W91247-24-R-0121 FAP Advertisment Services.pdf

SEE ADDENDUM

( No Col lect Cal ls )

W9124724R0121 09-Sep-2024

b. TELEPHONE NUMBER

910-907-4573

8. OFFER DUE DATE/LOCAL TIME

03:00 PM 12 Sep 2024

5. SOLICITATION NUM BER 6. SOLICITATION ISSUE DATE

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

STANDARD FORM 1449 (REV. 2/2012)

Prescribed by GSA – FAR (48 CFR) 53.212

(TYPE OR PRINT)

( SIGNATURE OF CONTRACTING OFFICER)

ADDENDA X ARE

26. TOTAL AWARD AMOUNT (For Gov t . Use Only)

23.

CODE 10. TH IS ACQUISI TION IS

SUCH ADDRESS IN OFFER

17b. CHECK IF REMITTANCE IS DIFFERENT AND PUT

BELOW IS CHECKED

TELEPHONE NO.

W912479. ISSUED BY

18b. SUBMIT INVOICES TO ADDRESS SHOWN IN BLOCK 18a. UNLESS BLOCK

7. FOR SOLICITATION

INFORMATION CALL:

a. NAM E

BRANDY L. CARTER

2. CONTRACT NO. 3 . AWARD/EFFECTIVE DATE 4. ORDER NUMBER

(TYPE OR PRINT)

30b. NAME AND TITLE OF SIGNER 30c. DATE SIGNED 31b. NAME OF CONTRACTING OFFICER

30a. SIGNATURE OF OFFEROR/CONTRACTOR 31a.UNITED STATES OF AMERICA

1 27a. SOLI CI TATION INCORPORATES BY REFERENCE FAR 52.212-1. 52.212-4. FAR 52. 212-3. 52.212-5 ARE ATTACHED.X

25. ACCOUNTING AND APPROPRI ATION DATA

1. REQUISITION NUMBER

20.

ADDI TIONAL SHEETS SUBJECT TO THE TERMS AND CONDITIONS SPECIFIED.

OFFEROR TO COMPLETE BLOCKS 12, 17, 23, 24, AND 30

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

ARE NOT ATTACHED

27b. CONTRACT/PURCHASE ORDER INCORPORATES BY REFERENCE FAR 52. 212-4. FAR 52.212-5 IS ATTACHED. ADDENDA ARE ARE NOT ATTACHED

(BLOCK 5), INCLUDI NG ANY ADDITI ONS OR CHANGES WHICH ARE

SET FORTH HEREIN, IS ACCEPTED AS TO I TEMS:

. YOUR OFFER ON SOLICITATION

28. CONTRACTOR IS REQUIRED TO SIGN THI S DOCUMENT AND RETURN

% FOR:SET ASI DE:UNRESTRICTED OR X

SMALL BUSINESS

17a.CONTRACTOR/ CODE FACILITY

OFFEROR CODE

MICC CENTER - FORT LIBERTY

MICC - FORT LI BERTY

2175 ROCK MERRITT AVENUE, STOP A

FORT LIBERTY NC 28310-5000

18a. PAYMENT WILL BE MADE BY CODE

RATED ORDER UNDER

DPAS (15 CFR 700)

13a. THIS CONTRACT IS A

13b. RATING

CODE15. DELIVER TO CODE W580FS 16. ADMINISTERED BY

12. DI SCOUNT TERMS11. DELIVERY FOR FOB DESTI NA-

TION UNLESS BLOCK IS

MARKED

SEE SCHEDULE

14. METHOD OF SOLIC ITATION

RFQ IFB RFPX

UNITED STATES ARMY GARRISON

NICOLE MENDOZA

2843 NORMANDY DRIVE

FORT LIBERTY NC 28310-5000

TEL: 910-643-7485 FAX:

FAX:

TEL: 910-396-2253

SERVICE-DISABLED

VETERAN-OWNED

SMALL BUSINESS

8(A)

HUBZONE SMALL

BUSINESS

SIZE STANDARD:

$25,500,000

NAICS:

541810

X

OFFER DATED

29. AW ARD OF CONTRACT: REF.

DELIVER ALL ITEMS SET FORTH OR OTHERWI SE IDENTIFI ED ABOVE AND ON ANY

COPI ES TO ISSUI NG OFFICE. CONTRACTOR AGREES TO FURNISH AND

EMAIL:

TEL:

31c. DATE SIGNED

SEE SCHEDULE

SCHEDULE OF SUPPLIES/ SERVICESITEM NO. QUANTITY UNIT UNIT PRICE AMOUNT

24.22.21.19.

X

WOMEN-OWNED SMALL BUSINESS (WOSB)

ELIGIBLE UNDER THE WOMEN- OWNED

SM ALL BUSINESS PROGRAM

EDWOSB

32g. E-MAIL OF AUTHORIZED GOVERNMENT REPRESENTATIVE

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

(CONTINUED)

PAGE 2 OF50

ACCEPTED, AND CONFORMS TO THE CONTRACT, EXCEPT AS NOTED: ______________________________________________________

32a. QUANTITY IN COLUMN 21 HAS BEEN

RECEI VED INSPECTED

32b. SIGNATURE OF AUTHORI ZED GOVERNMENT

REPRESENTATIVE

32c. DATE 32d. PRINTED NAME AND TITLE OF AUTHORIZED GOVERNMENT

REPRESENTATI VE

32e. MAILI NG ADDRESS OF AUTHORIZED GOVERNMENT REPRESENTATIVE 32f . TELEPHONE NUMBER OF AUTHORI ZED GOVERNMENT REPRESENTATIVE

37. CHECK NUMBER

FI NALPARTIALCOMPLETE

36. PAY MENT35. AMOUNT VERIFIED

CORRECT FOR

34. VOUCHER NUMBER

FINAL

33. SHI P NUMBER

PARTI AL

38. S/R ACCOUNT NUMBER 39. S/R VOUCHER NUMBER 40. PAID BY

41a. I CERTIFY THIS ACCOUNT IS CORRECT AND PROPER FOR PAY MENT

41b. SIGNATURE AND TITLE OF CERTIFYI NG OFFICER 41c. DATE

42a. RECEIVED BY (Print)

42b. RECEIVED AT (Location)

42c. DATE REC 'D (YY/ MM/DD) 42d. TOTAL CONTAI NERS

STANDARD FORM 1449 (REV. 2/2012) BACK

Prescribed by GSA – FAR (48 CFR) 53.212

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

SEE SCHEDULE

20.

SCHEDULE OF SUPPLIES/ SERVICES

21.

QUANTITY UNIT

22. 23.

UNIT PRICE

24.

AMOUNT

19.

ITEM NO.

W9124724R0121

Section SF 1449 - CONTINUATION SHEET

ITEM NO SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

0001 1 Job Family Advocacy Program Advertising Serv

FFP

The contractor shall provide video/commerical advertisments to include 24 commercials per week, 12 digital billboards per week, unlimited targeted cable television schedules & utilization of subscriber-based apps for commercials.

FOB: Destination

PSC CD: R701

NET AMT

ITEM NO SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

1001 1 Job OPTION Family Advocacy Program Advertising Serv

FFP

The contractor shall provide video/commerical advertisments to include 24 commercials per week, 12 digital billboards per week, unlimited targeted cable television schedules & utilization of subscriber-based apps for commercials.

PSC CD: R701

NET AMT

INSPECTION AND ACCEPTANCE TERMS

Supplies/services will be inspected/accepted at:

CLIN INSPECT AT INSPECT BY ACCEPT AT ACCEPT BY

0001 Destination Government Destination Government 1001 Destination Government Destination Government

DELIVERY INFORMATION

CLIN DELIVERY DATE QUANTITY SHIP TO ADDRESS DODAAC /

CAGE

0001 POP 25-SEP-2024 TO

24-SEP-2025

N/A UNITED STATES ARMY GARRISON

NICOLE MENDOZA

2843 NORMANDY DRIVE

FORT LIBERTY NC 28310-5000

910-643-7485

W580FS

1001 POP 25-SEP-2025 TO

24-SEP-2026

N/A (SAME AS PREVIOUS LOCATION)

W580FS

PERFORMANCE WORK STATEMENT

Army Community Service (ACS) Family Advocacy Program (FAP) Digital Marketing/Media Part I

General Information

1. GENERAL: This is a non-personal services contract to provide ACS FAP with digital marketing and video commercial advertising via cable and internet streaming apps and platforms. The Government will not exercise any supervision or control over the contract service providers performing the services herein. The Government will not assign tasks to, or prepare work schedules for, individual Contractor personnel. Contract service providers shall be accountable solely to the Contractor who, in turn is responsible to the Government. The Contractor, in turn, shall be accountable to the Government for Contractor or subcontractor personnel.

1.1. Description of Services/Introduction: The Contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other items and non-personal services necessary to perform digital marketing and video commercial advertising, as defined in this Performance Work Statement (PWS), except for those items specified as government furnished property and services. The Contractor shall perform in accordance with (IAW) the terms and conditions of the contract and consistently with the established standards in this PWS and contract.

1.1.1. The contractor shall design, develop and deploy an integrated video commercial campaign including both television and streaming platforms, to serve commercials highlighting ACS/FAP resources and services to Active- Duty Service members, retirees and their family members within at least a 30-mile radius of Fort Liberty, NC. These video commercials shall be tailored to address the wide variety of services and resources within ACS and served to audiences (based on topic) using demographic and behavior insights from first- and third-party data.

1.2. Background: The ACS mission is to facilitate a Commander’s ability to provide comprehensive, coordinated, and responsive services which support readiness of Soldiers, Civilian employees, and their Families. Services include a wide variety of prevention-focused life skills, educational classes, briefs, workshops, outreach, events/activities, information and referral, and activities which are designed specifically to prevent or reduce family violence. Army Regulation 608-18 mandates that the Family Advocacy Program Manager (FAPM) institute a robust outreach effort to educate the military community on the prevention of family violence, which includes child abuse and intimate partner violence. Advertising by means of targeted video commercials on television and streaming services on their devices is a highly effective way to reach military families residing both on and off the installation as well as retirees and Department of Defense (DoD) Civilian employees. Targeted video advertising allows for maximum impact and ROI, serving targeted commercials to families and individuals in specific demographic categories and/or those with specific trackable online behaviors.

Period of Performance: Base year – 25 September 2024 – 24 September 2025 Option Period 1 - 25 September 2025 – 24 September 2026

1.3. Scope: ACS/FAP requires a targeted ad campaign of resources and services that shall be viewed on live television and streaming services within local areas known to contain a high population of military families. These areas include Fort Liberty / Fayetteville /Cumberland and the surrounding counties of Harnett, Lee, Hoke, Moore, Robeson, and Johnston and will be selected along with specified demographics.

1.3.1. Services include video commercials and advertisements on cable television and streaming apps and platforms.

1.3.2. The Contractor shall accomplish targeted ad campaign of resources and services that shall be viewed on live television and streaming services.

1.4. Type of Contract Contemplated: Firm-Fixed Contract

1.5. Objectives: The objective of this contract is to provide a targeted ad campaign of resources and services that shall be viewed on live television and streaming services within local areas known to contain a high population of military families. These areas include Fort Liberty / Fayetteville /Cumberland and the surrounding counties of Harnett, Lee, Hoke, Moore, Robeson, and Johnston and will be selected along with specified demographics.

Video Commercials/Advertisements shall include:

-24 commercials per week and 12 digital billboards per week.

-Streaming of commercials.

-Unlimited targeted cable television schedules.

-Utilization of subscriber-based apps for commercials.

1.6. General Information:

1.6.1. Quality Assurance. The Contracting Officer’s Representative (COR) will evaluate the Contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the COR must do to ensure that the Contractor has performed IAW the performance standards and contract quality requirements are being met. Contract quality requirements means the technical requirements in the contract relating to the quality of the product or service and those contract clauses prescribing inspection, and other quality controls incumbent on the Contractor, to ensure they are providing products or services that conform to the contractual requirements. It defines how the performance standards will be enforced, the frequency of surveillance, the minimum acceptable defect rate(s), and deductions applied, if applicable. When an observation indicates defective performance, the COR will require the Contractor or designated on-site representative to initial the observation to acknowledge the defective performance. The acknowledgement of the observation does not necessarily constitute Contractor concurrence with the observation, only that the Contractor acknowledges that they have been made aware of the defective performance.

1.6.1.1. Quality Control Plan (QCP). Quality Control is the responsibility of the Contractor. The Contractor is responsible for the delivery of quality services and supplies to the Government. The Contractor shall develop, implement, and maintain a QCP to provide delivery of high-quality service and products IAW the requirements of the contract, applicable laws and regulations, and at or above the standards defined in the Performance

Requirements Summary (PRS). The QCP shall document how the contractor will meet and comply with the quality standards established in this statement of work. The QCP must include a self-inspection plan, internal staffing plan, and an outline of the procedures that the Contractor will use to maintain quality, timeliness, responsiveness, customer satisfaction. After acceptance of the quality control plan the contractor shall receive the contracting officer’s acceptance in writing of any proposed change to the QC system.

1.6.1.1.1. The Contractor shall submit their QCP to the Contracting Officer (KO) and COR for review within 30 days after contract award. The KO and COR will review the Contractor’s QCP and either notify the Contractor in writing of acceptance of the plan or return, with their comments, to the Contractor within 5 workdays. If the Government has provided comments, the Contractor shall then have 5 workdays to submit a Final QCP. After receipt of the Final QCP, the Contractor may receive the KOs acceptance in writing. Any proposed changes to the initially accepted QCP are required to be resubmitted for acceptance by the KO no later than (NLT) 5 workdays prior to the anticipated change and before implementation by the Contractor. The timeline noted above will apply for review and acceptance for proposed changes. The basic intent of this plan is that the Contractor is responsible for quality. At a minimum, the QCP shall include and answer all the following to be acceptable:

1.6.1.1.2. A chart showing the organizational structure and lines of authority, the names, qualifications, duties, responsibilities, and classification of each member of the Contractor's Quality Control Team.

1.6.1.1.3. N/A

1.6.1.1.4. N/A

1.6.1.1.5. N/A

1.6.1.1.6. Deficiency Identification, Prevention and Correction. When the Contractor's performance is unsatisfactory, a CDR will be issued. The Contractor shall reply in writing within five (5) work days from the date of receipt of the CDR, giving the reasons for the unsatisfactory performance, corrective action taken, and procedures to preclude recurrence.

1.6.1.1.6.1. The government shall evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan. This plan is primarily focused on what the Government must do to ensure that the contractor has performed in accordance with the Performance Work Statement standards.

Contract quality requirements” means the technical requirements in the contract relating to the quality of the product and service and those contract clauses prescribing inspection to ensure the products service conforms to the contractual requirements.

1.6.1.1.7. N/A

1.6.1.1.8. N/A

1.6.1.1.9. N/A

1.6.1.1.10. N/A

1.6.1.1.11. N/A

1.6.1.1.12. N/A

1.6.1.1.13. N/A

1.6.1.1.14. N/A

1.6.1.1.15. Contractor will document, file, and save all Quality Control related documents for the life of the contract plus five years.

1.6.2. Inspection Files. The Contractor shall keep records on-site of all inspections conducted by the Contractor and necessary corrective action taken. Upon request from the KO or COR, the Contractor shall provide, all reports generated as a result of the Contractor’s quality control efforts. This shall include any summary information used to track quality control, including any charts/graphs.

1.6.3. COR/Alternate COR (ACOR): The COR and ACOR monitor all technical aspects of the contract and assists in contract administration. As determined by the KO, a COR and ACOR will be identified and appointed by letter of designation, a copy of which will be provided to the Contractor by the KO. The designation letter states the responsibilities and limitations of the COR and ACOR, especially regarding changes in cost or price, estimates, or changes in delivery dates. The ACOR’s authority shall only be in effect during the absence of the COR.

1.6.3.1. In no event will the COR or ACOR, by virtue of their designation as such, be empowered to execute or agree to any contract changes thereof or authorized to obligate the Government. If the work is not written in the contract, neither the COR nor ACOR are authorized to request new work. The KO retains the ultimate responsibility for the administration of the contract. Any discrepancy resulting from coordination with or advisement from the COR or ACOR shall be addressed, in writing, to the KO.

1.6.3.2. The COR and ACOR are authorized to perform the following functions: Assure that the Contractor performs the technical requirements of the contract; perform inspections necessary in connection with contract performance;

and maintain written and oral communications with the Contractor concerning technical aspects of the contract. The COR and ACOR can also issue written interpretations of technical requirements, including government drawings, designs, and specifications; monitor Contractor's performance; notify both the KO and Contractor of any deficiencies; coordinate availability of government furnished property; and provide site entry of Contractor personnel.

1.6.3.3. Performance Issues. The Contractor shall inform the COR of issues or potential issues that might affect the performance within 5 workdays of identifying those issues. Verbal reports shall be followed up by written reports within 5 workdays.

1.6.4. Nonconformance Report (NCR). Nonconformance occurs when a Contractor fails to meet Contract or Task Order terms, conditions and/or specifications; the Contractor’s quality control system is found to be inadequate; or the Contractor’s noncompliance has led to substandard performance requiring corrective action. All instances of nonconformance will be documented via a Nonconformance Report. The Contractor shall reply to the KO and COR in writing within five (5) workdays from the date of receipt of the NCR, giving the reasons for the unsatisfactory performance, corrective action taken, and procedures to preclude recurrence. An NCR will not normally be issued if the Contractor has self-identified a nonconforming condition and has implemented effective corrective actions.

However, this does not apply in cases where a Contractor has issued an internal corrective action based on a nonconformance previously identified by the Government.

1.6.5. Property Management System (PMS). N/A

1.6.6. (N/A

1.6.7. Recognized Federal Holidays. The Contractor is normally not required to perform services on recognized federal holidays. However, that requirement is subject to mission execution requirements. The recognized federal holidays include:

New Year’s Day Labor Day Martin Luther King Jr.’s Birthday Columbus Day Washington’s Birthday Veteran’s Day Memorial Day Thanksgiving Day Juneteenth Day Christmas Day Independence Day

1.6.7.1. The Contractor shall not be required to perform services on recognized federal holidays nor on days observed in lieu thereof. When a holiday occurs on a Saturday, Federal employees are normally granted the previous Friday as the holiday observance. When a holiday occurs on a Sunday, Federal employees are normally granted the following Monday as the holiday. The Contractor shall work on the days the Government is scheduled to work.

1.6.7.2. When an unforeseen installation closure occurs on a regularly scheduled day of work, the COR may approve one of the following options:

1.6.7.2.1. Reschedule the work so it is performed the following day unless the following day falls on a weekend.

1.6.7.2.2. Reschedule the work on any day that is mutually satisfactory.

1.6.8. Hours of Operation. The Contractor shall be responsible for providing services, between the hours of 0800- 1700 Monday through Friday, except federal holidays or when the government facility is closed due to local or national emergencies, administrative closings, or similar government directed facility closings. The Contractor shall always maintain an adequate workforce for the uninterrupted performance of all tasks defined within this PWS when the government facility is not closed for the above reasons. When hiring personnel, the Contractor shall keep in mind that the stability and continuity of the workforce are essential to successful performance under this contract.

No overtime (OT) or compensatory time (CT) is authorized. Contractor personnel shall not exceed a 40-hour work week; flexible work schedule may be considered.

1.6.8.1. Performance of work by Contractor personnel under the terms of this contract shall not interfere with regularly scheduled government operational activities.

1.6.8.2. N/A

1.6.9. Place of Performance. The 30 ACS/FAP video commercial advertisements will be placed on live television, cable television and streaming platforms viewable within the local areas known to contain a high population of military families. These areas include Fort Liberty / Fayetteville /Cumberland County and the surrounding counties of Harnett, Lee, Hoke, Moore, Robeson, and Johnston.

1.6.9.1. Continuity of Operations During Emergency Situations. Contractor may be expected to telework for the duration of an emergency pursuant to component policy; a pandemic; or when the regular worksite is closed or closed to the public due to natural or manmade emergency situations (e.g., snowstorm, hurricane, act of terrorism, etc.).

1.6.9.1.2 N/A

1.6.9.1.3. The Contractor shall perform and ensure that all customers, whether in the defined service area, teleworking, working remotely, or at another duty location receive the same high-quality service and support.

1.6.9.1.4. N/A

1.6.9.1.5. The Contractor will not be reimbursed for telework expenses (e.g., installation of broadband or telephone lines) incurred while conducting business for the Government.

1.7. N/A

1.7.1. N/A

1.7.2. Personnel Security Clearance Requirements. N/A

1.7.2.1. N/A

1.7.2.1.1. N/A

1.7.2.2. N/A

1.7.2.3. N/A

1.7.2.3.1. The Contractor shall comply with the DD441 and the National Industrial Security Program Operating Manual (NISPOM) (32 CFR Part 117). The Contractor shall implement and maintain a security program for control of personnel, property, and information, including, unclassified and classified materials, documents, and records.

1.7.2.3.2. Filing Classified Documents. All Government-furnished classified and unclassified files in existence at the contract performance start date and those generated under this contract shall be maintained in accordance with Army Regulation (AR) 25-400-2 Army Records Management Program; Department of Defense Manual (DoDM) 5200.01 Volumes 1-3, and other applicable regulations. Files shall be transferred to the KO or designated representative upon completion of the contract period or last day of contract performance, whichever comes first. Such files are the property of the U.S. Government.

1.7.3. Physical Security. The Contractor shall be responsible for safeguarding all Government equipment, information, and property provided for Contractor use.

1.7.3.1. N/A

1.7.3.1.1. N/A

1.7.3.1.2. N/A

1.7.3.2. N/A.

1.7.4. Operations Security (OPSEC) Requirements: Contractor personnel shall adhere to facility security policies and restrictions. The Contractor shall immediately report suspicious activities to security personnel.

1.8. Installation and Facility Access: Contractor personnel shall comply with all personal identity verification requirements as directed by DoD, Headquarters Department of Army (HQDA) and/or local policy.

1.8.1. Contractor personnel shall have a valid form of Government issued identification which satisfies the requirements to gain entry onto Fort Liberty (or state other). This requirement shall be met for the life of the contract.

1.8.2. Contractor personnel shall comply with applicable installation, facility, area commander installation and facility access, and local security policies and procedures. U.S. Army Fort Liberty – Physical Security Access Control. Personnel shall be aware of and comply with the requirements associated with Installation Access Control (IAC). The Government is not liable for any costs associated with performance delays due solely to a firm’s failure to comply with Installation Access Control System (IACS) processing requirements.

1.8.3. In addition, the Contractor shall provide the KO, via the COR, an Initial Installation Pass Log within 3 calendar days after contract award. The log shall be updated as employees are added or removed; submitted within five (5) days after any changes occur; and available at any time upon request by the KO or COR.

1.8.3.1. The Contractor shall collect installation access passes the same day employment of an individual has expired or has been terminated and shall return them to the issuing office within 5 workdays.

1.8.3.2. Upon termination or cancellation of this contract, the Contractor shall collect all outstanding installation access passes and return them to the issuing office within 5 workdays.

1.8.3.3. In addition to the changes otherwise authorized by the changes clause of this contract, should the FPCON at any individual facility or installation change, the Government may require changes in contractor security matters or processes.

1.9. Background Checks: N/A

1.9.1. Access and general protection/security policy and procedures. Contractor personnel shall provide all information required for background checks to meet installation access requirements to be accomplished by installation Provost Marshall Office (PMO), Director of Emergency Services (DES), or Security Office (SO).

Contractor workforce shall comply with all personal identity verification requirements (FAR clause 52.204-9, Personal Identity Verification of Contractor Personnel) as directed by DoD, HQDA and/or local policy. In addition to the changes otherwise authorized by the changes clauses of this contract, should the Force Protection Condition (FPCON) at any individual facility or installation change, the Government may require changes in contractor security matters or processes.

1.9.2. Contractor shall verify the employment eligibility of personnel assigned to this contract. Contractor personnel shall comply with vetting requirements per AR 525-13 Antiterrorism.

1.9.2.1. Eligibility Verification for Employment. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility. The U.S. Department of Homeland Security is working to stop unauthorized employment. By using E-Verify to determine the employment eligibility of their employees, companies become part of the solution in addressing this problem. All U.S. employers shall complete and retain a Form I-9 for each individual they hire for employment in the United States. This includes U.S. citizens and noncitizens. On the form, the employer shall examine the employment eligibility and identity document(s) an employee presents to determine whether the document(s) reasonably appear to be genuine and relate to the individual and record the document information on the Form I-9. The list of acceptable documents can be found on the last page of the form. E-Verify is mandatory for employers with federal contracts or subcontracts that contain the Federal Acquisition Regulation E-Verify clause 52.222-54.

1.9.3. Sponsoring organizations or activities will be responsible for monitoring Contractor access by submitting a completed and approved Directorate of Emergency Services (DES) Form 118 to the Installation All American Visitors Control Center (VCC), detailing the contracted services to be performed, location of services, and duration of the contract. Contractors requesting access for less than one year may receive an Army’s Automated Installation Entry (AIE) visitor card on a case-by-case basis, or a temporary vehicle pass for 90 days. Contractor cards will be issued for periods of one (1) to three (3) years depending on the terms of their contract. AIE card expirations may be updated to reflect a new contract period by resubmitting an approved DES Form 118 to the All American VCC).

Renewed short term passes shall be re-processed at the All American VCC.

1.10. Common Access Cards (CAC) and Other Badges:

1.10.1. N/A

1.10.1.1. N/A

1.10.1.2. N/A

1.10.1.3. N/A

1.10.1.4. N/A

1.10.2. N/A

1.10.2.1. N/A

1.10.2.2. N/A

1.10.3. N/A

1.11. Occupational Safety and Health Act (OSHA) and Environment:

1.11.1. The Contractor shall perform work in a safe manner as required by Occupational Safety and Health Act (OSHA) and Health Requirements. Provide a verbal notification to the KO as soon as possible of each occurrence of damage to Government property or an accident resulting in death, injury, occupational disease, or adverse environmental impact.

1.11.2. The Contractor shall comply with all local, state, and Federal environmental and occupational safety laws, rules, and regulations. Any apparent conflict between compliance with such local, state, and Federal laws, rules and regulations, and compliance with the requirements of the contract shall be immediately brought to the attention of the KO and COR for final resolution. The Contractor shall notify the KO and COR in writing in addition to any verbal notification of such conflicts. The Contractor shall be liable for all fines, penalties, and costs which result from violations of, or failure to comply with, all such local state, or Federal laws, rules, and regulations. All unsafe acts or conditions fostered by the Contractor or Contractor personnel may be grounds for the KO or COR, to halt all Contractor performance with a commensurate deduction of monies due the Contractor until such unsafe conditions are corrected. The Contractor shall take due caution not to endanger personnel during performance of this contract.

Upon discovery of any hazard such as, but not limited to, fire, or large fuel spill, the Contractor shall immediately notify the COR.

1.12. Contractor Personnel:

1.12.1. Requirements Applicable to all Contractor Personnel.

1.12.1.1. The Contractor shall be responsible for ensuring all personnel performing work under this contract possess and maintain current certifications as indicated in this PWS during the execution of this contract.

1.12.1.2. Contractor personnel performing work under this contract shall be U.S. citizens unless the provisions of AR 380-5 have been fully completed and approval has been granted by the Government for the non-U.S. citizen to perform the required support.

1.12.1.3. Contractor personnel performing work under this contract shall be able to read, write, speak, and understand the English language to effectively carry out all contract requirements. They shall have a command of both the written and spoken English language to properly clearly, and effectively communicate in person or via electronic devices (i.e., telephone or Email) with co-workers, customers, and the general public.

1.12.1.4. Appearance and Performance. It is essential that all Contractor personnel meet the highest standards of professionalism and personal integrity. Contractor personnel shall not perform work under the influence of alcohol, illegal prescribed drugs, or any other incapacitating agents. Contractor personnel shall be neatly groomed and dressed in business casual attire to always present a professional appearance.

1.12.1.4.1 N/A

1.12.1.5. Conduct of Personnel. The KO may require the Contractor to remove from the job site any employee working under this contract for reasons of misconduct, security, or found to be under the influence of alcohol, drugs, or other incapacitating agents. Contractor personnel shall be subject to dismissal from the premises upon determination by the KO that such action is necessary in the interest of the Government. The removal from the job site or dismissal from the premises shall not relieve the Contractor of the requirement of providing sufficient personnel to perform the services as required by this contract.

1.12.2. Key Personnel. Key personnel shall not be added to or removed from the contract without express acknowledgement of the COR. Any changes to the working status of these key personnel shall be transmitted, in writing, to the KO and COR within ten (10) workdays of the proposed change. The Contractor shall promptly replace key personnel with personnel who possess qualifications equal to or better than that of the original employee if, for any reason, any of the key personnel become, or is expected to become, unavailable for work under this contract for a continuous period exceeding 30 workdays. The Contractor shall replace all key personnel that are terminated or released from employment under this contract within ten (10) workdays of the termination.

1.12.2.1. The following employees are considered as key personnel by the Government: Contract Manager or Program Manager. The Contractor shall provide a Program Manager (PM) who shall be responsible for the performance of the work under this contract. The name of PM, and Alternate PM (APM) who shall act for the Contractor when the PM is absent, shall be designated in writing to the KO at the post award conference. The PM or APM shall have full authority to act for the Contractor on all contract matters relating to daily operation of this contract. The PM or APM shall be available between the hours of 8:00 AM to 5:00 PM, Monday through Friday, except federal holidays or when the government facility is closed for administrative reasons.

1.12.2.2. Qualifications for all Key Personnel

1.12.2.2.1. N/A

1.12.2.2.2. N/A

1.12.3. Other Contractor Personnel and Qualifications: N/A

1.13. Identification of Contractor Personnel:

1.13.1. Contractor personnel shall identify themselves by name and company affiliation when answering the telephone, presenting briefings, conducting, or attending meetings and seminars, or working in other situations where their Contractor status is not obvious to third parties. See PWS 1.10.2. Badges.

1.13.2. All Contractor correspondence, to include all documents or reports they produce, shall be suitably marked with their company name and as a Contractor product. Documents and reports of which the Contractor contributed to shall be appropriately disclosed.

1.13.3. N/A

1.14. Required Training: Where not otherwise stated, the Contractor shall maintain and provide evidence of completing the training to the COR upon request.

1.14.1. Anti-Terrorism (AT) Level I Training. Contractor personnel requiring access Army installations, facilities and controlled access areas shall complete AT Level I Awareness training within 30 calendar days after contract start date or effective date of incorporation of this requirement into the contract, whichever is applicable and annually thereafter. The contractor shall submit certificates of completion for each affected contractor employee and subcontractor employee, to the COR or to the contracting officer, if a COR is not assigned, within five (5) calendar days after completion of training by all employees and subcontractor personnel. AT level I awareness training is available at Joint Knowledge Online.

1.14.2. Locally Developed iWATCH Army Training. Contractor personnel shall be briefed on the local iWATCH program (training standards provided by the Requiring Activity (RA) Antiterrorism Office (ATO). This locally developed training will be used to inform employees of the types of behavior to watch for and instruct employees to report suspicious activity to the COR. This training shall be completed within 30 days of contract award and within five (5) calendar days of new employees commencing performance with the results reported to the COR NLT 30 calendar days after contract award.

1.14.2.1. iWatch is simply common awareness. Contract employees can be good sources of information. iWatch training will include organization instructions on “things to look for” and a phone number to call in case Contractor personnel have information regarding possible terrorist or criminal activities. Providing Contractor personnel with awareness materials such as the iWatch brochure or wallet card is a cost-effective alternative to training. The card describes suspicious activity and can be modified to include the COR in the reporting procedures. Samples of the iWatch brochure and posters are available on the Antiterrorism Enterprise Portal (ATEP) at https://www.army.mil/e2/c/downloads/287489.pdf

1.14.3. Army Training Certification Tracking System (ATCTS) registration for Contractor personnel who require access to Government information systems. Contractor personnel with access to a government information system shall be registered in the ATCTS at commencement of services and shall successfully complete the DoD Information Assurance Awareness training prior to accessing the information system and then annually thereafter.

1.14.4. For contracts that require a formal OPSEC program. The contractor shall develop an OPSEC Standing Operating Procedure (SOP)/Plan within 90 calendar days of contract award, to be reviewed and approved by the responsible Government OPSEC officer. This plan will include a process to identify critical information, where it is located, who is responsible for it, how to protect it and why it needs to be protected. The contractor shall implement OPSEC measures as ordered by the commander. In addition, the contractor shall have an identified certified Level II OPSEC coordinator per AR 530-1.

1.14.4.1. OPSEC Training. Per AR 530-1, Operations Security, Contractor personnel shall complete Level I OPSEC Awareness Training. New employees shall be trained within 30 calendar days of their reporting for duty and annually thereafter. OPSEC Awareness training is available at https://jkodirect.jten.mil/Atlas2/page/login/Login.jsf

1.14.5. Cyber Awareness (formerly Information Assurance / Information Technology (IA/IT)) Training and Certification.

1.14.5.1. For IA/IT Training. Contractor personnel shall complete the DoD Cyber Awareness training, and annually thereafter, before issuance of network access. Contractor personnel working in IA/IT functions shall comply with DoD and Army training and certification requirements in DoDD 5144.02, DoDD 8140.01, DoDM 8140.03, DFARS 252.239.7001, and AR 25-2. DoD Cyber Awareness Challenge Training is available at the following website:

https://ia.signal.army.mil/DoDIAA/.

1.14.5.2. For IA/IT Certification. Contractor personnel supporting IA/IT functions shall be appropriately certified upon contract award IAW DoD Directive 8140, DFARS 252.239.7001 and AR 25‐2.

1.14.5.2.1. Certificates shall be submitted to the COR upon request. Contractor personnel who do not have proper and current certifications shall be denied access to DoD information systems for the purpose of performing information assurance functions.

1.14.6. Threat Awareness Reporting Program. Per 2-4b of AR 381-12 Threat Awareness and Reporting Program (TARP), Contractor personnel shall receive live TARP training by a Counterintelligence (CI) agent or other trainer and annually thereafter as specified in 1-10b and 1-10l of AR 381-12.

1.14.7. Privacy Training. N/A

1.14.7.1. The Contractor may provide its own training or use the training of another agency. Training shall comply with FAR 24.301(b) minimum requirements.

1.14.7.2. Suspected or Confirmed Breach. N/A

1.15. N/A

1.15.1. N/A

1.15.2. N/A

1.15.2.2. N/A

1.15.2.3. N/A

1.15.2.3.1. N/A

1.15.2.4.1. N/A

1.15.2.5. N/A

1.15.2.5.1. N/A

1.15.2.6. N/A

1.16. Data Rights: The government has unlimited rights to all documents/material produced under this contract to the extent permitted by the data rights clauses. The parties mutually acknowledge their understanding that this is the government’s intent. All documents and materials, to include the source codes of any software, produced under this contract shall be Government owned and are the property of the Government with all rights and privileges of ownership and copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the Contractor without written permission from the KO. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

1.17. Non-Disclosure Requirements: Performance under this contract may require the Contractor personnel to access data and information proprietary to a government agency, another Government Contractor, or of such nature that its dissemination or use other than as specified in this PWS would be averse to the interests of the Government or others. Contractor personnel shall not divulge, or release data or information developed, or obtained under performance of this PWS, except to authorized Government personnel or upon written approval of the KO.

Contractor personnel shall not use, disclose, or reproduce proprietary data, which bears a restrictive legend, other than as specified in this PWS. All documentation showing individual names or other personal information shall be controlled and protected under the provisions of the Privacy Act of 1974 (Public Law 93-579).

1.17.1. Advertisement and Social Media. The Contractor shall not post information to public website or social media locations, personal or professional, that in any way disclose names, locations, hotel data, participants, discussions, pictures, etc., before, during or after the contract period of performance without express consent of the Government. The use of propaganda violates DoD Commercial Use of Imagery Guidelines. The Contractor shall not cite any information (e.g., contract information, pictures, locations, etc.,) obtained through this contract on any marketing tool to include its company website, commercial broadcasts, online forums, and social media including the posting of content on accounts owned by friends, family, or associates.

1.17.2. N/A

1.18. N/A

1.18.1. N/A

1.19. Post Award Orientation/Periodic Progress Meetings:

1.19.1. Post Award Orientation. The Contractor, and any major subcontractor, shall attend the post award conference convened by the contracting activity or contract administration office in accordance with FAR Subpart 42.5. The post award conference will be coordinated by the KO and shall be at no additional cost to the Government.

1.19.2. Periodic Progress Meetings. To provide effective communication and impart necessary information, the Contractor shall attend, participate in, and furnish input to scheduled and unscheduled progress meetings, conferences, and briefings. Meetings will relate to the functions and services herein (AR 70-13 Para 4-4.b.(1)) to include issues, progress of the contract, and Contractor performance. At these meetings the KO will apprise the Contractor of how the Government views the Contractor's performance and the Contractor shall apprise the Government of problems, if any, being experienced. Appropriate action shall be taken to resolve outstanding issues. These periodic progress meetings will be held at a minimum on a quarterly basis, coordinated by the KO or COR, held at a mutually agreed location or telephonically, and shall be at no additional cost to the Government.

Meetings are typically held during normal duty hours; however, under special circumstances, meetings may start or end outside of regular duty hours.

1.19.3. Contractor’s Contract Manager (or designated representative) shall attend all meetings. At times the Contractor’s managerial, supervisory, and other contractor personnel knowledgeable of the subject matter shall be requested by the Government and required to attend meetings.

1.19.4. IAW the COR Designation Letter, the COR will document the minutes of the meetings and distribute them to the KO, Contractor, and other personnel on a need-to-know basis. The Contractor shall follow-up with the COR on any due outs.

1.20. N/A

1.21. N/A

1.22. N/A

1.23 N/A

PART 2

DEFINITIONS & ACRONYMS

2. DEFINITIONS AND ACRONYMS:

2.1. DEFINITIONS:

2.1.1. CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or service to the government. The term used in this contract refers to the prime.

2.1.2. CONTRACTING OFFICER. A person with authority to enter into, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

2.1.3. CONTRACTING OFFICER'S REPRESENTATIVE (COR). An employee of the U.S. Government appointed by the contracting officer to administer the contract. Such appointment shall be in writing and shall state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.4. DEFECTIVE SERVICE. A service output that does not meet the standard of performance associated with the Statement of Work.

2.1.5. DELIVERABLE. Anything that can be physically delivered, but may include non-manufactured things such as meeting minutes or reports.

2.1.6. KEY PERSONNEL. Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the Key Personnel listed in the PWS.

2.1.7. PHYSICAL SECURITY. Actions that prevent the loss or damage of Government property.

2.1.8. QUALITY ASSURANCE. The government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.9. QUALITY ASSURANCE Surveillance Plan (QASP). An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.10. QUALITY CONTROL. All necessary measures taken by the Contractor to assure that the quality of an end product or service shall meet contract requirements.

2.1.11. SUBCONTRACTOR. One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.2. ACRONYMS:

ACOR Alternate Contracting Officer's Representative AFARS Army Federal Acquisition Regulation Supplement AR Army Regulation ACS Army Community Services CFR Code of Federal Regulations COR Contracting Officer Representative DA Department of the Army DFARS Defense Federal Acquisition Regulation Supplement DOD Department of Defense FAP Family Advocacy Program FAR Federal Acquisition Regulation KO Contracting Officer OCI Organizational Conflict of Interest PIPO Phase In/Phase Out POC Point of Contact QA Quality Assurance QAP Quality Assurance Program QASP Quality Assurance Surveillance Plan QC Quality Control QCP Quality Control Program TE Technical Exhibit

PART 3

GOVERNMENT FURNISHED PROPERTY, EQUIPMENT, AND SERVICES

3. GOVERNMENT FURNISHED ITEMS AND SERVICES:

3.1. Services: The Government will not provide any personnel, services, facilities, utilities or equipment.

PART 4

CONTRACTOR FURNISHED ITEMS AND SERVICES

4. CONTRACTOR FURNISHED ITEMS AND RESPONSIBILITIES:

4.1 The Contractor shall furnish all supplies, equipment, facilities and services required to perform work under this contract that are not listed under Section 3 of this PWS.

PART 5

SPECIFIC TASKS

5.1. Basic Services. The Contractor shall provide non-personal services to produce and run 10-second billboard ads per week introducing the news or weather and 30-second digital video commercial advertisements to be broadcast on live television, cable television and on streaming platforms viewable on televisions and devices viewable in local areas known to contain a high population of military families.

5.2. Specific Tasks.

5.2.1. Task 1 - The Contractor shall provide news / weather sponsorships on 24/7 local news channel to include 30-second digital video commercials and 10-second billboards.

5.2.1.1. The Contractor shall run 24, 30-second dayparted commercials per week and 12, 10-second billboards per week introducing/sponsoring the news or weather on live television, ultimately providing no less than 3,976,000 impressions per week across at least three cable zones. A “make-good” system will be utilized to capture full impressions.

5.2.1. Task 2 - Advertisements. Contractor shall create a video product using engaging, targeted videos to reach specific Fort Liberty target audiences. Professional videos shall include compelling imagery, smooth transitions, engaging audio/voice overs and background music. A copywriting team will ensure content is error proof and accurate prior to submission.

5.2 Task 3 - The Contractor shall provide custom audience targeted cable television schedules running 30-second videos focusing on targeted ACS program or campaign as well as streaming television.

5.2.2. Streaming 30-second commercials through exclusive provider and reputable news apps delivering no less than 333,000 impressions weekly (using a “make-good” system as necessary to capture full impressions. Commercials may be changed, added or replaced at any time as desired to meet campaign-specific goals.

5.2.2.1. Unlimited custom audience targeted cable television schedules running 30-second videos to government-specified target audiences focusing on targeted ACS programs and campaigns. (Spot and impressions will vary depending on audience targeted per program campaign because the ad will only be served when the target audience is available.) Targeted schedules may be added and changed as necessary throughout.

5.2.2.2. Run of 30-second commercials delivered, streaming via exclusive subscriber-based local provider app and affiliate subscriber apps; exclusive provider video on demand programming; partner networks; and OTT (over the top) services. These together will provide no less than 353,000 impressions per week utilizing the “make-good” system to capture full impressions. Commercials may be changed, added or replaced as desired for campaign-specific goals.

5.2.3. Task 4 Contractor shall produce Full production of one 30-second evergreen commercial and three 30-second donut-formatted edits, resulting in 4 complete commercials, written and directed by the government customer, but fully produced by the exclusive provider production team – including revisions to satisfy approval by government customer. Government customer retains full rights and ownership of the commercials for official use.