Attachment_A_-__SOW.pdf

RFQ# NNH16570139Q

Attachment A - Statement of Work

Writer for Aeronautics Research Mission Directorate (ARMD)

This requirement is for a writer(s) to facilitate the communication between the

Aeronautics Research Mission Directorate (ARMD), its stakeholders, government agencies and the public. The writer’s objective will be the communication of technical subjects to a technical and lay audience. The writer or writers will be part of the communications and program support team. These activities may involve interfacing with other sources outside of the government for joint activities including other government agencies, academia and industry.

Requirements

For Writer Services, the contractor may be asked to complete the following items for the assigned tasks on a yearly basis. Each item is assigned and prioritized during a weekly tag up where status is covered along with weekly priorities. (1) Develop 30 web stories or other web content; (2) Prepare 20 presentations or speeches/speech talking points; (3)

Develop content for or edit 20 government documents; (4) Develop 10 press releases; (6)

Develop content for 10 brochures or exhibits; and (7) Develop 10 fact sheets or one pagers.

The contractor shall research and develop articles or other communication materials for inclusion in products such as but not limited to: government reports, magazines, newsletters, electronic media, social media, presentations, speeches, news releases or other sources on past, current and future NASA aeronautics activities including programs/projects.

The contractor shall develop content or edit content for input into NASA reports such as the performance accountability report, President’s annual air and space report, budget narratives, annual reports, brochures, newsletters, strategic plans, website, and other materials in which the ARMD produces into covering the scope of activities.

The contractor shall coordinate these tasks and activities with the NASA ARMD lead communications, education and mission directorate communications personnel, program/project offices and others responsible for providing inputs into these products.

All materials to be developed, edited or otherwise modified under this order will be defined, prioritized, and updated on a weekly basis as to the priorities for the next two weeks.

The contractor shall prepare materials, which explain complex subjects and technologies to the public in laymen language.

The contractor shall coordinate articles or material content, presentations, written or graphical materials as to content applicability and schedule with publishers, newspaper, magazines, organizations and venues regarding communication and informational products regarding materials defined by NASA. The government will define the top level requirements while the contractor will implement and work the details with the appropriate audiences (technical or non-technical) to accomplish this work and meet the defined need date. An example of this would be an exhibit at a conference. The contractor shall determine the due dates for the various items regarding exhibit brochures and provide the proposed caption to NASA in a timely manner to meet this deadline. If a new exhibit or banner stand is needed, they would determine when the materials would be needed to the designers for inclusion in the final design so the exhibit banner stand etc.

could be produced and shipped to the exhibit. If a brochure is needed, they would coordinate the various items to make sure the brochure was available at the venue.

The contractor shall research and write science and technology articles as defined by the government and prioritized by the government in the weekly strategic communications tag up. The focus will be on aeronautics or topics of interest related to NASAs

Aeronautical Research activities for general and target audiences; such as industry, academy and other government agencies as defined by the government. The contractor shall provide suggestions on possible articles or stories in which the work will be defined on an ongoing weekly basis by the government.

The contractor shall convert technical subjects to easily understandable materials for target audiences including the general public. Converting technical materials to materials for consumption by public, non-technical audiences.

The contractor shall write for various markets utilizing multiple communications mechanisms including but not limited to: social media, government documents, web stories, press related materials, on aeronautics subjects or areas of interest to NASA

Aeronautics Research, for stakeholders and non-technical audiences

Editing of technical material and government documents.

The contractor shall interview technical personnel and converting the responses to questions into stories suitable for general audiences.

Deliverables

Using government requirements and following current NASA communications processes and style defined by NASA, communication functions include but not limited to; creation of communication messages, planning, and metrics associated with communications

All deliverables will be defined during the weekly meetings and be delivered on schedule as determined during these meetings.

Period of Performance

One (1) year from contract award with four (4) one-year option periods.

Location

Work shall be performed at the contractor’s facility.