21040602_StockImagery_SOW.docx
DOCX document 48 KB Posted
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- Stock Imagery Provider Subscription
- Solicitation number
- OC-393-2014-0151-RAW
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08/19/2014 Division of
Design Services
Creative
Services G roup Office of
Communica t ions Centers for
Medicare &
Medicaid Services
STATE
M
EN
T
O F
W
OR
K Stock
Imagery
Provider Subscrip t ion I.
BACKGROUND
The Division of Design Services (DDS) --in the Creative Services Group (CSG), Office of Communications (OC), Centers for Medicare & Medicaid Services (CMS) – provides graphic design and photography services to support CMS’ education and outreach initiatives. DDS also works closely with the Division of Studio Productions – also in the Office of Communications – producing video and multi-media products. These services require professional, high-resolution photographs and illustrations (imagery) for brochures, posters, publications, exhibit displays, high-level presentations, web pages, and video to support CMS programs and initiatives.
II. PURPOSE
The Division of Design Services (DDS) needs to purchase a stock imagery subscription to meet CMS’ ongoing need for high quality communication and outreach materials. DDS graphic designers incorporate images to add substance, meaning, and aesthetic value to all types of graphic and multi-media projects. A subscription would provide access to and use of fresh looking imagery that may not be found in other resources, such as prepackaged, stock imagery CDs.
The Centers for Medicare & Medicaid Services uses imagery depicting seniors, children, multi-generational, and culturally diverse people participating in their own health care and life activities. We use photographs in print, web, and multi-media for marketing, educational, and informational purposes. The types of imagery we use in these materials includes, but is not necessarily limited to, the following:
A. PEOPLE
• Cultural and ethnic diversity: African American, Asian American/Pacific Islander, Native Americans (American Indians/Alaska Natives), Hispanic/Latino, Caucasian, and others.
• Independent disabled individuals, as well as those in need of some assistance from health professionals, care givers, and/or durable medical equipment (DME: walker, wheelchair, diabetes meter, home health care resources and others).
| • | Independent and semi-independent individuals and groups of healthy and not-so-healthy people, seen in lifestyle, clinical, and home health settings. |
| • | Children covered by Children’s Health Insurance Program (CHIP). Children appear individually, with family and clinicians, in health care and social activities. |
| • | Clinical and home health care services and professionals. |
| • | Multi-generational families. |
| • | Healthy lifestyles. |
| • | Activities of daily living. |
| • | Other images of people, as suggested or required. |
B. ENVIRONMENT
| • | Architecture |
| • | Computer technology |
| • | Healthcare |
| • | Exercise |
| • | Activities of Daily Living (ADL) |
| • | Medical devices, implements, supplies, and equipment. |
| • | Military-related images |
| • | Nutrition |
| • | Textures |
| • | Holiday-themed images |
| • | Still-life images, such as small objects, vehicles, and any other possible object. |
| • | Any other images of living environments, as suggested or required. |
III. SERVICES REQUIRED
The stock imagery subscription should include the following elements to meet the needs of each project and vision of Design Services designers and Studio Productions producers.
| • | Access and download capabilities to royalty-free professional quality photographs and illustrations |
| • | Images must be available for download on a MAC platform, using Safari, or on a PC platform, using |
Internet Explorer.
| • | Multiple user seats |
| • | Use of downloaded images in CMS materials, indefinitely |
| • | Downloaded images contain file metadata: |
| o | Searchable key words |
| o | File formats required: JPG, EPS, TIF, PNG and others |
| o | Image resolution size |
| o | File Size: horizontal and vertical pixels, images width and height pixels |
| o | Color mode: RGB / CMYK, grayscale |
| o | Other metadata, as needed |
| • | Unlimited insertions, usage and circulation of images |
| • | No expiration date of downloaded assets (images) |
| • | Images become the permanent property of CMS / DDS and / CMS / DSP |
| • | Model release verification |
| • | Non-exclusive, non-transferrable, and worldwide access to files |
| • | Different file sizes, of any given image, for web, print, high-resolution, large-scale products. |
IV. SECTION 508 COMPLIANCE for COMMUNICATIONS
All deliverables developed by the contractor shall be made accessible in accordance with Section 508 of the Rehabilitation Act of 1973, as stated in Section J.13 (Section 508 Accessibility of Electronic and Information Technology).
V. PROJECT KICK-OFF MEETING
Upon acceptance, contractor project manager will schedule a project kick-off meeting with appropriate CMS personnel to review the project plan, timeline, and roles and responsibilities.
VI. PROJECT MANAGEMENT
A. CONTRACTOR ROLES and RESPONSIBILITIES
| • | Contractor will assign a Project Manager, whose duties will include managing the project and acting as a liaison between Contractor and CMS. |
| • | Contractor Project Manager will be responsible for: |
| ° | Requesting project resources and ensuring availability for the project |
| ° | Formally tracking problems and issues to closure |
| ° | Guaranteeing corrective actions for issues |
| ° | Obtaining acceptance for deliverables from CMS |
B. CMS ROLES and RESPONSIBILITIES
| • | CMS shall designate a Contracting Officer’s Representative (COR) who will act as the primary liaison between CMS and Contractor. |
| • | COR will be responsible for: |
| ° | Serving as the primary point of contact for clarification, support, and approval needed from CMS |
| ° | Coordinating with CMS IT personnel to ensure the appropriate hardware, software, and network |
pre-requisite implementation requirements are met
| ° | Ensuring access to key stakeholders |
| ° | Facilitating reviews within organization |
| ° | Providing resources and facilities for any activities performed at CMS site |
VII. SUPPORT ONE (1) YEAR
A. CONTRACTOR RESPONSIBILITIES
Provide CMS a contact for technical support by phone or e-mail for any questions regarding the use of the stock imagery database. This includes, but is not limited to, general use, workflow, and security. Contractor will respond to these inquiries in a timely manner, usually during the same business day.
A support issue considered complete (but not necessarily resolved) when:
| • | The problem has been corrected or modified so it performs in accordance with the services specified in the contract; or |
| • | CMS is advised on how to bypass the error; or |
| • | CMS has been informed that the correction to the error is in the current or first prior patch/update, release or version of the software |
B. CMS RESPONSIBILITIES
• Acceptance of resolution
C. CONTRACTOR DELIVERABLE
• Problem resolution and tracking history
D. TROUBLE TICKET HISTORY
Contractor will maintain a history of trouble tickets and problem resolution. This history is to be provided to CMS on demand.
VIII. PERIOD of PERFORMANCE
Option Year 1: Period of performance is one base year and (3) additional option years.
The Government may exercise options to extend the period of performance in accordance with FAR 52.217-9, upon written notification by the Contracting Officer within thirty (30) days of contract expiration or within thirty (30) days of funds becoming available for that fiscal year.
IX. ITEMS to be FURNISHED and DELIVERABLE SCHEDULE
Reports and/or deliverables submitted under this contract shall be in accordance with Stock Imagery Provider Statement Of Work.
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