Attachment_3_-_OPIC_Style_Guide.pdf

OPIC Brand Style Guide

Logo Usage

Tagline

Color Palette and Typography

Imagery

Stationery Guidelines

Template Guidelines

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Logotype

The OPIC map

The oPIC Logo Our logo is a modern interpretation of our global impact and influence.

To reflect our commitment to the companies that help build communities overseas, we chose a typeface that has a friendly, human feel, but is also bold and sophisticated.

The map below the logotype represents the scale of OPIC’s reach and global impact.

Our logo is the immediate and ever-present representation of our brand. It is our most valued visual asset and is most effective when it is given prominence and abides by our guidelines.

Logo spacing To ensure that our logo does not become overshadowed by other elements, we have established minimum clear space requirements (shown right). The amount of clear space on all sides of our logo should be equal to or greater than the letter “O” in “OPIC” turned sideways.

Minimum clear space

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PANTONE 301

R: 40, G: 98, B: 142 C: 100, M: 30, Y: 2, K: 24

Logo Color

PRINT

Uncoated

PANTONE: 380

Coated

PANTONE: 382

Process Colors/Digital Printer C: 15, M: 0, Y: 63, K: 0

DIGITAL

Powerpoint R: 211, G: 222, B: 68

All Other R: 212, G: 228, B: 88

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Correct Uses The full color version of our logo should be used whenever possible. Should you need to use the logo on top of a color field, picture or pattern, use the black or knockout version of the logo for improved contrast and readability. The logotype may be used alone if needed.

FULL CoLoR Logo KNoCKoUT Logo aLL BLACK Logo

FULL CoLoR LogoTYPe oNLY aLL BLACK LogoTYPe oNLY

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Correct Uses (Logo with organization’s Name) The OPIC name – Overseas Private Investment Corporation – should be in Proxima Nova Regular, aligned to the right of the logo, and text left-justified.

FULL CoLoR Logo WITH oRgaNIZaTIoN’s Name

KNoCKoUT Logo WITH oRgaNIZaTIoN’s Name aLL BLACK Logo WITH oRgaNIZaTIoN’s Name

Overseas Private Investment Corporation

Overseas Private Investment Corporation

Overseas Private Investment Corporation

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Incorrect Uses Our logo upholds the voice of our brand and should always be displayed on its own. It should not be altered, placed next to other objects, or used in place of the word “OPIC.” Textures, gradients and patterns must never be featured within the logo. Any kind of distortion or skewing is not allowed. Additionally, the logo elements cannot be broken up or rearranged.

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eTagline

The OPIC tagline – The U.S. Government’s Development Finance Institution – must follow the organization’s name either within the body copy, subhead, or footer. Below are examples of acceptable combinations:

= Organization’s name placement

= Tagline placement

The U.S. Government’s Development Finance Institution welcomed The Water

Council to the OPIC Partners Program. The Milwaukee-based Water Council aligns the world’s freshwater industry and research communities to promote access to water technology and innovation as a key pillar of economic develop-ment.

As a participant in the OPIC Partners Program, The Water Council can connect its network of globally-minded, U.S.-based innovators with OPIC’s unique development finance tools and four decades of development finance experience leveraging U.S. business growth in global emerging markets.

To inaugurate the partnership, the two organizations will co-host a seminar on

April 28 at the Global Water Center in Milwaukee for small businesses seeking to enter international markets. The seminar provides education on OPIC products and services to enable U.S. business growth in developing countries. Registra-tion for the event is free.

“We are excited to be joining OPIC’s Partners Program in an effort to present further opportunities for our members to foster economic development in overseas emerging markets,” said Dean Amhaus, president and CEO of The

Water Council. “Wisconsin is truly one of the world’s most significant hubs for water research and industry. As water technology exports increase, OPIC will be a great resource for our companies.”

“Partnering with forward-thinking groups like The Water Council allows OPIC to better carry out our mission of catalyzing the private sector for life-improving global development impact,” said Elizabeth Littlefield, OPIC’s President and CEO.

“The Water Council’s promotion of the intrepid work in the U.S. clean water ac-cess sector aligns with OPIC’s goal to show what American business innovation

Example 1 | General Document: Placement of the tagline should be in the first sentence or immediately after OPIC is used the first time.

OPIC Welcomes the Water Council to Partners Program

WASHINGTON, April 27, 2015 – The Overseas Private Investment Corporation

(OPIC), the U.S. Government’s Development Finance Institution, today welcomed

The Water Council to the OPIC Partners Program. The Milwaukee-based Water

Council aligns the world’s freshwater industry and research communities to promote access to water technology and innovation as a key pillar of economic development.

As a participant in the OPIC Partners Program, The Water Council can connect its network of globally-minded, U.S.-based innovators with OPIC’s unique development finance tools and four decades of development finance experience leveraging U.S. business growth in global emerging markets.

To inaugurate the partnership, the two organizations will co-host a seminar on

April 28 at the Global Water Center in Milwaukee for small businesses seeking to enter international markets. The seminar provides education on OPIC products and services to enable U.S. business growth in developing countries. Registra-tion for the event is free.

“We are excited to be joining OPIC’s Partners Program in an effort to present further opportunities for our members to foster economic development in overseas emerging markets,” said Dean Amhaus, president and CEO of The

Water Council. “Wisconsin is truly one of the world’s most significant hubs for water research and industry. As water technology exports increase, OPIC will be a great resource for our companies.”

“Partnering with forward-thinking groups like The Water Council allows OPIC to better carry out our mission of catalyzing the private sector for life-improving global development impact,” said Elizabeth Littlefield, OPIC’s President and CEO.

Example 2 | General Document: Organization’s name immediately followed by tagline in body copy

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Example 4 | Email header:

Organization’s name next to logo and tagline in subhead

UPDATES

The U.S. Government’s Development Finance Institution

Overseas Private Investment Corporation

The U.S.

Government’s Development Finance Ins9tu9on

OPIC

Overview

Updated 4.14.2015

Example 3 | PowerPoint:

Organization’s name next to logo and tagline in footer

= Organization’s name placement

= Tagline placement

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Color Palette When creating collateral, use this primary color palette to remain within the OPIC brand guidelines. Try to employ the primary palette first, but if more colors are needed, refer to the accent palette below. The warm accent colors are best used to highlight and offset the cool colors in the primary palette.

PANTONE 301

R: 40, G: 98, B: 142 C: 100, M: 30, Y: 2, K: 24

PANTONE: 325

R: 64, G: 193, B: 187 C: 52, M: 0, Y: 24, K: 0

PANTONE: 380

R: 212, G: 228, B: 88 C: 15, M: 0, Y: 63, K: 0

PANTONE: 2725

R: 137, G: 128, B: 212 C: 47, M: 46, Y: 0, K: 0

PANTONE: 158

R: 238, G: 127, B: 75 C: 0, M: 50, Y: 84, K: 0

PANTONE: 200

R: 189, G: 79, B: 92 C: 3, M: 86, Y: 62, K: 9

PRIMARY COLOR PALETTE

ACCENT COLOR PALETTE

PANTONE: 7529

R: 187, G: 175, B: 169 C: 6, M: 13, Y: 17, K: 19

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Color Palette, ctd.

When creating graphics, the primary and accent color palettes should be applied as shown below.

Occum asincto tatescipid quatur audissunt aute omni doluptas dolum quis anis is eatio. Et hita simendu ndaeri dolo omnis ilis cum id que dolor re sitaquam lit as et eatati corehen dionseque volupti oritist ibuscil ligenem invel ellanis volupis que vidercit aut es doluptaectas enem volupta tendemolore plabore, consenit magnis

Primary palette is used first

Accent palette is used second

Text can be highlighted with any color from the primary or accent palette

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Typography Our primary font families for all collateral are Neutra Display, Caecila and Proxima Nova. Below are examples of acceptable displays of these font families.

LOREM IPSUM

LoRem IPsUm

LOREM IPSUM

HEADING: NEUTRA DISPLAY, BOLD, 48PT

SUBHEAD 1: NEUTRA DISPLAY, MEDIUM, 36PT

SUBHEAD 2: CAECILIA, 56 ITALIC, 24PT

Esserio omniendes simaio. Dus molor soluptaspe nossintur aut estiundaeped quaes asi voloratem utem voluptatio doluptatus. Pienisit ommolup turehent, utem lacea voluptatus maximo mosaeprae pedit untia nem estoreium nihicto que nis rerumquo molupicatur apis atem quia quos vendus sum, si beribus sundem quae inctatur resequi tor sit, cum ni quaturis int, everunt plandae.

Damanisqui que niet quam quis ullecus.

BODY COPY: PROXIMA NOVA, REGULAR, 11PT, 14PT LEADING

Typography, ctd. (alternative fonts) If the fonts in the primary typographic palette are not available, especially when using Microsoft Word or Powerpoint, Calibri is an acceptable default.

LOREM IPSUM

LOREM IPSUM

LOREM IPSUM

HEADING: CALIBRI, REGULAR, 60PT

SUBHEAD 1: CALIBRI, REGULAR, 36PT

SUBHEAD 2: CALIBRI, LIGHT, 24PT

Esserio omniendes simaio. Dus molor soluptaspe nossintur aut estiundaeped quaes asi voloratem utem voluptatio doluptatus. Pienisit ommolup turehent, utem lacea voluptatus maximo mosaeprae pedit untia nem estoreium nihicto que nis rerumquo molupicatur apis atem quia quos vendus sum, si beribus sundem quae inctatur resequi tor sit, cum ni quaturis int, everunt plandae.

Damanisqui que niet quam quis ullecus.

BODY COPY: CALIBRI, REGULAR, 11PT, 14PT LEADING

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RYPhotography Our imagery is taken primarily from OPIC projects and events. Stock photography is used to add emphasis and visual interest.

Photos should meet photojournalistic guidelines. Photos of people should capture individuals in their natural element.

Events should not be staged and subjects should not be directed. Project photography can include projects under construction, completed projects, and the people involved. Photos should not be fabricated – either by re-arranging things in front of the camera or by changing a photo in post processing.

Collages should include a mixture of close-ups and scenic landscapes

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graphic elements and Icons

CORRECT USES

Our style of graphics is modern, featuring flat colors with clean lines. When applying color, use the primary color palette first (1). Accent colors should only be used to differentiate and highlight critical information (2). Accent colors can also offer balance or variety when graphics require more than the four colors in the primary palette (3).

-10% 24% 79%

1) 2)

3)

Example of highlighting using accent colors

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graphic elements and Icons

INCORRECT USES

To maintain the OPIC graphic treatment, do not use gradients, drop shadow effects, or other filters that will stray from the flat design treatment. See examples of incorrect uses below.

Gradients Colors outside the

OPIC palette

Dropshadows

Bevel/emboss effects Textures Blur effects

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e s stationery guidelines OPIC stationery plays an important role in communicating a clear, unified and consistent brand image. This page features the standard corporate stationery scaled at 45 percent of the actual size. All content shown in this example is for demonstration purposes only.

Overseas Private Investment Corporation 1100 New York Avenue, NW Washington, D.C. 20527

Overseas Private Investment Corporation 1100 New York Avenue, NW Washington, D.C. 20527

202.336.8400 | www.opic.gov stationery guidelines, ctd

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LETTERHEAD (8.5” x 11”)

O ve rs e a s

P ri va te

In ve st m e n t C o rp o ra ti o n

N e w Y o rk

A ve n u e , N

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BUSINESS CARD (3.5” x 2”)

Example 1 Example 2

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NOTE PAD (4.25” x 5.5”, size A2)

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ENVELOPE (9” x “4.125”, Commercial 10)

Front

Back

Overseas Private Investment Corporation 1100 New York Avenue, NW Washington, D.C. 20527

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PowerPoint Template The OPIC PowerPoint template provides sizes, fonts, logo standards and master slide templates for use. It allows flexibility in design, but creates a consistent look and feel.

All content shown in this example is for demonstration purposes only. To download this powerpoint template please click here.

The U.S.

Government’s Development Finance Ins9tu9on

OPIC

Overview

Updated 4.14.2015

PowerPoint Cover

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PowerPoint Template, ctd.

To download this powerpoint template please click here.

The U.S.

Government’s Development Finance Ins9tu9on

Administra9ve Development Priori9es

OPIC

is uniquely posi0oned to support the administra0on’s development strategy

OPIC’s Unique Posi0on Administra0on Priori0es

Foreign

Policy

Development

US

Business

• Support broad-‐based, sustainable economic growth

• Proac0vely target specific countries, regions, sectors, and technologies

• Mobilize private sector investment

• Elevate development as a central pillar of na0onal security policy

“We’re changing how we define development…we need to harness all the tools at our disposal—from our diplomacy to our trade and investment policies.”

President Obama, 9/22/10

PowerPoint Inside Slide

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Press Release Template This page features the standard corporate press release template. All content shown in this example is for demonstration purposes only. To download this press release template please click here.

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Fact sheetTemplate This page features the standard corporate fact sheet template. All content shown in this example is for demonstration purposes only. To download this fact sheet template please click here.

Front

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Fact sheetTemplate, ctd.

To download this fact sheet template please click here.

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