Amendment_1_-_RFP_N01DA-14-1152.pdf

“Outreach and Education to Health Care Providers on Substance Use”

AMENDMENT OF SOLICITATION NO.: N01DA‐14‐1152

AMENDMENT NO.: 1

EFFECTIVE DATE OF AMENDMENT: February 14, 2014

PROPOSAL DUE DATE: March 3, 2014 at 3:00 P.M. Eastern Time (Unchanged)

ISSUED BY: National Institutes of Health (NIH)

National Institute on Drug Abuse (NIDA) NIDA R&D Contracts Management Branch Office of Acquisitions, NIDA 6001 Executive Boulevard, Room 4211, MSC 9559 Bethesda, MD 20892‐9559

Primary Point of Contact: Secondary Point of Contact:

Kara Anderson, Contracting Officer Brian H. O’Laughlin, Contracting Officer Phone: (301) 443‐6677 Phone: (301) 443‐6677 E‐Mail: kara.anderson@nih.gov E‐Mail: olaughlinb@nida.nih.gov

The above numbered solicitation is amended as set forth below. The hour and date specified for receipt of offers is NOT extended. Offerors must acknowledge receipt of this amendment on each copy of the offer submitted. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED BY NIDA AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE DUE DATE AND HOUR SPECIFIED MAY RESULT IN REJECTION OF YOUR OFFER. If, by virtue of this amendment, you desire to change an offer already submitted, you may make such change by letter, provided each letter makes reference to the solicitation and this amendment and is received by NIDA at the place designated for the receipt of offers prior to the due date and hour specified.

All other terms and conditions of the Request for Proposals (RFP) remain unchanged.

DESCRIPTION OF AMENDMENT

PURPOSE OF AMENDMENT: To amend the RFP (Part I) and answer questions regarding the RFP (Part II).

Part I. The RFP is amended as follows:

A. NIDA is amending one sentence in Part II.C “Options; Option 2 ‐ Level of Effort” in the Statement of Work (SOW) (RFP Attachment 3):

FROM: The Government may exercise Option 2 five times during each year of the contract.

TO: The Government may exercise Option 2 one time during each year of the contract.

All other terms and conditions of the SOW remain unchanged.

B. NIDA is amending one sentence in Part IV, Section L.1.d “Level of Effort” (RFP page 51) and paragraph “a” of Part I, Section F, Article F.3 “Level of Effort” (RFP pages 16‐17):

FROM: The Government may exercise Option 2 five times during each year of the contract.

TO: The Government may exercise Option 2 one time during each year of the contract.

All other terms and conditions of the two RFP references mentioned above remain unchanged.

Part II. Here are answers to offeror questions regarding this RFP (NIDA’s answers appear in italics.)

1. What is the page limit on the technical and business proposals?

ANSWER: There is no page limit.

2. Please provide a link to the “Technical Proposal Cover Sheet” mentioned on page 2 of the RFP cover letter.

ANSWER: You may find the “Technical Proposal Cover Sheet” at the following link:

http://oamp.od.nih.gov/contracts/rfps/TechCov.htm

3. Does NIDA need original signatures on the technical and business proposals? Also, please provide more information on what the cover pages of the technical and business proposals should include.

ANSWER: Yes, an official authorized to bind your organization must sign the technical and business proposals. Attachment 1 of the RFP explains that you will be submitting 1 original and 10 copies of the technical proposal and 1 original and 5 copies of the business proposal.

Regarding your technical proposal cover page, please include the RFP title, RFP number (N01DA‐14‐1152), organization name, DUNS No., label that it’s the technical proposal, and label of whether it is the original or a copy. In addition, include:

a. An acknowledgement of this RFP Amendment 1 (and any other RFP amendments

NIDA may issue);

b. A statement that the proposal is predicated upon all the terms and conditions of RFP;

c. A certification that the person signing the proposal is authorized to bind your organization;

d. A certification that the information in the proposal is true and accurate to the best of the knowledge of said authorized person of your organization; and

e. The original signature of the person authorized to bind your organization. (The 10 copies of the technical proposal would be copies of the original signature.)

Note that the “Technical Proposal Cover Sheet” mentioned in question 2 may be page 2 of your technical proposal. See the cover letter to the RFP for more information on completing the “Technical Proposal Cover Sheet.”

Regarding your business proposal cover page, please include the RFP title, RFP number (N01DA‐14‐1152), organization name, DUNS No., label that it’s the business proposal, and label of whether it is the original or a copy. In addition, include:

a. An acknowledgement of this RFP Amendment 1 (and any other RFP amendments

NIDA may issue);

b. A statement that the proposal is predicated upon all the terms and conditions of RFP;

c. A certification that the person signing the proposal is authorized to bind your organization;

d. A certification that the information in the proposal is true and accurate to the best of the knowledge of said authorized person of your organization;

e. The original signature of the person authorized to bind your organization. (The

5 copies of the business proposal would be copies of the original signature.); AND

f. All the items listed on page 72 of the RFP (Part IV, Section L.2.c.2 “[Business]

Proposal Cover Sheet.”

Your business proposal also must include the NIH‐2043 “Proposal Summary and Data Record” (RFP Attachment 9). The NIH‐2043 requires the original signatures of the Principal Investigator and an authorized business representative. (The 5 copies of the business proposal would be copies of the original signatures.)

4. What is considered to be acceptable evidence that an authorized signer has the authority to sign the proposal, in order to comply with the requirement on page 7?

ANSWER: See the answer to questions 3 and 4. Also, note that one of the statements on the business proposal cover page will be “By submitting this proposal, the offeror, if selected for discussions, grants the contracting officer or an authorized representative the right to examine, at any time before award, any of those books, records, documents, or other records directly pertinent to the information requested or submitted.” In the context of your question, if we need more information about the authority of the person(s) who sign your proposal, we will ask for it at a later time.

5. Please confirm that small businesses are not required to submit a small business subcontracting plan or a small disadvantaged business subcontracting plan.

ANSWER: Correct, but to be exempt from completing the Small Business Subcontracting Plan (RFP Attachment 10) and the Small Disadvantaged Business Participation part of the proposal (RFP pages 78‐79 and RFP Section M.8 “Extent of Small Disadvantaged Business Participation” (RFP page 89)), the small business must certify itself as a small business under NAICS code 541712 in the “Reps & Certs” section of the System for Award Management (www.sam.gov) and in Attachment 5 to the RFP (Section K – Representations, Certifications, and Other Statements of Offerors).

6. Was a prior Sources Sought issued for this opportunity?

ANSWER: Yes, NIDA posted a Sources Sought notice for this opportunity on September 24, 2013.

7. In going through the FBO announcement, we noticed there was no "interested vendor tab" for this opportunity. Was this intentional?

ANSWER: Yes.

8. Please confirm that the Disclosure of Lobby Activities form must be included in the business proposal.

9. What is the approximate budget?

ANSWER: For the base plus option year, NIDA anticipates it will receive proposals ranging from about $1,750,000 ‐ $2,425,000. In other words, assuming NIDA awards a contract with a 1‐year base plus 4 option years, NIDA anticipates the 5‐year period would cost about $1,750,000 ‐ $2,425,000. This translates into a yearly amount of about $350,000 ‐ $485,000. The possible option quantities (Option 2) are not included in the amounts mentioned in this answer.

10. Is a table of contents required? Are double‐sided copies required?

ANSWER: We recommend a table of contents and double‐sided copies in the technical and business proposals, but these are not requirements.

11. In order to inform pricing estimates, could NIDA clarify how an option of 1,880 hours

(Option 2) would be exercised in a given year? What would trigger the option? What type of work and/or which tasks might be included?

ANSWER: For proposal purposes, offerors may assume that an Option 2 of 1,880 labor hours applies equally across all tasks. The labor hours would be added based on funding availability and a decision by NIDA to bolster the project.

12. Appendix 3, Page 5, Section C. Options – The RFP specifies that “the Contractor must perform the work set forth in Tasks 1 through 4.” And “The Contractor must devote up to 1,880 additional person hours in performance of the Statement of Work (SOW).” In order to provide a technical response and business proposal for the specified option labor hours, please provide additional details (i.e., activities to be performed under each task; deliverables associated with those activities).

ANSWER: Please see response to question 11.

13. References: RFP Article F.3 (RFP page 16), Sect L Business Proposal Instructions para 3.b.a, Section L.1.d (RFP page 51), and RFP Section J Attachment 11 (Breakdown of Proposed Estimated Costs) Question: The Statement of Work (SOW) provided doesn’t address any separate scope requirement in relation to the Option 2 hours identified in RFP Article F.3 and Section L.1.d. Are these possible hours intended simply as incremental hours to supplement the base requirement (Contract Year 1) and Option 1 (possible Contract Years 2‐5) and to be ordered as needed?

ANSWER: Yes. Also see the response to question 11.

14. References: RFP Article F.3 (RFP pages 16‐17), Sect L Business Proposal Instructions para 3.b.a, Section L.1.d (RFP page 51), RFP Section J Attachment 6 (Technical Proposal Cost Information /Summary of Labor and Direct Costs), and RFP Section J Attachment 11 (Breakdown of Proposed Estimated Costs) Question: Paragraph 3.b.a of the Business Proposal Instructions provided in Section L states “Direct Labor – Provide a time‐phased (e.g., monthly, quarterly, etc.)

breakdown of labor hours, rates, and cost by appropriate category… Give the basis for the estimates in each case.” RFP Article F.3 and Section L.1.d specify the Government’s required level of effort as 22,370 hours under Option 1 with an additional 1,880 hours in each year for each Option 2 requirement. Is it the Government’s intention that offerors should provide a Basis of Estimate for exactly the Option 1 hours as specified, plus one award of Option 2 hours in each contract year (totaling 22,370 hrs + 9,400 hrs = 31,770 hrs), showing a time‐phased breakout of those hours by proposed labor category?

ANSWER: Yes, but NIDA must be able to evaluate separately the proposed cost of the Base Period (Year 1) and each Option Year (possible Contract Years 2‐5). If NIDA exercises the Base Period for 1 year and Option 1 four times (for Contract Years 2‐5), then NIDA will have purchased 22,370 hours. In addition, for proposal purposes, NIDA must able to evaluate separately the proposed cost of one award of Option 2 in Contract Years 1‐5 (that is, 1,880 hours per contract year). If NIDA exercises Option 2 (1,880 hours) one time during each of the five possible contract years, then NIDA will have purchased 9,400 hours. The most amount of hours NIDA could purchase under this requirement is 31,770 (22,370 + 9,400), broken down as follows:

Base

Period

(Year 1)

Option 1

(Year 2)

(Year 3)

(Year 4)

(Year 5)

Total

4,474 4,474 4,474 4,474 4,474 22,370

Option 2

(Year 1)

Option 2

(Year 2)

Option 2

(Year 3)

Option 2

(Year 4)

Option 2

(Year 5)

Total

1,880 1,880 1,880 1,880 1,880 9,400

15. References: RFP Article F.3 (RFP pages 16‐17), Sect L Business Proposal Instructions para 3.b.a, Section L.1.d (RFP page 51), RFP Section J Attachment 6 (Technical Proposal Cost Information /Summary of Labor and Direct Costs), and RFP Section J Attachment 11 (Breakdown of Proposed Estimated Costs) Question: Please confirm that offerors should propose the total number of hours in completed Attachments 6 and 11 pricing spreadsheets.

ANSWER: For both Attachment 6 (for the technical proposal) and Attachment 11 (for the business proposal) pricing spreadsheets, the offeror should complete one sheet for Option 1 and one sheet for Option 2. For Option 1, the offeror must break down the cost for the Base Year (Contract Year 1) and for each Option Year (possible Contract Years 2‐ 5). For Option 2, the offeror must break down the cost of one award of Option 2 in the Base Year (Contract Year 1) and one award of Option 2 for each possible Option Year (possible Contract Years 2‐5). On Attachment 11, offerors may use more than one page to show the proposed costs for possible Contract Years 3‐5.

16. Please clarify the type of cost data that should be included in the technical proposal.

Is anything in addition to Attachment 6 expected to be included?

ANSWER: For the cost data in the technical proposal, please complete Attachment 6 to the RFP.

17. The Section L Business proposal Instructions paragraph 3 (Other than Cost or Pricing Data), as well as the technical and pricing templates in RFP Attachments 6 and 11, indicate a requirement for cost detail that applies to all labor, including subcontracted labor. Many subcontractors, particularly the professional medical organizations and associations the Government is seeking to enjoin in a coalition, lack the business systems necessary to identify these costs in a manner consistent with Cost Accounting Standards. Will the Government consider formally incorporating FAR 52.244‐6, Subcontracts for Commercial Items, into the solicitation? This, in combination with a determination that the services offered under this contract meet the commercial items definition, would relieve such subcontractors of the requirement to submit information other than cost or pricing data.

ANSWER: The services offered under this possible future contract do not meet the commercial items definition, and we do not expect to be incorporating FAR 52‐244‐6 (Subcontracts for Commercial Items) into the possible contract. If your solution to our

RFP involves having your proposed subcontracts as commercial items, however, please propose as you best see fit, and we will consider your approach and evaluate it in accordance with Section M of the RFP.

18. I should submit letters of commitment for what persons/entities?

ANSWER: “If you are proposing any to‐be‐hired direct labor, subcontractor(s), and/or consultant(s), you must include letters of commitment from that/those to‐be‐hired person(s)/organization(s).” See page 70 of the RFP (Part IV, Section L.2.b.3 “Technical Evaluation.” Also see pages 87‐88 of the RFP (Part IV, Section M.5 “Technical Evaluation Factors”) for specifics on letters of commitment from any proposed Coalition member organizations. Also see page 69 of the RFP for other items that must be included in letters of commitment (Part IV, Section L.2.b.3 “Additional Personnel”).

19. Do consultants need to specify their hourly and/or daily rates in the letters of commitment?

ANSWER: No, but if NIDA selects your proposal for discussions or for the competitive range, for example, we will need additional information (salary documentation, e.g.).

20. Should letters of commitment from to‐be‐hired direct labor, subcontractor(s), consultants, and coalition members be included in the technical as well as business proposal?

ANSWER: Yes, please.

21. In addition to cost data, a letter of commitment, and a travel policy, what additional items must be included for subcontractors?

ANSWER: See the list on page 84 of the RFP (Part IV, Section L.2.c.13 “Subcontractors”).

Regarding the cost proposal for subcontractor(s), please only include it with your business proposal. (In your technical proposal, the bottom‐line cost/price for each subcontractor(s) would appear as a line‐item on Attachment 6.)

22. Is it acceptable for designated key personnel to be subcontractors and/or consultants?

ANSWER: Yes. NIDA recommends you propose your best solution to NIDA’s requirement.

NIDA will evaluate your proposal against the “Evaluation Factors for Award” in Section M of the RFP.

23. RFP page 87, para. 5. Technical Evaluation Factors – The evaluation factors for Personnel indicate sections for the following categories: prime contractor, coalition, and experts. If the prime contractor is including a subcontractor(s), should those personnel be included under the prime contractor category?

ANSWER: In the Personnel part of your proposal (and in your proposal as a whole), organize it in the way that makes most business sense to you. NIDA will evaluate your proposal against the “Evaluation Factors for Award” in Section M of the RFP.

24. Page 57 of the RFP, #14, Past Performance Information, indicates that offerors shall submit “a list of the last 3 contracts completed during the past three years and ALL CONTRACTS currently being performed that are similar in nature to the solicitation workscope.” Each contract or subcontract listed must include:

a. Name of Contracting Organization

b. Contract Number (for subcontracts, provide the prime contract number and the subcontract number)

c. Contract Type

d. Total Contract Value

e. Description of Requirement

f. Contracting Officer’s Name and Telephone Number

g. Program Manager’s Name and Telephone Number

h. North American Industry Classification System (NAICS) Code

However, on page 84, d, Pertinent Contracts, the RFP instructions for the Business Proposal state, “Pertinent contracts is defined as a listing of each related contract completed within the last three years or currently in process. The listing should include: 1) the contract number; 2) contracting agency; 3) contract dollar value; 4) dates contract began and ended (or ends); 5) description of contract work; 6) explanation of relevance of work to this RFP; 7) actual delivery and cost performance versus delivery and cost agreed to in the contract.”

These requirements appear to conflict with one another. Would the Government please clarify the Past Performance requirements and confirm that Past Performance information is to be presented in the Business Proposal?

ANSWER: Yes, an offeror should include Past Performance information in its business proposal. When you prepare the Past Performance section of your business proposal, include as much information as you can from both of the lists you mentioned in your question. Include the information you think would be helpful for NIDA to evaluate your past performance. NIDA will be evaluating your past performance as stated in the “Past Performance Factor” on page 88‐89 of the RFP (Part IV, Section M.7).

25. On page 83‐84 of the RFP (Part IV.L.2.c.12 “Qualifications of the Offeror,” the RFP states that “you are cautioned that omission or an inadequate or inaccurate response to this very important RFP requirement could have a negative effect on the overall selection process.” Could you please provide the following information:

a. How will this requirement be evaluated as it is not part of the evaluation criteria?

b. Will any evaluation criteria/points be allocated to this requirement?

ANSWER: NIDA will evaluate your proposal solely in accordance with the Evaluation Factors for Award in Section M of the RFP (pages 86‐89 of the RFP).

26. It appears that NIDA will be responsible for conducting outreach to past performance contacts. Please confirm that the offeror does not need to request references from prior contract contacts at this time.

ANSWER: Please read very carefully the “Past Performance Factor” in paragraph 7 of Section M (RFP pages 88‐89). Also see the above answer to question 24.

27. On page 83 of the RFP (Part IV.L.2.c.12.b “Organizational Experience Related to the RFP”), please clarify what is expected to be included for this part of my business proposal. Is this only information related to the administrative / business performance of relevant contracts?

28. RFP Attachment 3, Page 4. Task 4 specifies that a minimum of 28,000 health care clinicians complete the CME/CE course. Are course completers the same as certificates issued?

29. Can additional information be provided regarding NIDA's current portfolio of offerings

(which will be promoted and marketed during Contract Year 1)?

ANSWER: Located on the Medical & Health Professionals page of the NIDA website, www.drugabuse.gov/nidamed, offerors should consider the full portfolio of resources as possibilities for promotion to practicing health care clinicians, students, and residents.

This includes the screening and additional resources, treatment information, curriculum resources, CMEs and other continuing education training, etc. At the start of the contract, campaigns may need to be refined to reflect current offerings, but the target populations will not change nor will the bulk of offerings available.

30. Could NIDA clarify the expectations related to the marketing and dissemination plan?

Specifically, will the contractor be updating, upgrading, and/or hosting the NIDAMED website?

ANSWER: The contractor will be responsible for promoting the NIDAMED resources in a variety of media outlets and coordinating the launch of the Adolescent Drug Use Prevention/Early Intervention Continuing Medical Education/Continuing Education (CME/CE) course. The launch of the CME/CE may include, but is not limited to, uploading the new CME/CE to the various Coalition websites and other online portals. The NIDAMED website is maintained and updated by NIDA, however NIDA may ask the contractor to create documents to help guide the NIDA web team to make changes to the landing page and other relevant pages as new products are developed; these documents include text instructions or diagrams, wireframes, or other documents that lay out the instructions for the changes to occur.

31. Who is the market for disseminating all NIDAMED products? Is that a national database/established database?

ANSWER: The market for the dissemination of all NIDAMED products is all health care clinicians. NIDA is not aware of an established, national database of all of the clinicians across disciplines.

32. Who does the newly‐developed Adolescent Drug Use Prevention Early Intervention CME/CE products go to? Is there an established database, and are there webex presentations on it?

ANSWER: The new CME/CE should be disseminated through the Coalition to health care clinicians. (The contractor must establish the Coalition; see Task 1 in the SOW.) NIDA anticipates that Coalition members will promote the CME/CE to the members of their respective professional health care organizations/associations. Offerors may propose additional ways to promote the CME/CE. Regarding webex, offerors may propose the use of webex if they feel it would benefit the outreach.

33. Does the contractor need prior knowledge of the outreach methods and NIDAMED Materials/Tools Usage? What is the communication process with the 28,000 health care clinicians?

ANSWER: No, the successful offeror does not need prior knowledge of the outreach methods and NIDAMED Materials/Tools Usage for proposal purposes. However, NIDA recommends that all potential offerors review the NIDA website:

http://www.drugabuse.gov/nidamed‐medical‐health‐professionals]. Regarding the communication process with 28,000 health care clinicians, it is expected that the offeror, together with the organizations that form the Coalition, will be able to identify the best way to reach health care clinicians across disciplines throughout the U.S., and from that pool, successfully recruit no fewer than 28,000 health care clinicians to complete the newly developed education course for CME/CE certification. See Tasks 3‐4 of the SOW (RFP Attachment 3) for more details about the 28,000 health care clinicians.

34. Are all members of the coalition expected to contribute to content development, or is it possible to use an appropriate subset?

ANSWER: NIDA encourages offerors to propose their best solution to NIDA’s requirement. NIDA will evaluate proposals against the “Evaluation Factors for Award” in Section M of the RFP. If members of the Coalition have overlapping areas of expertise and represent similar bodies of clinicians, and if the member‐organization will disseminate, award CME/CE credit, and participate in all other relevant activities without developing the content and with confidence that other members of the Coalition will be able to create a CME/CE that speaks to their members/learners, then it is possible that not all Coalition members will participate equally in content development. The purpose of including all Coalition member organizations equally at the development table is both to benefit from their expertise and knowledge of their members as well as create an investment on the part of Coalition organizations where they feel ownership in the final product and its success, above and beyond the contract requirement itself.

35. What is the level of support needed in developing new materials? Does that entail top to bottom or just advising them on how to proceed? Who is accountable to make that happen?

ANSWER: NIDA encourages offerors to propose their best solution to NIDA’s requirement. NIDA will evaluate proposals against the “Evaluation Factors for Award” in Section M of the RFP. In addition to the limited number of resources developed by NIDA, the new Adolescent Drug Use Prevention/Early Intervention Continuing Medical Education/Continuing Education (CME/CE) course to be developed (SOW Task 2) will require top‐to‐bottom effort by the contractor and the Coalition. NIDA anticipates the contractor and the Coalition will create the new materials.

From SOW Task 1, “NIDA anticipates the Coalition will play a major role in the performance of this task. […] NIDA anticipates that final content and format will be developed by the Coalition and researcher recommendations and informed by formative research, as described [in SOW Task 2].” Also from Task 1 in the SOW, “In addition to managing the Coalition, the contractor also may opt to be a member of the [Coalition], if the contractor is an organization that represents health care clinicians.”

The contractor will identify and utilize resources created by other credible sources (see SOW Task 2). The contractor also will serve to coordinate the development and make certain it meets NIDA’s guidelines and receives NIDA’s review and approval. Regarding who is accountable, the prime contractor is accountable for accomplishing the work in the SOW.

36. In advising NIDA on educational preferences, would that be by conference call? How often is that expected to occur and in how in‐depth would the interaction be (1‐2 hours per encounter)?

ANSWER: As specified in Task 1 of the SOW, NIDA anticipates at least one meeting for the contractor, Coalition, expert researchers, and NIDA. Additional conversations likely will be necessary; however, the frequency for those conversations will vary depending on the phase of product development. On average, NIDA communications contracts require at least 1 hour of meetings every 1‐2 weeks (by phone is fine). The full Coalition, however, may not need to convene by phone more than every month. Regarding how often that is expected to occur and how in‐depth the interaction would be, the offeror should propose what it thinks is best. NIDA will evaluate proposals against the “Evaluation Factors for Award” in Section M of the RFP.

37. Do you have an established relationship on successfully securing CMEs/CEs? If so, what entity are you using?

ANSWER: No.

38. Is there a pre‐set range of topics on educational preferences? How is that process screened for realistic topics and possibilities of securing CME/CEs?

ANSWER: NIDA provided a guidance document (RFP Attachment 4) to outline expectations for CME/CE topics. Additionally, given the expected expertise of the Coalition and expert researchers, together with the formative research conducted as part of SOW Task 2, the educational preferences should be well identified in terms of content and format.

39. Could NIDA clarify how the Approach and Methods sections differ?

ANSWER: Please see pages 67‐68 of the RFP (Part IV, Section L.2.b.1.a “Statement of Work,” and remember that NIDA will evaluate your proposal in accordance with the “Evaluation Factors for Award” in Section M of the RFP (pages 86‐89 of the RFP). We will answer your question a little more directly by giving you an example in the context of the Adolescent Drug Use Prevention/Early Intervention Continuing Medical Education (CME)/Continuing Education (CE) course (SOW, Task 2). An approach may be the Coalition consisting of five associations representing health care providers such as primary care and specialist physicians, pediatricians, psychiatrists, dentists, pharmacists, physician assistants, nurses, nurse practitioners, and others developing a CME/CE, with all Coalition members agreeing to implement the same marketing strategy. A method may be each Coalition member entity sending an email tailored to all of its individual members, encouraging them to take the CME/CE and providing a hyperlink to access the CME/CE. NIDA encourages all offerors to propose approaches and methods the offeror sees as the best solution for this NIDA requirement.