NEC IDIQ Pre Solicitation Conference Video Recording Link_07252024_508.pdf

This document is a pre-solicitation notice for the National Education Campaign & Outreach Contract (NEC) Indefinite Delivery Indefinite Quantity (IDIQ) contract issued by the Centers for Medicare & Medicaid Services (CMS). The purpose of the NEC IDIQ is to provide CMS a multi-year mechanism to support the agency in conducting a full range of activities associated with developing, implementing, and evaluating national integrated communications campaigns around CMS programs such as Medicare, Medicaid, and the Health Insurance Marketplace. The key requirements include proposing comprehensive campaign strategies, implementing large-scale integrated communications campaigns, developing digital creative assets, executing media buys, implementing data-driven digital advertising, establishing campaign KPIs, coordinating data infrastructure, developing earned media outreach, and applying qualitative and quantitative measures to track and evaluate campaign effectiveness. CMS is recompeting the current NEC IDIQ contract and will be holding a pre-solicitation virtual conference on July 25, 2024 from 11 AM to 12:30 PM EST. Questions on the draft Statement of Work should be submitted by July 18, 2024.