COMBINED_20QN001-AMENDMENT_TELEVISION_AND_DIGITAL_ADVERTISING_SERVICE.doc

This is a COMBINED SYNOPSIS/SOLICITATION for commercial items prepared in accordance with the information in FAR Subpart 12.6, using Simplified Acquisition Procedures under the test program for commercial items found at FAR 13.5, as supplemented with the additional information included in this notice. This announcement constitutes the only solicitation; a written solicitation will not be issued. PAPER COPIES OF THIS SOLICITATION WILL NOT BE AVAILABLE. This combined synopsis/solicitation SHALL be posted on FEDBIZOPPS.

The RFQ number is N4215820QN001. This solicitation documents and incorporates provisions and clauses in effect through FAC 2020-01 and DFARS Change Notice 20191001. It is the responsibility of the contractor to be familiar with the applicable clauses and provisions. The clauses may be accessed in full text at these addresses: www.acqnet.gov/far and http://www.acq.osd.mil/dpap/dfars/index.htm. The NAICS code is 541830 and the Small Business Standard is $16.5 million. This is a competitive, unrestricted action.

The NAVSEA Norfolk Naval Shipyard requests responses from qualified sources capable of providing:

LINE

ITEM NO.

Period of Performance:

28 October 2019 – 27 October 2020

(Digital ads are specific to just the job fair. Expected to have about 2 job fairs between NNSY and NFPC during a one-year campaign-run time includes job fair date) Period of Performance:

28 October 2019 – 27 October 2020

(Contractor’s Facebook page and includes running digital video pre-roll, digital displays, digital apps, and geofencing in designated targeted areas for hiring and recruitment for apprentice programs, and specified special ads) Period of Performance:

28 October 2019 – 27 October 2020

Period of Performance:

28 October 2019 – 27 October 2020

Place of Performance:

Contractor’s facility Contractor must Bid IAW with Statement of Work below:

Norfolk Naval Shipyard (NNSY) requests television and digital advertising campaign to support hiring objectives.

Over the one-year campaign, the media outlet will deliver more than 3.7 million digital impressions via social media, and targeted digital applications for recruitment to include video on select campaigns inside and outside of designated areas of Hampton Roads and global market. This includes digital video advertisements and three :15 job fair commercials created and produced by media outlet.

CONTRACTOR RESPONSIBILITIES:

Media outlet will concentrate marketing efforts in specific geographic areas for a specified amount of time in order to effectively reach designated audiences to fill critical positions. Once sufficiently delivered and saturated, digital targeting will move to other requested cities and zip codes when specified by and directed by NNSY. Digital ads will be delivered to a specific profile based on their geography, demographics, behaviors and search and online habits. They will be required to have the ability and flexibility to change demographic and geographic targeting areas, update and change video production of video ads for select campaigns, and change creative digital advertising components in a short amount of time to maintain continuous advertising throughout the campaign.

Media outlet will maintain mutltiple client landing pages for NNSY and Naval Foundry and Propeller Center (NFPC). The Landing pages provide job information for candidates and the capability to apply directly for positions via the landing page. Media outlet will maintain and update changes throughout the campaign.

Media outlet will produce digital ads and facilitate their delivery with the direction of NNSY.

Media outlet will provide current monthly lists of resumes and emails generated through individual landing pages in addition to monthly metrics throughout entire campaign.

Digital Plan may include a mix of the following elements:

Targeted Facebook ads/Instagram on social media

Targeted Display ads & Pre-roll for Audience/Search Targeting

Targeted Display ad for Geofencing Primary Targets:

Demographic: Blue Collar-Skilled Labor/Tradesmen

Demographic: White Collar-Managers/Supervisors/Trades Specialists

Demographic: Apprentices

Age: 18-54 years

Digital Marketing, Landing Page Maintenance & Digital Ad Production

Targeted digital ads to include targeted Facebook, Audience/Search targeting and Geo-Fencing for recruitment.

Includes the hosting and maintenance of the NNSY and NFPC Landing Pages; Production of all digital creative ads for NNSY & NFPC.

Digital campaign for 2 job fairs- start 2 weeks prior to job fair

1. Production of digital ads and delivery specific to 2 job fairs. Expected to have about 2 job fair between NNSY and NFPC within the one-year campaign.

NNSY Point of Contact During This Service:

Technical Point of Contact - To be announced upon award

Invoice Certification Point of Contact – To be announced upon award The following FAR provisions and clauses are applicable to this procurement:

52.212-1 Instructions to Offerors - Commercial Items

52.212-3 and its ALT I, Offeror Representations and Certifications - Commercial Items;

52.212-4 Contract Terms and Conditions - Commercial Items

52.212-5 Contract Terms and Conditions Required to Implement Statutes or Executive Orders – Commercial Items including

52.203-18 Prohibition on Contracting with Entities that Require Certain Internal Confidentiality Agreements or Statements-Representation

52.203-19 Prohibition on Contracting with Entities that Require Certain Internal Confidentiality Agreements or Statements

52.204-7 System for Award Management

52.204-10 Reporting Executive Compensation and First-Tier Subcontract Awards

52.204-13 SAM Maintenance

52.204-16 Commercial and Government Entity Code Reporting

52.204-18 CAGE Maintenance

52.204-19 Incorporation by Reference of Representations and Certifications

52.204-21 Basic Safeguarding of Covered Contractor Information

52.204-22 Alternative Line Item Proposal

52.204-23 Prohibition on Contracting for Hardware, Software, and Services Developed or Provided by Kaspersky Lab and Other Covered Entities 52.204-24 Representation Regarding Certain Telecommunications and Video Surveillance Services or Equipment

52.204-25 Prohibition on Contracting for Certain Telecommunications and Video Surveillance Services or Equipment 52.209-2 Prohibition on Contracting with Inverted Domestic Corporations –Representation

52.209-6 Protecting the Government’s Interest When Subcontracting with Contractors Debarred, Suspended, or Proposed for Debarment

52.209-10 Prohibition on Contracting with Inverted Domestic Corporations

52.209-11 Representation by Corporations Regarding Delinquent Tax Liability or a Felony Conviction under any Federal Law

52.219-28 Post Award Small Business Program Rerepresentation

52.222-3 Convict Labor

52.222-19 Child Labor—Cooperation with Authorities and Remedies 52.222-21 Prohibition of Segregated Facilities

52.222-22 Previous Contracts and Compliance Reports

52.222-26 Equal Opportunity

52.222-36 Equal Opportunity for Works w/Disabilities

52.222-50 Combating Trafficking in Persons

52.223-2 Affirmative Procurement of Biobased Products Under Service and Construction Contracts

52.223-18 Encouraging Contractor Policies to Ban Text Messaging While Driving 52.225-13 Restriction on Foreign Purchases

52.232-33 Payment by Electronic Funds Transfer - SAM

52.232-39 Unenforceability of Unauthorized Obligations

52.232-40 Providing Accelerated Payments to Small Business Subcontractors

52.233-3 Protest After Award

52.233-4 Applicable Law for Breach of Contract Claim

52.247-34 FOB Destination

52.252-1 Solicitation Provisions Incorporated by Reference

52.252-2 Clauses Incorporated by Reference

Quoters shall include a completed copy of 52.212-3 and its ALT I with quotes. All clauses shall be incorporated by reference in the order. Additional contract terms and conditions applicable to this procurement are:

DFARS 252.203-7000 Requirements Relating To Compensation of Former DoD Officials 252.203-7002 Requirement to Inform Employees of Whistleblower Rights

252.203-7005 Representation Relating to Compensation of Former DoD Officials

252.204-7003 Control of Government Personnel Work Product

252.204-7008 Compliance with Safeguarding Covered Defense Information Controls

252.204-7009 Limitations on the Use or Disclosure of Third-Party Contractor Information

252.204-7012 Safeguarding Covered Defense Info and Cyber Incident Reporting

252.204-7015 Disclosure of Information to Litigation Support Contractors 252.215-7013 Supplies and Services Provided by Nontraditional Defense Contractors

252.225-7031 Secondary Arab Boycott of Israel 252.225-7048 Export-Controlled Items

252.231-7000 Supplement Cost Principles 252.232-7003 Electronic Submission of Payment Requests And Receiving Reports

252.232-7006 Wide Area Workflow Payment Instructions

252.232-7010 Levies On Contract Payments 252.237-7010 Prohibition on Interrogation of Detainees by Contractor Personnel [for services only] 252.244-7000 Subcontracts for Commercial Items

252.247-7023 Transportation of Supplies by Sea

CLAUSES INCORPORATED BY FULL TEXT

5237.102-90 Enterprise-wide Contractor Manpower Reporting Application (ECMRA):

The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the [NAMED COMPONENT] via a secure data collection site. The excluded PSCs are:

(1) W, Lease/Rental of Equipment;

(2) X, Lease/Rental of Facilities;

(3) Y, Construction of Structures and Facilities;

(4) S, Utilities ONLY;

(5) V, Freight and Shipping ONLY.

The contractor is required to completely fill in all required data fields using the following web address https://doncmra.nmci.navy.mil.

Reporting inputs will be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year. Contractors may direct questions to the help desk, linked at https://doncmra.nmci.navy.mil.

"Per FAR 22.102-1(a) entitled "Safety", Contractors are hereby informed that their employees or representatives present on property under Norfolk Naval Shipyard cognizance must follow Federal and State OSHA requirements and Norfolk Naval Shipyard OSHE Program Manual, NAVSHIPYDNORINST P5090.2 requirements or safety requirements for site specific location of the contract.

a. Contractors and Non-NNSY Government Agencies (NNGAs) are hereby informed that their employees or representatives present on property under Norfolk Naval Shipyard (NNSY) cognizance must adhere to Federal OSHA requirements for hazardous energy control IAW 29 CFR 1915.89 and must follow Hazardous Energy Control (HEC) procedures as identified in NAVSEA’s Occupational Safety, Health, and Environment Corporate Manual (OSHECM) Chapter 250 (latest revision), when performing work under NNSY contract. All HEC work to be performed by Contractors and NNGAs requires that NNSY Technical Points of Contact (TPOCs) and/or Contracting Officer’s Representatives (CORs) be notified of the HEC scope of work prior to starting work. Any changes or deviations in the initial scope of HEC work requires the NNSY TPOCs and/or CORs be informed of the change/deviation. Appendix 250.B-1 through B-3 of OSHECM Chapter 250 for multiple employer work identifies when Contractors and NNGAs are required to assign their Lockout/Tags-Plus Coordinator (LOTC) to coordinate HEC work with the cognizant NNSY LOTC. HEC locks shall be provided by the contractor or NNGA for their employees use. The HEC locks shall have red bodies with name labels or name tags affixed, identifying who installed the HEC lock(s) and a point of contact telephone number. HEC lock name lables and tags must be made of materials that will hold up to the environment to which they are exposed. HEC tags used for Tags-Plus HEC work shall be provided by the cognizant NNSY LOTC to the contractor or NNGA for their use if machinery, equipment, or systems (MES) cannot be locked out. OSHECM Chapter 250 Tags-Plus procedures will be strictly followed.

b. Contractors and NNGA’s may obtain electronic copies of OSHECM Chapter 250 (latest revision) and access the OSHA 1915.89 web site by using the following link to NNSY’s public access web site: http://www.navsea.navy.mil/shipyards/norfolk/default.aspx

c. Names and contact information for NNSY LOTCs and/or the Facility Custodian will be provided by NNSY TPOC and/or CORs set forth elsewhere in this award document.”

NAVAL SEA SYSTEMS COMMAND - NORFOLK NAVAL SHIPYARD

SERVICE CONTRACTS DIVISION

No instructions, either verbal or written, deviating from the terms and conditions of this order are effective or binding upon the Government unless authorized and formalized by contractual documents issued by the Contracting Officer. On any problems concerning the order, please contact CONTRACT SPECIALIST, Anjuné Ennis, CODE 412.2A, NAVSEA, NORFOLK NAVAL SHIPYARD, SERVICE CONTRACTS DIVISION, BLDG. 1500, 2ND FLOOR, PORTSMOUTH, VA 23709-5000, TELEPHONE: (757) 396-8364.

INSPECTION AND ACCEPTANCE

Inspection and acceptance will be at destination, unless otherwise provided. Until delivery and acceptance, and after rejections, risk of loss will be on the Contractor unless loss results from negligence of the United States Government. Not withstanding the requirements for any Government inspection and test contained in specifications applicable to this contract, except where specialized inspections or tests are specified for performance solely by the Government, the Contractor shall perform or have performed, the inspections and tests required to substantiate that the supplies and services provided under the contract conform to the drawings, specifications and contract requirements listed herein, including, if applicable, the technical requirements for the manufacturer's part numbers specified herein.

This announcement will close at 1:00 PM EST on October 23, 2019. Contact Anjune Ennis who can be reached at

(757) 396-8364 or email anjune.ennis@navy.mil. Oral communications are not acceptable in response to this notice. All responsible sources may submit a quote, which shall be considered by the agency.

FAR 52.212-2, Evaluation - Commercial Items is applicable to this procurement. While price will be a significant factor in the evaluation of offers, the final contract award will be based on a combination of factors - a combination of price and delivery/a determination of responsibility/technically acceptable low bids. The relative importance of the factors is as follows delivery time is more important than price.

System for Award Management (SAM). Quoters must be registered in the SAM database to be considered for award. Registration is free and can be completed on-line at http://www.sam.gov/ All quotes shall include price(s), FOB point, point of contact, name and phone number Tax I.D. #, Duns #, Cage Code, GSA contract number if applicable, business size, and payment terms. Quotes shall be submitted via email to anjune.ennis@navy.mil. Each response must clearly indicate the capability of the quoter to meet all specifications and requirements.