Draft_PWS.pdf

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Enterprise Value Map and Value Chain Analysis
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N6893615R0044
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N68936-15-R-0044

Performance Work Statement (PWS) for

Naval Air Warfare Center, Weapons Division (NAWCWD)

ENTERPRISE VALUE MAP

VALUE CHAIN ANALYSIS

23 April 2015

1.0 Scope

This Performance Work Statement (PWS) delineates the tasks needed to perform value chain and governance performance analysis and continue the on-going Enterprise Value Mapping (EVM) analysis. The contractor shall provide all personnel, administrative, financial, consulting, and managerial resources necessary to perform these tasks for the Naval Air Warfare Center, Weapons Division (NAWCWD) Corporate Operations Competency.

1.1 Background

Given the budget uncertainty for many NAWCWD customers and the organization’s strategy to continuously innovate to better serve its customers, NAWCWD is examining its future product and service requirements and customer sets in order to conduct future planning to guide investments in capabilities, infrastructure, processes, technology, and operating models. To support this effort, NAWCWD requires EVM analysis and recommendations based on

Department of Defense (DoD) and private sector best practices to bring industry leading practices and subject matter knowledge to its strategy and planning efforts.

Previous Enterprise Value Mapping (EVM) analysis developed a NAWCWD Value Chain.

This effort will build on the NAWCWD Enterprise Value Map and Value Chain Analysis.

Further analysis and recommendations using the NAWCWD Value Chain will directly support

NAWCWD’s goals by allowing the Command to improve communications with internal and external stakeholders, make informed business and investment decisions, and plan effectively for long-term strategies and solutions.

2.0 Applicable Documents

The Government will provide all necessary reference documents not generally available to the

Contractor as required. Throughout the life of the contract, if any instruction or document is replaced or superseded, the replacement or superseding instruction or document shall be applicable to the requirements defined in this PWS.

EVM Value Chain

NAWCWD Strategic Priorities

Project Plan

EVM Roadmap

Pilot Opportunity

3.0 Requirements

The contractor shall perform Strategy and Planning Analysis and provide Project Management for the following areas:

Business Improvement Initiatives

EVM Analysis

Stakeholder and Opportunity Analysis

Operating Model and Process Design

Executive Consulting

3.1 Project Management

The contractor shall provide Project Management (PM) to meet the requirements of this effort.

The PM efforts shall include tracking, status reporting, and ensuring the data deliverables are completed within performance requirements and schedule constraints.

The contractor shall develop materials and briefings to support project team meetings as required. (CDRL A001).

The contractor shall update the EVM roadmap based on NAWCWD identified business focus areas. This roadmap shall include recommended next steps for using the EVM across

NAWCWD Competencies. (CDRL A001)

The contractor shall deliver a quarterly Project Plan. (CDRL A001).

3.2 Business Improvement Initiatives

The contractor shall provide recommendations for development and implementation of business improvement initiatives.

3.2.1 Best Business Practices

The contractor shall provide expertise for development of transformation initiatives. The contractor shall provide in-depth research, analysis, and written reports for Government review and approval, focusing on industry and other Federal agency best business practices. The contractor shall provide expert advice on how to best manage in the changing business environment to ensure that program efforts are aligned with NAWCWD business objectives.

(CDRL A001).

3.2.2 Benchmarks.

The task shall include collection and analysis of benchmarks. Benchmarks shall be evaluated against private sector and government agencies that share characteristics with pertinent DoD activities. The analyses shall include specific comparisons and contrasts with current DoD processes to the benchmarked approach.

Contractor shall recommend enhancements to existing governance structure(s) to facilitate oversight and monitoring of improvement efforts. Using the EVM Value Chain and

NAWCWD’s current strategic priorities the contractor shall identify a short list of metrics that matter for sustainment of business (retention, workload distribution, customer profitability, program profitability, revenue pipeline, staff utilization, progress against revenue targets); build initial visualization capability of key metrics using existing systems and data; and provide recommendations for use of the information to adjust focus as required. (CDRL A001)

3.2.3 Implementation and Sustainment

The contractor shall develop processes outlining activities to implement NAWCWD strategic priorities and workforce-related initiatives. Contractor shall provide recommended changes to

NAWCWD policies and procedures (CDRL A001) and shall coordinate implementation with the stakeholders including the program team, management, sponsors, and customers.

3.3 EVM Analysis

The contractor shall conduct analyses using the data in and expanding the Enterprise Value Map described in paragraph 1.1 to identify key Navy, Army, Air Force, DoD, and industry relationships needed for long-term and future business opportunities at NAWCWD. The contractor shall expand the EVM analysis of current and potential business capacity. (CDRL

A001)

3.4 Stakeholder and Opportunity Analysis

The contractor shall analyze the strength of NAWCWD’s relationship with current and future potential stakeholders and actions required to strengthen relationships.

The contractor shall research and collect data on forecasted requirements and funding profiles that align with the NAWCWD Value Chain. The contractor shall conduct analyses to identify target capture opportunities based on forecasted requirements and funding profiles. Elements of analysis may include: size of the opportunity, NAWCWD relationships with stakeholders, customer feedback, workforce and infrastructure capacity, requirement timeframe, and alignment to NAWCWD strategic priorities. (CDRL A001)

The contractor shall provide expertise for NAWCWD focus areas (pilot efforts) to capture work opportunities and identify efficiencies and activities that will reduce costs and develop the skills of NAWCWD business capability. The contractor shall identify potential plans and activities regarding the target capture opportunities with, and receive feedback from, senior leadership and key stakeholders by providing meeting briefs and conducting facilitation sessions. The contractor shall conduct activities related to the target capture opportunities in accordance with the government approved project plan. Activities include stakeholder analyses, development of the

NAWCWD value proposition for each opportunity, competitive analyses, resource gap assessments, relationship management plans, and training plans. (CDRL A001)

The contractor shall track and manage pilot performance, capture lessons learned, and support efforts to formalize the opportunity awareness capabilities and processes across the organization.

(CDRL A001)

3.5 Operating Model and Process Design

The contractor shall identify critical capabilities, operating models, and people/ processes/ technology required to deliver products/Services to target customers; validate alignment of organizational investments to critical capabilities; build a workforce competency model; and perform succession and workforce planning to sustain business capabilities.

The contractor shall develop new operating models and processes as required to enhance

NAWCWD’s ability to manage capture opportunities. The operating model and processes shall be scalable to include management of existing and future opportunities (including new customers and new service opportunities) and shall include recommendations for and participation in developing organizational structures, opportunity review cycles, stakeholder analyses, value proposition development, pricing/costing processes, resourcing, training, and proposal drafting.

(CDRL A001)

3.6 Executive Consulting

The contractor shall participate in executive leadership meetings at the highest levels of the federal government, DOD, and DON. The contractor shall present executive briefings, participate in exchanges, and provide recommendations for questions and issues posed during executive meetings based on their expertise and analysis conducted. The contractor shall provide presentation materials, briefings, and formulated responses. (CDRL A001)

4.0 Deliverables

All deliverables shall be provided as electronic files in Adobe PDF or Microsoft Office format.

Final versions of deliverables shall also be provided in hard copy format.

i. Briefing materials (per approved plan) (Task 3.1 and 3.6) (CDRL A001)

ii. Implementation Roadmap (Task 3.1) (CDRL A001))

iii. Project Plan (quarterly) (Task 3.1) (CDRL A001)

iv. Business Initiative Recommendations (per approved plan) (Task 3.2.1) (CDRL A001)

v. Benchmark Metrics and Visualization Capability (per approved plan) (Task 3.2.2)

(CDRL A001)

vi. Recommendations for NAWCWD Policies and Procedure (per approved plan)

(Task 3.2.3) (CDRL A001)

vii. EVM Value Chain (including Contracted efforts) (Task 3.3) (CDRL A001)

viii. Stakeholder and Opportunity Identification (Task 3.4) (CDRL A001)

ix. Recommended Target Capture Opportunities (Task 3.4) (CDRL A001)

x. Operating Model and Process (Task 3.5) (CDRL A001)

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