Amendment 0001 - Question Responses.pdf

SOLICITATION N4215822Q0018

AMENDMENT 0001

1. For Streaming – its mentioned that Ads are available 24/7 via contractor website and mobile app. Please clarify this statement. Where would the streaming be done? Please advise the platforms for streaming these ads.

The streaming would be available on the contractor’s website for end users to use keywords such as NNSY to locate.

2. The price format only mentions Television Advertising Services but the scope mentions streaming, digital geofencing, social media. Do we have to submit a total price for all these services?

In the interest of the TV advertising coupled with NNSY social media end users to use keywords such as NNSY to locate, that part of the scope can be removed.

3. Please advise if there is any specific impressions to be achieved in all the different medias i.e. television, streaming, digital geofencing and social media.

The specific impression will be focused on the TV advertising vice streaming, digital geofencing and social media.

4. Will all the advertisements (static display/videos), content for streaming be provided by

NNSY?

No

5. Please advise on the budget allocation for the project.

C1100 will fund.

6. Considering the short timeline, we request to please consider an extension to the submission date.

Approved.

7. Are you ONLY looking for digital ads (geo fencing via Social Media)?

Focus will ONLY be TV advertising.

8. Is there a required number of impressions for this video campaign?

Yes, for TV three times a day, one in the morning, afternoon, and evening for TV

Advertising.

9. Are you looking for TV ads on cable TV or broadcast TV (this gets expensive)?

No.

10. Is there a set budget?

No