ODOT-Brand-Publication-Guidelines.pdf

ODOT

Brand & Publication Guidelines

For Consultants (Dec 2019)

Oregon Department of Transportation | Brand & Publication Guidelines ii For more information, contact ODOT Communications

Table of Contents ODOT Logo

Logo Color Minimum Size Clear Space Placement Incorrect Use Examples

Color Primary Palette Secondary Palette

*Families of documents

Typefaces Preferred Typeface

Photo & Video Credits How to Credit Photos & Videos

Accessibility Web Accessibility Required Language

Cover Photo by ODOT Photo/Video

1 For more information, contact ODOT Communications

Logos ODOT logo Flying-T

Logo Color Logos on white/light background Logos on black/dark background

Logo ODOT logo (Flying-T with words “Oregon Department of Transportation”)

» On a multi-page piece, the ODOT logo should go on the cover; use the Flying-T on the back cover.

• Do not use the ODOT logo as a sign-off or closure on a print document.

Flying-T

Logo Color

The ODOT logo/Flying-T is only black or white.

No other colors are permissible.

The logo can appear on color, illustration or photographic backgrounds as long as the legibility and integrity of the logo are not diminished.

Need Our Logo?

Inside of ODOT, the logo is available on the intranet in the Communications section. For those outside of ODOT, please contact your representative in the Communications section.

http://transnet.odot.state.or.us/odot/Comm/SitePages/Logos.aspx https://www.oregon.gov/ODOT/Pages/Media-Contacts.aspx

2 For more information, contact ODOT Communications

Minimum Size

ODOT logo

Flying-T

Clear Space

This clear space is the width of the Flying-T crossbar height and is required around all sides of the logo, at all times.

Minimum Size Printed materials

Clear Space Maintain space the width of the Flying-T crossbar height, around the entire logo, at all times

Webpages

2in

150px

0.75in

50px

X X

X

X

X

X

X X

X X

3 For more information, contact ODOT Communications

Placement

Documents

Place the ODOT logo in the upper or lower left corners on the cover or the first page of the document. If that is not possible, center it at the bottom of the page (e.g. for brochures).

The Flying-T goes in the center of a back or last page.

As a reminder, the ODOT logo can only appear once per communication/document;

use the Flying-T for all subsequent uses.

Video

In videos or animations, place the ODOT logo just above the center of the screen, right before the EEO/AA language.

Incorrect Use Examples

photos, slogans or symbols that might seem to create a hybrid mark.

• Don’t add anything to it.

Logo Placement Preferred

Front or inside cover, or one pagers Back cover or back of document

Incorrect Use Do not...

...move the “Oregon Department of Transportation” text

...apply effects

...rotate the logo

...make the logo 3D

...make patterns or textures out of the logo

...alter the transparency of the logo

...recolor the logo

...stretch or squash the logo

...combine the logo with other elements to create a hybrid mark

4 For more information, contact ODOT Communications

Color Primary Palette The ODOT primary color palette is comprised of the authoritative colors ODOT has traditionally used in its communications. We use these colors across all of ODOT.

Secondary Palette These secondary colors complement and stand out from the primary colors and can be used when a wider range of colors is needed (e.g. charts, graphs, etc.).

*Families of documents

Families of documents throughout ODOT use the primary color palette and differentiate themselves through additions and tint variations. Examples include the HR family of documents: these use the primary palette and the ODOT blue and lime green as secondary colors; Facilities adds purple and aquamarine; Central Services uses tints of black, orange and blue; etc.

Palettes

Primary Palette

Black ODOT Orange White Pantone: Black C Pantone: Orange 021C

RGB: 0 0 0 RGB: 255 121 0 RGB: 255 255 255

#000000 #FF7900 #FFFFFF

CMYK: 0 0 0 100 CMYK: 0 55 100 0 CMYK: 0 0 0 0

Secondary Palette

ODOT Blue Greenie Scooter Pantone: 534 C Pantone: 8745 C Pantone: 3252 C

RGB: 28 53 94 RGB: 9 120 129 RGB: 75 193 190

#1C355E #097881 #2AD2C9

CMYK: 98 85 36 27 CMYK: 87 37 44 10 CMYK: 64 0 30 0

5 For more information, contact ODOT Communications

Typefaces Preferred Typeface We have chosen a preferred typeface for printed materials aimed at the public, stakeholders, legislators – anyone outside of ODOT.

Type should always appear in black.

You do NOT have to use our primary typeface for:

Preferred Typefaces

Body Text

Palatino Linotype — Regular — 11pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

Headline

Franklin Gothic Demi Cond — Regular — 30-50pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890 Subhead

Franklin Gothic Demi Cond — Regular — 16-22pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

6 For more information, contact ODOT Communications

Secondary Typeface Segue UI is our secondary typeface.

Use Segue UI only when Palatino is unavailable, or when a san serif typeface is better suited for the document. Such as for the web or for charts and graphs that need smaller type.

Secondary Typefaces

Body Text

Segue UI — Regular — 12pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

Headline

Segue UI — Bold — 28-38pt

ABCDEFGHIJKLMNOPQRSTU

VWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890 Subhead

Segue UI — Semibold — 18pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

7 For more information, contact ODOT Communications

Photo & Video Credits ODOT prefers to use photographs and videos sourced from our communications team. Contact the photo/video department at 503-986-3690 with your request for photography or videography services.

Images used in ODOT publications from external sources must be credited to the owner of the image.

How to Credit Photos & Videos

• ODOT staff photographers and videographers: Photo by Oregon Department of

Transportation.

• Copyrighted works used with permission from the owner: List the year of copyright and owner, such as © 2016 Ryan Franklin.

• Creative Commons: Media title by creator and licensed under license information such as “Hummingbird” by PD Photo.org, Public Domain.

• Purchased from stock site: No credit needed.

Photo & Video Credit

Photo by Oregon Department of Transportation

Photo by Oregon Department of Transportation

© 2016 Ryan Franklin “Hummingbird” by PD Photo.org, Public Domain http://PD Photo.org http:// http://

8 For more information, contact ODOT Communications

Accessibility Web Accessibility Any publications that will appear online must meet the Web Content Accessibility Guidelines (WCAG) to ensure the publication is accessible to people with disabilities.

Required Language Our Communications Section has several guidelines for using required language depending on what type of document you are creating (e.g. news release, meeting notice).

Ask your Communications or Community Affairs representative for these guidelines.