INSTRUCTIONS_TO_OFFERORS.docx

INSTRUCTION TO OFFERORS

1. TECHNICAL

Offers shall include the following information in their technical quote:

a. A narrative describing your understanding of the requirement.

b. You shall submit how you intend on fulfilling the requirements, to include the types of media outlets, and the size and number of ads placed during the period of performance.

2. PAST PERFORMANCE

Offerors shall provide past performance within five (5) years prior to the closing date of the solicitation and relevant to the requirements of the solicitation.

3. PRICE

1550 1360 1950 1230

a. A breakdown of the proposed prices shall be provided showing how the prices were calculated.

52.212-2 EVALUATION--COMMERCIAL ITEMS (OCT 2014)

(a) The Government will award a contract resulting from this solicitation to the responsible offeror whose offer conforming to the solicitation will be most advantageous to the Government, price and other factors considered. The following factors shall be used to evaluate offers:

The significant evaluation factors are:

I. Technical II. Past Performance III. Price

The government intends to award this to best quotation after consideration of technical, past performance, and price. Technical is considered to be more significant than past performance and price. Quoter shall include past performance information demonstrating success in performing work the same or similar to this requirement. Past performance information shall include a description of the work performed, an assessment of work performed provided by the previous customer and the point of contact for the previous customer. Past performance shall be within five (5) years prior to the closing date of the soliciation and relevant to the requirements of the solicitation.

(b) Options. The Government will evaluate offers for award purposes by adding the total price for all options to the total price for the basic requirement. The Government may determine that an offer is unacceptable if the option prices are significantly unbalanced. Evaluation of options shall not obligate the Government to exercise the option(s).

(c) A written notice of award or acceptance of an offer, mailed or otherwise furnished to the successful offeror within the time for acceptance specified in the offer, shall result in a binding contract without further action by either party. Before the offer's specified expiration time, the Government may accept an offer (or part of an offer), whether or not there are negotiations after its receipt, unless a written notice of withdrawal is received before award.