changes shall be submitted to contracting for approval.

2.13 Meeting space at the SDHSAA office in Pierre, if available, at no charge to SDARNG.

2.14 Exclusive military partner for advertising/marketing on E-Sports platforms if/when this becomes a sanctioned activity for the SDHSAA.

3.0 GENERAL INFORMATION

3.1 During the term of this contract the SDARNG shall be the exclusive military service branch partner of SDHSAA and their events. The SDHSAA will not provide any material portion of the corporate partnership benefits set forth in paragraph 2 to any entity engaged in military recruitment services. Notwithstanding the foregoing, SDHSAA may provide general event program advertising to other military recruitment entities only to the extent such advertising is (i) regularly available to other entities, (ii) not located on the program’s front or back cover or on the inside of the front or back cover, (iii) not larger than 1/2 half page, and (iv) not located directly adjacent to any SDARNG advertisement.

3.2 SDARNG may terminate this contract at any time upon thirty (30) days’ prior written notice to SDHSAA, in the event SDHSAA fails to provide any of the benefits set forth in paragraph 2 (provided that SDHSAA does not cure such failure during said 30-day notice period) or violates the terms of paragraph 3. SDHSAA may terminate this contract at any time upon thirty (30) days’ prior written notice to SDARNG in the event SDARNG fails to make the payments as set forth in paragraph 5, provided that SDARNG does not cure such failure during said 30-day notice period.

3.3 The SDHSAA has the option to bill the Government quarterly, semi-annual or annually in arrears through Wide Area Work Flow (WAWF).

4.0 SERVICES SUMMARY

4.1 The Services Summary identifies the performance objectives that relate directly to standards of performance required to meet mission needs. The performance threshold briefly describes the minimum acceptable levels of service required to each performance objective or unique requirement. These objectives and assigned thresholds are critical to mission success.

*NOTE: This contract does not have a COR. Performance will be monitored by Unit POC/Contract Officer.

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