NPD scanner data SOW final.pdf

Statement of Work for the Purchase of NPD Scanner Data for Consumer Electronics

Introduction/Background BEA provides many economic measurements as part of the National Income and Product Accounts (NIPAs).

The NIPAs are used for a variety of purposes in setting national economic policy and in forecasting and interpreting macroeconomic activity. They include gross domestic product (GDP), which is considered the most useful summary measure of the nation’s production. BEA, as one of the world’s leading statistical agencies, collects source data, conducts research and analysis, develops and implements estimation methodologies and disseminates statistics to the public. BEA collects source data for specific sectors of the economy.

Currently, BEA uses price indexes provided by the Bureau of Labor Statistics to deflate most categories in Personal Consumption Expenditures (PCE), which is the largest component of GDP. is well known that these price indexes do not adequately account for the rapid improvements in the quality of goods associated with rapid rates of product innovation. These increases in the quality of goods makes it difficult to properly measure inflation—increases in prices not related to increases in quality.

This problem is particularly acute for digital goods and services. A major initiative in the current strategic plan is to improve these price indexes for high tech goods, notably in the consumer electronics segment. The challenge is obtaining data with enough degree of granularity to allow one to account for these quality difference.

Scope The objective of this procurement is to obtain monthly scanner (POS) data for the period January 2011 to December 2020 covering over 150 subcategories of spending on consumer electronics, as listed in Table 1.

For each SKU, the contractor will provide the following variables:

• Identifiers for Industry segment. Category group, Category, and Subcategory

• Label for SKU product

(e.g, Lenovo ThinkCentre M75s-1 - Small form factor Ryzen 3 Pro - 8 GB - 1TB HD)

• Monthly data (based on NRF calendar) for o Total Sales (US dollars) o Total Units o Average Sales Price (US dollars)

Data will be delivered in csv format. The contractor will provide a document describing the POS and suppression methodologies as well as any subcategory data exceptions.

Period of Performance The data will be provided within 12 months from date of award.

Contracting Officer’s Representative

Table 1. Consumer Electronic Subcategory Deliverables

Computers Total PCs Bare-Bones Computers Desktop Computers Notebook Computers Servers Terminals Thin Clients Workstations Stick Computers POS PCs

Total Notebook Accessories Docking Stations Notebook Batteries Notebook Power Adapters Other Notebook Accessories Port Replicator

PC Memory Cache Memory Upgrades Desktop/Server Memory Net/Comm Memory Upgrades Notebook Memory Printer Memory

Handhelds Reference Data Banks Reference Data Banks Calculators Calculators Tablets & e-readers - Accessories

Tablets & e-readers - Accessories

Tablets & e-readers - Cases Tablets & e-readers - Cases Tablets & e-readers e-readers

Tablets Printers/Faxes Total Printers Dot Matrix Printers

Inkjet SF Printers Inkjet MF Printers Laser SF Printers Laser MF Printers Other Printers Receipt Printer

Label Printers Label Tape Printers Mail/Shipping Label Printers

Printer Accessories Other Printer Accessories Printer Stands

Fax Machines Fax Machines Consumables Inkjet Cartridges Inkjet Cartridges

Laser Toner Laser Toner Technology Papers Color Paper

Computer Paper Copy Paper Fine Paper

Inkjet Paper Laser Paper Multifunction Paper Photo Paper Thermal Paper

Label Printer Tapes Label Tapes Mail/Shipping Labels

Communication Networking Devices Access Points Adapters Antennas & Amplifiers Bridges Gateways Hubs Modems Network Security Other Networking Print Servers Range Extenders Routers Switches

Communication Devices Communication Servers Multi-Line Serial I/O Telecom Equip

Storage Hardware

Hard Disk Drives Hard Disk Drives Solid State Drives Solid State Drives CD/DVD Drives CD/DVD-ROM Drives

CD/DVD-R/RW Drives Removable Media Drives Removable Media Drives Other Drives Flash Memory Readers

Other Drives Storage Accessories Data Storage Boxes/Racks

Other Data Storage Accessories Storage Sleeves/Caddies/Cases

Network Attached Storage Network Attached Storage Other Storage Hardware CD/DVD Duplicators

Disk Enclosures Input Devices Keyboards Keyboards

Input Devices Mice Other Pointing Devices Presentation Devices Graphic Tablets Touchpads Trackballs

Gaming Devices Gaming Controllers Other Gaming Devices

Input Device Accessories Keyboard Drawers Mouse Pads Wrist Rests

Wireless Cell Phone Accessories Mobile Holders/Stands Other Mobile Accessories Cell Phone Screen Protection Cell Phone Device Protection

Home Audio Home Audio Total Home Audio Total Receivers & Amplifiers Receivers & Amplifiers Turntables Turntables Total Home Systems Home Theater Audio Systems

Shelf Systems Sound Bars

Total Home Components CD Recorders Home CD Players

Musical Keyboards Musical Keyboards Audio/Video Cables Cable Accessories

Analog Audio/Video Cables Digital Audio/Video Cables Kits and Combination Interconnects

Home Speakers Home Speakers Portable Audio Portable Audio Total Portable Audio Total

Streaming Audio Speakers Streaming Audio Speakers Stereo Headphones Stereo Headphones Portable Digital Players Flash Memory Players

Hard Drive Disc Players CD Boombox CD Boombox Headset Stereo Headset Stereo Solid State Voice Recorders Solid State Voice Recorders Total Portable/Home Radios Clock Radios

Home Radios w/o Cassette Other Radios Portable Radio Cassette Portable Radios w/o Cassette

Portable Digital Player Accessories

PDPA Cases And Protectors PDPA Battery PDPA Connectivity

Digital Media Speakers Digital Player Speakers PC/Media Speakers

Car Tech In-Dash Stereo Receivers In-Dash Stereo Receivers Car CD Changers Car CD Changers Car Stereo Speakers Car Stereo Speakers Car Amplifiers Car Amplifiers In-Dash Video Receivers In-Dash Video Receivers Navigation Handheld Navigation

In-Dash & Portable

Navigation CD Controllers CD Controllers Satellite Radio Boxes Satellite Radio Boxes Radar Detectors Radar Detectors Vehicle Cameras Dash Cameras

Home Automation

Smart Power Smart Power Smart Sensors Smart Sensors Item Trackers Item Trackers Smart Displays Smart Displays Security & Monitoring Security Cameras

Baby Monitors Smart Lighting Smart Lighting System Controllers System Controllers Smart Entry Smart Doorbells

Smart Garage Door Openers Home Automation Kits Home Automation Kits Smart Locks Smart Locks

Televisions Portable TV Portable TV

LCD TV LCD TV

Plasma TV Plasma TV

Video Products A/V Antennas Digital Video Antennas Standard DVD Portable DVD

Home DVD Player Blu-ray Players/Recorders Blu-ray Players/Recorders Blank Video Tape Blank Video Tape Hard Drive Recorders Hard Drive Recorders Remote Controllers Remote Controllers Digital Set-Top Decoder Boxes

Digital Set-Top Decoder Boxes

Flat Panel Mounts Flat Panel Mounts