NYCCT-PMM2702-RFQ-Brooklyn Zone-Proprietary Digital Advertising+Marketing Media Services.pdf

This is a Request for Quotation (RFQ) document issued by New York City College of Technology (NYCCT), a CUNY institution, for the procurement of Brooklyn Zone proprietary digital advertising and marketing media services for the SUNY Brooklyn Education Opportunity Center (BEOC). The vendor shall provide a comprehensive media package including 231,000 addressable/mobile impressions through digital out-of-home (DOOH) advertising, 270,000 transit-oriented DOOH impressions, 334,000 digital billboard impressions in major-market inventory, 256,000 streaming television/video environment impressions, 193,000 social media impressions, 2,208 placements across cable networks, and 160 fifteen-second local news placements on News 12 Brooklyn. The College is exercising its discretionary purchasing authority under State Finance Law Section 163(6) for this acquisition.

The procurement is subject to New York State's standard terms and conditions, Purchase Order requirements, and Standard Clauses for New York State Contracts (Appendix A). This is a restricted procurement under the Procurement Lobbying Act (PLA), requiring all vendor communications to be directed through the designated contact to avoid disqualification for impermissible contact. Selected vendors must complete and submit required forms, including the Offerer's Affirmation of Understanding and Agreement pursuant to State Finance Law. The file does not specify pricing terms, response deadlines, or contract duration within the available documentation excerpt.