A02_PWS_BFit_FY19.pdf

(Ver. Jun 2014)

PERFORMANCE WORK STATEMENT (PWS)

FOR

Boston Bruins BFit Advertising Services Contract

1.0 General:

1.1 Scope: The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified in Paragraph 3.0 as Government Furnished, to perform Advertising Services, as defined in this PWS

1.2 Background: The Boston Bruins BFIT program’s intent is to educate the local communities on the importance of physical and mental fitness while providing the Massachusetts Army National Guard with access to their key target demographic influencers/mentors/students (parents, coaches, teachers, clergy, schools). These influencers/mentors/students are instrumental in shaping and guiding their protégé's future. Most importantly, theBFIT program will greatly enhance the MAARNG’s ability to influence our core target demographic of 17-24 year-olds in high schools, colleges and gather “Leads” (see Section 5.1.) for the Massachusetts Army National Guard (MA ARNG) by capitalizing on multiple different school entry events.

This program will use a combination of onsite school activations, digital ads, online advertisements, Bruins social media, onsite Recruitment Promotion Items (RPIs), and MA ARNG social media sites to promote the MA ARNG and collect qualified leads.

The MAARNG’s has had a contract with the Boston Bruins in the past which focused on advertising and booth space. The previous contract was W912SV-18-P-0030. The previous contract consisted of the following elements: onsite booth interactions, digital concourse ads, in arena LED, online advertisements, onsite Recruitment Promotion Items (RPIs), and MA ARNG social media sites. The Boston Bruins started the BFIT program last year, visiting different schools in Massachusetts to promote the importance of mental and physical health. The MAARNG is currently using our Guard Fit program as a school entry vehicle. Working alongside with the Boston Bruins will greatly enhance our ability to reach our core demographic. The Boston Bruins also have many followers on their social media platforms, which we will also co-brand on. Important to note that this program does not utilize active or retired NHL players.

1.3 Period of Performance (PoP): The Period of Performance shall be one Base Year of 12 months.

1.4 General Information:

1.4.1 Quality Control (QC): The contractor shall develop and maintain an effective QC Plan (QCP) to ensure services are performed in accordance with this PWS. The contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The contractor’s QCP is the means by which it assures itself that its work complies with the requirements of the contract. As a minimum, the contractor shall develop QC procedures that address the areas identified in Technical Exhibit 1, Performance Requirements Summary. After acceptance of the QCP, the contractor shall obtain the Contracting Officer’s (KO) acceptance in writing of any proposed changes to its QCP.

1.4.2 Quality Assurance (QA): The Government will evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government must do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and acceptable quality level(s) (defect rate(s)).

1.4.3 Recognized Holidays: The following are recognized US holidays. The contractor shall not perform services on these days:

1.4.3.1 New Year’s Day: January 1st

1.4.3.2 Martin Luther King, Jr.’s Birthday

1.4.3.3 President’s Day

1.4.3.4 Memorial Day

1.4.3.5 Independence Day: July 4th

1.4.3.6 Labor Day

1.4.3.7 Columbus Day

1.4.3.8 Veteran’s Day: November 11th

1.4.3.9 Thanksgiving Day

1.4.3.10 Christmas Day

1.1.1 1.4.4 Place and Performance of Services: The Contractor shall determine the place and performance of services to meet the deliverables in this PWS. The Contractor will ultimately be responsible for the hours worked by their employees. The Government will insure the services being provided are in concert with the terms of the Contract. The Contractor shall at all times maintain an adequate work force for the uninterrupted performance of all tasks defined within this PWS. When hiring personnel, the Contractor shall keep in mind that the stability and continuity of the work force are essential.

1.4.4.1 Unscheduled gate closures by the Security Police may occur at any time causing all personnel entering or exiting a closed installation to experience a delay. This cannot be predicted or prevented. Contractors are not compensated for unexpected closures or delays. Vehicles operated by contractor personnel are subject to search pursuant to applicable regulations. Any moving violation of any applicable motor vehicle regulation may result in the termination of the contractor employee’s installation driving privileges.

1.4.4.2 The contractor’s employees shall become familiar with and obey the regulations of the installation; including fire, traffic, safety and security regulations while on the installation. Contractor employees should only enter restricted areas when required to do so and only upon prior approval. All contractor employees shall carry proper identification with them at all times. The contractor shall ensure compliance with all regulations and orders of the installation which may affect performance.

1.4.5 Security Requirements. The contractor shall comply with all applicable installation/facility access and local security policies and procedures, which may be obtained from the Contracting Officer’s Representative (COR). The contractor shall also provide all information required for background checks to meet installation access requirements to be accomplished by installation Provost Marshal Office, Director of Emergency Services or Security Office. The contractor shall ensure compliance with all personal identity verification requirements as directed by DOD, HQDA and/or local policy. Should the Force Protection Condition (FPCON) change, the Government may require changes in contractor security matters or processes.

1.4.5.1 COMSEC/IT Security. All communications with DOD organizations are subject to communications security (COMSEC) review. All telephone communications networks are continually subject to intercept by unfriendly intelligence organizations. DOD has authorized the military departments to conduct COMSEC monitoring and recording of telephone calls originating from, or terminating at, DOD organizations. Therefore, the contractor is advised that any time contractor place or receive a call they are subject to COMSEC procedures. The contractor shall ensure wide and frequent dissemination of the above information to all employees dealing with DOD information. The contractor shall abide by all Government regulations concerning the authorized use of the Government's computer network, including the restriction against using the network to recruit Government personnel or advertise job openings.

1.4.5.2 Use of Government Information Systems (IS) and access to Government networks is a revocable privilege, not a right. Users are the foundation of the DoD strategy and their actions affect the most vulnerable portion of the AEI. Contractor employees shall have a favorable background investigation or hold a security clearance and access approvals commensurate with the level of information processed or available on the system. Contractor employees shall:

a. Comply with the command's Acceptable Use Policy (AUP) for Government owned IS and sign an AUP prior to or upon account activation.

b. Complete initial and/or annual Information Assurance (IA) training as defined in the IA Best Business Practices (BBP) training (https://informationassurance.us.army.mil).

c. Mark and safeguard files, output products, and storage media per classification level and disseminate them only to individuals authorized to receive them with a valid need to know.

https://informationassurance.us.army.mil/

d. Protect IS and IS peripherals located in their respective areas in accordance with physical security and data protection requirements.

e. Practice safe network and Internet operating principles and take no actions that threaten the integrity of the system or network.

1.4.5.3 Protection of Personally Identifiable Information (PII). The contractor shall protect all Personally Identifiable Information (PII) encountered in the performance of services in accordance with DFARS 224.103 and DoDD 5400.11, Department of Defense Privacy Program, and DoD 5400.11-R. If a PII breach results from the contractor’s violation of the aforementioned policies, the contractor shall bear all notification costs, call-center support costs, and credit monitoring service costs for all individuals who’s PII has been compromised.

1.4.5.4. CAC Requirements: The Common Access Card (CAC) is the Department of Defense (DOD) Federal Personal Identity Verification (PIV) credential. In accordance with Directive Type Memorandum (DTM) 08-003, December 1, 2008, incorporating Change 5, October 8, 2013, Initial issuance of a CAC requires at a minimum, the completion of FBI fingerprint check with favorable results reflecting "No Record" and submission of a National Agency Check with Inquiries (NACI) to the Office of Personnel Management (OPM), or a DoD-determined equivalent investigation. The issuance of a CAC will be based on four criteria; (a) eligibility for a CAC; (b) verification of DoD affiliation from an authoritative data source; (c) completion of background vetting requirements according to the Federal Information Processing Standards Publication 201-1, Personal Identity Verification (PIV) of Federal Employees and Contractors, March 2006, and DOD Regulation 5200.2-R, Department of Defense Personnel Security Program, January 1987, and (d) verification of a claimed identity. CAC eligible personnel must be registered in the Defense Enrollment Eligibility Reporting System (DEERS) through either an authoritative personnel data feed from the appropriate Service or Agency or Trusted Associate Sponsorship System (TASS).

1.4.5.4.i. HSPD-12 Background Investigation Requirements: The contractor ensure Common Access Cards (CACs) are obtained by all contract or subcontract personnel assigned to work on the Government site and by personnel requiring access to a DoD network (and other eligible populations as specified in DTM-08-003 Attachment 3, paragraph 3a.) are required to, at a minimum, have received a favorable FBI fingerprint check and must have submitted to the Office of Personnel Management (OPM) a National Agency Check with Inquiries (NACI) or equivalent/higher investigation. It is the responsibility of the contractor to ensure that all employees requiring an initial background investigation complete a Personnel Security Investigation Portal (PSIP) form at attachment (TBD), at the earliest possible date and that this form is forwarded to the COR immediately. The COR will review the form for completeness and accuracy and forward to the NGB Personnel Security manager who will initiate the investigation process via the PSIP. Contractor personnel will then receive two e-mail messages; the first will confirm that the request has been received by the Office of Personnel Management, and the second will provide instructions for the completion of the appropriate form via the Electronic Questionnaires for Investigations Processing (e-QIP) system. Upon completion of the e-QIP questionnaire and submittal of all required documents, including fingerprint card to the security manager, the BI will be initiated.

The contractor shall ensure all instructions regarding background investigation processing, including those provided verbally, by e-mail or via a Government system are complied with immediately. The contractor is cautioned that the entire process from submittal of the PSIP form to return of the FBI fingerprint check may routinely take from 2-6 weeks and shall factor this lead time into its hiring/placement process. The contractor shall make all reasonable efforts to ensure that contractor employees meet CAC eligibility standards upon assignment to the contract and shall be held responsible for delays, failure to meet performance requirements or decreases in efficiency in accordance with the applicable inspection clause.

1.4.5.4.ii. Trusted Associate Sponsorship System (TASS): The contractor is responsible for processing applications for Common Access Cards (CAC) for every contractor employee who deploys with the military force OR who has need to access any government computer network in accordance with FAR 52.204-9, "Personal Identity Verification of Contractor Personnel."

The contractor is responsible for managing requests for new or renewal CAC cards in sufficient time to ensure that all contractor employees have them when needed to perform work under this contract. The norm is at least ten calendar days advance notice to the Trusted Agent (TA), unless there are extenuating circumstances approved by the Contracting Officer's Representative (COR) or Contracting Officer.

The contractor shall obtain an Army Knowledge Online (AKO) email address for each applicant, including subcontractors, who may be deployed or require logical access to a government computer network. This can be done by going to: http://www.us.army.mil and register as an "Army Guest," with the sponsor being the COR or a COR designated individual if the COR is ineligible to Serve as an AKO Sponsor. Note: If an employee of a contractor loses the Privilege to access AKO, they lose the ability to renew their CAC.

Therefore it is critical that contractor employees maintain their AKO accounts.

It is recommend that a "Corporate Facility Security Officer" (FSO) be designated to serve as your firm's single point of contact for Background Investigation (BI), the TASS application process and other CAC and security related matters. If a FSO is not established, each contractor employee requiring a CAC will be required to process their own applications.

CAC applications shall be processed through the TASS. The contractor's FSO or contractor employee shall submit requests for a CAC via email to the designated TASS Trusted Agent (TA) before accessing the TASS website. The TASS TA for this requirement will be:

http://www.us.army.mil/

The government will establish a TASS application account for each CAC Request and will provide each contractor employee a USER ID and Password, via email, to the FSO.

The FSO or contractor employee shall access the TASS account and complete the CAC application (entering/editing contractor information as applicable) at:

https://www.dmdc.osd.mil/tass/.

The FSO or contractor employee will submit completed applications in TASS and will follow up to ensure that the TA is processing the request.

A CAC cannot be issued without evidence that the FSO has initiated a National Agency Check with Written Inquires (NACI).

The Government will inform the contractor's applicant, via email, of one of the following:

a. Approved.* Upon approval, the information is transferred to the Defense Enrollment Eligibility Reporting System (DEERS) database and an email notification is sent to the contractor with instructions on obtaining their CAC. The contractor proceeds to a Real-Time Automated Personnel Identification System (RAPIDS) station (RAPIDS Site Locator: http://www.dmdc.osd.mil/rsl/).

b. Rejected.* The Government, in separate correspondence, will provide reason(s) for rejection.

c. Returned. Additional information or correction to the application required by the contractor employee.

*The contractor shall maintain records of all approved and rejected applications.

At the RAPIDS station, the RAPIDS Verification Officer will verify the contractor by SSN and two forms of identification. Identity source Documents must come from the list of acceptable documents included in Form I-9, OMB No. 115-0136, "Employment Eligibility Verification." Consistent with applicable law, at least one document from the Form I-9 list shall be a valid (unexpired) State or Federal Government-issued picture identification (ID). The Identity documents will be inspected for authenticity and scanned and stored in the DEERS upon issuance of an ID. The photo ID requirement cannot be waived, consistent with applicable statutory requirements. The Verification Officer will capture primary and alternate fingerprints, picture, and updates to DEERS and will then issue a CAC.

Issued CACs shall be for a period of performance not longer than three (3) years or the individual's contract end date (inclusive of any options), whichever is earlier.

The contractor shall return issued CAC's to the DEERS office upon departure or dismissal of each contractor employee. Obtain a receipt for each card and provide to the TA/COR.

https://www.dmdc.osd.mil/tass/ http://www.dmdc.osd.mil/rsl/

1.4.5.5 AT Level 1 Awareness Training (AT): Not applicable

1.4.5.6 Information Assurance (IA)/Information Technology (IT) Training: Not applicable

1.4.5.7 Information Awareness: not applicable

1.4.5.8 WATCH Training. Not applicable

1.4.5.9 OPSEC Training. Not applicable

1.4.5.10 OPSEC SOP/Plan. Not applicable

1.4.5.11 Classified Information. Not applicable

1.4.6 Physical Security. The contractor shall safeguard all Government property provided for contractor use. At the close of each work period, Government facilities, equipment and materials shall be secured.

1.4.6.1 Key Control. Not applicable

1.4.8 Post Award Conference/Periodic Progress Meetings: The contractor agrees to attend any post award conference convened by the KO in accordance with Federal Acquisition Regulations Subpart 42.5. The KO, Contracting Officer’s Representative (COR), and other Government personnel, as appropriate, may meet periodically with the contractor to review the contactor’s performance. At these meetings, the Contacting Officer will apprise the contractor of how the Government views the contractor’s performance and the contractor shall apprise the Government of problems, if any, being experienced The contractor shall resolve outstanding issues raised by the Government.

Contractor attendance at these meetings shall be at no additional cost to the Government.

1.4.9 Contract Manager (CM): The contactor shall designate a CM who shall ensure performance under this contract. The name of this person, and an alternate who shall act for the contractor when the CM is absent, shall be designated in writing to the KO.

The CM or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract. The CM shall work through the COR, (or the KO if a COR is not assigned), to resolve issues, receive technical instructions, and ensure adequate performance of services. The CM shall ensure that contractor employees do not perform any services outside the scope of the contract without an official modification issued by the KO. The CM shall ensure contractor employees understand that services performed outside the scope of the contract are performed wholly at the expense of the contractor.

1.1.2 1.4.10 Identification of Contractor Employees: All contractor personnel attending meetings, answering Government telephones and working in other situations where their contractor status is not obvious to third parties are required to identify themselves as such to avoid creating an impression that they are Government employees. The contractor shall ensure that all documents or reports produced by contractor personnel are suitably marked as contractor products or that contractor participation is appropriately disclosed. The contractor’s status as a “contractor” shall be predominantly displayed in all correspondence types (to include signature blocks on e-mail) and dealings with Government or non-Government entities/ Contractor personnel shall wear identification badges distinguishing themselves as such. The badges shall have the company name, employee name and the word “contractor” displayed. The contractor shall retrieve all identification media (including vehicle passes) from their employees who depart employment for any reason. All identification media (i.e., badges and vehicles passes) shall be returned to the KO/COR within 14 days of an employee’s departure.

1.4.11. Combating Trafficking in Persons: The United States Government has adopted a zero tolerance policy regarding trafficking in persons. Contractors and contractor employees shall not engage in severe forms of trafficking in persons during the period of performance of the contract; procure commercial sex acts during the period of performance of the contract; or use forced labor in the performance of the contract. The Contractor shall notify its employees of the United States Government’s zero tolerance policy, the actions that will be taken against employees for violations of this policy. Such actions may include, but are not limited to, removal from the contract, reduction in benefits, or termination of employment. The contractor shall take appropriate action, up to and including termination, against employees or subcontractors that violate the US Government policy as described at FAR 22.17.

1.4.12 Contractor Travel: Not applicable

1.4.13 Data Rights: Not applicable

1.4.14 Organizational Conflicts of Interest (OCI): The contractor and subcontractor personnel performing services under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent OCIs, as defined in FAR Subpart 9.5. The contractor shall notify the KO immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the KO to avoid or mitigate any such OCI. The contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the KO and in the event the KO unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the KO may affect other remedies as he or she deems necessary, including prohibiting the contractor from participation in subsequent contracted requirements which may be affected by the OCI.

1.4.15 Phase In / Phase Out Periods: Not applicable

1.4.16 Telework: Not applicable

2.0 Definitions and Acronyms:

2.1.1 CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or service to the government. The term used in this contract refers to the prime.

2.1.2 CONTRACTING OFFICER (KO). A person with authority to enter into, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

2.1.3 CONTRACTING OFFICER'S REPRESENTATIVE (COR). An employee of the U.S. Government designated by the KO to monitor contractor performance. Such appointment will be in writing and will state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.4 DEFECTIVE SERVICE. A service output that does not meet the standard of performance associated with the Performance Work Statement.

2.1.5 DELIVERABLE. Anything that can be physically delivered and includes non-manufactured things such as meeting minutes or reports.

2.1.6 KEY PERSONNEL. Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the Key Personnel listed in the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.7 PHYSICAL SECURITY. Actions that prevent the loss or damage of Government property.

2.1.8 QUALITY ASSURANCE. The government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.9 QUALITY ASSURANCE SURVEILLANCE PLAN (QASP). An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.10 QUALITY CONTROL. All necessary measures taken by the Contractor to assure that the quality of an end product or service shall meet contract requirements.

2.1.11 SUBCONTRACTOR. One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.1.12 WORK DAY. The number of hours per day the Contractor provides services in accordance with the contract.

2.1.13 WORK WEEK. Monday through Friday, unless specified otherwise.

2.2 ACRONYMS:

AEI

AFARS Army Federal Acquisition Regulation Supplement AR Army Regulation AT/OPSEC Antiterrorism/Operational Security CFR Code of Federal Regulations CONUS Continental United States (excludes Alaska and Hawaii) COR Contracting Officer Representative COTS Commercial-Off-the-Shelf DA Department of the Army DD250 Department of Defense Form 250 (Receiving Report) DD254 Department of Defense Contract Security Requirement List DFARS Defense Federal Acquisition Regulation Supplement DOD Department of Defense FAR Federal Acquisition Regulation GFP/M/E/S Government Furnished Property/Material/Equipment/Services IA Information Assurance IS Information System(s) KO Contracting Officer OCI Organizational Conflict of Interest ODC Other Direct Costs PII Personally Identifiable Information PIPO Phase In/Phase Out POC Point of Contact PRS Performance Requirements Summary PWS Performance Work Statement QA Quality Assurance QAP Quality Assurance Program QASP Quality Assurance Surveillance Plan QC Quality Control QCP Quality Control Program TE Technical Exhibit

3.0 Government Furnished Property, Material, Equipment and Services (GFP/M/E/S):

The Government shall provide incident to services being performed: (1) appropriate ARNG recruiting and retention data, (2) ARNG Approved Logos, (3) National Guard

Style Guide, (4) current ARNG media library and (5) a memo granting access to the ROI Tracking tool to the Contractor at the Post-Award meeting. The Government reserves the right to provide additional RPI items for a given event. However the Government is not required to bring such items. The Contractor shall provide all other property, materials, equipment, and services set forth in this PWS.

5.0 Requirements: The contractor shall:

5.1 The Contractor shall provide the MAARNG access to potential leads and key target demographic influencer/mentors/students. By using various advertising tools such school events, digital ads on the BFIT splash page on www.bruins.com, social media promotion. A “call to action” will be placed on all elements of the advertising program and monitored by the MAARNG to ensure the elements are successful. The Contractor shall provide a monthly click through report on all web banners as well as screenshots of web banner placements. The Contractor will allow us to adjust our school location/space/footprint if need be to increase brand awareness and generate more foot traffic and interaction. The Contractor will provide photos of each of our 8 events.

5.1.1 The Contractor shall comply with: (1) NGR 601-1, (2) ARNG Style Guide/Graphic Standards, and (3) Electronic and Information Technology Accessibility Standards (Section 508) which is viewable online (http://www.access-board.gov/guidelines-and-standards/communications-and-it/about-the-section-508-standards/section-508-standards). This Style Guide will provide ARNG Approved Logo(s) for purposes of this contract. The logos contained in the ARNG Style Guide are the only authorized logos that can be used for ARNG Advertising and Marketing functions.

5.1.2 ROI Tracking Tools CallRail/CAMPO: The ROI Tracking Tools are custom built Web-based campaign management portal exclusively designed for the National Guard.

The ROI Tracking Tool provides a transparent and organized way in which to collect and track ROI data for all MA ARNG marketing and advertising elements. The ROI Tracking Tools will generate Monthly Reports that will be available to the Contractor and shall be included in the Monthly Report.

5.1.3 The Contractor shall ensure that all advertising/marketing creatives are approved by the COR prior to any posting. The Government will provide National Guard specific trademarked logos. All advertising and content produced and using the National Guard Trademarked Logos under this contract shall be the property of the MA ARNG.

5.1.4 The Contractor shall submit pictures and/or videos of each event performed under this contract as verification of work performed. Photos shall be submitted electronically with the Monthly Report. The Contractor shall ensure any required waivers/permissions to use images from photographed persons are collected.

http://www.access-board.gov/guidelines-and-standards/communications-and-it/about-the-section-508-standards/section-508-standards http://www.access-board.gov/guidelines-and-standards/communications-and-it/about-the-section-508-standards/section-508-standards http://www.access-board.gov/guidelines-and-standards/communications-and-it/about-the-section-508-standards/section-508-standards

5.1.5 The Contractor should provide the COR with recommendations for the Boston Bruins to ensure program efficiency and effectiveness as it relates to MA ARNG priorities. Recommendations to the Boston Bruins should contain data trends and any visual data collected (picture/videos from events). Such recommendations will be described in the Monthly Report. Recommendations requiring an immediate determination by the Contracting Officer shall be e-mailed or a teleconferenced.

Marketing Elements Specifics

BFIT BOOTCAMP:

MA National Guard along with other sponsors will partner with Bruins BFIT Bootcamp Program. We will target at least 8 schools or community events and the MAARNG will be allowed to choose locations.

Giveaways to all BFIT Bootcamp students Signage and banners at all school visits. Leave behind materials.

NONE OF WHICH WILL BE CO-BRANDED

NO PROFESSIONAL ATHLETES (FORMER OR

CURRENT) WILL ATTEND THESE OUTINGS

Bruins Website:

MAARNG will co-brand and advertise (along with other sponsors listed above) on the BostonBruins.com landing page with information on the program.

There is a BFIT Bootcamp page on BostonBruins.com/TV channel promoting the program.

Inclusion on BostonBruins.com/fans page. This page is advertised in-game and on social for fans to see what promotions are currently running and what they can participate in.

All ads linkable to MA National Guard website

Inclusion on BostonBruins.com/fans page.

Includes:

300 x 250 banner ad placement with link to MA National Guard

BostonBruins.com/TV channel to include:

:15 pre-roll advertising

:15 pre-roll

1680 x 900 page skin

300 x 100 companion banner ad

NO EXCLUSIVITY ON ANY WEB PAGE

Bruins Social Media Coverage:

Coverage on Boston Bruins Social Media Platforms

Coverage of BFIT Bootcamp school visits to include:

Twitter – Minimum of 2 per month Facebook – Minimum of 1 per month Instagram – Minimum of 2 per year

School Visit Video:

Bruins video team production that highlights the BFIT program and MAARNG GUARD FIT and posted to Bruins social channels

Minimum of one (1) school visit covered

NO PROFESSIONAL ATHELETES IN FOOTAGE.

NO EXCLUSIVITY

Email:

Principals, teachers, school administrators, etc..participating in the program will receive a monthly e-mail with additional information on the BFIT program.

Advertising Assets to include:

Sponsors included in the monthly e-mail Linkable logo placement within the e-mail template

Ability to include stories on upcoming MA National Guard events/initiatives

In-Arena LED 14 total games

SuperBowl LED with National Guard branding for one MIAA Hockey and Basketball tournament at TD Garden

5.2 Contractor Manpower Reporting Application (CMRA):

5.2.1 The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the National Guard Bureau Massachusetts National Guard via a secure data collection site.

5.2.2 The contractor shall completely fill in all required data fields using the following web address: http://www.ecmra.mil/. Reporting inputs shall be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year.

Contractors may direct questions to the help desk at http://www.ecmra.mil.

6.0 Applicable Publications: Publications applicable to this PWS are listed below:

Publication (Chapter/Page)

Date of Publication Mandatory or Advisory

Website/Location

Army Regulation 601-1 1-1-2019 Mandatory http://www.apd.army.mil/

Accession Option Criteria

FY14

22-4-2013 Mandatory COR to Provide

ARNG Style Guide/Graphic Standards, and Electronic and

Information Technology Accessibility Standards

(Section 508)

December 21, 2000 Mandatory

Available online at http://www.access-board.gov/guidelines-and-standards/communications-and-it/about-the-section-508-standards/section-508-standards http://www.ecmra.mil/ http://www.ecmra.mil/ http://www.access-board.gov/guidelines-and-standards/communications-and-it/about-the-section-508-standards/section-508-standards http://www.access-board.gov/guidelines-and-standards/communications-and-it/about-the-section-508-standards/section-508-standards http://www.access-board.gov/guidelines-and-standards/communications-and-it/about-the-section-508-standards/section-508-standards http://www.access-board.gov/guidelines-and-standards/communications-and-it/about-the-section-508-standards/section-508-standards http://www.access-board.gov/guidelines-and-standards/communications-and-it/about-the-section-508-standards/section-508-standards http://www.access-board.gov/guidelines-and-standards/communications-and-it/about-the-section-508-standards/section-508-standards

TECHNICAL EXHIBIT 1

Performance Requirements Summary

This Performance Requirements Summary includes performance standards. The Government will use these standards to determine Contractor performance and shall compare Contractor performance to the Acceptable Quality Level (AQL).

PWS # Task Performance Standard Acceptable Quality Levels (AQL)

Surveillance Method / By

Whom

5.1 The Contractor shall

be responsible for providing a monthly web banner click through report.

Contractor will ensure MA ARNG web banners are in prime locations on “BFIT splashpage on www.bruins.com.

Contractor will provide a minimum of the industry standard for web banner clicks through on www.bruins.com

Clicks through will be monitored monthly via the ROI Tracking Tools by COR

5.1 The Contractor shall

provide booth activations at 8 High Schools in MA

Must notify MA ARNG of opportunities 30 days prior to events.

Contractor must provide details of event 14 days prior to the event.

Reviewed by COR/KO upon receipt monthly.

5.1 The Contractor shall

comply with the NGR 601-1 ARNG Style Guide/Graphic Standards, and Electronic and Information

Contractor shall comply with the Style Guide 99%

Contractor shall comply with the Style Guide 98%

COR will randomly inspect any published materials/advert isements

Technology Accessibility Standards (Section 508).

5.1 The Contractor shall

ensure that all advertising/marketing creatives are approved by the COR prior to any posting.

Two days prior to event. Prior to event. COR to approve design and will periodically monitor.

5.1 The Contractor shall

submit pictures and/or videos of each event performed under this contract as verification of work performed.

Two (2) photos per event submitted in Monthly Report

One (1) Photos per event submitted in the Monthly Report

Submitted to COR via Monthly Report.

5.1 The Contractor should

provide the COR with recommendations.

Contractor is encouraged to provide any recommendation they feel is relevant in the Monthly Report.

Contractor is encouraged to provide any recommendation they feel is relevant in the Monthly Report.

Submit to COR via Monthly Report

5.1 Contractor shall

coordinate with MA ARNG recruiting personnel

Coordination should start 30 days prior to event as soon as event becomes known.

Coordination should start 14 days prior to event as soon as event becomes known.

Periodical/COR

5.1 Monthly Report Report shall be submitted

by the 5th day of the month and 98% accurate.

Report shall be submitted by the 6th day of the month and 95% accurate.

Reviewed by COR/KO upon receipt.

5.1 CMRA In compliance with

https://cmra.army.mil/hel p/Full_User_Guide.pdf 100% compliance.

In compliance with https://cmra.army.mil/he lp/Full_User_Guide.pdf 100% compliance.

CMRA

website.

https://cmra.army.mil/help/Full_User_Guide.pdf

TECHNICAL EXHIBIT 2

Deliverables Schedule

Deliverable Task Frequency Number of Copies

Medium/Format Submit To

1.4.1 Quality Control Plan

Once in Proposal 1 Electronic Submission

COR and

KO

5.1 Deliverable dates

Within 30 days of contract award 1 Electronic Submission

COR and

KO

5.1 15 days deliverables

Within 15 days of contract award 1 Electronic Submission

COR and

KO

5.2.2 In compliance with

https://cmra.army.mil/help/Full_User_Guide.pdf

1 Electronic CMRA website