Made by Trade Campaign SOW.pdf

STATEMENT OF WORK (SOW)

Background: Acquisition of 3 month television campaign provided by Sinclair Broadcasting Group, c/o WGME 13 in order to raise awareness of trade opportunities at Portsmouth Naval Shipyard.

Scope: This Statement of Work (SOW) covers the 3 month television campaign provided by Sinclair Broadcasting Group, c/o WGME 13.

Objectives: To purchase Gold Sponsorship level campaign to run 3 months and include a TV campaign, OTT, Streaming Commercial Campaign, presence on WGME.com, and professional Production and editing.

Tasks:

1. TV Campaign:

a. 80x vignettes (30 second commercial message) on CBS13/FOX23 in News, Prime, Sports programming.

b. 60x tagged ‘Made by Trade’ on‐air promos (“brought to you by” messages)

2. OTT, Streaming Commercial Campaign

a. 37,500 commercials running on Streaming Platforms/Apps

3. WGME.com

a. 150,000 sponsor tagged Made by Trade, display impressions, clicking‐through to sponsors career page

b. Video placement and career opportunity posting on ‘Made by Trade’ WGME.com page

c. WGME.com Homepage Takeover, owning 100% promotional space on

WGME.com homepage for 24 hours

d. Tagged WGME Facebook “dark post” promoting PNSY Made by Trade partnership with CBS13/FOX23

4. Professional Production and Editing

a. 2 (two): 30 second vignettes (sponsored commercial messages)

Delivery: see Tasks.

Government‐furnished property: Some video/photos to be used in campaign will be furnished to the contractor via Portsmouth Naval Shipyard’s Public Affairs Office.

Security Requirement: None.

Place of performance: Contractor place of business.

Period of performance: Promotional material to air on Made by Trade Campaign in April 2020‐ June 2020.