Statement_of_Work_-_2014_BPI_11815.pdf

STATEMENT OF WORK

for

Graphic Design Services for Business Plan Production

OFFICE OF THE COMPTROLLER – BUSINESS MANAGEMENT GROUP

1.0 Background

The mission of the National Park Service (NPS) is to preserve unimpaired the natural and cultural resources and values of the national park system for the enjoyment, education, and inspiration of this and future generations. The Business Management Group (BMG) in the NPS Office of the Comptroller supports that mission through activities designed to assist park managers in improving the efficiency and effectiveness of their operations. One such activity is the development and production of park business plans. NPS business plans are designed to communicate an overview of the park’s or program’s activities and financial situations, its goals and objectives over a five-year period and a five-year financial plan.

2.0 Scope

Provide design and editing services for three business plans produced by the BMG for Antietam National Battlefield, Appalachian National Scenic Trail, and Fort Pulaski National Monument, along with one basic template for an electronic-only business plan e-magazine that will be used for future additional reports. The design of printed business plans will be loosely based on a previously developed business plan template, which will be provided.

3.0 Work to be Performed

Independently, and not as an agent of the government, the contractor shall provide all publication planning, editing, and design services including labor, materials, equipment, and facilities necessary for the development of three printed business plans and one electronic-only business plan.

A basic design template for the business plans has previously been developed and will be provided to the graphic designer for use in creating the above mentioned plan. The business plan will run approximately 40-60 pages and will include a table of contents, front matter, 5-8 chapters, and an acknowledgements section. The plan is full-color publication with bleeds possible on multiple pages. Trim size is 8 ½” by 11” landscape. Binding is saddle-stitch. The final number of pages is divisible by four, so as to create a booklet. This task order also includes light editing of provided draft text. All plans must be PDF accessible for the visually impaired and others with disabilities. No travel is required.

The electronic-only business plan template will be based on the printed business plan version, including the same content, text, graphics, and photos. The electronic-only plan should provide a user-friendly interface to readers and intuitive report navigation, such as an e-magazine format.

The contractor shall work with the Contracting Officer’s Representative (COR) and BMG staff.

3.1 Conceptual Graphic Design Services

3.1.1 The three business plans shall be produced using the supplied design template.

3.1.2 The contractor shall develop one template for an electronic-only e-magazine business plan. Design concepts shall be consistent with the supplied design template.

3.2 Writing and Editing Services

3.2.1 Draft text for each plan will be provided by the NPS. The contractor shall provide light editing (proofreading, checking for typographical errors, appropriate hyphenation, etc.) for the production of each plan.

3.2.2 The contractor shall correct obvious spelling and usage errors and assure that abbreviations and acronyms are spelled consistently and defined as appropriate. All documents shall be reviewed to ensure that subjects and verbs are in agreement and that no punctuation is missing and that corrections have been made regarding scientific nomenclature, literature citations, or other content discrepancies. (Refer to HFC Editorial Style Guide 2011, www.nps.gov/hfc/pdf/hfcstyleguide2011.pdf).

3.2.3 The contractor shall reconcile text references to figures, tables, maps, appendices, and other elements to ensure that the references are present and accurate. The contractor shall check copy to assure that website references and URLs are current and accurate.

3.3 Cartographic Services - The business plan shall include a map of the park or region.

The contractor shall modify, if necessary, existing NPS Publications Program maps available at: www.nps.gov/carto. Modifications typically consist of color changes and resizing maps within reasonable limits.

3.4 Original Illustration Services - The contractor shall create original pie charts, bar graphs, and tables from financial data provided in Microsoft Excel. Visually appealing infographics, which combine charts, graphs, and icons, that represent complex data or information in an intuitive and visually appealing way. Such data shall be unique to the goals of the park business plan and be presented in style and color compatible with similar NPS identity-produced informational materials.

3.5 Print-Ready Graphic Production Services - The NPS will complete the image acquisition process.

3.6 Publication Development Process - Work shall proceed as follows:

3.6.1 Phase I: Concept - The contractor shall first participate in a teleconference with the staff of the Business Management Group and COR from the Office of the Comptroller to discuss project details, design template, scheduling and deliverables.

3.6.2 Phase II: Refinement and Production - The contractor shall provide a high-resolution PDF file for completion review to be proofread by the BMG in advance of the actual print-ready files.

3.7 Deliverables - The contractor shall submit the following to the COR for review and approval for each business plan:

3.7.1 High- and low-resolution PDF files. The COR will provide information on HFC or other FTP site for uploading large files for review. The low-resolution PDF should be suitable for posting to a park's website (less than 7 MB) and should be accessible for the visually impaired and others with disabilities.

3.7.2 Final version of electronic-only report.

3.7.3 Two high-resolution full-sized digital printouts.

3.7.4 Two disks or other form of removable media with InDesign files and all linked graphics.

3.7.5 Completed GPO forms

4.0 Location of Work – No government office space will be provided; work will be completed at contractor offices or work space. All communication between the Business Management Group and selected contractor will occur over phone or email. Teleconferences and communication with NPS regional or park staff may take place in an ongoing manner as necessary to complete the work according to schedule.

5.0 Period of Performance –

Award Announcement: January 26, 2015 Kick-off Meeting: Week of February 2, 2015 Completion of Work: May 8, 2015

6.0 Performance or Delivery Schedule – All work, including review and approval, shall be completed within an estimated 80 calendar days from the time of the post-award meeting and in accordance with the following schedule.

DESCRIPTION: NOT LATER THAN:

(Calendar Days)

APPROVAL

(Calendar Days)

Phase 1 – Concept A. Participate in teleconference with the CO, COR, Contract Specialist and the BMG (Post-Award Meeting).

7 days after award -

Phase 2 – Refinement and Production

B. Submission of Appalachian NST Business Plan

10 days after post-award meeting (Item A)

5 days after receipt

C. Submission of Antietam NB Business Plan Fort Pulaski NM Business Plan

10 days after submission of Appalachian NST (Item B)

5 days after receipt

D. Submission of electronic-only business plan template

10 days after submission of Antietam NB BP and Fort Pulaski NM BP (Item C)

5 days after receipt

E.

Submission of revised business plan including revised images and text.

10 days after approval (Items B and C, respectively)

5 days after receipt

F Submission of electronic-only business plan template

10 days after approval (Item D)

5 days after receipt

F. Submission of final business plan, ready for print, including final images and text. (InDesign files, linked graphics, high- and low-resolution accessible PDFs, and full-sized high-resolution printouts)

Submission of final electronic-only business plan template

5 days after approval (Item E)

5 days after approval (Item F)

TOTAL: NTE 110 DAYS

The contractor shall send deliverables to the following destinations:

National Park Service

1849 C ST NW

MS 2280 MIB

Attention: Kelly Chang

7.0 Special Requirements

7.1 Government-furnished Property - No government property will be provided. The government will furnish the contractor with the following documents after the award:

7.1.1 Sample business plan layout

7.1.2 Examples of recent business plans

7.1.3 Original text provided in Microsoft Word format

7.1.4 Illustrations - Primarily NPS photographs as TIF or jpg files.

NOTE: Upon completion of the project, the contractor shall return all materials to the COR.

7.2 Security – There are no security requirements associated with this contract.

7.3 Travel – No travel will be required.

7.4 Non-disclosure/Conflict of Interest – No signature of non-disclosure will be required.

7.5 Any other special requirements

7.5.1 Accessibility

Upon final approval by the COR, the contractor shall produce low-resolution accessible PDFs as one of the final deliverables. Content must be accessible to the widest possible audience and comply with accessibility standards and regulations, such as Section 508 of the U.S. Government’s Rehabilitation Act (http://www.section508.gov/). An “accessible” electronic document is one that is optimized for screen readers and other assistive devices used by persons with disabilities. Producing accessible content also plays a key role in optimizing PDF documents for successful indexing by Internet search engines. Achieving this kind of accessibility requires tagging all document content based on its hierarchical structure (headings, paragraphs, lists, tables, and so on) and ordering the content in a linear path from start to finish. An additional requirement for accessible documents is identifying non-text content, such as graphics and images, in context and describing what is shown. The contractor shall provide alternative text for all main graphics.

Alternative text should describe the image in detail and not convey any other meaning than the description of the image and its purpose. The contractor shall include bookmarks and refine the reading order of all content (text and main graphics) for a screen reader to read the document out loud in logical order. A full accessibility check in Adobe Acrobat Reader should result in no errors and a logical "out loud" reading order. See Attachment 2 for instructions on creating accessible PDFs with InDesign.

8.0 General Items

8.1 Index of Attachments

8.1.1 Attachment 1: Performance delivery schedule timeline by week

8.1.2 Attachment 2: Instructions on creating accessible PDFs with InDesign

Attachment 1: Performance Delivery Schedule Timeline by Week Business Plans and Report Template

Appalachian NST Antietam NB

And Fort Pulaski NM

Electronic-only business plan template

By End of:

Post Award

Meeting 2/6/2015

BMG Provides Files

Week 1 2/13/2015

Week 2 2/20/2015

Submission of Plan BMG Provides Files

Week 3 2/27/2015

BMG Approval

Week 4 3/6/2015

Submission of Plans

Week 5 3/13/2015

Submission of revised business plan including revised images and text.

BMG Approval

Week 6 3/20/2015

BMG Approval Submission of Template

Week 7 3/27/2015

Submission of final business plans, ready for print, including final images and text.

Submission of revised business plan including revised images and text.

BMG Approval

Week 8 4/3/2015

BMG Approval BMG Approval

Week 9 4/10/2015

Submission of final business plans, ready for print, including final images and text.

Submission of revised template

Week 10 4/17/2015

BMG Approval BMG Approval

Week 11 4/24/2015

Submission of final business plans, ready for print, including final images and text.

Week 12 5/1/2015

BMG Approval

Week 13 5/8/2015 Final Close Out

TOTAL: NTE 110 CALENDAR DAYS