PWS_-_Nielsen_TV_Monitoring__06_JUN_2019.docx

**Draft**

PERFORMANCE WORK STATEMENT

FOR

NATIONAL TELEVISION MONITORING SERVICES OF ARMY COMMERICALS

1.1. General. The contractor shall maintain samples of television households to measure and report United States (US) television audiences. The contractor shall monitor, measure, and analyze what kinds of housing units watch US Army commercials. Television spots will be tracked by either Industry Standard Commercial Identifier (ISCI) codes, and/or AD ID, per advertising agency of record reporting requirements. Reports will reflect estimated Gross Rating Point (GRP) and actual or Target Rating Point (TRP). Audience Deficiency Units (ADUs) or non-aired occurrences will be contained in the report.

1.2. Scope of Work.

1.2.1. The Contractor shall provide the Government with data that contains estimates of television watching and viewing in the United States. This data will measure what housing units watch US Army commercials by time, day of the week and television media channel. The electronic format shall be in any Microsoft Office software or whatever is agreed upon between Army and the contractor.

1.2.1.2 The contractor shall deliver analysis and/or data as practical after the end of the day or month, subject to delays beyond the contractor’s control. The contractor shall provide reports to the Army Marketing and Research Group (AMRG), Arlington, Virginia.

1.2.3. Contracting Officer Representative (COR). The Contracting Officer (KO) will appoint and individual within AMRG to serve as COR. The COR will assist the KO in the technical monitoring of the contract and will monitor the day-to-day administration of the contract. Only the KO has authority to make changes to the contract terms and conditions.

1.3. Personnel

1.3.1. Contractor shall provide the KO a current list of contractor employees’ names, titles, e-mail and phone numbers available to answer questions and provide information on data and reports to the Government.

1.3.2 The contractor shall furnish supervisory, administrative, and direct support personnel to perform services under this contract. The contractor shall not hire off-duty military or civilian employees whose employment would conflict with 5 CFR 2635 (STANDARDS OF ETHICAL CONDUCT FOR EMPLOYEES OF THE EXECUTIVE BRANCH).

1.4 Quality Control. The contractor shall establish and submit to the quality control program to ensure the requirements of the contract are provided as specified by this contract.

1.5 Quality Assurance. The Government shall monitor the contractor’s performance.

2. DEFINITIONS/ACRONYMS

2.1.1. AMRG: Army Marketing and Research Group

2.1.2. GRPs: Gross Rating Points

2.1.3. TRP: Target Rating Point

2.1.4. ADU: Audience Deficiency Unit.

2.1.5. ISCI: Industry Standard Commercial Identifier.

2.1.3. Encoded Spot – A creative which may be in the form of an advertisement or promotional announcement for the US Army which is distributed by or for the US Army in connection with the media planning or buying, and for which monitoring is requested.

2.2. Legal Public Holidays. Established by 5 U.S. Section 6103(a):

3. GOVERNMENT-FURNISHED PROPERTY.

US Army agrees at its own cost and expense, to (a) encode each TV creative in accordance with the contractor’s current coding technology, (b) comply with all audio and video encoding procedures as contractor may determine during the term of this Agreement, and (c) ensure media companies pass through the codes for each encoded TV spot without interference.

4. CONTRACTOR-FURNISHED PROPERTY.

The contractor shall provide all labor, material, and equipment to perform the services required under this contract.

5. SPECIFIC TASKS.

5.1. The contractor shall provide customized reports to the US Army in electronic format through an established online portal. The reports will provide industry standard media monitoring for national broadcast and cable TV networks such as:

a. Household/target audiences/demographics.

b. Gross Rating Points (GRP).

c. Target Rating Points (TRP).

d. Agency Estimates.

e. Network/affiliate.

f. Program.

g. Daypart.

h. Audience Deficiency Units (ADUs).

i. ISCI

5.2. The contractor shall provide technical support if requested by the US Army. Examples of technical support may include, but not limited to, an explanation of methods used in gathering data, interpretation of any abbreviations, codes, legends or explanation of any mathematical data to assist the US Army in analyzing reports.

5.2.1 The US Army may request on-site presentations and/or quality assurance reviews. On-site visits may be up to four (4) per year.

6. APPLICABLE DOCUMENTS (CURRENT EDITIONS).

6.1. The Contractor shall abide by all applicable regulations, publications, manuals, and local policies and procedures.