Attachment 3 - Results of the Pilot Survey to Test the SPPA Instrument 06.12.07.pdf

Results from the Pilot Study for the 2008 Survey of Public Participation in the Arts

Prepared by Timothy Triplett

Urban Institute

June 12, 2007

Table of Contents

Section 1: Overview Section 2: Summary of the survey design Section 3: Summary of PSRAI’s recommendations Section 4: UI analysis and recommendations

Substantive questions Post interview questions Proxy reporting

Section 5: UI Recommendations from listening to the recorded interviews Section 6: Conclusions and summary of the final changes to the SPPA

Final changes to the data collection procedures Final changes to the questionnaire

Appendix A Frequency distribution for all questions asked on the pilot survey

Appendix B Recommended 2008 SPPA questionnaire

CORE QUESTIONS

MODULE A: ADDITIONAL READING QUESTIONS & MUSIC PREFERENCE 59

MODULE B: PARTICIPATION VIA INTERNET & OTHER MEDIA

MODULE C: LEISURE ACTIVITIES

MODULE D: ARTS LEARNING

ADDITIONAL DEMOGRAPHIC QUESTIONS

Appendix C Sampling Plan for the SPPA CPS supplement

Sampling Plan:

Weighting Adjustment:

Section 1: Overview The Urban Institute (UI) and Princeton Survey Research Associates International (PSRAI) conducted a pilot study of 302 adults to evaluate question wording and survey design for the 2008 Survey of Public Participation in the Arts (SPPA). The 302 interviews were conducted in English by Princeton Data Source, LLC from April 19 to May 2, 2007. These were all telephone interviews with one randomly selected adult (18+) interviewed in each sampled household. The telephone households were selected using a random digit dial sample design that gave most continental United States telephone households a chance of selection.

This report will summarize both UI and PSRAI’s observations and provide recommendations for the upcoming 2008 SPPA. A review of the completed interviews indicates that the instrument was largely successful and that most respondents in the pilot study were cooperative, regardless of whether they participated in very many of the activities or not. Proxy interviews were also successfully completed with most respondents saying that they were easily able to recall the activities of their spouse or partner. There are, however, a few suggested revisions to both the survey design and questionnaire summarized in the final section of this report.

Section 2: Summary of the survey design The pilot questionnaire asks a variety of questions about participation in the arts and other cultural activities in the past twelve months. The questionnaire was divided into sections. All respondents were first asked the Core questions and at the end of the survey were asked demographic questions. In addition, respondents were randomly assigned to complete two of four different modules described in table 1. Respondents who live with a partner or were married were also asked about the activities of their partner or spouse in the Core section and Module C.

Table 1: Pilot Study Modules

Module Description A Additional reading questions and music preference B Participation via Internet and other media C Leisure activities D Arts learning

Although telephone households were selected randomly and respondents were randomly assigned to two of the four modules, the completed interviews are not a representative sample of the US population. For example, the pilot study contains more women and older respondents than the US population. This is largely due to the small number (N=302) of completed interviews and limited call design of three to five calls before a number was replaced. In a RDD national telephone survey with a typical size of 1,000 or more and a standard call design, the over-representation of any demographic group would be minimized and appropriate weights would be applied to the final data to match population parameters.

Table 2: Demographics by Module Modules (%)

Form 1 Form 2 Form 3 Form 4 Form 5 Form 6 Core A and B A and C A and D B and C B and D C and D N=302 N=50 N=51 N=50 N=50 N=51 N=50 Gender

Male 34 24 51 22 42 29 38 Female 66 76 49 78 58 71 62

Age

18-29 8 8 10 6 8 12 2 30-49 26 28 24 20 30 31 22 50-64 25 32 25 28 24 24 20

65+ 40 32 39 46 36 31 54

Education

Less than HS 9 4 14 4 6 12 16 HS graduate 32 30 41 44 20 33 22

Tech./Some college 27 28 22 24 38 20 30 College graduate 17 26 8 14 20 18 14 Advanced degree 14 12 14 12 14 18 16

Race and Ethnicity

White 85 88 88 86 76 84 86 African American/Black 8 6 6 4 14 10 6

Asian 1 - - - 2 2 4 American Indian/Alaska

Native 1 2 - 2 2 - - Native Hawaiian/Pac.

Islander 1 - - - 2 2 - Other 3 - 4 8 4 2 -

The average length of interview for the pilot study was 7½ minutes this estimate includes a few demographic questions that will not be asked as part of the 2008 SPPA Current Population Survey supplement. The Core section of the questionnaire took roughly three minutes on average. The length of the modules was between one and two minutes.

Table 3 shows the average length of each module, on average, Module A and B each took roughly one minute to complete, Module C took nearly two minutes, and Module D took just under one minute to complete.

Table 3: Average Interview Length of each module

Average time in minutes N

Screener 0.44 302 Core 2.81 302 Module A 1.19 151 Module B 1.02 151 Module C 1.87 151 Module D 0.65 151 Demographics 1.85 302

Section 3: Summary of PSRAI’s recommendations1

As is the case with most surveys of the public, respondents were hesitant to participate for a variety of reasons. Interviewers were often able to keep respondents on the phone by simply stating clearly that the survey was about leisure and cultural activities. That seemed to lower the resistance somewhat and allow the interviewer to jump right in to the survey. Overall, respondents seemed to follow the questions and stay engaged, even if they had not participated in very many activities.

However, PSRAI noted a few areas to potentially improve the flow of the survey.

• Accessibility appears to be a problem for some respondents, particularly elderly respondents. Some respondents mentioned that they are disabled or their partner or spouse is disabled and therefore the respondent did not think they would have much input. Disability was also an issue when respondents were asked about their reading habits in the Core section or the additional reading questions in Module A. Interviewers were able to keep these respondents on the phone and get them to participate, and a couple of people who mentioned disability as an issue nonetheless participated in activities that required leaving their home. So, while it is worth noting this that this sometimes occurs, UI does not agree with changing the questionnaire or adding a non-accessible option that would allow the respondent to move past a number of questions. Primarily because there would be

1 These recommendations are taken directly from the summary report that PSRAI prepared for the Urban Institute.

benchmarking concerns, but more importantly these are not that common and people with disabilities often still find ways of participating.

• When people say they are not able to read (or can’t read – not clear if unable to read or unable to see well enough to read), it seems a bit awkward and it might be insensitive to go through the whole series. PSRAI suggests skipping the reading questions if the participant states that they cannot or are unable to read. Again UI does not favor changing the questionnaire or adding unable to read option since it is possible for people to listen to books or have others read to them. In addition, the series of reading questions is short, so adding an unable to read option would not effectively reduce response burden.

• The introduction before question B6 in Module B appears to confuse people when not read very slowly (“These next questions are about watching or listening to a live broadcast or recorded arts performances using your TV, Radio, Computer, or through a portable media device such as a laptop, cell phone, IPOD or portable DVD player). PSRAI recommends clarifying what “these devices” refers to in one or two of the questions in this series so that it is clear to respondents what the questions are referring to. As a result of the pilot study, the introduction to question B6 has been revised and changes were made to each of the questions B6 through B13.

• PSRAI recommends that some accommodation be made for conducting interviews in Spanish. PSRAI typically include Spanish interviews in their nation-wide surveys and believe this is very important in accurately sampling the Hispanic population.

Section 4: UI analysis and recommendations

Substantive questions Analyzing the responses to the questions reveals very little in the way of concerns or need for changes to either the data collection procedures or the questionnaire itself.

However, here a few points worth mentioning:

• The new Core question asking about attending a live Latin, Spanish or Salsa music performance was asked of 1/2 the sample. One concern we had was that adding this question to the core questions could possibly inflate the answers to the other arts participation question. This did not happen. But, interestingly all but one of the respondents who said they did attend a Latin, Spanish, or Salsa music performance said no to attending all the other Core arts participation questions.

So it appears that this question is picking up a unique group that would have been previously not included in the estimates of numbers of people who have attended an art performance in the past 12 months.

• The number of “refused or don’t know” responses was remarkably low on all questions including the spouse/partner proxy questions. The only exception being the high percentage of respondents not being able to provide the education level of their parents. While many respondents had trouble recalling their parent’s education, this question is such a strong predicator of arts participation that keeping this question even with less than complete data is of value.

• A large number of respondents who reported reading (24%) answered yes to having read anything else that I have not mentioned. However, in looking over the open-ended responses most people were reporting reading magazines and newspapers rather than then another topic they like to read. While there were a few new reading topics mention, no new topic received more than one response.

So, the recommendation is that the current topics are ok, but the questionnaire should be revised to be more parallel with the music preference questions so that the respondents better understands that we are interesting in the reading topic rather than medium.

• Finally, 13 percent of the respondents mentioned that they like to listen to a type of music other than the list of music options we read to them. Of these responses only one type of music received more than 1 response. That was contemporary Christian or Christian rock, which received 4 responses. Probably still not enough responses to warrant adding another question to the already lengthy list of music genres. However, with 13 percent of respondents reporting listening to an other type of music it makes sense that we continue to ask people if they like to listen to any other types of music.

Post interview questions Most respondents in the pilot study say they found it easy to recall their activities or the activities of their spouse or partner. As table 4 shows, most respondents (84%) say it is was very easy (20%) or easy (64%) to recall the recreational and cultural activities they did during the past 12 months. And nearly all respondents (91%) from Module D (Arts Learning) say it was very easy (18%) or easy (73%) to recall taking classes or lessons.

Respondents who were living with a partner or married also say it was easy to recall what their partner or spouse had done. Nearly all respondents (90%) say it was very easy (23%) or easy (67%) to recall their partner’s or spouse’s activities.

Table 4: Recalling Activities

Recreational and cultural activities

Taking classes or lessons

Spouse/Partner’s activities

N=302 N=98 n=166 Very Easy 20 18 23

Easy 64 73 67

Difficult 8 6 7

Very Difficult 4 - 1

Don’t know 4 2 2

Refused - - -

Proxy reporting Respondents in the pilot study seem to easily recall the activities of their partner or spouse. In many cases, this was because the activity was done with the partner or spouse. When asked about reading, people seem to have a little more difficulty recalling what their partner or spouse has read. In a few cases, people were saying things like “yes, she reads novels” but not necessarily answering that their partner or spouse has done this in the last year. Interviewers will need to be very clear that we are asking about actual reading during the last 12 months and not whether the person generally has an interest in something.

Some respondents who do not do very many of the activities seem annoyed when they also get asked questions about the activities of their partner or spouse. Others went through the series without complaint, including some respondents who laughed when asked about their partner or spouse doing some of the activities (sewing, playing classical music, needlepoint, for example).

The pilot data indicates that respondents and their spouse or partner were equally likely to participate in the activities we asked about. But on four questions, overall participation was higher for respondents than the participation they reported for their partner or spouse in the past twelve months. As shown in the table 5, respondents were more likely to visit a crafts fair or visual arts festival than their spouse or partner (43% vs. 31), as well as read books (78% vs. 66), read poetry (27% vs. 11%) and read novels or short stories (66% vs. 49%). These differences could be explained by the unequal distribution of male versus female respondents. Of the 166 respondents who provided proxy responses for their partner or spouse, 104 of these were females (63%) and female respondents have traditionally had higher reading rates as well as higher rates of attending arts performances.

Table 5: Differences in Respondent and Spouse/Partner Activities

Respondent Partner/Spouse

Visit a crafts fair or a visual arts festival (q10a, q10c) 43 31 Read books (q12a, q12c) 78 66 Read poetry (q13ab, q13bb) 27 11 Read novels or short stories (q13ac, q13bc) 66 49

Section 5: UI Recommendations from listening to the recorded interviews

By listening to the recorded interviews we were able to identify a small number of issues that respondents had when answering the questions. While most of the recorded interviews were rather uneventful there were a few questions that some respondents had difficulty answering. The following is a list of such issues and suggested solutions:

• Respondents were often frustrated or bored with the repeating of the entire question for the spouse partner. Suggested solution: Give the interviewer increased flexibility so that they can either repeat just part of the question or ask “What about your spouse/partner?”

• Many respondents wanted to provide estimates that were a range rather than an actual number (i.e. “2 or 3” or “4 or 5”) but were pressed by interviewers to choose. This causes some difficulty and frustration. Suggested solution: I think that census interviewers should be trained on how to respond when this occurs and try to reduce frustration. However, I think we should avoid accepting range responses they tend to be difficult to accurately record and code. Also, for repeat questions there will be an issue of backward compatibility.

• Question 5a, – Operetta seems to confuse respondents. Suggested solution: Drop “or an Operetta”

• Question 8a – Suggested change: add or Broadway Style, so it would read “… other than ballet, such as modern, folk, tap, or Broadway style” – recommend making this change to the ½ core sample.

• Question Q13a – It should be easier for respondents to have just reported number of books to then answer whether they have read any novels or short stories rather than first asking about plays and poetry. Suggested solution: Switch the order of “a. Plays with” with c. Novels or short stories”. – recommend making this change to the ½ core sample.

• Module A, Question A3 - It is not clear whether respondents are answering in terms of all reading or just about books read in the last 12 months. Suggested solution: Make the reading preference questions parallel the music preference questions and drop the 12 months criteria.

• Module A, Question A3 and A5 – some respondents answered and “yes and yes” or “yes and no” for the options that had an “or” component. Suggested solution:

Make mysteries or thrillers two categories since they start the list and are somewhat different genres.

• Module B, Question B6 to B13, with the long list of media devices, some respondents may have been forgetting about watching or listening on the TV or radio. Suggested solution: drop the reminder wording of “use any of these devices” from the individual questions and move TV, Radio, Computer to the end of the list of devices and finally drop laptop as a separate device.

• Module C, Question C5a, Suggested change: adding the word “any” before volunteer

• It sounded awkward reading “Spouse or Partner” over and over. Suggested solution: For interviews where we clearly know whether or not the respondent is reporting for their “spouse” or for their “partner”, have the CATI system fill either spouse or partner depending upon which is appropriate.

Section 6: Conclusions and summary of the final changes to the

SPPA

Final changes to the data collection procedures Based on the pilot study there are very few changes that we recommend be made to the data collection procedures. Given the importance of getting accurate reporting from Hispanic population, the most important recommendation is to offer Spanish speaking respondents a Spanish version of the SPPA.

Another recommendation to the data collection procedures includes having the random ½ core assignment to not only include asking or not asking the new Spanish Salsa question, but also the re-ordering of the reading of question Q13 and the revised dance question Q8a.

Finally, we recommend that Census give the interviewers more flexibility in not repeating the entire question when asking about the spouse or partner’s participation.

Final changes to the questionnaire The recommended 2008 SPPA questionnaire is included in Appendix B. There were very few changes made to the version of the questionnaire that was pilot testes by PSRAI.

The following is a list of changes that were made:

• Core Question 5a and B9 – the wording “or Operetta” was dropped

• Core Question Q8aa was added which is to be given to a random ½ of the overall sample (the other ½ get the original version Q8a)

• Core Question Q8cc was added which is to be given to a random ½ of the spouse/partner sample (the other ½ get the original version Q8c)

• Core Question Q13aa was added which is to be given to a random ½ of the overall sample (the other ½ get the original version Q13a)

• Core Question Q13bb was added which is to be given to a random ½ of the spouse/partner sample (the other ½ get the original version Q13b)

• Module A, Question A3 was re-written so that the question would be a reading preference questions that parallels the music preference question

• Module A, Question A3 mysteries and thrillers were made separate categories

• Module A, Question A3 and A4 the “anything else I have not mentioned” option will be included on the main study

• Module B, the introduction to questions B6 through B13 was revised to place more emphasis on TV, Radio, and Computer

• Module B, Questions B6 through B13 the optional reading “use any other devices” was replace by “recorded or live broadcasted”

• Module B, Questions B6, B7, B8 – the term performance was dropped

• Module B, Question B7 was added to capture Latin, Spanish, and Salsa music – subsequent questions in this section were appropriately re-numbered

• Module C, Question C1a and C1b– Option category “0” was added for people who watch less than 1 hour of TV

• Module C, Question C26a and C26b – the word “any” was inserted before word volunteer

Appendix A

Frequency distribution for all questions asked on the pilot survey

BASE (ADULTS 18 AND OLDER) 302

Form 1: Core, Module A, Module B 17% Form 2: Core, Module A, Module C 17% Form 3: Core, Module A, Module D 17% Form 4: Core, Module B, Module C 17% Form 5: Core, Module B, Module D 17% Form 6: Core, Module C, Module D 17%

CORE QUESTIONS

Q1A. With the exception of elementary or high school performances, did you go to a live jazz performance during the last 12 months?

BASE 302

Yes 12% No 88% Don’t know - Refused -

Q1B. How many times did you do this during the last 12 months?

Based on respondents who have attended a live jazz performance in the last 12 months

BASE 35

1 26% 2 31% 3 17% 4 11% 5 3% 6 9% 7 3%

Q1C. [With the exception of elementary or high school performances] did your spouse/partner go to a live jazz performance [during the last 12 months?]

Based on respondents who are married or have a partner

BASE 166

Yes 11% No 89%

Q1D. How many times did your spouse/partner do this during the last 12 months?

Based on respondents with a spouse/partner who have attended a live jazz performance in the last 12 months

BASE 19

1 26% 2 26% 3 16% 4 11% 6 11% 7 5% 8 5%

Q2A. [With the exception of elementary or high school performances] Did you go to a live Latin, Spanish, or Salsa music

BASE 151

Yes 5% No 95%

Q2B. How many times did you do this during the last 12 months?

Based on respondents who have attended a live Latin, Spanish, or Salsa music

BASE 8

1 50% 2 25% 3 13% 5 13%

Q2C. [With the exception of elementary or high school performances] did your spouse/partner go to a live Latin, Spanish, or Salsa music performance [during the last 12 months?]

BASE 83

No 95%

Q2D. How many times did your spouse/partner do this during the last 12 months?

Based on respondents with a spouse/partner who have attended a live Latin, Spanish, or Salsa music performance in the last 12 months

BASE 4

1 25% 2 25% 3 25% 5 25%

Q3A. [With the exception of elementary or high school performances] Did you go to a live classical music performance such as symphony, chamber, or choral music [during the last 12 months?]

Yes 17% No 83%

Q3B. How many times did you do this during the last 12 months?

Based on respondents who have attended a live classical music performance in the last 12 months

BASE 51

Don’t know 2% Refused - 1 35% 2 33% 3 12% 4 8% 5 2% 6 4% 8 2% 20 2%

Q3C. [With the exception of elementary or high school performances] did your spouse/partner go to a live classical music performance such as symphony, chamber, or choral music [during the last 12 months?]

Yes 16% No 84%

Q3D. How many times did your spouse/partner do this during the last 12 months?

Based on respondents with a spouse/partner who have attended a live classical music performance in the last 12 months

BASE 26

1 35% 2 27% 3 8% 4 12% 5 8% 8 4% Don’t know 8%

Q4A. [With the exception of elementary or high school performances] Did you go to a live opera [during the last 12 months?]

Yes 4% No 96% Don’t know

Q4B. How many times did you do this during the last 12 months?

Based on respondents who have attended a live opera in the last 12 months

BASE 12

1 75% 2 17% 6 8%

Q4C. [With the exception of elementary or high school performances] did your spouse/partner go to a live opera [during the last 12 months?]

No 96%

Q4D. How many times did your spouse/partner do this during the last 12 months?

Based on respondents with a spouse/partner who have attended a live opera in

BASE 7

1 71% 2 29%

Q5A. [With the exception of elementary or high school performances] Did you go to a live musical stage play or an operetta [during the last 12 months?]

Yes 26% No 74%

Q5B. How many times did you do this during the last 12 months?

Based on respondents who have attended a live musical stage play or operetta in

BASE 79

1 41% 2 34% 3 13% 4 5% 5 4% 8 1% 10 3%

Q5C. [With the exception of elementary or high school performances] did your spouse/partner go to a live musical stage play or an operetta [during the last 12 months?]

Yes 23% No 76% Don’t know 1%

Q5D. How many times did your spouse/partner do this during the last 12 months?

Based on respondents with a spouse/partner who have attended a live musical stage play or operetta in the last 12 months

BASE 39

1 44% 2 33% 3 8% 4 3% 5 5% 8 3% 10 3% 20 3%

Q6A. [With the exception of elementary or high school performances] Did you go to a live performance of a nonmusical stage play [during the last 12 months?]

Yes 16% No 84%

Q6B. How many times did you do this during the last 12 months?

Based on respondents who have attended a live performance of a nonmusical stage play in the last 12 months

BASE 47

1 38% 2 36% 3 11% 4 6% 5 4% 10 2%

Q6C. [With the exception of elementary or high school performances] did your spouse/partner go to a live performance of a nonmusical stage play [during the last 12 months?]

Yes 13% No 87%

Q6D. How many times did your spouse/partner do this during the last 12 months?

Based on respondents with a spouse/partner who have attended a live performance of a nonmusical stage play in the last 12 months

BASE 22

1 32% 2 45% 3 9% 10 9% Don’t know 5%

Q7A. [With the exception of elementary or high school performances] Did you go to a live ballet performance [during the last 12 months?]

No 95%

Q7B. How many times did you do this during the last 12 months?

Based on respondents who have attended a live ballet performance in the last 12

BASE 14

1 57% 2 21% 3 14% 8 7%

Q7C. [With the exception of elementary or high school performances] did your spouse/partner go to a live ballet

Yes 3% No 97%

Q7D. How many times did your spouse/partner do this during the last 12 months?

Based on respondents with a spouse/partner who have attended a live ballet

BASE 5

1 40% 2 20% 3 20% 8 20%

Q8A. [With the exception of elementary or high school performances] Did you go to a live dance performance other than ballet, such as modern, folk, or tap [during the last 12 months?]

Yes 9% No 90%

Q8B. How many times did you do this during the last 12 months?

Based on respondents who have attended a live dance performance in the last 12 months

BASE 28

1 50% 2 18% 3 14% 4 7% 6 4% 12 4% 20 4%

Q8C. [With the exception of elementary or high school performances] did your spouse/partner go to a live dance performance other than ballet, such as modern, folk, or tap [during the last 12 months?]

Yes 6% No 94%

Q8D. How many times did your spouse/partner do this during the last 12 months?

Based on respondents with a spouse/partner who have attended a live dance

BASE 10

1 60% 2 20% 3 20%

Q9A. [During the last 12 months] Did you visit an art museum or gallery?

Yes 28% No 72%

Refused

Q9B. How many times did you do this during the last 12 months?

Based on respondents who have visited an art museum or gallery in the last 12

BASE 84

1 43% 2 23% 3 14% 4 6% 5 4% 6 5% 8 1% 12 1% 50 1%

Q9C. [During the last 12 months] Did your spouse/partner visit an art museum or gallery?

No 76%

Q9D. How many times did your spouse/partner do this [during the last 12 months?]

Based on respondents with a spouse/partner who have visited an art museum or gallery in the last 12 months

BASE 39

1 46% 2 26% 3 10% 5 3% 6 5% 7 3% 10 3% 12 3% Don’t know 3%

Q10A. [During the last 12 months] Did you visit a crafts fair or a visual arts festival?

Yes 39% No 60%

Q10B. [During the last 12 months] Did you visit an outdoor festival that featured performing artists?

No 71%

Q10C. [During the last 12 months] Did your spouse/partner visit a crafts fair or a visual arts festival?

Yes 31% No 69%

Q10D. [During the last 12 months] Did your spouse/partner visit an outdoor festival that featured performing artists?

Yes 24% No 75%

Q11A. [During the last 12 months] Did you visit an historic park or monument, or tour buildings or neighborhoods for their historic or design value?

Yes 42% No 58%

Q11B. [During the last 12 months] Did your spouse/partner visit an historic park or monument, or tour buildings or neighborhoods for their historic or design value?

Yes 38% No 61%

Q12A. With the exception of books required for work or school, did you read any books during the last 12 months?

Yes 71% No 28%

Q12B. About how many did you read during the last 12 months?

Based on respondents who have read any books in the last 12 months

BASE 215

1 6% 2 12% 3 10% 4 10% 5 7% 6 9% 7 1% 8 3% 10 7% 12 10% 15 4% 20 3% 25 1% 30 2% 40 1% 50 2% 97 3% Don’t know 4%

Q12C. [With the exception of books required for work or school] did your spouse/partner read any books [during the last 12 months?]

Yes 66% No 30%

Q12D. About how many did your spouse/partner read [during the last 12 months?]

Based on respondents with a spouse/partner who have read any books in the last 12 months

BASE 110

1 8% 2 13% 3 13% 4 7% 5 5% 6 4% 7 1% 8 3% 10 6% 12 8% 15 5% 18 1% 20 5% 22 1% 24 1% 25 1% 30 4% 50 1% 75 1% 80 1% 97 5% Don’t know 7% Refused 1%

Q13Aa. [During the last 12 months] Did you read any plays?

No 96%

Q13Ab. [During the last 12 months] Did you read any poetry?

Yes 25% No 74%

Q13Ac. [During the last 12 months] Did you read any novels or short stories?

Yes 61% No 38%

Q13Ba. [During the last 12 months] Did your spouse/partner read any plays?

Yes 7% No 90% Don’t know 3%

Q13Bb. [During the last 12 months] Did your spouse/partner read any poetry?

No 86%

Q13Bc. [During the last 12 months] Did your spouse/partner read any novels or short stories?

Yes 49% No 50%

MODULE A: ADDITIONAL READING QUESTIONS & MUSIC PREFERENCE

A1. During the last 12 months, with the exception of required reading for work or school, did you read any novels, short stories, or poetry either on the Internet or downloaded from the Internet?

No 90%

A2. [During the last 12 months] did you listen to any novels, short stories, or poetry, either live or recorded?

No 87%

A3A [During the last 12 months] did you read any-Mysteries or Thrillers

Based on respondents who have reported any reading or read or downloaded from Internet, or listened to live or recorded in the last 12 months

BASE 115

Yes 51% No 49%

A3B [During the last 12 months] did you read any-Romance

No 62%

A3C [During the last 12 months] did you read any-Science Fiction or Fantasy

Yes 27% No 73%

A3D [During the last 12 months] did you read any-Other Fiction

Yes 50% No 50%

A3E [During the last 12 months] did you read any-Health, Fitness, or Self-Improvement books

Yes 57% No 43%

A3F [During the last 12 months] did you read any-Religious texts or books about Religion or Spirituality

Yes 58% No 42%

A3G [During the last 12 months] did you read any-History or Political books

No 50%

A3H [During the last 12 months] did you read any-Biographies or Memoirs

Yes 47% No 52%

A3I [During the last 12 months] did you read any-Other Non-Fiction

Yes 45% No 53%

A3J [During the last 12 months] did you read-Anything Else I have not mentioned – Specify

No 72%

A4a. For each type of music I read, please tell me if you like to listen to it. Do you like to listen to Classical or Chamber Music?

Yes 55% No 44%

A4b. For each type of music I read, please tell me if you like to listen to it. Do you like to listen to Opera?

No 76%

A4c. For each type of music I read, please tell me if you like to listen to it. Do you like to listen to Broadway musicals or Show tunes?

No 45%

A4d. For each type of music I read, please tell me if you like to listen to it. Do you like to listen to Jazz?

No 48%

A4e. For each type of music I read, please tell me if you like to listen to it. Do you like to listen to Classic Rock or Oldies?

Yes 83% No 16%

A4f. For each type of music I read, please tell me if you like to listen to it. Do you like to listen to Contemporary Rock?

Yes 54% No 45%

A4g. For each type of music I read, please tell me if you like to listen to it. Do you like to listen to Rap or Hip-hop?

Yes 19% No 81%

A4h. For each type of music I read, please tell me if you like to listen to it. Do you like to listen to Blues or Rhythm and Blues?

Yes 66% No 34%

A4i. For each type of music I read, please tell me if you like to listen to it. Do you like to listen to Latin, Spanish or Salsa?

Yes 34% No 66%

A4j. For each type of music I read, please tell me if you like to listen to it. Do you like to listen to Country?

Yes 77% No 23%

A4k. For each type of music I read, please tell me if you like to listen to it. Do you like to listen to Bluegrass?

No 45%

A4l. For each type of music I read, please tell me if you like to listen to it. Do you like to listen to Folk Music?

No 52%

A4m. For each type of music I read, please tell me if you like to listen to it. Do you like to listen to Hymns or Gospel Music?

Yes 62% No 38%

A4n. For each type of music I read, please tell me if you like to listen to it. Do you like to listen to Anything Else I did not mention– Specify?

No 87%

A5. Of those music types that you mention listening to, which do you like best?

Based on respondents with more than one “Yes” response in A4a-n series

BASE 150

Classical or Chamber Music 8% Opera 1% Broadway musicals or Show tunes 4% Jazz 3% Classic Rock or Oldies 28% Contemporary Rock 4% Rap or Hip-hop 1% Blues or Rhythm and Blues 2% Latin, Spanish or Salsa 1% Country 19% Bluegrass 1% Folk Music - Hymns or Gospel Music 17% Other 6%

MODULE B: PARTCIPATION VIA INTERNET & OTHER MEDIA

B1a. During the last 12 months, did you use the Internet?

Yes 65% No 34%

B1b. How often did you USUALLY access the Internet?

Based on respondents who have used the internet in last 12 months

BASE 98

At least once a day 76% At least once a week but not every day 19% At least once a month but not every week 4% Or less than once a month 1%

B2a. [During the last 12 months] did you use the Internet to watch, listen to, or download live or recorded music, theater or dance performances?

No 76%

B2b. Is this something that you usually do…?

Based on respondents who have used the internet to watch, listen or download live or recorded music, theater or dance performances

BASE 24

At least once a week 29% At least once a month but not every week 38% Or less than once a month 33%

B3a. [During the last 12 months] did you use the Internet to view visual art online, such as paintings, sculpture, or photography?

Yes 31% No 69%

B3b. Is this something that you usually do...?

Based on respondents who have used the internet to view visual art online

BASE 30

At least once a week 27% At least once a month but not every week 30% Or less than once a month 37%

Refused 3%

B4a. [During the last 12 months] did you use the Internet to obtain information about music, theater or dance performances or art exhibits including purchasing tickets online?

Yes 45% No 55%

B4b. Is this something that you usually do…?

Based on respondents who have used the internet to obtain information on performances

BASE 44

At least once a week 9% At least once a month but not every week 30% Or less than once a month 61%

B5a. [During the last 12 months] did you use the Internet to create or post your own art online including design, music, photography, films, video, or creative writing?

Yes 14% No 86%

B5b. Is this something that you usually do…?

Based on respondents who have used the internet to create/post own art

BASE 14

At least once a week 7% At least once a month but not every week 14% Or less than once a month 79%

B6. During the last 12 months did you use any of these devices to watch or listen to a jazz performance?

Yes 18% No 82% Don’t know -

B7. [During the last 12 months] did you [use any of these devices to] watch or listen to a classical music performance?

Yes 26% No 74%

B8. [During the last 12 months] did you [use any of these devices to] watch or listen to an Opera performance?

No 88%

B9. [During the last 12 month], with the exception of movies, did you [use any of these devices to] watch or listen to a musical stage play or an operetta?

No 85%

B10. [During the last 12 months], with the exception of movies, Sitcoms, or TV series, did you [use any of these devices to] watch or listen to a nonmusical stage play?

No 89%

B11. [During the last 12 months], with the exception of music videos, did you [use any of these devices to] watch or listen to a ballet, modern, folk, or tap dance performance?

No 87%

B12. [During the last 12 months], did you [use any of these devices to] watch or listen to a program about artists, art works, or art museums?

No 72%

B13. [During the last 12 months], did you [use any of these devices to] watch or listen to a program about books or writers?

No 70%

MODULE C: LEISURE ACTIVITIES

C1a. Approximately, how many hours of television do you watch on an average day?

0 7% 1 15% 2 19% 3 20% 4 13% 5 7% 6 7% 8 4% 10 4% 12 1% 14 1% 23 1% 24 1%

C1b. [Approximately,] how many hours of television does your spouse/partner watch [on an average day?]

0 8% 1 17% 2 23% 3 18% 4 20% 5 4% 6 1% 8 2% 10 1% 12 2% 15 1%

C2a. During the last 12 months, did you go out to the movies?

No 51%

C2b. [During the last 12 months], did your spouse/partner go out to the movies?

No 49%

C3a. [During the last 12 months], did you attend an elementary, middle, or high school music, theater, or dance performance?

Yes 29% No 71%

C3b. [During the last 12 months], did your spouse/partner attend an elementary, middle, or high school music, theater, or dance performance?

Yes 35% No 65%

C4a. [During the last 12 months], did you attend a music, theater or dance performance at a church, synagogue or other religious institution?

No 73%

C4b. [During the last 12 months], did your spouse/partner attend a music, theater, or dance performance at a church, synagogue or other religious institution?

Yes 29% No 71%

C5a. With the exception of youth sports, did you go to any amateur or professional sports events during the last 12 months?

Yes 32% No 68%

C5b. [With the exception of youth sports,] did your spouse/partner go to any amateur or professional sports events [during the last 12 months?]

Yes 36% No 64%

C6a. [During the last 12 months], did you jog, lift weights, walk, or participate in any other exercise program?

Yes 62% No 38%

C6b. [During the last 12 months], did your spouse/partner jog, lift weights, walk, or participate in any other exercise program?

No 39%

C7a. [During the last 12 months], did you participate in any sports activity, such as softball, basketball, golf, bowling, skiing, or tennis?

Yes 37% No 63%

C7b. [During the last 12 months], did your spouse/partner participate in any sports activity, such as softball, basketball, golf, bowling, skiing, or tennis?

No 58%

C8a. [During the last 12 months], did you participate in any outdoor activities, such as camping, hiking, or canoeing?

Yes 32% No 68%

C8b. [During the last 12 months], did your spouse/partner participate in any outdoor activities, such as camping, hiking, or canoeing?

No 58%

C9a. [During the last 12 months], did you work with indoor plants or do any gardening for pleasure?

No 39%

C9b. [During the last 12 months], did your spouse/partner work with indoor plants or do any gardening for pleasure?

Yes 65% No 35%

C10a. [During the last 12 months] did you work with pottery, ceramics, jewelry, or do any leatherwork or metalwork?

Yes 10% No 90%

C10b. [During the last 12 months] did your spouse/partner work with pottery, ceramics, jewelry, or do any leatherwork or metalwork?

No 93%

C11a. [During the last 12 months] did you do any weaving, crocheting, quilting, needlepoint, or sewing?

Yes 22% No 78%

C11b. [During the last 12 months] did your spouse/partner do any weaving, crocheting, quilting, needlepoint, or sewing?

Yes 22% No 78%

C12a. [During the last 12 months] did you make photographs, movies, or videotapes as an artistic activity?

No 76% Don’t know -

C12b. [During the last 12 months] did your spouse/partner make photographs, movies, or videotapes as an artistic activity?

No 77%

C13a. [During the last 12 months] did you do any painting, drawing, sculpture, or printmaking activities?

No 87%

C13b. [During the last 12 months] did your spouse/partner do any painting, drawing, sculpture, or printmaking activities?

Yes 8% No 90%

C14a. With the exception of work or school, did you do any creative writing such as stories, poems, or plays during the last 12 months?

No 89%

C14c. With the exception of work or school, did your spouse/partner do any creative writing such as stories, poems, or plays during the last 12 months?

No 94%

C15a. Do you own any original pieces of art, such as paintings, drawings, sculpture, prints, or lithographs?

Yes 39% No 61%

C15b. Did you purchase or acquire any of these pieces during the last 12 months?

Based on respondents who owns any original art

BASE 59

No 76%

C15c. Does your spouse/partner own any original pieces of art, such as paintings, drawings, sculpture, prints, or lithographs?

Yes 33% No 67%

C15d. Did your spouse/partner purchase or acquire any of these pieces during the last 12 months?

Based on respondents with a spouse/partner who owns any original art

BASE 27

No 67%

C16a. [During the last 12 months], did you play a musical instrument?

Yes 19% No 81%

C16b. Did you perform or rehearse any jazz music?

Based on respondents who play a musical instrument

No 89%

C16c. Did you perform or rehearse any classical music?

Based on respondents who play a musical instrument

No 75%

C16d. [During the last 12 months], did your spouse/partner play a musical instrument?

No 93%

C16e. Did your spouse/partner perform or rehearse any jazz music?

Based on respondents with a spouse/partner who play a musical instrument

BASE 6

Yes - No 100%

C16f. Did your spouse/partner perform or rehearse any classical music?

Based on respondents with a spouse/partner who play a musical instrument

BASE 6

No 83%

C17a. [During the last 12 months], did you sing any music in an opera?

No 100%

C17b. [During the last 12 months], did your spouse/partner sing any music in an opera?

No 100%

C18a. [During the last 12 months], did you sing or act in a musical play?

Yes 2% No 98%

C18b. [During the last 12 months], did your spouse/partner sing or act in a musical play?

No 100%

C19a. [During the last 12 months], did you act in a non-musical play?

Yes 1% No 98%

C19b. [During the last 12 months], did your spouse/partner act in a non-musical play?

Yes 1% No 99%

C20a. [During the last 12 months], did you sing with a chorale, choir, or glee club or other type of vocal group?

No 90%

C20b. [During the last 12 months], did your spouse/partner sing with a chorale, choir, or glee club or other type of vocal group?

No 88%

C21a. [During the last 12 months] did you dance ballet, or other dance such as modern, folk, or tap dance?

Yes 2% No 98%

C21b. [During the last 12 months] did your spouse/partner dance ballet, or other dance such as modern, folk, or tap dance?

No 94%

C22a. [During the last 12 months], did you do volunteer or charity work?

No 45%

C22b. [During the last 12 months], did your spouse/partner do volunteer or charity work?

Yes 52% No 47%

C23a. Did you vote in the last [2004] presidential election?

Yes 84% No 15%

C23b. Did your spouse/partner vote in the last [2004] presidential election?

Yes 83% No 17%

C24a. During the last 12 months, did you participate in any community activities, meetings, or events?

Yes 49% No 51%

C24b. [During the last 12 months], did your spouse/partner did you participate in any community activities, meetings, or events?

Yes 46% No 54% Don’t know -

MODULE D: ARTS LEARNING

D1a. Have you ever taken lessons or classes in music — either voice training or playing an instrument?

Yes 44% No 56%

D1b. Did you take these lessons or classes when your were (READ) …

Based on respondents who have taken music lessons or classes

BASE 67

A child under 18 57% an adult 18 or older 10% or both as an adult and child? 33%

D1c. Excluding lessons or classes offered in elementary or high school, were any of the music lessons or classes you took as a child private lessons?

Based on respondents who have taken music lessons or classes as a child

BASE 60

Yes 63% No 37%

D1d. Did you take any of these lessons or classes in the past year?

Based on respondents who have taken music lessons or classes as an adult

BASE 29

No 83%

D2a. Have you ever taken lessons or classes in visual arts such as sculpture, painting, printmaking, graphic design, photography, or filmmaking?

No 73%

D2b. Did you take these lessons or classes when your were (READ) …

Based on respondents who have taken lessons or classes in visual arts

BASE 41

A child under 18 17% an adult 18 or older 51% or both as an adult and child? 32% Don’t know -

D2c. Excluding lessons or classes offered in elementary or high school, were any of the visual art lessons or classes you took as a child private lessons?

Based on respondents who have taken lessons or classes in visual arts as a child

BASE 20

Yes 20% No 80%

D2d. Did you take any of these lessons or classes in the past year?

Based on respondents who have taken lessons or classes in visual arts as an adult

BASE 34

Yes 15% No 85%

D3a. [Have you ever taken lessons or classes] in acting or theater?

No 89%

D3b. Did you take these lessons or classes when your were (READ) …

Based on respondents who have taken lessons or classes in acting

BASE 16

A child under 18 38% an adult 18 or older 44% or both as an adult and child? 19%

D3c. Excluding lessons or classes offered in elementary or high school, were any of the acting lessons or classes you took

Based on respondents who have taken lessons or classes in acting as a child

BASE 9

No 67%

D3d. Did you take any of these lessons or classes in the past year?

Based on respondents who have taken lessons or classes in acting as an adult

BASE 10

No 90%

D4a. [Have you ever taken lessons or classes] in dance including ballet, or other dance such as modern, folk and tap?

No 76%

D4b. Did you take these lessons or classes when your were (READ) …

Based on respondents who have taken dance lessons or classes

BASE 36

A child under 18 36% an adult 18 or older 36% or both as an adult and child? 28%

D4c. Excluding lessons or classes offered in elementary or high school, were any of the dance lessons or classes you took

Based on respondents who have taken dance lessons or classes as a child

BASE 23

Yes 48% No 48%

D4d. Did you take any of these lessons or classes in the past year?

Based on respondents who have taken dance lessons or classes as an adult

No 83%

D5a. [Have you ever taken lessons or classes] in creative writing?

Yes 18% No 82%

D5b. Did you take these lessons or classes when your were (READ) …

Based on respondents who have taken lessons or classes in creative writing

BASE 27

A child under 18 15% an adult 18 or older 59% or both as an adult and child? 26%

D5c. Excluding lessons or classes offered in elementary or high school, were any of the writing lessons or classes you took as a child private lessons?

Based on respondents who have taken lessons or classes in creative writing as a child

BASE 11

No 91%

D5d. Did you take any of these lessons or classes in the past year?

Based on respondents who have taken lessons or classes in creative writing as an adult

No 96%

D6a. [Have you ever taken lessons or classes] in art appreciation or art history?

No 74%

D6b. Did you take these lessons or classes when your were (READ) …

Based on respondents who have taken art lessons or classes

BASE 38

A child under 18 3% an adult 18 or older 66% or both as an adult and child? 32%

D6c. Excluding lessons or classes offered in elementary or high school, were any of the art appreciation or art history lessons or classes you took as a child private lessons?

Based on respondents who have taken art lessons or classes as a child

BASE 13

No 62%

D6d. Did you take any of these lessons or classes in the past year?

Based on respondents who have taken art lessons or classes as an adult

BASE 37

No 86%

D7a. [Have you ever taken a class] in music appreciation?

No 75%

D7b. Did you take these lessons or classes when your were (READ) …

Based on respondents who have taken lessons or classes in music appreciation

BASE 37

A child under 18 24% an adult 18 or older 59% or both as an adult and child? 16%

D7c. Excluding lessons or classes offered in elementary or high school, were any of the music appreciation lessons or classes you took as a child private lessons?

as a child

BASE 15

No 53%

D7d. Did you take any of these lessons or classes in the past year?

as an adult

No 100%

X2. What is the highest degree or level of school your Father completed?

Less than 9th grade 20% Some high school 7% High school graduate (or GED) 32% Some college 10% College graduate (BA, AB, BS) 8% Advanced or graduate degree (Masters, Professional, Doctoral) 5% Don’t know 18%

X3. And, what is the highest degree or level of school your Mother completed?

Less than 9th grade 20% Some high school 8% High school graduate (or GED) 39% Some college 9% College graduate (BA, AB, BS) 9% Advanced or graduate degree (Masters, Professional, Doctoral) 2% Don’t know 13%

X4. How many children do you have between the ages 5 and 17 years of age?

Zero 80% 1 11% 2 4% 3 3% 5 1% 6 -

X5A. With the exception of lessons or classes offered in their school, have any of your school aged children ever taken any private art lessons or arts classes?

Based on respondents who have at least one school aged child

No 73%

X5B. Were any of these private lessons or classes taken in the past year?

Based on respondents who have at least one school aged child who has taken private art lessons or classes

BASE 16

Yes 69% No 31%

X6. With the exception of elementary, middle, or high school performances, did any of your school aged children attend a live music, theater or dance performance during the last 12 months?

Based on respondents who have at least one school aged child

No 44%

D1. Gender

Male 34% Female 66%

D2. Age

18-29 8% 30-49 26% 50-64 25% 65+ 40% Don't know

D3. What is the last grade or class that you completed in school?

None, or grade 1-8 5% High school incomplete (Grades 9-11) 4% High school graduate (Grade 12 or GED certificate) 32% Technical, trade or vocational school AFTER high school 2% Some college, no 4-year degree (including associate degree) 25% College graduate (B.S., B.A., or other 4-year degree) 17% Post-graduate training or professional schooling after college (e.g., toward a master’s degree or Ph.D.;

law or medical)

14%

Don’t know (DO NOT READ) 1% Refused (DO NOT READ) 1%

D4. Are you yourself of Latino or Hispanic origin or descent, such as Mexican, Puerto Rican, Cuban, or some other Latin American background?

No 95%

D5. What is your race?