Performance Work Statement.pdf

Performance Work Statement (PWS) for the

Information Environment Monitoring Capability

1.0 General

1.1. Introduction and Background. The III Marine Expeditionary Force (MEF) Communication Strategy and Operations (COMMSTRAT) Office is the primary interface between III MEF and the public. The primary mission of the COMMSTRAT Office is to provide timely and accurate information regarding III MEF activities to our internal and external publics using various media. Concurrent with our occupational mission, is the execution of the Commanding General’s strategic-communication mission, which requires the integration of all information-related functions. In order to streamline information dissemination, consistent with III MEF policies and objectives an in-depth audience analysis is needed to discern the best method of content delivery and to understand the ongoing conversations/narratives extant with in the information environment. Lastly, to achieve III MEF’s communication objectives, COMMSTRAT requires objective analysis to measure the effects of our engagement and communication across a spectrum of media that include, but are not limited to, print, broadcast, social media, radio and online publications in both English and regional languages.

Marine Corps Essential Task 5.6.1 (Conduct Public Affairs Research) requires COMMSTRAT Officer(s) “to conduct research and analyze findings in order to develop a deep understanding of the information environment, key publics, and communication problems and opportunities.” Complimentary to this specified task is the necessity to effectively analyze, assess and communicate the effectiveness of our public outreach efforts as cited in the July 2011 appendix to the 2007 Joint Requirements Oversight Council, signed Joint Public Affairs (JPA) Initial Capabilities Document (ICD); (Ref: MROCSM 21-2011). The purchase of a premier-media-monitoring subscription will equip the COMMSTRAT Office with the necessary capability to gain vital insight not otherwise available on open source networks. Moreover, a media monitoring service will fill the current void in media analysis caused by the lack of standardization across the MOS as well as by the failure of the Public Affairs Systems Program Office and other DoD Public Affairs entities to provide an enterprise solution. If we fail to procure a media monitoring service, we will dedicate numerous hours collecting inconsistent data and knowingly put ourselves at a disadvantage in today’s media saturated world.

1.2. Scope of Work and Objective. Provide access to a platform that gives III MEF COMMSTRAT the ability to track hyper-local, local, regional, national and international media events across various media platforms, including print, broadcast, web-based, and social media. Additionally, the platform it will provide in-depth data based including content from across various media platforms, while making comprehensive user-generated reports readily available to share and archive via download. Market-based value and demographic data (to include sentiment) are critical components in the measurement, analysis, and conveyance of the effectiveness of strategic communication efforts. No delivery or installation address is required as this is an online service.

1.3. Period of Performance. The period of performance of this contract is 30 Sep 2020 – 29 Sep 2021.

The system shall be available 24-hours a day, seven days a week.

2.0 Place of Performance. The platform will be accessible from the Marine Corps Non-Classified Internet Protocol Router Network (NIPR) and commercial internet anywhere in the world.

3.0 Technical Requirements (Description of Work / Tasks)

3.1. Provide access to unlimited users, who will be able to be simultaneously logged in from various locations throughout the globe, 24 hours a day, 7 days a week. Outages shall be compensated by the vendor. User permissions should be manageable by III MEF COMMSTRAT designated personnel.

3.2. Print, broadcast, web-based, and social media monitoring and analysis within local, national and international outlets and platforms. This must include native-language Japanese, Philippine, Australian, Thai, Russian and

Chinese media, as well as applicable social media platforms such as Facebook, Twitter, Instagram, YouTube, Sina Weibo and Vkontakte.

3.3. Allow users with appropriate permissions to input search criteria using Boolean logic. End users must be able to control this in order to respond to emergent or unexpected events.

3.4. Provide metrics that at a minimum include: the amount of content that satisfies a given search criteria (“mentions”/”results”); the amount of activity in response to a given piece of content (“engagement” – e.g. likes, comments, shares, retweets, etc.); the potential reach of content based on potential impressions/followership (“reach”); source data, to include geographic origin (down to the local/city level), language, and media type.

3.5. Translation capabilities (host language to English) for all outlets and platforms monitored.

3.6. Broadcast news clips from local affiliates, independent stations, major cable stations, online news and radio networks shall be available to download, save and have a unique link to the content at a time period of no more than one (1) hour after being aired and or published. Digital print content shall be available from newspapers, magazines, blogs, press releases, newsletters, academic journals and trade journals et al.

3.7. Customizable dashboards that can be manipulated/customized by users and that are visible to non-users.

3.8. The ability to identify key influencers in the information environment based on potential reach and followership, actual engagement on the content those influencers produce.

3.9. Tracking and mapping the propagation of a story, post, or topic as it progresses through both social and traditional reporting. Should be able to visually depict this process for easy comprehension, to include across media types and geography.

3.10. Graphically display network structures in the information environment to identify thematic or narrative clusters/nodes in order to facilitate the understanding of dominant or underlying trends in coverage and social conversations. N-gram based “themes” do not meet this requirement. Graphically display influencer networks on social media.

3.11. Integrate with unlimited organizational social media platforms, to include Facebook, Twitter, Instagram, YouTube, and others. Access to LINE is highly desirable.

3.12. Customizable reports that can be downloaded in both Microsoft PowerPoint and Adobe PDF format. Real-time email alerts shall be available in order to notify unit representatives to media activity and coverage relevant to commanders.

3.13. Ability to export data and graphs into Excel, Word, PowerPoint and other formats

3.14. Trainable/customizable artificial intelligence to facilitate categorizing data based on user-generated criteria.

3.15. Initial on-board training and familiarization with the platform.

4.0 Delivery or Deliverables.

4.1. (Contract Data Requirements List – CDRL).

CDRL Title Applicable PWS Paragraphs

Access to website and the data it contains 3.1

Personal login and password for each user 3.1

Immediate access to products generated by the website

3.2-3.14

Initial on-board training and familiarization with the platform

3.15

4.2. Meetings and Status Reports. None required.

5.0 Applicable Documents / Governing References. In addition requirements of regulations and policies applicable to this contract/order by virtue of clauses contained herein, the contractor shall, in the performance of this contract/order, also comply with all references applicable to the specific tasks of this Performance Work Statement, as listed below, including any amendments or subsequent issuance.

Reference Location

6.0 Government Furnished Facilities, Equipment, Services and/or Information. No government facilities are required for the provision of these services. This contract is for access to a web-based database and analytical tool to be used by III MEF COMMSTRAT personnel.

7.0 Special Instructions and Administrative Information

7.1. Non-Personal Services. This is a non-personal services, performance-based contract. The contractor bears responsibility to manage its employees and guard against any actions that could be characterized as personal services as defined in FAR 37.104, or which convey the perception that personal services are being delivered. No provisions are implied nor provided in this contract for any benefits such as medical care, retirement, or worker’s compensation, other than those incorporated through enumerated clauses.

7.2. Identification of Contractor Personnel and Equipment. In accordance with DFARS 211.106, contractor personnel performing non-personal services on DoD installations or other government facilities shall ensure that they are readily identifiable as contractor employees (including subcontractors and consultants). All contractor employees shall comply with the following at all times:

7.2.1. Telephone Identification. Identify themselves as contractor personnel at the onset of every telephone call made from a Government telephone or any other phone if the call is made in support of Government-related requirements and activities.

7.2.2. Recorded Messages. Identify themselves as contractor personnel in all recorded messages including those, which are heard by callers attempting to contact contractor employees via answering machines or voicemail.

7.2.3. Meetings, Conferences and Events. Identify themselves as contractor personnel at the onset of every meeting, conference or any other gathering attended in support of any Government related requirements or activities.

7.2.4. Correspondence. Identify themselves as contractor personnel on any correspondence, documents, or reports accomplished or sent in support of any service provision to the Government, including, but not limited to, correspondence sent via the U.S. Mail, facsimile, or electronic mail (email) inclusive of out-of-office replies.

7.2.5. Personal and Corporate Identification. Wear or display contractor provided nametags, badges or attire which display, at a minimum, the name of the contractor and their respective company.

7.3. Designated Third Country Nationals (DTCN). Persons from certain countries are considered DTCN and are generally restricted from entering Marine Corps Bases Japan (MCBJ) Camps, Air Stations, or facilities. A listing of DTCN countries and other related information regarding this policy can be found in USFJ Instruction 31-204 (Designated Third Country Nationals), which can be made available upon request.

7.4. Exemption from Japanese Taxes. Pursuant to the U.S. – Japan Status of Forces Agreement and the Joint Committee, the governments of the United States and Japan have agreed that the procurement in Japan of materials, supplies, equipment and services for official purposes may be except from certain Japanese taxes. When incorporated, paragraph c. of the clause FAR 52.229-6, “ TAXES – FOREIGN FIXED PRICE CONTRACTS” and/or DFARS 225.229-7001 ‘TAX RELIEF’ stipulate that contract/order pricing shall not include the Consumption Tax. Submission of, and/or incorporation into the contract of, your offer, certifies that pricing does not contain any cost related to the Consumption Tax. Questions concerning this matter should be directed to your local Japanese Tax Office.

7.5. Subcontract Management. The contractor shall be responsible for any subcontract management necessary to integrate work performed on this requirement and shall be responsible and accountable for subcontractor performance on this requirement. The prime contractor will manage work distribution to ensure there are no Organizational Conflict of Interest (OCI) considerations. Contractors may add subcontractors to their team after notification to the Procuring Contracting Officer (PCO) or Contracting Officer Representative (COR). Cross teaming may or may not be permitted.

7.6. Mission Essential Personnel / Tasks. Unless specified otherwise in this Performance Work Statement, contractors supporting this contract/order are not considered “Mission Essential” personnel (as defined in DFARS 237.76) who would be required during crisis or emergency operations.

7.7. Hazardous Materials and Safety. The Contractor and its subcontractors shall comply with all applicable laws, including Public Law 91-596 (Occupational Safety and Health Administration (OSHA)) and DOD Directive 4715.1E, Environmental, Safety, and Occupational Health (ESOH)). Contractor personnel performing services on a DOD installation shall participate in local Voluntary Protection Programs (VPP). Information on the VPP is available at http://www.osha.gov/dcsp/vpp/index.html

7.8. Installation Access and Personnel Credentialing. Access to local installations is not required to accomplish specified tasks under this contract/order.

7.9. Privacy Act. Pursuant to FAR clause 52.224-3, as incorporated, DoD requires agency-specific Privacy Act training as prescribed in DODM 5400.11-R. DODM 5400.11-R also prescribes required actions regarding information and privacy, which are applicable to the contractor and its personnel performing under this contract/order. The regulation may subject the contractor and/or contractor's personnel to criminal liability under Title 18, Section 793 and 7908 of the United States Code.

7.10. Classified information. Any classified work products shall be handled in accordance with DoD Instruction 5220.22-M. The contractor’s procedures for protecting against unauthorized disclosure of information will not require DoD employees or members of the Armed Forces to relinquish control of their work product, whether classified or not, to the contractor. The contractor may also have access to, and be required to safeguard, For Official Use Only (FOUO), sensitive, confidential, and/or classified information and material.

7.11. Travel. Travel costs are NOT reimbursable unless specifically provided for in this order/contract through an enumerated cost reimbursable Contract Line Item Number (CLIN) entitled Travel.

7.12. Quality Control and Quality Assurance. In accordance with FAR part 46, and the respective enumerated clauses incorporated in this contract/order, the contactor is reminded that the government may conduct Quality Assurance actions, inspect the Contractor’s Quality Control Plan and records, and take remedial actions as necessary, at any time through the duration of this contract/order.

End Performance Work Statement