Statement_of_Work__NICHD-19-069a.pdf

STATEMENT OF WORK

ACQUISITION OF GfK MRI’s SURVEY OF THE AMERICAN CONSUMER

1.0 INTRODUCTION

The mission of the National Institute on Minority Health and Health Disparities (NIMHD) is to “lead scientific research to improve minority health and reduce health disparities. The Digital Health and Health Disparities Research Lab (DHDRL) and The Health Disparities and Geospatial Transdisciplinary Research Lab fall under the Population and Community Health Sciences Program of NIMHD’s Intramural Research Program (IRP). Both labs aim to conduct multidisciplinary population-level and community-based research that examines social, cultural, clinical, biological, behavioral, and contextual factors and their effects on the health of minority and health disparity populations. Further, they aim to design interventions to improve the health and well-being of minority and health disparity populations.

1.1 BACKGROUND

The factors contributing to minority health and health disparities are complex and multifactorial due to the interrelated set of individual, family, healthcare system, socio-economic, cultural, biological and environmental factors that influence health. To reduce or eliminate health disparities, achieve and sustain health equity, it is essential to understand how behavioral life-styles affect decision making and health. This enables us to identify and analyze social determinants and risk/protective factors associated with disparities and design culturally appropriate interventions to promote health and prevent disease in minority populations and communities.

The Survey of the American Consumer started over 30 years ago and was conducted annually by GfK MRI. It provides an in-depth look on almost 230 million consumers through in-person interviews performed in their homes throughout the United States. It is considered the country’s largest and most current consumer database. Survey topics of relevance to NIMHD include media diet, health beliefs and attitudes, technology adoption and use, life styles, prescription drugs, recreation activities, and other consumer behaviors covering over 6,500 products. Additionally, the survey includes rich demographic measures such as occupation, home ownership, children in household. Another unique advantage of this database is that GfK MRI surveys kids and teens in the household to better understand children and teens interests, beliefs, and attitudes on topics that mirror the adults’ survey. Subsequently, the kids and teens surveys provide an additional benefit to conduct dyadic research of adult and children/teens relevant to improving health disparities research and minority health. Additional information on can be found at https://mri.gfk.com/solutions/the-survey-of-the-american-consumerr/the-survey-of-the-american-consumerr/ and https://mri.gfk.com/client-services/.

2.0 DATA USE/BENEFIT OF SURVEY

2.1 Digital Health and Health Disparities Research Lab (DHDRL) The acquisition of GFK’s MRI data on adult, teens, and kids supports the mission of the Digital https://mri.gfk.com/solutions/the-survey-of-the-american-consumerr/the-survey-of-the-american-consumerr/ https://mri.gfk.com/solutions/the-survey-of-the-american-consumerr/the-survey-of-the-american-consumerr/ https://mri.gfk.com/client-services/

Health and Health Disparities Research Lab. Broadly, the dataset includes a wide range of topics relevant to ongoing and planned intervention research at DHDRL:

(a) Media diet (e.g., online and social media use), (b) consumer values and psychographic profiles,

(c) beliefs and attitudes related to media, healthcare advertising, technology and mobile phones, and health among others, and (d) decision making and racial identity. These data are important for audience segmentation and health communication messaging strategies that are critical to health interventions. (e) Technology adoption and use (e.g., mobile phones, wearables, smart home controllers, gaming systems, computers). These data are relevant to the lab’s focus on digital platforms for health intervention. (f) Risky lifestyle behaviors, particularly tobacco use, diet and nutrition, physical activity, and sleep. These data are an important foundation for multi-behavior health interventions. (g) Ailments, over-the-counter and prescription drugs, doctor visits, and caregiving. Similarly, these data provide epidemiologic evidence on comorbidities, the need for multi-behavior interventions and for engaging dyads in interventions (e.g., patient and caregiver).

Further, DHDRL members will link GFK’s MRI data to other public and restricted sources such as:

(a) National datasets available from The American Hospital Association (https://www.aha.org/data-insights/aha-data-products), The National Cancer Institute (https://hints.cancer.gov/default.aspx), and The Centers for Disease Control and Prevention (https://www.cdc.gov/nchs/surveys.htm;

https://www.cdc.gov/tobacco/data_statistics/surveys/index.htm) to track disease and cancer burden of risky lifestyle behaviors. Examples of these datasets include: NHANES (https://www.cdc.gov/nchs/nhanes/index.htm), SEER (https://seer.cancer.gov/), HINTS (https://hints.cancer.gov/default.aspx).

(b) Media monitoring services such as Kantar Media (https://www.kantarmedia.com/us) to link consumers’ media diet available in in GFK’s MRI to advertisements on media platforms available via media monitoring services. Examples of advertisements available via media monitoring services include tobacco advertising. These data allow us to link exposure to lifestyle behaviors and later target audiences with public health interventions.

The acquisition of 10 years of data on the aforementioned topics allows DHDRL members to conduct trend analyses to detect changes over time. Second, the national representativeness of the sample and its size allows DHDRL members to disaggregate data for racial/ethnic groups that have traditionally been collapsed into one (e.g., Mexicans vs. Cubans rather than one Latino group).

Third, GFK’s MRI asks similar questions of adults, teens, and kids. The acquisition of data from all three age groups allows DHDRL members to conduct dyadic analyses looking at parents and children pairs. Finally, GFK’s MRI data include detailed demographic, particularly related to financial status (e.g., loans and mortgages, insurance including medical insurance, taxes), and geographic (e.g., zip codes) data. These data are beneficial for examining the association between socioeconomic status and health beyond the traditional education and income questions and for conducting place-based disparities research.

https://www.aha.org/data-insights/aha-data-products https://hints.cancer.gov/default.aspx https://www.cdc.gov/nchs/surveys.htm https://www.cdc.gov/tobacco/data_statistics/surveys/index.htm https://www.cdc.gov/nchs/nhanes/index.htm https://seer.cancer.gov/ https://hints.cancer.gov/default.aspx https://www.kantarmedia.com/us

2.2 Health Disparities and Geospatial Transdisciplinary Research Lab The mission of the lab is to understand factors influencing health disparities and health inequity and develop culturally appropriate measures/interventions to improve health outcomes and reduce/eliminate health disparities among minorities and underserved populations. The acquisition of GfK MRI dataset will provide a better understanding on the geographical patterns of consumer demographics, lifestyles, attitudes and needs which will aid in the development of tailored intervention to meet the needs of each racial/ethnic group and geography. Some of the broad research topics for consideration include:

(a) Geographical variations in consumption patterns and hotpot analysis across the United States (e.g. stratified by African American, White, Latinos, US born vs foreign born, parents vs children),

(b) Demographic and lifestyle analysis, (c) Access and how health seeking behavior change over time by place, race, socioeconomic status, and family structure, (d) Financial burden and health behaviors (e.g. cancer, diabetes, trauma, depressive symptoms, and other comorbidities as well as sleep duration/quality influence on health outcomes), (e), Acculturation and health, (f) Develop a multi-cohort predictive system dynamics qualitative and computer simulation model of consumer behavior, health and identification to leverage place(s) for intervention.

The Health Disparities and Geospatial Transdisciplinary Research Lab team hope to link the GfK MRI dataset to other public and restricted national databases to enhance our analyses and investigation.

Acquisition of the data will enhance and strengthen the mission of the Health Disparities and Geospatial Transdisciplinary Research Lab.

3.0 SCOPE

This contract includes the requirement to acquire GfK MRI Respondent-Level Data associated with respondents in the datasets for the GfK MRI Spring 2010 to GfK MRI Spring 2019 studies including Teenmark and American Kids study (2010 to 2019). The purpose of the dataset is for investigational research of NIMHD’s Digital Health and Health Disparities Research Lab and Health Disparities and Geospatial Transdisciplinary Research Lab.

4.0 REQUIREMENTS

Independently, and not as an agent of the Government, the Contractor shall furnish all the necessary services and materials, not otherwise provided by the Government, to perform the tasks described below.

4.1 TASKS

All variables for a 10-year period, from Spring 2010 to Spring 2019.

o 10 years of Adult 18+ datasets from the Spring National Study or “2010 - 2019 Spring National Study” o 10 years of Teenmark, ages 12-19, datasets from the Teenmark National Study, or 2010 - 2019 Teenmark Study” o 10 years of American Kids, ages 6-11, datasets from the American Kids Study, or “2010 – 2019 American Kids Study

4.2 DELIVERABLES

4.2.1 DATA/License

Access to all documentation including Respondent-Level Data (RLD)associated with respondents in the GfK MRI dataset (e.g. methodology reports; data dictionary/file layout; appendices for codes) will be provided to NIMHD’s IRP investigators. The contractor shall grant predetermined NIMHD’s investigators (and researchers/contractors under their supervision) access to all materials via a non-exclusive, non-transferable limited project license to GFK MRI data in its National Reports through Export software provided by GfK MRI for use in accessing and using the RLD on the terms set forth in the Data Use Agreement. The contractor shall assist both labs team needing technical assistance in accessing or using delivered files. The delivered RLD dataset will include all variables that allow for conducting weighted and dyadic analyses, specifically:

o MRI_ID o Wave o Zip code o Census Tract o Interview date (Personal interview/Adult only) o Population Weight o Household Weight o Respondent Age o Jackknife Replicates (Adult only)

4.2.2 ANALYTICAL SUPPORT HOURS

GfK MRI-Simmons will provide Subscriber with a maximum of 25 hours support assistance from the Statistical Research team during the Term of the Agreement.

5.0 TERMS – Period of Performance

The license commencement start date is to be determined and will be effective for one full calendar year upon the effective date of award.

6.0 GOVERNMENT FURNISHED PROPERTY

There are no Government-owned computing equipment or property.

7.0 SECURITY REQUIREMENTS

GfK MRI will store the requested dataset on their server and provide NIMHD IRP staff instruction/documentation on how to remotely access the data and save it on NIH secured computer. Only NIMHD IRP will have access to the data. NIMHD will comply with all standards regarding data security applicable to US agencies.