Performace Requirments Summary.docx
DOCX document 25 KB Posted
- Attached to
- Multimedia Advertising
- Solicitation number
- W91ZRS26QA005
About this file
This is a Performance Requirements Summary (PRS) and Deliverables Schedule that establishes performance standards and metrics for a multimedia advertising contract with the Connecticut Army National Guard (CTARNG).
The contract requires comprehensive marketing services including a 12-month campaign targeting 17-34-year-olds statewide through television, radio, and digital advertising across multiple markets (Fairfield, Hartford DMA, Telemundo, and Bomba). Key deliverables include geofencing campaign design and implementation with 95% audience segmentation accuracy, monthly status reports due by the end of each month, and quarterly in-person marketing meetings. The contractor must comply with National Guard trademarked logos and materials from the official media library, maintain updated usage agreements with media stations, and ensure all advertising includes "NATIONALGUARD.com" and "1-800-GO-GUARD" on 99.5% of placed content. Additional services encompass Name, Image, and Likeness (NIL) management for student-athletes and social media influencers with 100% NCAA compliance, monthly digital ad spend across identified platforms, monthly analytics reporting, and monthly campaign recommendations. Performance standards range from 90% to 100% compliance across various tasks, with acceptance quality levels (AQL) typically set at 95-99.5%. Surveillance is conducted by the Marketing NCO through monthly reviews, quarterly inspections, random spot-checks, and submission reviews. All marketing materials and mailer campaigns require MNCO approval prior to distribution, and multilingual content must be provided as requested.
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TECHNICAL EXHIBIT 1
Performance Requirements Summary (PRS) This PRS includes performance standards. The Government will use these standards to determine Contractor performance and shall compare Contractor performance to the Acceptable Quality Level (AQL) and Performance Standards.
PWS
Paragraph
| Task |
| Performance Standard |
| Acceptable Quality |
Levels (AQL) Surveillance Method / By Whom
| 5.0 |
| Twelve (12) month campaign |
targeting 17–34-year-olds statewide via NCSA (TV and Radio) and digital Advertising, including Fairfield and Hartford DMA, Telemundo and Bomba.
| The Contractor |
| The |
| shall comply |
| Contractor |
| 100% of the |
| shall comply |
| time |
| 98% of the |
time
| 5.0.2 |
| 5.0.2 The contractor will provide comprehensive geofencing services including design, implementation, and optimization of geofencing campaigns targeting specific geographic areas and audiences. Develop and deploy geofences tailored to predefined geographic locations and objectives set by Marketing NCO. |
| The standard requires accurate geofence deployment within specified areas, with a 5% deviation limit. Audience segmentation must achieve 95% accuracy for tailored messaging. |
Real-time optimization is essential, with adjustments made within 24 hours based on data insights. Marketing messages and CTAs must maintain a 90% satisfaction rate. Comprehensive analytics and reporting on campaign performance are mandatory.
Additionally, audience segmentation should achieve 90% accuracy.
Minimum 90% satisfaction rate among recipients regarding messaging and CTAs clarity and relevance is necessary.
| The Contractor shall comply 98% of the time |
| MNCO will approve all created mailer advertising prior to distribution. |
MNCO will periodically check DAM Quarterly Inspection – Marketing NCO will review reports to approve satisfactory mailer campaign results.
| 5.1 |
| The Contractor shall comply with: (1) NGR 601-1; (2) |
ARNG Style Guide/Graphic Standards (“Style Guide”), and (3) Electronic and Information Technology Accessibility Standards
| The Contractor shall comply 100% of the time |
| The Contractor shall comply 98% of the time |
| QA Plan and monitored by MNCO |
| 5.2 |
| The Contractor shall draft a Monthly Status Report (MSR) |
| Contractor shall submit a sample MSR at the post-award meeting. The written report shall be submitted monthly to the |
MNCO no later than the end of every following month via email.
The contractor must include the additional data as stated in PWS Paragraph 5.11.1 as an attachment to the MSR. The MSR must be submitted timely and must be accurate 99.95% of the time.
Contractor shall submit a sample MSR at the post-award meeting. MSRs will be submitted NLT at the end of each month. No more than 1 time shall the MSRs be submitted later than the 12th business day of each month. The contractor shall comply 99.5% of the time.
MNCO will review monthly reports
PWS
Paragraph
| Task |
| Performance Standard |
| Acceptable |
Quality Levels (AQL) Surveillance Method / By Whom
| 5.3 |
| The Contractor shall use only National Guard specific trademarked logos and material available through the current National Guard media library |
| A contractor shall use MNCO Approve material 99% of the time. |
Conversion of all video/photo content will be formatted by the Contractor to meet production requirements for television, radio, and digital marketing advertisements.
| A contractor shall comply 95% of the time |
| MNCO will approve all created advertising prior to posting. |
MNCO will periodically check DAM
| 5.4 |
| The Contractor shall ensure updated usage agreements with radio and television stations for any relevant release of rights/claims) are established and correctly reflected in the traffic instructions prior to distribution. |
| The Contractor shall keep a record of all updated agreements 100% of the time |
| The Contractor shall keep a record of all updated agreements 98% of the time |
| The MNCO will review with submission of MSR |
| 5.5 | |
| 5.5 | The contractor is tasked with providing comprehensive services covering NIL management, brand partnerships, marketing, compliance, and reporting to effectively manage and monetize the Name, Image, and Likeness (NIL) rights of student-athletes and Social Media Influencers that align with the CTARNG branding. |
| Demonstrate prior experience and expertise in NIL management, sports marketing, and compliance with NCAA regulations. |
Possess knowledge of industry with the best practices and guidelines for managing NIL rights.
All NILs will be screened and approved by the Marketing NCO before any agreements or funds are allocated to individual NILs Maintain resources and infrastructure necessary to fulfill the comprehensive scope of services. Secure brand partnerships and sponsorships aligned with the values and missions of the CT Army National Guard.
Develop marketing Contractor must ensure 100% compliance with NCAA regulations and state laws governing NIL activities.
Contractor must achieve a minimum of 95% alignment between brand partnerships and CT Army National Guard values and missions.
Contractor must achieve a minimum of 90% reach among target audience demographics relevant to the CT Army National Guard.
Contractor will submit quarterly reports with 100% completeness and accuracy, highlighting CT Army National Guard-specific initiatives and outcomes.
Performance evaluations will include feedback from Contractor.
The MNCO will randomly inspect.
QA Plan and monitored by MNCO campaigns and materials that effectively enhance the visibility of CT Army National Guard
| 5.6 |
| The Contractor shall distribute announcements or spots in different languages as requested. |
| The Contractor shall comply 100% of the time |
| The Contractor shall comply 95% of the time |
| The MNCO will randomly inspect |
| 5.6.1 |
| Contractor will provide usage arrangements for PSA materials to be allowed for web- streaming. |
| The performance level for this task shall be determined by the terms of the Contractor’s proposal. |
| The performance level for this task shall be determined by the terms of the Contractor’s proposal. |
| will review all SBA agreements to ensure usage arrangements for PSA materials to be allowed for web-streaming |
| 5.6.2 |
| The Contractor shall provide usage arrangements for PSA Billboard advertisements. |
| The performance level for this task shall be determined by the terms of the Contractor’s proposal. |
| The performance level for this task shall be determined by the terms of the Contractor’s proposal. |
| will review all SBA agreements to ensure usage arrangements for PSA materials to be allowed for billboard advertising. |
| 5.7.3 |
| The contractor must provide a per month in digital ad |
spend across all identified platforms The Contractor must be in compliance 100% of the time The Contractor must be in compliance 98% of the time MNCO will review monthly
| 5.7.7 |
| In person Marketing Meetings |
| Four (4) Total Marketing Meetings |
| The Contractor must be in |
compliance 100% of the time Surveillance Method – in-person meeting with Marketing NCO
| 5.7.8 |
| Monthly Analytics Reporting |
| Twelve (12) monthly analytics reports. |
| The Contractor must be in compliance 100% of the time |
| Monthly Inspection – Marketing NCO will review reports to |
approve satisfactory campaign results
| 5.7.9 |
| Monthly Campaign Recommendations |
| Twelve (12) monthly recommendation reports. |
| The Contractor must be in compliance 100% of the time |
| Monthly Inspection – Marketing NCO will review reports to approve satisfactory campaign results |
W91ZRS24P0015
PWS
Paragraph
| Task |
| Performance Standard |
| Acceptable Quality Levels |
(AQL)
Surveillance Method / By Whom
| 5.7.12 | |||
| The Contractor shall ensure “NATIONALGUARD.com” and/or “1-800-GO-GUARD” | |||
| is | advertised | on | all advertising placements. |
| 99.9% of placed content will comply with this task. | |||
| 99.5% of placed content will comply with this task. | |||
| MNCO will review monthly ROI and NationalGuard.co m reports |
TECHNICAL EXHIBIT 2
Deliverables Schedule
| Deliverable |
| Task Frequency |
| Number of Copies |
| Medium/Format |
| Submit To |
1.4.1 QC Plan (QCP)
| Proposal |
| 1 |
| Electronic Submission |
| MNCO |
5.2 Monthly Status Report (MSR)
| Monthly |
| 1 |
| Electronic Submission |
| MNCO |
5.8.7 Quarterly Review
| Quarterly |
| 1 |
| In person meeting |
| MNCO |
5.8.8 Monthly Analytics Reports
| Monthly |
| 1 |
| Electronic Submission |
| MNCO |
5.8.9 Monthly Campaign Recommendations
| Monthly |
| 1 |
| Conference Call |
| MNCO |
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